Success in business doesn’t always depend on credentials or an impressive resume. According to Daniel Lubetzky, the founder of KIND Snacks and a star of Shark Tank, there are much more fundamental principles that guide the way to business success. Lubetzky has shared his keys for achieving a prosperous career and a sustainable business, principles that go beyond technical skills and formal experience. In this blog, we will address Lubetzky’s four essential tips for achieving success in the business world.
Community is the foundation of business success
The importance of human relationships in business
For Lubetzky, every business starts with people. He has highlighted the importance of community in building a successful company. According to the entrepreneur, “we are only people because of other people.” This South African proverb sums up his approach to the importance of creating an environment where everyone feels part of something bigger.
Beyond immediate benefits, Lubetzky emphasizes that leaders should focus on creating a sense of belonging both among employees and customers. This involves fostering trust and commitment within the organization, which can sustain the company during times of adversity.
Creating strong and lasting relationships
Lubetzky argues that the success of a business depends not only on the quality of its products or services but also on the relationships formed within and outside of the organization. Fostering an environment where people feel valued and connected has a direct impact on productivity and engagement.
Hire for values, not for resumes
Character is more important than credentials
One of Lubetzky’s most disruptive pieces of advice is that companies should hire for values, not for resumes. While many companies focus on academic credentials or technical skills, Lubetzky argues that character and values are far more important. According to him, skills can be taught, but values are not always something that can be easily developed in an employee.
By creating a hiring process based on clear values, companies can ensure that their teams work with purpose and alignment. For Lubetzky, this is a key factor in building a strong culture that drives the company toward success.
How to select the best according to their principles
Lubetzky suggests that entrepreneurs define their core values from the beginning of each project. This not only helps in choosing the right people for the team but also establishes a foundation of consistency for the entire company, ensuring that every member shares the same vision and commitment.
Make time to reflect, even in the shower
The importance of introspection in entrepreneurship
In a fast-paced, highly connected world, it’s easy to get carried away by the whirlwind of tasks and commitments. Lubetzky emphasizes that leaders should make time for personal reflection, something essential to maintain clarity amidst daily chaos. “Spend more time with yourself” is one of his most powerful pieces of advice.
For him, simple moments like taking a walk, being alone without distractions, or even showering without music can be valuable spaces to pause and think about what truly matters. These moments of reflection allow for asking difficult but necessary questions like: “What really gives meaning to my life? What have I done well, and what can I improve?”
Find your inner clarity
Lubetzky stresses that self-awareness is a fundamental pillar for making wise decisions. Leaders who practice introspection are better able to manage stress, define clear goals, and align their actions with their personal principles. This inner clarity can make a difference in making strategic decisions within a company.
Resilience trumps perfection
Learning from failures and persisting
Another key aspect of Lubetzky’s approach is resilience. The entrepreneur has been very transparent about his failures on the road to success with KIND Snacks. Despite facing several failures before achieving success, Lubetzky believes those setbacks were crucial to his personal and professional growth.
“The key is not to avoid mistakes but to learn from them,” he says. For Lubetzky, failures are not the end of the story but an opportunity to correct the course and improve continuously. According to him, resilience is much more valuable than perfection, and the ability to learn from failures is what ultimately leads to long-term success.
The importance of persevering
Lubetzky emphasizes that in business, determination is an essential factor to overcome difficult moments. The business path is full of uncertainty and obstacles, but the key is not giving up. The ability to persevere and adapt is what separates successful leaders from those who quit too early.
Conclusion
Daniel Lubetzky’s advice offers a refreshing perspective on business success. Far from focusing on credentials or technical skills, Lubetzky highlights the importance of creating a solid community, hiring for values, dedicating time to personal reflection, and cultivating resilience in the face of failures. These principles, simple yet powerful, are essential for those looking to build sustainable and successful companies. To learn more on the topic, we recommend reading ‘Shark Tank’ star Daniel Lubetzky says business success comes down to 4 things — and résumés aren’t one of them.
By following these principles, entrepreneurs can focus on what truly matters, create strong organizational cultures, and overcome challenges effectively. The path to success is not determined by an impressive resume but by the values one cultivates and the determination to keep going despite obstacles. Check out our training programs and enroll at the leading online education school.
