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Have you ever wondered what the most powerful leaders on the planet studied? What training did they have before changing the world? Spoiler: not all of them went to Harvard, and many did not even study careers directly related to their current business. However, they all have one thing in common: they never stopped learning.

In this article, we look at what Jeff Bezos, Indra Nooyi, Warren Buffett, Steve Jobs, Larry Page and Brian Chesky, studied, and how their academic careers can inspire you if you too dream of leading, entrepreneurship or transforming your industry.

Jeff Bezos – Engineering and long-term vision

Before founding Amazon, Jeff Bezos graduated from Princeton with a degree in Electrical Engineering and Computer Science. His background gave him a solid foundation to understand the potential of the Internet before anyone else.

Beyond the technical, Bezos has always advocated constant learning and experimentation. In his annual letters to shareholders, he insists that the key to success is to remain “day one,” i.e., never stop thinking like a startup.

What can you learn from him?

• The importance of understanding technology if you want to scale a business.
• Strategic vision as a key leadership tool.

Indra Nooyi – Business with purpose

Indra Nooyi, former CEO of PepsiCo, studied physics, chemistry and mathematics before earning an MBA at Yale. Her career demonstrates that ethical leadership and cross-disciplinary education make a lasting impact.

Throughout his tenure, he has transformed PepsiCo into a healthier and more sustainable company. He has always been committed to education that builds conscious leaders with global vision and human sensitivity.

Lessons from Indra:

• The combination of technical and business expertise is very powerful.
• Leadership with values is more necessary than ever.

Warren Buffett – Finance, Numbers… and Patience

Buffett graduated in Business Administration at Nebraska and completed a Masters in Economics at Columbia, influenced by Benjamin Graham. His academic discipline was key to building one of the world’s most stable financial empires.

His story reminds us that a solid foundation in finance can make a difference, but what really matters is how you apply that knowledge consistently, strategically and with long-term vision.

What Buffett leaves us with:

• In-depth financial knowledge is key to high-impact decisions.
• Continuing education is vital: Buffett still reads 5 hours a day.

Steve Jobs – Creativity, Intuition and Critical Thinking

Steve Jobs dropped out of college, but continued his education on his own. He studied calligraphy, design and philosophy. These seemingly “useless” skills defined Apple’s aesthetic and approach.

Jobs teaches us that a passion for learning, even outside of traditional paths, can be a source of brutal innovation. Self-taught education also transforms.

What Jobs teaches us:

• Education is not just degrees, but constant curiosity.
• Thinking differently (and out of the box) can take you far.

Brian Chesky – Design applied to business

Chesky, co-founder of Airbnb, studied Industrial Design at the Rhode Island School of Design. He understood that good design can build trust among strangers around the world.

His user-centered approach revolutionized the hospitality industry. Learning design allowed him to visualize the end-to-end experience and build a product that connects emotionally with its users.

His great contribution:

• Design is also business.
• Listening to the user is part of success.

Larry Page – Technology with ambition

Larry Page holds a Master’s degree in Computer Science from Stanford. His thesis project was the basis for Google’s algorithm, one of the most disruptive tools of the 21st century.

His track record demonstrates that technical training, combined with ambition and leadership, can scale ideas that transform entire industries. Moreover, he has always promoted innovation as a business culture.

Clear conclusion:

• Thoroughly understanding what you do allows you to create revolutionary things.
• Surrounding yourself with talent (like Sergey Brin) is also a strategic decision.

And what do they all have in common?

• Continuous education: They never stop learning.
• Insatiable curiosity: They constantly ask questions.
• Strategic vision: They think about the future beyond the short term.
• Resilience: They have failed… and learned.
• Growth mindset: They adapt, evolve and reinvent themselves.

It’s not so much what you study that matters, but how you apply it

Each of these leaders had different backgrounds: some were engineers, others economists, others designers or even self-taught. What unites them is not the degree itself, but their ability to apply knowledge in a strategic, human and innovative way. True learning does not end with a diploma. It begins when you decide to apply what you know to solve real problems, make complex decisions or lead with impact. That’s why training today is more important than ever. And doing so with a global, practical and accessible vision is key.

At ENEB, we believe that everyone has the potential to become a leader. With programs like the Global MBA, you can acquire that comprehensive vision of the business that will allow you to make decisions like a CEO. With our flexible methodology, 24/7 support and practical guidance, we prepare you to lead with purpose and results. Investing in your education is the best decision you can make to build the career you dream of. Just as they did, you too can leave your mark.

In the workplace, the ability to say NO assertively and professionally is a crucial skill that is often overlooked. Saying “yes” to everything your boss asks may seem like a way to earn points and show your commitment, but in reality, doing so can have negative effects on your well-being and productivity. Learning to set clear boundaries, manage your priorities, and protect your professional value are far more powerful skills than simply accepting everything assigned to you.

In this article, we will explore 8 ways to say NO to your boss without losing credibility or harming the work relationship. Learning to say “no” with intelligence, empathy, and assertiveness not only helps you gain more control over your workday but also strengthens your professional stance.

1. Communicate your overload

One of the first steps to effectively managing your tasks is recognizing when you have too much on your plate. Make it clear that you’re working on multiple responsibilities, and while you’re committed, it’s also important to prioritize urgent tasks.

Response:

“I’m at my capacity right now, but I can prioritize the most urgent tasks.”

It’s not about rejecting the work, but ensuring you can fulfill everything in the best possible way. It also shows you’re aware of your capabilities and helps set healthy boundaries.

2. Non-related tasks

It’s important to reject tasks that aren’t aligned with your role or responsibilities. You don’t have to do everything asked if it’s not within your competencies or the area where you add value.

Response:

“This is outside of my current responsibilities. Let’s discuss how I can contribute in a way that adds value.”

This not only helps you stay focused but also reminds your boss where you can be more effective and how your time can be better utilized.

3. Ask for support

If you’re assigned a task that’s particularly complex or that you can’t complete adequately due to your workload, ask for additional resources. This helps ensure the task is done better and also shows your commitment to the quality of your work.

Response:

“Can we bring in extra help to ensure this is done well?”

In this case, you’re proposing a viable solution and showing proactivity. Collaboration is key to workplace efficiency.

4. Communicate honestly

Honesty is key to building a trusting relationship with your boss. Sometimes, taking on more responsibilities can lower the quality of your work. It’s important to be transparent about your limits.

Response:

“I want to be honest: If I take this on now, I won’t be able to give it the attention it deserves.”

Being direct and honest allows your boss to understand your situation and respect you for being authentic. This strengthens the relationship, as it’s based on mutual trust.

5. Offer solutions

When you say NO to something, it’s not just about rejecting it, but proposing alternatives that allow things to keep moving without the work getting stuck.

Response:

“What if we try something to keep everything moving smoothly?”

This approach not only shows your willingness but also your creativity in finding solutions that benefit the team and maintain productivity.

6. Reprioritize tasks

Sometimes, it’s not about rejecting a task, but reorganizing your priorities to include it more efficiently. When your boss asks for something new, you can ask for guidance on which tasks should take priority.

Response:

“Given my current workload, which project should take priority?”

This shows that you’re responsible and know how to manage your tasks efficiently, while also being willing to collaborate wherever needed.

7. Frequent overtimeasks

Overtime can be a delicate subject. While there are times when extra effort is necessary, when overtime becomes the norm, it’s important to set boundaries to avoid burnout.

Response:

“I’m willing to help, but overtime is affecting my work-life balance.”

This shows that you care about your well-being and are aware of the importance of maintaining a healthy balance between work and personal life.

8. Ask for help in prioritizing

Sometimes, you may feel overwhelmed by all the tasks you have to complete. In this case, involve your boss in reorganizing your priorities. This not only keeps your boss informed of your workload but also shows your willingness to get the work done efficiently.

Response:

“What tasks can I move around to focus on this new task?”

This response not only shows that you’re committed to your responsibilities but also reinforces the idea that you work strategically, not reactively.

The importance of learning to say NO in the professional world

Saying NO is a skill that needs to be learned and perfected. It’s not about being negative, but managing your priorities in a way that allows you to maintain a high level of performance without compromising your health or productivity. This article from Harvard Business Review delves into how to handle this skill in the workplace and provides practical advice on setting effective boundaries without damaging your relationship with your boss.

In this regard, acquiring coaching and mindfulness skills can be very helpful. ENEB’s Master’s in Coaching and Mindfulness, for example, offers valuable tools to improve emotional management, enhance productivity, and learn to say NO assertively. This type of training helps you approach pressure situations with calm and clarity.

Another relevant program is the Master’s in Team Management and Leadership, which teaches you to lead effectively, manage teams, and set healthy boundaries. Additionally, the Master’s in HR and Talent Management is ideal if you want to delve into best practices for managing human talent and understanding the importance of interpersonal skills in the workplace.

In 2025, artificial intelligence (AI) is not only transforming the way we work but also how we search for jobs. With more than half of knowledge workers using generative AI tools weekly, the job market is undergoing a true technological revolution. This technology has arrived to optimize and accelerate the job search process, making applications more personalized and effective.

From creating CVs to preparing for interviews, AI tools are taking your job search to the next level. In this article, we’ll explore how you can use these powerful tools to improve your job search in 2025 and maximize your career opportunities.

The rise of AI in job search

According to a recent study by Asana’s Work Innovation Lab in collaboration with Anthropic, the use of generative AI by knowledge workers increased by 44% in just nine months during 2024. This growth has led to higher productivity, with 89% of daily AI users reporting increased productivity, compared to 39% of occasional users.

Key study data:

• 31% of jobs could be automated with AI.
• Daily AI users experience an 89% increase in productivity.
• AI adoption in the workplace is rising, with more AI applications per employee.

This rise in AI usage has not only transformed daily work functions but has also changed the way recruiters and companies manage hiring. Today, AI tools are essential for both candidates and recruiters, optimizing every aspect of the recruitment process.

How AI is transforming the job search

AI tools are transforming the job search process in innovative and fast ways. No longer do you have to spend hours crafting CVs or cover letters. AI can do it for you, faster and more accurately. Here’s how AI can enhance your job search:

1. Optimizing your CV and cover letter

With tools like ChatGPT or Perplexity, you can compare your CV with the job listing and quickly adjust your profile to highlight relevant skills and experiences. You can also generate personalized cover letters that add context to your CV, which can make a difference for many recruiters.

Benefits of using AI for CV optimization:

1. Saves time by tailoring your applications for each position.
2. Increases the chances of being selected with better alignment with the job description.
3. Improves the quality of language and corrects grammatical errors.

2. Job application automation

An impressive example of how AI is changing the job search is a Reddit user who automated applications to 1,000 jobs, landing 50 interviews in just one month. This system used customized CVs and cover letters based on each job description, increasing the chances of being selected.

3. Efficient communication with recruiters

If you’ve ever considered reaching out to a recruiter on LinkedIn or sending an email to a hiring manager, AI tools like Claude can help you write effective and well-structured messages. This assistance allows you to be more direct and persuasive in your communications.

4. Interview preparation

AI can also help you prepare for interviews by generating mock questions based on the role you’re applying for. You can practice your responses and improve your skills to be ready when the interview time arrives.

Examples of how AI can help with interviews:

• Generate typical questions based on the role you’re applying for.
• Practice responses using AI to boost your confidence.
• Research the company and its values to be well-informed.

Why AI is crucial in the job search

AI is not only optimizing how we apply for jobs, but it is also transforming the recruitment process. Companies are using generative AI to automatically filter applications, source candidates, and even conduct virtual interviews, though with mixed results.

Advantages of using AI for job search:

• Efficiency: Handles repetitive tasks like CV or cover letter creation in minutes.
• Personalization: Creates job-specific documents tailored to each job posting.
• Time optimization: Speeds up the entire job search process, from applications to interviews.

The future of AI in job search

Although only 31% of companies have a formal AI strategy, the trend continues to grow. Workers are adopting ‘BYOAI’ (Bring Your Own AI to Work) tools, using these solutions to improve their productivity both at work and in personal life.

As more companies begin incorporating AI into their recruitment strategies, candidates will also be able to take advantage of the tools available to maximize their career opportunities. The key is to understand how to apply AI solutions smartly to get the most benefit from your job search.

Conclusion: AI as a job search ally

Generative AI tools are changing the way we search for jobs, providing competitive advantages and significant improvements in productivity. From automating applications to preparing for interviews, AI can optimize every aspect of the job search process. If you’re looking to advance in your career, leveraging AI technology in your job search strategy can be an excellent way to stand out among candidates.

If you want to improve your skills and learn how to apply artificial intelligence in your field of work, we invite you to enroll in ENEB’s Master in Business Artificial Intelligence, where you can acquire the necessary skills to excel in the digital business world.

In an impressive move on the financial markets, Nvidia has managed to overtake Microsoft to become the world’s most valuable company, with a market capitalization reaching $3.5 trillion.

This milestone marks a new chapter for the semiconductor and artificial intelligence (AI) giant, which has achieved exceptional growth, backed by the boom in its products and growing demand in the AI sector. In this article, we will look at how Nvidia has achieved this rise and what it means for the future of the technology market.

The meteoric rise of Nvidia

For years now, Nvidia has been positioning itself as one of the key players in the technology sector, especially with its artificial intelligence (AI) chips. However, it was its recent success in AI that allowed it to dethrone Microsoft. The last time Nvidia reached the top spot in the ranking of most valuable companies was in January 2025, and its recent surge in the value of its shares, which rose 3% on Tuesday, allowed it to overtake Microsoft, reaching a market capitalization of $3.444 trillion. By comparison, Microsoft stood at $3.441 trillion.

This spectacular increase is not fortuitous. Nvidia’s Q1 2025 financial results far exceeded Wall Street expectations, with revenue of $44.06 billion, a 69% year-over-year increase. Demand for its products, especially in the AI space, has been a key factor in this success.

Jensen Huang’s leadership and commitment to artificial intelligence

Nvidia CEO Jensen Huang has played a key role in this rise. His strategic vision has enabled the company to position itself as a leader in AI chip development, giving it a decisive competitive advantage in the market. Huang has been very clear about his ambitions, highlighting that China has become one of the most important markets for AI and that U.S. export control policies are affecting its ability to compete globally. In his remarks, Huang stressed that China is home to a large portion of the world’s AI talent, making control of the Chinese market essential for any technology company.

Despite challenges, such as the recent loss of $8 billion in revenue due to export restrictions imposed by the Trump administration, Nvidia remains optimistic. Investors have remained confident about the company’s future, with strong demand for its products in the artificial intelligence sector.

The impact of artificial intelligence and semiconductors on the marketplace

Nvidia’s rise reflects a broader trend in the technology market, in which semiconductor chips and artificial intelligence are gaining increasing relevance. Companies around the world are investing in AI-based solutions to improve their processes and products, which has led to increased demand for high-performance semiconductors, such as those that Nvidia produces.

This growth has also boosted the VanEck Semiconductor ETF, which saw a 2% gain recently, and other semiconductor companies such as Micron Technology, which saw upside of as much as 4%. Nvidia, in particular, has led this sector, becoming the main beneficiary of the AI boom.

What does it mean for the future of Nvidia and the market?

Nvidia’s recent surpassing of Microsoft in the ranking of most valuable companies not only reflects the company’s leadership in the semiconductor market, but also its strategic positioning in the artificial intelligence space. As AI technologies continue to transform entire industries, Nvidia is uniquely positioned to capitalize on this trend.

The AI chip market is booming, and companies like Nvidia are well positioned to lead in this field for years to come. If demand for AI-based solutions continues to grow at the current rate, we are likely to see further growth in market value for companies like Nvidia, cementing its place as one of the most influential companies in the world.

Conclusion: A bright future for Nvidia

Nvidia’s overtaking of Microsoft marks an important milestone in the technology industry. The company has not only demonstrated its dominance in the semiconductor market, but has also managed to ride the wave of innovation that is rocking the world of artificial intelligence. With a clear vision for the future under the leadership of Jensen Huang, Nvidia is poised to remain a key player in the global market.

As AI becomes a key growth driver for the technology sector, Nvidia is well positioned to continue to lead this change. Investors continue to bet on its success, and with a market capitalization approaching $3.5 trillion, the company could be poised to reach new heights in the coming years.

If you want to stay on top of the latest trends in technology and how companies are leading innovation, we invite you to explore more about how emerging technologies are transforming the business world in our Global MBA programs. These hands-on programs provide you with the tools you need to stand out in an increasingly competitive marketplace.

Warren Buffett, known as the “Oracle of Omaha,” has been a key figure in the investment world for more than six decades. At 94, the legendary investor has decided to step back, handing over the reins of Berkshire Hathaway to his designated successor, Greg Abel. This decision marks the end of an era, but also reflects his meticulous planning to ensure that Berkshire Hathaway’s legacy will endure well beyond his leadership.

Throughout his career, Buffett has built Berkshire Hathaway into one of the most powerful and valuable companies in the world. His meticulously planned succession strategy reveals the importance of foresight in business and corporate legacy. In this article, we will explore how Warren Buffett is preparing for retirement through a carefully designed succession approach that could be a model for many companies to follow.

The transition of power: the end of an era

For more than 60 years, Warren Buffett has been the mastermind behind the growth and success of Berkshire Hathaway. Under his leadership, the company went from a dying textile company to a publicly traded conglomerate with a market value of more than $1 trillion. But, like all great leaders, Buffett knew his reign would not last forever. As time passed, the need to plan for a transition became more urgent.

In May 2025, Buffett announced that he would step down as CEO of Berkshire Hathaway at the end of that year. This leadership change marks the end of an era for the conglomerate and the preparation for a new era under Greg Abel, who will take over as CEO.

The choice of Greg Abel as successor

The selection of Greg Abel as successor has been one of the most talked about in recent years. Buffett has not only relied on Abel for his experience, but also for his ability to navigate the complex challenges facing a company of Berkshire Hathaway’s magnitude. During the 2024 annual shareholder meeting, Buffett noted that Abel had demonstrated a keen ability to make crucial decisions at key moments, alluding to his own partner Charlie Munger, who passed away in 2023.

Buffett has made it clear that Abel is not only a competent successor, but possesses a strategic vision that can lead Berkshire Hathaway into a bright future, while keeping the integrity and spirit of the company intact. This step into retirement is not just a leadership change, but an organized and well-thought-out transition model.

The importance of proper succession planning

Succession planning has been a priority for Buffett in his final years of leadership. According to Lawrence Cunningham, director of the Weinberg Center on Corporate Governance, Berkshire Hathaway has provided an “exemplary model” of how to conduct succession at a company led by an iconic CEO. The clarity with which Buffett has prepared both his team and his shareholders for this change is a testament to his dedication and long-term vision.

Buffett has not only prepared Greg Abel, but also the company structure and shareholders to make the transition as smooth as possible. This planning includes managing his personal stake in the company, which will be transferred to a trust to avoid any negative impact on the future of Berkshire Hathaway once he is gone.

Clearing the way: accumulating cash reserves

One of Buffett’s most strategic moves has been the accumulation of an impressive cash reserve. Berkshire Hathaway currently holds about $348 billion in cash, which puts the company in an enviable position to meet future challenges and take advantage of any opportunities that arise under Greg Abel’s leadership.

Buffett has clarified that this accumulation is not intended to make Abel “look good” or “sport a clean slate,” but rather a pragmatic approach to allow Abel to make decisions with greater freedom. In recent meetings, Buffett has mentioned that while he is scaling back on buying new investments, he is willing to take advantage of opportunities that present themselves at attractive prices. This approach also reflects a desire to leave enough capital available for the new CEO to make strategic decisions without the immediate pressure of finding new funds.

Protecting his legacy: a long-term succession

Buffett has made it clear that his legacy is not just about money, but about maintaining the integrity and mission of Berkshire Hathaway. In this regard, one of the most important aspects of his planning has been the fate of his stake in the company. Approximately 14% of Berkshire Hathaway’s shares, worth more than $150 billion, will be transferred to a trust managed by his children. The goal is to protect his fortune, prevent activist investors from being able to dismantle the conglomerate, and ensure that Berkshire Hathaway remains a cohesive and successful entity across generations.

Furthermore, Buffett’s approach has been clear: he has no intention of selling his shares before his passing, as he believes strongly in the future of the company under Greg Abel’s leadership. This approach is aligned with his view of Berkshire Hathaway as a “work of art” that should endure well beyond his lifetime.

Conclusion: Lessons for business leaders

Warren Buffett’s succession at Berkshire Hathaway is a clear example of how a company can successfully prepare for a transition of power. Strategic planning, selecting a suitable successor, accumulating cash reserves, and protecting personal legacy are just a few of the keys to the success of this transition.

For entrepreneurs and leaders looking to secure the future of their companies, Buffett’s approach offers valuable lessons. A well-planned succession not only ensures business continuity, but also protects the company’s legacy and guarantees its long-term success.

If you want to delve deeper into how to make strategic decisions that can secure the future of your business, we invite you to read this Business Insider article, which delves into the importance of succession planning and best business practices. On the other hand, if you are interested in improving your leadership skills and learning more about strategic management, you should check out our MBA program at ENEB. This online program will provide you with the necessary tools to face the challenges of the business world and prepare your own succession within your company.

Cryptocurrencies have transformed the global financial landscape, offering new investment opportunities. However, for many people, understanding how they work and how to start investing in them can be a challenge. In this article, we’ll explore what cryptocurrencies are, how to begin investing, and how to earn money in the crypto world.

What Are Cryptocurrencies?

Cryptocurrencies are digital currencies that operate through blockchain technology—a decentralized and secure system that does not rely on banks or governments. Unlike traditional currencies, cryptocurrencies have no central authority regulating them, which makes them a unique investment option.

How does blockchain work?

The key to understanding how cryptocurrencies work lies in blockchain technology. The blockchain is a public database that securely and transparently records all cryptocurrency transactions. Each transaction is grouped into blocks that are linked together, creating an immutable record. This decentralized system ensures the security of cryptocurrencies, making transactions trustworthy and protected against manipulation

How to start investing in cryptocurrencies

If you’re interested in investing in cryptocurrencies, here are a few essential steps to get started:

Create a digital wallet

A digital wallet is essential for storing your cryptocurrencies. You can choose between software or hardware wallets depending on your security and convenience needs.

Choose an exchange platform

There are various platforms where you can buy, sell, and trade cryptocurrencies. Some of the most popular include Coinbase, Binance, and Kraken. Make sure to choose a reliable and secure platform.

Buy your first cryptocurrencies

Once you’ve selected your exchange platform, you can start investing. The most well-known cryptocurrencies are Bitcoin and Ethereum, but there are also many promising altcoins.

Protect your investment

The cryptocurrency market is highly volatile, so it’s crucial to monitor market fluctuations closely and take measures to protect your assets—such as enabling two-factor authentication on your accounts.

Strategies to make money with cryptocurrencies

There are several ways to invest and generate income with cryptocurrencies. Some of the most common strategies include:

• Crypto trading: Buying and selling cryptocurrencies quickly to take advantage of market movements.
• Long-term investment: Buying cryptocurrencies and holding them for an extended period, hoping their value will increase over time.
• Staking: Some cryptocurrencies offer rewards for holding them in a specific wallet, known as staking.

Learn more about blockchain and fintech with ENEB

If you’re interested in diving deeper into the world of cryptocurrencies and blockchain, ENEB (European Business School of Barcelona) offers specialized programs in these areas. One of the most prominent is the Master’s in FinTech and Blockchain.

This program is designed for those who want to learn about the latest technological innovations, how cryptocurrencies work, and how to invest successfully in the blockchain ecosystem.

The blockchain master’s program will give you the knowledge needed to understand the impact of cryptocurrencies on the financial sector and how to use blockchain technology to develop innovative solutions. Additionally, upon completing the program, you’ll be prepared to lead in the field of digital finance.

You can learn more about the program here: Master in Fintech and Blockchain – ENEB.

Conclusion

Cryptocurrencies are redefining the way we invest and manage money, offering a decentralized and highly innovative alternative. From understanding how blockchain works to learning effective investment strategies, the world of cryptocurrencies is full of opportunities—but also risks.

If you’re interested in investing in this market, it’s essential to start with a solid foundation of knowledge and be aware of the risks involved.

To continue learning and staying updated on the latest news and trends, it’s crucial to follow reliable sources such as CoinDesk and Cointelegraph—two of the most important platforms for cryptocurrency and blockchain ecosystem information. These sites offer up-to-date analysis, news, and advice to help you make informed decisions.

At the height of its success, Blockbuster was synonymous with home movies. For years, it dominated the movie rental industry, with over 9,000 stores worldwide. However, in 2010, the company declared bankruptcy, and its fall has become one of the most cited cases in modern business history. How could a company with so much power and relevance fall so quickly? Blockbuster’s story leaves us a clear lesson: adaptability is key to survival in a constantly changing market.

The rise of Blockbuster and its dominance in movie rentals

Blockbuster was founded in 1985 by David Cook, who saw a business opportunity in renting movies on VHS format. The company quickly expanded, and by the 1990s, Blockbuster dominated the video rental market, with thousands of stores around the world. With its business model based on physical rentals, the company seemed unbeatable, leading the home entertainment market.

The arrival of the internet and new technologies radically changed the landscape, but Blockbuster failed to adapt in time.

The fatal lack of vision: Ignoring digital technology and streaming

A key factor in Blockbuster’s downfall was its failure to adapt to technological changes. In the late 1990s, Netflix, a small startup renting DVDs by mail, started attracting consumer attention with its innovative model. Unlike Blockbuster, which kept its business focused on physical stores, Netflix bet on online DVD rentals and later on video streaming.

Blockbuster had the chance to buy Netflix in 2000 for just $50 million but rejected the offer. The company’s leadership believed their physical rental model would remain dominant and failed to foresee the future of digitalization. By the time they tried to jump on the streaming bandwagon, Netflix had already gained ground, and Blockbuster’s competitive advantage was nonexistent.

Lessons from the Blockbuster case for businesses

The Blockbuster case offers crucial lessons for any company aiming to stay relevant in a competitive and ever-evolving market:

Innovation is an investment, not an option
Past success does not guarantee future success. Companies must be willing to invest in innovation and adapt to new technologies, even if it means reinventing their business model. Ignoring technological trends can be fatal.

Listen to consumers and anticipate their needs
The market was already demanding more accessible, faster, and more convenient movie rental options, and companies like Netflix responded quickly to those needs. Businesses must stay alert to changing consumer demands and anticipate shifts to remain competitive.

Diversification and change of focus
Companies dependent on a single business model are at risk. Diversification and flexibility are essential to maintaining relevance in an unpredictable market. Blockbuster should have diversified its services much earlier to adapt to the digital revolution.

Adapt to change before it’s too late
Digital transformation is an opportunity, not a threat. Companies must see technology as an ally and be willing to change their processes and strategies to avoid falling behind. The speed at which technology evolves requires businesses to be quick in adapting.

How to stay updated and adapt to change?

If you don’t want your company to suffer the same fate as Blockbuster, it is essential to stay updated and learn how to adapt to change. The ability to evolve in a dynamic environment is crucial, and at ENEB, we offer the right programs to prepare future leaders to navigate these challenges. Discover our training programs and learn to manage digital transformation in your company.

ENEB and business management and leadership training

At ENEB, we understand the importance of adapting to change and making strategic decisions in a constantly transforming business environment. Our training programs are designed to equip future leaders with the necessary tools to manage change and foster innovation within their companies.

If you want to learn how to anticipate market trends, make effective strategic decisions, and keep your company competitive, we invite you to explore our educational offerings. Discover how to enhance your professional profile and adapt to change to ensure your company’s success.

Conclusion

Blockbuster’s story reminds us that lack of vision and resistance to change can be fatal for any organization. Companies that want to remain relevant in the future must be willing to continuously adapt and evolve.

In a business world advancing by leaps and bounds, the ability to innovate, listen to the market, and diversify is essential to ensure long-term survival. Companies that resist change, like Blockbuster, risk being overtaken by more agile competitors. If you want to develop your skills in business strategy and leadership, ENEB is the ideal place to boost your professional growth and ensure your company does not repeat the mistakes of the past.

In the world of artificial intelligence, getting the most out of tools like ChatGPT largely depends on how we phrase our requests. Did you know there are specific prompt structures that can improve the quality of ChatGPT’s responses and help you unlock its full potential? Below, we explore some of the most effective prompting frameworks you can use to interact more efficiently with ChatGPT.

1. R-T-F: Role, Task, and Format

This is one of the simplest yet most powerful prompt frameworks. In this approach, you tell ChatGPT exactly what role to take on, what task to perform, and what format the response should follow.

• Role: Define the role ChatGPT should play—such as a marketing expert, legal advisor, or creative writer.
  
• Task: Specify what you want it to do, e.g., “write a value proposition” or “perform a market analysis.”
  
• Format: Indicate the type of response you expect—whether it’s a list, paragraph, or outline.
  

Example Prompt:
“Act as a digital marketing expert, create a strategy for a new social media ad campaign, and present it as a list.”

By understanding and using this type of prompt, you can get more accurate and detailed responses from ChatGPT, making it easier to make well-informed business decisions.

2. T-A-G: Task, Action, and Goal

This framework focuses on clearly defining the purpose of your request. It’s structured around the task at hand, the specific action ChatGPT should take, and the ultimate goal you wish to achieve.

• Task: Clearly state what you want to accomplish.
  
• Action: Specify the concrete actions ChatGPT should take to fulfill the task.
  
• Goal: Define the final objective you want to reach.
  

Example Prompt:
“Define the task of writing blog content, outline how the content should be structured, and set the goal as increasing web traffic.”

Using these prompts correctly allows you to guide ChatGPT to help you more effectively achieve your personal or business goals.

3. B-A-B: Before, After, and Bridge

This framework is designed to establish a cause-and-effect relationship, which is great for structuring problems and solutions. It helps define the initial situation, the desired outcome, and the strategy to connect the two.

• Before: Explain the initial problem or situation.
  
• After: State the expected result after taking action.
  
• Bridge: Describe how you’ll go from the initial situation to the desired outcome.
  

Example Prompt:
“Before, users couldn’t find the necessary information on our website. After implementing a new navigation structure, the conversion rate is expected to increase. The bridge is redesigning the site layout and offering relevant content in an accessible way.”

This type of prompt allows ChatGPT to offer solutions based on past and future scenarios, helping build more effective strategies.

4. C-A-R-E: Context, Action, Result, and Example

This framework is ideal when you want a detailed analysis. It not only defines what you need to do, but also provides context and specific examples to generate a thorough response.

• Context: Provide the background for the task or problem.
  
• Action: Describe the specific actions to be taken.
  
• Result: Explain the expected outcome.
  
• Example: Give examples to better illustrate the request.
  

Example Prompt:
“Provide context on how privacy policy changes affect user retention, describe the action of implementing a transparent process, clarify that the expected result is increased user trust, and give examples of companies that have succeeded with such policies.”

This type of prompt provides a more complete structure, helping ChatGPT better understand your needs and deliver responses that are more aligned with your expectations.

Conclusion

Prompting frameworks are incredibly powerful tools for maximizing your results with ChatGPT. Whether you need a clear task structure, a connection between problems and solutions, or a fully detailed response, these prompts will help you get more precise and valuable answers. Try these approaches and see how you can improve the quality of your interactions with ChatGPT, unlocking its full potential in all your projects.

If you’re interested in learning more about how AI tools like ChatGPT can enhance your decision-making and transform your business, we invite you to explore ENEB’s Master in AI for Business This program is designed to prepare future business leaders to manage change and lead innovation in the digital era.

Additionally, to deepen your knowledge, we recommend staying up to date with the latest updates from ChatGPT and other AI tools to better understand their impact on business.

Microsoft co-founder Bill Gates has reignited the global debate with an ambitious vision for the future of work: artificial intelligence (AI) will not only help us in our day-to-day lives, but could make early retirement and much shorter working weeks possible.

According to Gates, we are facing a change of era. One where talent shortages in key professions will be filled by smart technologies, and where people will be able to free up time to focus on what really matters. An ideal environment… if we know how to prepare.

In this article we tell you how the job market is transforming and why training in key areas such as AI, leadership and strategy at schools like ENEB can make a difference to your professional future.

1. AI to address the shortage of doctors and teachers

Gates warns of a real crisis in sectors such as health and education. In countries such as India, and also in the United States, the lack of doctors and teachers is a latent threat. In the US alone, it is estimated that there could be a shortage of up to 86,000 doctors by 2036.

AI is emerging as an effective solution: algorithms that help diagnose, automate medical note-taking or streamline billing are transforming hospitals and clinics. The same is true in education: AI that reinforces learning, personalises content and eases teaching workloads.

2. Education beyond the classroom: AI-supported teachers

In 2023, 86% of US public schools recognised difficulties in recruiting teachers. In response, pioneering institutions are introducing AI into the classroom, such as David Game College in London, where students work with tools like ChatGPT to reinforce key subjects. This does not eliminate the role of the teacher, but it does transform it. And to adapt, you need training in digital skills, applied artificial intelligence and change management.

At ENEB, all our teachers have extensive knowledge in artificial intelligence and automation tools to be able to play their role according to the demands of the market.

3. Robots that clean, build and assemble

Gates also mentions something even more disruptive: AI will not only be applied to intellectual professions, but also to manual jobs. From factories to hotels, robots are already being developed that can perform physical tasks with human dexterity.

Companies like Nvidia are investing millions in humanoid robots for warehousing, logistics and cleaning. This will completely change the job profiles in these sectors.

4. Less work, more time: are you ready for it?

For Gates, the advance of AI will not only reduce the workload, it will pose a new existential dilemma: if you no longer need to work so much to live well, how will you spend your time? This rethinking of working time is profound. The future will belong to those who know how to adapt, reinvent themselves and lead new productivity models.

In programmes such as ENEB’s Master’s in Business Artificial Intelligence, students not only learn how to apply AI tools to each business sector, but also how to anticipate all these changes in business operations.

5. From prediction to reality: Keynes saw it coming

In 1930, the economist John Maynard Keynes predicted that, with technological progress, the working week would be reduced to just 15 hours a week. Almost a century on, we are still working more than 40 hours. But today, with the explosion of generative AI, this idea is beginning to seem less utopian and more feasible. We are closer than ever to that world with more free time and a higher quality of life.

Do you want to be part of the change or be overtaken by it?

The future of work is not science fiction. It is happening now. AI is changing industries, roles and expectations. And as Gates puts it:

“You will be able to take early retirement. You can work shorter weeks.“

If you want to prepare for this new paradigm, investing in training is your best strategy. With ENEB you can acquire leadership, innovation and business management skills that will position you as a leader of change.

Many professionals follow the traditional path: study, work, rise… and repeat. But there’s something that great leaders know and few share: true financial success isn’t just about the salary, but about learning how to make money work for you.
What CEOs know—and many others don’t—is that proper education can change your financial destiny. In this article, we’ll tell you how a master’s degree can open doors to a new financial mindset and why ENEB is one of the keys to starting this journey.

1. A millionaire mindset can be learned

No one is born knowing how to create wealth. Millionaires don’t just think differently; they act with vision and strategy. This mindset shift doesn’t happen by magic, but through advanced training that challenges you to break free from the traditional approach and think in terms of investment, growth, and scalability.
Tip: Train with a master’s degree that not only gives you knowledge but teaches you how to build assets.

2. Financial education: the key they never taught you

Did your university teach you how to invest? How to generate passive income? How to make high-impact financial decisions? The secrets that CEOs master aren’t in basic books; they’re in educational programs with real business vision.
Tip: Prioritize programs that include modules on applied finance, business analysis, and strategic innovation. For example, ENEB’s MBA focuses on training leaders who can create wealth and make decisions with a global impact.

3. Real networking: access to those already at the top

One of the hidden values of a quality master’s degree is the network of contacts. Training alongside high-level professionals, entrepreneurs, and investors can open opportunities that aren’t available in job offers. In an online business school like ENEB, international networking is an essential part of the experience.
Tip: Choose institutions with an active, global community that organizes networking events or international meetups to expand your contact network. At ENEB, we organize the ENEB Experience World Congress every year. Here you can see a summary of the last edition.

4. From employee to wealth creator

A master’s degree shouldn’t just teach you to land a better position; it should teach you to create value, make strategic decisions, and lead projects that generate sustainable income. That’s the difference between training for a job… or for a life with financial freedom.
Tip: Look for programs that combine leadership, strategy, finance, and business vision, like ENEB’s Global MBA.

5. Financial freedom: beyond the salary

CEOs understand something that many people still haven’t discovered: financial freedom isn’t measured in income, but in options. Being able to choose when, where, and with whom you work is a form of wealth that can only be achieved with vision, preparation, and action.
Tip: Investing in education is the first step toward that freedom. Education is the asset that can give you the most return.

Becoming a millionaire isn’t about luck or just talent. It’s about learning how to play by the rules of success, as CEOs of big companies do. And while not everyone shares these secrets, you can start applying them today.
With the right education, the right environment, and an ambitious mindset, you can stop following the system… and start leading it.