We celebrate the ENEB Experience World Congress 2025 in Madrid

Tomorrow, Friday, February 14th, the conference space located at C/ Orense, 34 (Madrid) will become the epicenter of innovation and professional networking. From 9:30 AM to 8:30 PM, ENEB will bring together the brightest minds in the business and technology sectors for an unprecedented congress. Among all the participants, we will gather more than 40 countries in one place to debate and discuss current business affairs.

Get ready for networking 

Essential tips before the event:

  • Follow ENEB on all social media platforms.
  • Research the speakers that interest you the most.
  • Prepare a 30-second elevator pitch about your professional profile.
  • Update your business cards.
  • Plan your agenda according to the sessions that are a priority for you.

During the congress:

  • Arrive early for accreditation.
  • Dress professionally but comfortably.
  • Bring a notebook or tablet to take notes.
  • Keep your phone charged for digital networking.
  • Take advantage of breaks to make connections.

Elite global speakers and attendees

The ENEB Experience World Congress 2025 gathers some of the brightest minds in business, technology, and education. From experts who have advised presidents to innovators redefining the future of technology, each of our speakers brings a unique and valuable perspective to your professional development.

Confirmed speakers list

  • Santiago Navarro – CEO of ENEB and Namencis Education Group.
  • Marta Emerson– Investor and Mentor, Founder of the Spanish Mentoring Association.
  • Jaime Bernabé  – Michael Page
  • Pancho Campo  – Expert in leadership and motivation. Collaborator of Barack Obama, Al Gore and Sting.
  • Francisco Benítez – Doctor in Blockchain and Innovation Director of Fidesol Technology Center.
  • Carlos Fernández– Strategic Brand Consultant and AI Professor at ENEB.
  • Laura Suárez Galeano  – CEO of Talent Hub, President of Jaguars Startups, VP of the International Startups Association.
  • Pablo Hernández  – Transforming Talent & Mindsets @ Namencis Education.
  • Fabia Silva– CEO of Dronak, MIT Massachusetts Institute of Technology Spain, Global Ambassador Talent Woman.
  • Iñigo Nieto  – Crescenta Chief Strategy Officer.
  • Tom Horsey– CEO of Eoniq Found and Board of Directors of Big Ban Private Investors.

Workshops: Get ready for action

To make the most of your congress experience, we recommend familiarizing yourself with the topics to be covered. Each session has been carefully designed to provide you with practical and applicable knowledge for your immediate professional development.

List of topics and panels:

  • “No fear: Fearless of change” – Opening Conference.
  • “Technological revolution and artificial intelligence” – Expert Panel.
  • “Professional and job profiles in a technological and innovative world” – Expert Panel.
  • “From robotics to new immersive technologies: Niches for professional and business success” – Specialized Talk.
  • “Operations marketing: Keys to achieve impact” – Practical Workshop.
  • “A changing world: Keys to professional, entrepreneurial, and business success” – Discussion Panel.
  • “Effective and impactful communication” – Interactive Workshop.
  • “Cybersecurity” – Technical Workshop.

We look forward to seeing you at the event for a transformative experience! Stay tuned to our social media for the latest updates about the congress. And if you’re attending, don’t forget to share your experience with the hashtag #MyENEBExperience.

The ENEB Experience World Congress 2025: Your Complete Guide to the Event of the Year

In one week’s time, ENEB’s first event of the year will take place: The ENEB Experience World Congress. The congress promises to be an unprecedented day of networking, bringing together world leaders, experts, students, professors and leading professionals in the same space. One week away from this historic event, here is all the essential information you need to know.

Detailed program: A day of knowledge and networking

The ENEB Experience World Congress is positioned as the most important networking event of the year in the education and business sector. It will be held next Friday, February 14, from 9:30 to 20:30, in the congress space located at C/ Orense, 34 (Madrid). 

With a careful selection of top international speakers, the congress will address crucial topics such as artificial intelligence, blockchain and new immersive technologies. Here you can consult the complete event guide:

Start of the congress

09:30 – Accreditation of participants.

10:00 – Official opening of the Congress and opening of the Booth Area.

Morning Sessions

10:15 – Inaugural Conference: “No Fear: No fear of change”.

With Pancho Campo, expert in leadership and motivation who has worked with Barack Obama, Al Gore and Sting.

10:45 – Expert Panel: “Technological Revolution and Artificial Intelligence”.

Led by Francisco Benítez, PhD in Blockchain and Director of Innovation at Fidesol 

Technology Center.

11:15 – Expert Panel: “Professional and job profiles in a technological and innovative world”.

Participants:

  • Laura Suárez Galeano (CEO of Talent Hub).
  • Marta Emerson (Investor and Senior Business Mentor).
  • Salvador Molina (President of MadFintech and Ecofin Forum).

11:45 – Coffee break and networking.

12:45 – Lecture: “From robotics to new immersive technologies: Niches of professional and business success”.

Led by Fabia Silva, CEO of Dronak, MIT Spain and Global Ambassador Talent Woman.

13:15 – Workshop: “Operations Marketing: Keys to achieve impact”.

14:00 – Networking break and meetings in the stand area

15:00 – Meetings and direct meetings in adjoining rooms

Afternoon Sessions

16:00 – Panel: “A changing world: Keys to professional, entrepreneurial and business success”.

With the participation of:

  • Tom Horsey (CEO of Eoniq Found).
  • Jordi Gallardo (PhD from Pompeu Fabra University, Former Minister of Economy, Innovation and Presidency of the Government of Andorra)

17:00 – Workshop: “Effective and impactful communication”.

18:00 – Workshop: “Cybersecurity”.

Closing Ceremony

19:00 – Start of the Graduation Ceremony and awarding of degrees.

20:30 – Official Closing Ceremony of the Congress 

Congress Highlights

Networking Zone

The congress includes multiple spaces dedicated to professional networking, with areas specifically designed to facilitate valuable connections between participants, speakers and companies.

Hands-on Workshops

Interactive workshops will offer practical tools in key areas such as marketing, communication and cybersecurity, allowing attendees to acquire immediately applicable skills.

Graduation Ceremony

The event will culminate with an emotional graduation ceremony, where ENEB students will receive their degrees, celebrating their academic achievements.

Preparing for the Event

Recommendations for attendees

  1. Arrive early to complete your accreditation without rushing.
  2. Bring business cards for networking.
  3. Prepare questions for speakers.
  4. Dress professionally but comfortably for a long day.

ENEB Experience World Congress 2025 promises to be much more than a traditional congress: it will be a meeting point where education, technology and networking converge to create unique opportunities for professional growth. If you are attending the event, post your experience on social media!

Elite Professional: THIS is your ultimate route to success

Success is not something that is achieved by chance. It is the result of a strategic approach, developed skills, and a winning mindset. If you are determined to become an elite professional, your path must be clear, well-defined, and supported by quality education that provides you with the necessary tools to excel in a competitive environment. At ENEB, a business school recognized for its high-level training, we offer an educational model designed to prepare you for this challenge.

In this article, we will provide you with the key steps to chart your route to success, highlighting the most in-demand skills in the market, how to cultivate them, and what strategies to follow to stand out in your professional career.

1. The Winning Mindset: The First Step Towards Success

The first step to becoming an elite professional is adopting a winning mindset. This concept goes beyond simply being positive or having self-confidence. It involves adopting a strategic mindset that allows you to face challenges, learn from failures, and maintain a persevering attitude in the face of adversity.

How to Develop a Winning Mindset?

  • Set Clear Goals: Define what you want to achieve in your professional career. Goals should be specific, measurable, and attainable. This will give you clarity and direction.
  • Seek Continuous Improvement: Success is not a destination but a process. Elite professionals never stop learning. Stay updated with the latest trends in your field and always seek to improve your skills.
  • Resilience in the Face of Failures: Not all paths are easy. Learn to see failures as opportunities to improve and grow.

By adopting this mindset, you will be better prepared to face the challenges of the professional world and make strategic decisions that bring you closer to your goals.

2. Develop Key Skills to Excel

The job market is constantly changing, and being an elite professional requires having highly demanded skills. In this sense, ENEB’s educational programs offer advanced training in key areas such as leadership, strategic management, and decision-making. However, skills are not limited to technical knowledge alone. A true elite professional must be able to adapt to new situations, collaborate effectively in teams, and handle various digital tools.

Essential Technical Skills and Soft Skills:

  • Leadership and Team Management: The ability to lead and motivate others is an essential skill for any professional who wants to stand out. Leadership courses teach you how to make difficult decisions and guide your team towards success.
  • Strategic Thinking: The ability to analyze complex situations and make strategic decisions is vital in a competitive business environment. Developing this skill will allow you to identify opportunities and threats, anticipate market changes, and make informed decisions.
  • Effective Communication: Whether in presentations, negotiations, or your daily work, being able to communicate clearly and persuasively is crucial. Effective communication will not only help you convey your ideas but also build strong professional relationships.
  • Time Management and Productivity: Being an elite professional also means being organized. The ability to manage your time efficiently and prioritize tasks is essential to achieving your goals.

3. Digital Tools to Stand Out in the Professional World

Today, digital tools play a fundamental role in professional development. An elite professional must not only possess soft and technical skills but also handle the right tools that allow them to stand out in their industry. These are the tools every elite professional should master:

  • Collaboration Platforms: Tools like Microsoft Teams, Slack, or Asana enable smooth and efficient communication within teams, enhancing productivity and coordination.
  • Project Management Software: Learning to use platforms like Trello, Jira, or Basecamp is crucial for properly tracking projects and meeting established deadlines.
  • Data Analysis: Analytical tools such as Google Analytics, Power BI, or Tableau will allow you to make data-driven decisions, a fundamental aspect of strategic management.
  • Professional Social Networks: LinkedIn is an indispensable platform for any professional looking to connect with other industry leaders, share achievements, and seek new opportunities.

4. Strategies to Achieve Professional Success

With the right mindset, necessary skills, and appropriate tools, it’s time to apply strategies that allow you to advance and achieve your professional goals. Below, we share some of the most effective strategies to ensure you are on the right path to success.

  1. Networking: Networking is key in the business world. Connecting with influential people in your industry not only opens doors but also provides opportunities for learning and growth. This is achieved by participating in events, conferences, and digital platforms, and maintaining an active presence on professional social networks.
  2. Learn from the Best: An experienced mentor can offer you valuable insights into your career and help you avoid common mistakes. Find someone who has walked the path you wish to follow and learn from their experience.
  3. Innovation and Adaptation: The business world is constantly evolving. Elite professionals are those who do not fear innovating, adapting to technological changes, and anticipating market trends. Be proactive and always stay a step ahead of the competition.
  4. Never Stop Learning: Continuous education is vital. An elite professional never stops studying. ENEB’s programs are designed to offer comprehensive training that adapts to the demands of today’s market. Whether through an MBA, specialized courses, or training in new technological tools, education should always be part of your growth strategy.

Becoming an elite professional does not happen overnight. It requires hard work, discipline, and a clear strategy. However, with the right mindset, the correct skills, and the use of appropriate tools, you can be confident that you will achieve success. At ENEB, we provide you with the knowledge and resources to develop your full potential and achieve your professional goals.

If you are ready to take the next step in your career and be part of a global network of skilled professionals, explore the training programs we offer at ENEB. You can also read more about how to manage your personal goals and balance them in everyday life in this Harvard Business Review article.

Remember that success is a journey, not a destination. Prepare yourself, learn, and take each step with confidence towards your professional future.

Silent Professional, brutal Impact

In a world where everything seems to be noise, the figure of the silent professional stands as a true force in the shadows. This is the type of person who, instead of filling the space with empty words, focuses on doing. 

Their impact is so great that when you look back, you realize that even though they weren’t making noise, everything has changed thanks to their work. If you’re someone who believes that only those who speak the loudest make an impact, this blog will open your eyes.

Who is the Silent Professional?

They are the person who doesn’t need to brag or fill the space with opinions that don’t contribute anything. They prefer to let their work speak for itself, getting straight to the point, solving problems, and focusing on what truly matters. Often, they are ignored, underestimated, or even seen as secondary. But in the end, they are the ones who leave the deepest mark.

1. Less noise, more results

The silent professional doesn’t need an audience to shine, nor a microphone to make their presence felt. Their motto is simple: do what matters and do it well. Instead of wasting time on empty conversations or showing off their “great knowledge,” they prefer to prove it with results. While others focus on talking about their accomplishments, they are working on achieving theirs.

This doesn’t mean they are naturally quiet, but rather that they know real impact is built through action, not words. Results speak for themselves. In a world saturated with noise and empty promises, real power lies in execution and showing what you’re capable of achieving.

2. Leadership without loudspeakers

Sometimes, great leaders aren’t the ones who shout the loudest or constantly seek attention. They are the ones who, from the shadows, lead by example. The silent professional is the one who, without seeking recognition, inspires others to follow their lead. 

They are the one who makes tough decisions calmly, who upholds team morale through their own example of commitment, and who, in times of crisis, keeps the course without making noise.

Silent leadership doesn’t mean a lack of visibility; it means the ability to create meaningful change without the need for applause. The impact they make is so brutal that, even without seeking the spotlight, their influence is undeniable.

3.Patience and perseverance: the secrets of success

What sets silent professionals apart is their ability to be consistent. While many seek immediate gratification, they understand that true success is built over the long term, with effort, patience, and unwavering determination. They don’t seek applause or quick recognition; they seek the personal satisfaction of seeing how their actions, over time, transform results.

It’s this perseverance that allows them to stay focused on what truly matters, without getting distracted by fleeting trends. They know that impact isn’t something achieved overnight; it’s the accumulation of small, consistent wins.

4. Unstoppable Impact: their legacy is their mark

At the end of the day, what truly defines a silent professional is their legacy. They aren’t measured by the awards they accumulate or the interviews they give. Their impact is reflected in the deep mark they leave on their field of work, the change they create, the projects they transform, and the lives they improve. Their work, though not paraded with fanfare, endures.

The brutal impact of a silent professional is one that doesn’t need to be announced. It’s the type of impact that is felt, lived, and, most importantly, passed on. Every action they take has a domino effect that extends beyond their immediate scope. And when you look back, you realize that it was their quiet but solid work that changed the game.

5.The real power: The one that’s not seen but felt

The silent professional is the antithesis of empty protagonism. They don’t seek to be seen, but their presence is impossible to ignore. They’re like water, which, though it makes no noise, slowly erodes rocks. 

Their power is consistency and action, and their influence is so potent that, when you least expect it, you’ve been swept up in the change they’ve initiated.

Are you ready to be the silent professional?

If there’s one thing we should learn from silent professionals, it’s that true impact isn’t measured by how many times you’re heard, but by how much you change when you speak. 

Your work, your results, your actions are what truly define your power and your legacy. In a world full of noise, choose to be the one who stays silent, works, and transforms. Because in the end, what matters aren’t the words, but the impact you leave when you truly immerse yourself in what you do.

The next time you find yourself seeking recognition, remember that those who have the most brutal impact are generally the ones who make the least noise.

Leadership Express: Instant Guide

At ENEB we want you to know that Leadership is an essential skill in any professional environment, but extensive training is not always necessary to apply the key principles. In today’s fast-paced world, effective and efficient leadership can make a difference, even when time is limited. This leadership express guide will provide you with the tools you need to take charge of your team immediately, without complications or lengthy theories.

This guide is designed for those who need quick and effective results, whether you’re starting your career as a leader or looking to improve your ability to lead teams in demanding situations. Let’s break down the fundamental elements that every leader must instantly master to make a real and direct impact in their environment.

1.Clear Vision: The first step in leading your team 

Leadership begins with a clear vision. Without knowing where you’re going, it’s hard to lead others. While it may seem basic, having a defined vision is essential so that your team knows what to expect and commits to the common goals.

Define specific and achievable goals

It’s not just about a grand statement; the vision must be broken down into clear and achievable goals. This gives your team a concrete direction, making it easier for everyone to work in unison. Ask yourself: What do I want to achieve, and how can I break it down into small, measurable steps?

Communicate your vision effectively

A leader must be able to communicate their vision in a way that inspires and motivates their team. The first step in achieving this is to be clear and precise, ensuring everyone understands both short-term and long-term objectives.

2.Effective Communication: the pillar of modern leadership

Communication is one of the most powerful tools a leader has at their disposal. It’s not enough to give orders; a leader must be able to listen and convey messages clearly and directly.

Active listening to strengthen relationships

Leadership isn’t just about speaking; it’s also about listening. Active listening is key to understanding the team’s needs and concerns. By showing genuine interest in what others have to say, a leader fosters an environment of trust and respect, which boosts team morale.

Adapt your message to your audience

Every team member is different, so a leader must be able to tailor their communication to the individual or group they’re interacting with. Some prefer detailed instructions, while others respond better to a more direct and concise approach.

3.Quick decision-making: time is of the essence

A leader must be able to make decisions quickly, especially when dealing with unforeseen or high-pressure situations. Indecision can undermine your team’s confidence and delay progress.

Trust your instinct, but validate the facts

In high-pressure situations, there’s often no time for in-depth research. However, an experienced leader knows how to balance their intuition with the available facts. Making quick yet informed decisions is key to maintaining momentum.

Take responsibility for your decisions

Leadership isn’t just about celebrating successes; it’s also about taking responsibility for difficult decisions. A leader who owns their choices inspires respect and credibility within their team.

4.Effective Delegation: Don’t do everything yourself

An effective leader isn’t the one who does everything; they know how to delegate. Proper delegation allows team members to take on responsibilities and grow professionally while you focus on the more strategic tasks.

Know your team’s strengths

The key to successful delegation is knowing each team member’s strengths. Assign tasks that align with their skills and talents, which will increase efficiency and commitment.

Provide autonomy and space for innovation

When delegating, it’s important to give team members the freedom to make decisions within their responsibilities. This not only gives them a sense of ownership but also fosters innovation and improves overall performance.

5.Inspiration and Motivation: Keeping the team’s momentum

Leadership isn’t just about directing; it’s also about motivating and inspiring others to give their best, even in difficult moments.

Recognize achievements and celebrate successes

An effective leader knows how to motivate their team through recognition. Celebrate both big and small achievements to reinforce the sense of belonging and satisfaction that comes from being part of a successful team.

Be a role model

Leadership isn’t just about what you say, but also about what you do. Effective leaders are role models for the behaviors and values they expect to see in their team. If you demonstrate integrity, hard work, and commitment, your team will be more motivated to follow your example.

6. Flexibility: Adapting to change as a leader

The work environment is constantly changing, and a leader must be able to adapt to new circumstances and challenges. Flexibility is crucial for maintaining team efficiency and morale in times of uncertainty.

Learn to adjust your strategies

A good leader knows when to change course. If a strategy isn’t working, it’s vital to be willing to adjust the approach to move forward. Flexibility is not just a skill; it’s a mindset.

Stay calm under pressure

In uncertain times, the ability to stay calm and maintain mental clarity is essential. Your team will look to you for signals on how to react, so your composure can be a key factor in maintaining cohesion and focus.

With these principles in mind, you’ll be able to take charge of your team immediately, without the need for extensive preparation. Leadership is within reach for anyone willing to practice these essential values. So don’t wait any longer, start applying these concepts and transform your leadership today!

The hidden trick of professional networking

In today’s professional world, networking has become one of the most valuable skills and, at the same time, one of the most misunderstood. Many see it as a simple exchange of business cards, a task where contacts are accumulated on LinkedIn with the expectation of short-term results. However, this superficial view of networking can greatly limit growth opportunities.

The true essence of networking is not in the number of people you connect with, but in the quality of those relationships and the value you bring to them. In this blog, you’ll discover the hidden trick that transforms networking into a tool for both professional and personal growth, allowing you to build authentic connections that go beyond the superficial.

Beyond the numbers: the key lies in what you contribute

Networking is not just about accumulating contacts; it’s about building authentic, lasting relationships. It’s easy to fall into the trap of wanting to meet as many people as possible, but the real trick lies in how you deepen those relationships.

Provide value before expecting anything in return

To achieve this, it’s essential to understand that effective networking is not a one-way transaction where you only seek what you can get. On the contrary, it’s a genuine exchange where both parties benefit. The key here is to offer value before expecting something in return. Ask yourself: What can I offer that could help the other person? This can be anything from sharing an interesting article to offering a recommendation that strengthens their professional journey.

Create connections that generate opportunities

When you provide value, you’re not just strengthening a relationship, you’re also opening doors to new opportunities. People you offer something to are more likely to trust you and help you when you need it, resulting in a much more effective and valuable networking experience.

The importance of active listening

One of the most common mistakes during networking events is talking too much about yourself or what you do. While it’s important to share your experience and skills, actively listening to the other person is even more valuable. The trick here is to be genuinely curious about the other person’s interests, goals, and projects.

Listen to connect, not just to respond

Active listening means showing a real interest in the other person, asking questions that promote a deeper conversation, and, above all, allowing the other party to express themselves without interrupting. This creates a stronger and more genuine connection, which is much more likely to generate long-term positive results.

Identify opportunities in what you hear

By listening actively, you can identify areas where you can help or connect that person with other resources. This is a direct way of adding value, which is a key element of successful networking.

Become a connector: The power of recommendations

A crucial step in successful networking is the art of connecting people. Genuine recommendations, such as introducing two people with common interests, are a powerful way to strengthen your network. By doing so, you not only help others, but you also demonstrate your ability to create value and trust. Being a connector positions you as someone valuable in your professional network, which can open doors to new opportunities for both you and those you connect.

Build trust through genuine connections

The power of being a connector lies in the fact that it’s not just about doing favors, but about building lasting relationships. When you connect people meaningfully, you demonstrate a genuine interest in their growth and success, which builds trust and strengthens your reputation.

Leverage synergies

In addition to connecting, you must also be able to identify synergies. If you know that two people can benefit mutually from a collaboration or advice, your ability to facilitate that relationship strengthens your contact network and establishes you as a reference within it.

Digital networking: don’t underestimate online platforms

In the digital age, networking is not limited to in-person events. Professional platforms like LinkedIn provide fertile ground for making connections. However, the hidden trick still applies in the digital world: it’s not just about sending mass connection requests but about personalizing your messages and showing a genuine interest in the person you’re connecting with.

Personalize your connection requests

On platforms like LinkedIn, avoid sending automatic connection requests. Instead, take the time to personalize your message, explaining why you’d like to connect and how you could add value to the relationship. This shows your commitment and increases the chances that the other person will accept your request.

Keep the conversation going

Once you’ve established the connection, don’t let the relationship fade. Keep communication active by sharing relevant content, commenting on their posts, or starting conversations about common interests.

Conclusion: networking as a tool for personal and professional growth

Effective networking is not just about making contacts, but about building a solid network based on authentic relationships. This is the hidden trick that most people overlook. By adopting a genuine approach, offering value, actively listening, and connecting the right people, you can not only strengthen your professional network but also open doors to new opportunities that will help you grow in your career. Remember, in professional networking, what really matters is the quality of relationships, not quantity.

Why 83% of millennials choose company over salary

In a landscape where competition for talent is higher than ever, companies face a crucial challenge: adapting to the expectations of the new generations. For millennials, working in a place that aligns with their values, provides flexibility and fosters personal development has surpassed the importance of a high salary. This shift reflects not only an evolution in work priorities, but also a redefinition of career success. So what are millennials really looking for in a company?

The job market is changing rapidly, and so are the priorities of new generations. According to a recent study, 83% of millennials prefer to choose a company over focusing solely on salary. This shift in mindset among younger workers reflects a significant transformation in what they consider important for their professional careers. But why is this happening?

Values and corporate culture: The new currency

For millennials, salary is no longer the sole determining factor when choosing a job. Nowadays, what truly influences their decision is the company’s culture and values. They want to work in organizations that share their principles, promote inclusion and diversity, and have a positive impact on society.

Purpose beyond money

For many millennials, work is no longer just a source of income but a way to fulfill personal purpose. Companies that provide an environment where employees can grow, develop, and feel they’re contributing to something greater are highly appealing to this generation. According to a Deloitte report, a large percentage of millennials state that a company’s purpose significantly influences their job satisfaction. This goes beyond a good paycheck.

Work-life balance: Salary doesn’t buy everything

Work-life balance is another top priority for millennials. Often, they’re willing to accept a lower salary if the company offers flexible work options, remote opportunities, and a workplace that promotes mental health and well-being.

Flexibility as a key attraction

Companies that understand this need and adjust their policies to offer flexible schedules, additional rest days, and wellness programs stand out when attracting millennial talent. Millennials prefer companies that value their time and life outside of work over those that offer higher pay but impose rigid working conditions.

Professional development: More than a competitive salary

Opportunities for growth are another reason why millennials prioritize the company over salary. For them, personal and professional development is essential. Companies that provide continuous training programs, opportunities for advancement, and a clear career path become much more attractive than those that only offer high pay.

Continuous learning: An investment in the future

In this context, educational and continuous learning opportunities are a major draw. Specialized programs, such as those offered by the European Business School of Barcelona (ENEB), are excellent examples of how companies can support professional growth, fostering a sense of belonging and commitment that goes beyond financial compensation.

Conclusion

Salary remains a relevant factor, but what truly drives millennials to choose a company is its corporate culture, purpose, work-life balance, and opportunities for professional development. Companies that understand these needs and adapt to them will be better positioned to attract and retain this generation. Are you ready to lead this change in your organization?

This is what headhunters are looking for that doesn’t appear on your Resume

Headhunters are the experts responsible for identifying the best professional profiles for the most demanding and strategic vacancies within companies. Their work goes beyond simply reviewing resumes; they focus on finding talent that not only meets the technical requirements of the position but also aligns with the company’s culture and vision. However, in many cases, what headhunters are looking for in candidates isn’t always directly reflected in a traditional resume. Often, the factors that make a difference include interpersonal skills, previous experiences outside of the professional realm, or even personality traits that complement the desired profile.

If you’re at a point where you’re looking to advance in your career, change industries, or take a different direction in your professional journey, it’s essential to understand what headhunters truly look for beyond what you can put on your resume. Knowing these key aspects could be crucial in making the leap you’ve been wanting. We’ll tell you more!

The professional profile: Beyond work experience

A good resume should accurately reflect your work experience, but headhunters are looking for more than that. One of the key elements they value is your professional profile—how you define yourself, what your soft and hard skills are, and how adaptable you are to new challenges. A well-crafted professional profile should not only list your technical skills but also highlight your interpersonal competencies, leadership ability, and willingness to learn.

Moreover, headhunters seek candidates who not only possess technical skills but are also eager to learn and grow within the company. Interpersonal skills, such as effective communication, empathy, and teamwork, play a crucial role in the selection process. Leadership skills, even at early levels, can make a significant difference.

The ability to manage projects or teams, as well as demonstrate an open mindset when approaching new challenges, can be just as important as technical knowledge. Therefore, a well-rounded professional profile should convey not only what you know how to do but also how you can contribute to the company’s growth and how you can improve and adapt to the new demands of the market.

The Importance of soft skills

Soft skills, such as effective communication, teamwork, and empathy, are essential in any job, yet they often don’t appear clearly on a resume. Headhunters actively seek these skills during the selection process. Including specific examples of how you’ve demonstrated these abilities in your work experience can make a significant difference. For instance, if in your previous role you led a team or facilitated a multidisciplinary project, be sure to include it!

Continuous Learning: Are You Learning Enough?

While academic degrees are important, continuous learning is also highly valued by headhunters today. In an increasingly competitive work environment, staying updated on the latest trends in your industry can be a deciding factor. If you’ve completed courses, seminars, or specialization programs, such as those offered by ENEB (European Business School of Barcelona), make sure to include them in your resume.

The key is your ability to learn and adapt

Headhunters place great value on professionals who show a proactive attitude towards learning and continuous development. This not only demonstrates your passion for your field but also your ability to adapt to rapid changes in the industry. Specialized courses, like those offered by ENEB, give you a competitive advantage by providing relevant and practical knowledge that can set you apart in a selection process.

Conclusion

In summary, headhunters are looking for much more than just a list of professional achievements on your resume. They want to understand your complete professional profile: your soft and hard skills, your willingness to learn, and your ability to face new challenges. Be sure to highlight your continuous learning and any academic achievements that have kept you updated. If you haven’t already, consider expanding your education with courses or programs at ENEB!

Remember, a successful resume should be a true representation of your potential and what you can genuinely contribute to a company.

Building identity on social media

Today, social media is not only a platform for interacting with friends and family but has become a crucial space for brands. Building a brand identity on social media is essential to connect with the audience, communicate brand values, and stand out in a saturated market. In this article, we will explore how to create and strengthen brand identity on social media, and how companies can leverage these platforms to build lasting relationships with their audiences.

The Importance of Brand Identity on Social Media

What is Brand Identity?

Brand identity goes beyond a logo or slogan. It is the way a company presents itself and is perceived by its audience. On social media, brand identity is crucial because these platforms serve as the public face of the company to millions of people. It is where the brand’s personality is established, its values are communicated, and a closer relationship with consumers is formed.

A strong brand identity on social media can build trust, loyalty, and a deeper emotional connection with users, which leads to better business results. To achieve this, it is essential that every post, comment, or interaction consistently reflects the brand’s values and goals.

The relationship between brand identity and digital marketing

Social media is a key channel for digital marketing strategies. Through these platforms, brands have the opportunity to directly and personally reach their target audience. However, for this strategy to be successful, it is essential to build a brand identity that resonates with users.

A brand that is clear about its purpose and voice can establish authentic relationships with its community, resulting in greater long-term loyalty. In this context, ENEB offers specialized training in digital marketing and branding, providing future leaders with the tools necessary to create and manage effective brand identities in the digital environment. The best programs for training in this field from our entire offer are the Higher Education Course in Marketing and the Higher Education Course in Social Media Strategy.

Steps to build a brand identity on social media

  1. Define the brand’s values and purpose

Before diving into content creation, it is essential to have a clear understanding of what the brand represents. What are its values? What is its mission? These questions are key to creating a consistent brand identity on social media.

By defining these elements, companies can ensure that their content and tone of communication align with their purpose. Additionally, this clarity helps attract an audience that resonates with those values, building a base of loyal followers.

  1. Create a unique brand voice

The brand voice is the personality that the brand conveys through its messages on social media. This voice must be consistent across all posts and should reflect the brand’s identity. Whether formal, friendly, fun, or professional, the key is to be authentic and consistent.

  1. Design an attractive visual image

The visual identity of the brand is another fundamental component. Colors, typography, images, and overall design must be consistent and easily recognizable. Brands that achieve a strong visual identity have a significant advantage on social media, where the competition for attention is fierce.

  1. Be consistent and coherent

Consistency is key when building a brand identity on social media. This means that all aspects of the brand, from communication to design, must be aligned. Companies should ensure that every post, comment, and interaction reflects the same values and personality.

Consistency also refers to the frequency at which content is posted. Brands must have a posting strategy that keeps their presence active without overwhelming users. This includes content planning and scheduling posts.

  1. Engage and Listen to the Audience

Social media is an interactive platform. Building a brand identity is not only about speaking, but also about listening to the audience. Brands must pay attention to comments, questions, and opinions from their followers, responding in a timely manner and showing empathy.

Brands that have built a strong identity on social media

Brands like Nike, Coca-Cola and Apple have managed to establish brand identities so powerful that they are instantly recognizable on social media. These brands stand out not only for their products but also for the way they communicate their values and vision through digital platforms.

Each of these brands has successfully connected emotionally with their audience through consistent use of their values, brand voice, and visual identity. Their success demonstrates how social media can be a powerful tool for building a strong brand identity.

Future trends in building brand identity on social media

The rise of short-form video and visual platforms

Video content continues to gain traction on platforms like Instagram, TikTok, and YouTube. Brands that wish to build a strong identity must adapt to this format by creating visually appealing content that connects with their audience.

Short-form video has become an essential tool for brands, as it allows them to convey clear and quick messages. Brands must be creative in how they present their identity, ensuring that each video reflects their personality and values.

Personalization and Interactivity

The future of social media is increasingly focused on personalization. Brands are using artificial intelligence tools and data analysis to create more personalized and targeted user experiences. This enables brands to adapt their identity and communication based on the interests and behaviors of their audience.
Interactivity is also key to building a strong brand identity. Brands that leverage interactive tools such as polls, Q&A sessions, and contests can strengthen their connection with the audience.

Building a brand identity on social media is a continuous process that requires clarity, consistency, and authenticity. Companies that invest in creating a strong identity on these platforms can achieve a deeper connection with their audience, which translates into greater loyalty and long-term success.
Educational institutions like ENEB play a crucial role in preparing future business leaders in this field, providing them with the necessary tools to manage and strengthen brand identity in the digital environment.

Generation Z: New work and life paradigms

Generation Z is taking the world by storm, not only in terms of technology, but also in terms of the way they perceive and approach work, personal life and their relationships with companies. This generation, born between 1997 and 2012, has grown up in a digital, constantly evolving environment, and their expectations and behaviors reflect a radical transformation from previous generations.

In this article, we will explore how Generation Z is redefining the paradigms of work and life, and how companies must adapt to attract and retain these new talents. In addition, we will see how education and training in institutions such as ENEB play a crucial role in this process of change.

Who is Generation Z?

The social and cultural context of Generation Z

Generation Z is the first generation to have grown up in a completely digitalized world. From a young age, they have had access to the internet, mobile devices and social networks, which has conditioned not only their technological skills, but also their way of communicating and relating to the world. This generation is very aware of social, economic and environmental problems, and actively seeks solutions to them.

Their mindset is influenced by constant access to information, which allows them to be self-learners and make quick decisions based on data. They are accustomed to immediacy and having multiple options at their fingertips, which also impacts their perception of work and work relationships.

How does Generation Z differ from other generations?

Unlike millennials, who mostly pioneered the social media era, Generation Z has an even deeper relationship with technology. However, what really sets this generation apart is their pragmatic approach and high expectations of companies.

While previous generations tended to value job stability and long-term benefits, Generation Z prioritizes aspects such as work-life balance, company purpose and the possibility of career growth.

What is Generation Z looking for in a work environment?

Flexibility and remote work

One of the main demands of Generation Z is flexibility in their schedules and the option to work remotely. For them, the idea of working 9 hours a day in a traditional office is obsolete. Work flexibility is not only about location, but also about time management. They want to have control over how and when they do their work, allowing them to balance their personal and professional lives more effectively.

This is a challenge for companies that have operated under more rigid structures, but also an opportunity to adapt and offer more inclusive and modern work environments. Organizations such as ENEB are already prepared to train the future leaders who will understand and embrace these changes, incorporating flexible methodologies adapted to the digital context.

Purpose and corporate social responsibility

For Generation Z, work must have a purpose. They are looking for companies that not only offer them a competitive salary, but also have a positive impact on society and the environment. They are interested in organizations that have a clear mission and act responsibly, whether in terms of sustainability, diversity and inclusion or support for social causes.

This shift in the workplace mindset has led many companies to rethink their corporate social responsibility (CSR) strategy. According to a Forbes article, companies that align their values with those of their employees tend to have higher retention and productivity rates. Companies that fail to adapt to these expectations may face difficulties in attracting and retaining Generation Z talent.

Professional development and growth opportunities

Unlike previous generations, where long-term stability was more valued, Generation Z prefers the opportunity to continuously learn and grow. They are interested in developing not only professionally, but also personally. They are looking for companies that offer them constant training opportunities, either through internal programs or through collaborations with educational institutions.

Institutions such as ENEB play a crucial role in this regard, as they provide specialized training that adapts to the current needs of the labor market. Through programs focused on leadership, innovation and digital transformation, ENEB prepares its students to face the challenges of a changing and dynamic work environment.

Generation Z and personal life: New priorities

Balance between personal and professional life

Generation Z deeply values their personal time. They believe that work should not interfere with their private lives and are looking for companies that respect their schedules and allow them to disconnect when necessary. This is reflected in the growing popularity of telecommuting and flextime, which allow employees to better manage their time.

New digital tools and collaboration platforms have also helped make this balance easier to achieve, allowing teams to work efficiently from anywhere in the world.

Mental health and wellness

La salud mental es otra prioridad para la Generación Z. Este grupo ha estado expuesto a una gran cantidad de presión social y laboral, y por ello, valoran mucho las políticas de bienestar que promueven las empresas. Quieren trabajar en entornos que fomenten la inclusión, la diversidad y el respeto, y que ofrezcan programas para el manejo del estrés y el cuidado emocional.

How can you prepare yourself as a company to attract and retain Generation Z?

Digitalization and new tools

Generation Z is a digital native, so they expect companies to use the latest technologies to facilitate their work. Online collaboration platforms, process automation and the use of artificial intelligence are some of the tools this generation has already mastered. Companies that invest in these technologies not only improve their efficiency, but also attract talent that values innovation and digitization.

The importance of continuous training

Given the rapid pace of technological change, companies wishing to remain competitive must invest in the continuous training of their employees. Programs such as those offered by ENEB, which combine academic training with business practice, are essential to prepare the professionals of the future.


In conclusion, Generation Z is redefining the paradigms of work and life, demanding more flexibility, purpose and growth opportunities. Companies that manage to adapt to these new expectations will be better positioned to attract and retain the talents of this generation. Institutions such as ENEB play a key role in preparing these future leaders, providing them with t