Category: ENEB news

Modern marketing doesn’t always require million-dollar budgets or complex licenses. Thanks to the public domain, companies can take advantage of iconic characters, illustrations, and photographs without infringing copyright. From Sherlock Holmes to classic works of art, these creations offer an unlimited source of creativity and possibilities for advertising campaigns.

In this article, we’ll explore what the public domain really means, how to apply it in marketing, and concrete examples of characters and images you can freely use to connect with your audience.

What is the public domain and why is it important for marketing?

The public domain refers to works that are no longer protected by copyright or never were. This means anyone can use, modify, and share them without paying licenses or requesting permission. Most of these works include creations whose rights have expired, government materials, or classic literary characters.

For marketing professionals, the public domain represents a huge strategic advantage. It allows brands to take historical characters, illustrations, and photographs, reinterpret them, and give them new meaning within modern campaigns. It also makes it possible to connect with audiences through well-known cultural references, generating familiarity and trust without major investment.

⚠️ Important: Not all versions of a character are free to use. For example, the original 1928 design of Mickey Mouse is now in the public domain, but modern Disney versions are still protected by copyright. Knowing how to distinguish between these versions is key to using the public domain correctly in marketing.

Iconic public-domain characters that inspire creativity

Throughout history, many characters have entered the public domain, becoming ideal resources for brands seeking originality and emotional connection.

Classic literary characters

• Classic literary characters are an incredible resource for marketing because they’re deeply rooted in popular culture. Their stories and personalities are instantly recognizable, allowing campaigns to connect quickly with audiences. In addition, these characters carry centuries of history, adding prestige and depth to any communication.
• Sherlock Holmes: more than a detective, he’s a symbol of wit, analysis, and problem-solving. His image can be used in educational campaigns, innovation initiatives, or products that require intelligence and precision.
• Dracula and Frankenstein: gothic horror classics are perfect for creating mystery, curiosity, or visual impact in Halloween campaigns, entertainment, or even disruptive products.
• Children’s tales: stories like Alice in Wonderland, The Wizard of Oz, or early versions of Peter Pan offer complete worlds that can be reinterpreted for social media, ads, and visual content. The nostalgia these characters evoke helps connect with multiple generations, creating instant emotional touchpoints and familiarity.

In marketing, these figures don’t just convey values or emotions—they also open the door to narrative campaigns where the story itself becomes a branding asset, allowing original tales to be reimagined with a modern, creative twist.

Historical animation characters

Early animation also offers unique opportunities for marketing campaigns. Many iconic characters from the beginnings of cinema and animation have entered the public domain, allowing brands to use them at no cost and with full creative freedom.

The 1928 version of Mickey Mouse, as he first appeared in Steamboat Willie, is now in the public domain. This opens up a huge range of possibilities for retro, vintage, or nostalgic campaigns—reimagined through illustrations, animated ads, merchandising, or social media posts.

His classic, simple, and recognizable style gives campaigns an iconic and trustworthy feel, evoking childhood memories and pop culture. Reinterpreting vintage Mickey can also help differentiate your brand, showcasing creativity while playing with history and collective memory. By combining literary characters with historical animation, marketers can build unique campaigns with strong storytelling, emotional connection, and memorable aesthetics—without spending a single euro on licenses.

Works of art and historical images: an unlimited source for marketing

The public domain isn’t limited to literary or animated characters. Classic artworks and historical photographs are another valuable resource:

• Paintings by Van Gogh, Monet, Leonardo da Vinci, or Rembrandt can be adapted for campaigns seeking sophistication, aesthetics, and prestige.
• Vintage photographs and historical maps, available in digital libraries like the Library of Congress or Europeana, enrich content and corporate storytelling.

These works make it possible to create original, educational, or narrative campaigns without paying licenses, adding extra value by connecting with history, culture, and universal creativity.

⚠️ Some modern reinterpretations are still protected by copyright, so it’s always essential to verify the source and age of a work before using it.

How to apply the public domain in your marketing campaigns

Strategic use of the public domain enables distinctive, low-cost campaigns.

• Social media: create original visual content using classic illustrations or reinterpreted literary characters to boost engagement and communicate creativity and approachability.
• Branding: reimagining classic characters or incorporating historical art into products, packaging, or merchandising adds a distinctive brand touch.
• Storytelling: combining well-known works with modern messages builds emotional connections without major investment.
• Educational content: newsletters, ebooks, or blog posts enhanced with public-domain images stand out for their visual and educational value.

ENEB: creativity and strategy united

At ENEB, we believe creativity and legal knowledge are strategic allies in marketing. Our training programs teach how to combine innovation, strategy, and free resources to maximize campaign impact and stand out from the competition.

Using public-domain characters and images not only adds aesthetic and narrative value—it also enables companies to create memorable, relevant content without relying on large budgets. Learning how to identify and correctly apply these resources is a key skill for 21st-century marketing professionals.

Conclusion

The public domain offers a unique opportunity for creativity in marketing. Characters like Sherlock Holmes, Dracula, or the original Mickey Mouse—alongside classic artworks and historical illustrations—make it possible to produce original, engaging, low-cost campaigns. The key is to reinterpret these works innovatively, connect with audiences, and convey brand personality.

At ENEB, we train professionals to harness these resources by combining strategy, creativity, and legal knowledge to design campaigns that truly stand out.

Waking up early is not just a trend—for many millionaire CEOs, it’s a deliberate strategy that allows them to start the day with clarity, energy, and focus. From Jeff Bezos to Tim Cook, these leaders use the early morning hours to plan, take care of their bodies, and prepare their minds before facing the intensity of the business world.

In this article, we analyze what CEOs do before 6 a.m., why it works, and how you can apply these practices in your professional and personal life.

Waking Up Before Dawn

A common trait among many successful individuals is waking up at dawn. According to an article by Preferred CFO, around 80% of surveyed CEOs reported waking up at 5:30 a.m. or earlier; none started their day after 6:00 a.m.

Notable examples include:

• Tim Cook, CEO of Apple, wakes up at 3:45 a.m. to answer emails and work out.
• Richard Branson starts his day at 5:30 a.m., combining exercise and planning.
• Howard Schultz, former CEO of Starbucks, wakes up at 4:30 a.m. to enjoy personal time before work.

This early start is no coincidence: it provides calm, silence, and uninterrupted time, allowing leaders to think clearly and begin the day with a competitive advantage over those still asleep.

Different Ways to Start the Day

Before 6 a.m., many CEOs prioritize activating both body and mind:

• Physical exercise: running, yoga, stretching, or gym sessions to clear the mind and boost energy.
• Meditation and breathing exercises: help reduce stress and maintain focus throughout the day.
• Journaling or reading: moments to reflect, plan goals, and maintain mental clarity.
• Hydration and a healthy breakfast: taking care of the body early supports performance and productivity.

The Benefits of Waking Up Early

Getting up early isn’t just about feeling productive—it has proven benefits for both body and mind:

• Competitive advantage: while others sleep, you can make progress on key tasks or plan your day.
• Mental clarity: the combination of exercise and meditation improves concentration and reduces stress.
• Emotional well-being: morning exercise increases the release of hormones such as oxytocin, creating a sense of happiness and positivity from the start of the day.
• Organization and discipline: following a morning routine helps structure time and prioritize important tasks.

Not All CEOs Wake Up Early

Although waking up early is a trend, not all CEOs follow this routine:

• Jeff Bezos wakes up around 6:30 a.m., spending time having breakfast with his family and preparing for the day.
• Mark Zuckerberg starts his day later, first checking his digital platforms: Facebook, Messenger, and WhatsApp.

This shows that success doesn’t depend solely on wake-up time, but on finding a rhythm that works for each person while prioritizing energy, mental clarity, and strategic planning.

And in Spain?

In Spain, there are fewer studies on CEOs’ morning routines, but the trend of waking up early has become popular through books, podcasts, and articles on productivity and leadership. The key is time management: maintaining focus, energy, and organization from early hours requires discipline—especially when working long days or dealing with constant change.

The Philosophy Behind Waking Up Early: Leadership and Self-Management

Waking up before 6 a.m. is not just about discipline—it’s a philosophy of self-management. It means:

• Prioritizing physical and mental well-being.
• Creating space to think clearly before the chaos of the day.
• Planning strategies, goals, and important decisions without distractions.
• Making time for yourself, your family, or activities that enhance well-being and creativity.

At ENEB, we teach how these habits can be incorporated into professional and personal life to improve productivity, leadership, and strategic decision-making.

Conclusion

The secret of many millionaire CEOs is not just talent or experience—it’s how they manage their time and energy from the very start of the day. Waking up before 6 a.m. provides a unique opportunity to plan, care for your health, and start the day with focus and clarity.

Although not all leaders follow the same routine, the lesson is clear: prioritizing personal time and structuring your day strategically makes the difference between reacting to the day and leading it.

If you want to learn more about leadership and productivity habits, our training programs at ENEB provide the tools to implement these strategies and boost your professional career.

Polaroid is a name that evokes nostalgia, innovation, and instant photography. For decades, the brand was synonymous with instant images and creativity. However, when the digital world and new generations emerged, Polaroid failed to adapt or monetize its technological advantage, leaving room for platforms like Instagram to revolutionize the way we share photos.

In this article, we analyze how Polaroid missed its opportunity, the mistakes it made, and the lessons that any marketing and branding professional can learn to avoid falling into the same trap.

The Rise of Polaroid and Its Competitive Advantage

During the second half of the 20th century, Polaroid was synonymous with instant innovation. Invented by Edwin Land, its instant camera allowed users to take and develop photos in a matter of seconds—something revolutionary at the time. The brand managed to:

• Create a unique and memorable product that combined technology with emotional experience.
• Build a loyal community: users loved the ease and fun of printing their memories instantly.
• Strengthen its branding: the brand didn’t just sell cameras; it sold experiences and emotions.

For a time, it seemed that Polaroid had a natural monopoly on instant photography, with a competitive advantage that placed it far ahead of any competitor.

The Critical Mistake: Not Understanding Millennials

With the arrival of digital photography and the rise of social media, Polaroid made a key mistake: it failed to adapt to generational changes and new consumption habits.

• Resistance to technological change: the company relied too heavily on its classic business model and the sale of instant film.
• Lack of a digital strategy: while Instagram and other platforms offered shareable experiences, Polaroid did not develop a digital ecosystem that connected with millennials.
• Disconnection from new consumers: nostalgia was not enough; young people were looking for immediacy, creativity, and digital socialization.

As a result, Polaroid lost relevance and market share, while more agile companies took advantage of the gap the brand left open.

Reinvention Attempts and Lessons Learned

In recent years, Polaroid has tried to reinvent itself by launching hybrid cameras and collaborations with modern brands. However, these efforts came too late and in a fragmented way, limiting their impact.

Lessons for Branding and Business Strategy

1. Never underestimate generational changes: what worked for one generation does not guarantee success with the next.
2. Innovate before the market forces you to: Polaroid had the technological advantage but failed to capitalize on it in the digital era.
3. A culture of constant adaptation: iconic brands must maintain strategic flexibility to evolve without losing their essence.
4. User experience and community: Polaroid did this well at the beginning, but Instagram understood how to turn interaction into virality and monetization.

For professionals who want to learn how to reinvent brands and apply effective branding strategies, ENEB programs teach how to combine innovation, marketing, and brand management to avoid repeating historical mistakes.

A Practical Approach: How Not to Repeat Polaroid’s Story

If you want your brand to survive and grow:

• Observe changes in customer behavior and society as a whole.
• Integrate technology and creativity to generate memorable experiences.
• Plan monetization from a digital perspective: nostalgia alone is not enough; value must be converted into revenue.
• Maintain a constant innovation plan, reviewing products, marketing, and communication channels.

Polaroid proves that even iconic brands can lose relevance if they fail to adapt to their environment.

Conclusion

The Polaroid case is a historical lesson in branding, innovation, and generational adaptation. The brand had every advantage to dominate the digital market, but a lack of vision and modern strategy allowed others, such as Instagram, to take advantage of the void it left behind. If you want to learn about more companies that were once successful but later failed, we encourage you to explore the BlackBerry case.

At ENEB, our training programs teach how to analyze markets, lead innovation, and reinvent brands so that professionals can apply these lessons to their own projects or businesses.Learning from past mistakes can be the difference between disappearing and becoming a benchmark of the future.

The rise of artificial intelligence (AI) is capturing the attention of investors, companies, and media outlets worldwide. However, as expectations grow, so do doubts: are we witnessing a truly expanding market, or are we facing a financial bubble comparable to the dot-com boom of the early 2000s?

Renowned investment experts such as Danny Moses (former member of FrontPoint Partners) and Michael Burry(famous for betting against the housing market in 2008) have begun to analyze the current AI landscape and its potential risks.

Experts’ Perspective on the AI Market

Parallels with the Dot-Com Bubble

Danny Moses has pointed out that while AI represents real, long-term growth, there are also warning signs reminiscent of the dot-com bubble: inflated valuations, exaggerated expectations, and companies that have yet to prove a sustainable business model.

“The growth was real, but the numbers didn’t add up. I think we’re getting to a point where the numbers are starting not to add up,” Moses states.

For his part, Michael Burry has criticized several major technology companies, including Nvidia and Tesla, for being “ridiculously overvalued”, further fueling the debate over the sustainability of AI investments.

Strategies for Investing with Caution

Distinguishing Between Winners and Losers

According to Moses, not all AI stocks are created equal. Some companies, such as Amazon, Google, Meta, or Microsoft, have strong balance sheets, ample resources to sustain growth, and lower financial risk.

By contrast, companies like Oracle, or smaller and more volatile firms such as Super Micro Computer or CoreWeave, represent much riskier investments.

“Investors are beginning to distinguish between the winners and losers in the sector, preferring companies with solid balance sheets to leverage the full potential of AI,” Moses explains.

Unexpected Opportunities: Uranium

Interestingly, Moses also identifies opportunities in complementary markets. Uranium, for example, is emerging as a strategic resource to support the expansion of artificial intelligence, although its potential returns require patience and a long-term investment vision.

“There is a mismatch between when people believe organizations will benefit from artificial intelligenceand the infrastructure that will actually be required to power it,” the investor states.

Key Lessons for Investors

1. Do your homework before investing: not all AI companies have sustainable business models.
2. Prioritize companies with strong balance sheets: industry leaders are better positioned to withstand market volatility.
3. Watch complementary markets: strategic resources such as uranium may offer unexpected opportunities.
4. Beware of excessive enthusiasm: rapid growth does not always translate into immediate profitability.

Conclusion

The artificial intelligence market is real and holds enormous potential, but it also shows bubble-like signals similar to those seen during the dot-com era. Experienced investors like Danny Moses and Michael Burry recommend caution, in-depth analysis, and a selective investment strategy, focusing on financially solid companies and complementary opportunities.

If you want to learn how to navigate disruptive markets and make strategic decisions based on financial analysis and future-oriented thinking, ENEB offers specialized programs in finance and technology that prepare professionals to invest and lead in changing environments. The most notable programs in this area include the Master in AI for Business, the MBA + Master in AI for Business, and the Master in Big Data and Business Intelligence + Master in AI for Business.

In less than a decade, TikTok went from being an unknown app to becoming one of the most influential platforms on the planet. With millions of users worldwide, especially among young people, its cultural impact is undeniable. However, behind the dances, challenges, and viral content, a conflict has emerged between the United States and TikTok for reasons that go far beyond technology: national security, international politics, and the regulation of the digital world all come into play.

This story not only changes the way we understand social media, but also opens a deep debate about data sovereignty, geopolitical power, and the future of digital commerce. Below, we break down its key points.

What is TikTok and why did it succeed?

TikTok is a short-form video platform owned by ByteDance, a company based in China. Launched internationally in 2017, it combined entertainment, personalization, and virality to attract hundreds of millions of users worldwide in record time. Its highly sophisticated algorithm personalizes content almost instantly, turning it into one of the most addictive apps of the digital era.

The conflict with the United States: key concerns

National security and user data

Since 2020, the United States has raised serious national security concerns, arguing that TikTok could share data from millions of Americans with the Chinese government. This data includes personal information, in-app activity, and behavioral patterns, which for many critics represents a potential risk of espionage or foreign influence.

In response, in 2022 the No TikTok on Government Devices Act was approved, which banned the use of TikTok on federal government devices for security reasons.

Attempts at regulation and prohibition

Executive order and legal challenges

In August 2020, then U.S. President Donald Trump signed an executive order seeking to ban TikTok unless its parent company, ByteDance, sold the app or separated it from its control.

However, this initial move was blocked by the courts and later revoked, leading to years of debate over whether TikTok should be allowed to continue operating in the United States. The dispute included legal cases such as TikTok, Inc. v. Garland, in which the company argued that forcing the sale of the platform violated freedom of expression.

2024 law and Supreme Court decision

In April 2024, the U.S. Congress passed the Protecting Americans from Foreign Adversary Controlled Applications Act, a law that required TikTok to be sold or face a complete ban in the country on national security grounds.

On January 17, 2025, the Supreme Court upheld this legislation, consolidating the requirement of divestiture or prohibition.

What has happened to TikTok in the United States?

Restrictions, agreements, and new negotiations

Since that ruling, TikTok has operated in a highly uncertain environment. The United States imposed deadlines and restrictions, banning downloads from app stores and limiting its use on federal devices.

By late 2025, an agreement was reached under which ByteDance agreed to create a new entity for TikTok’s U.S. operations, with a majority stake held by American investors, including Oracle and other partners. This move aims to ensure data protection, algorithm oversight, and content moderation under local supervision, thereby avoiding a total ban.

The agreement is expected to be finalized this month, January 2026, marking a possible new chapter for TikTok in the United States.

Global implications of the conflict

A precedent for digital sovereignty

This conflict is not just about TikTok; it represents a broader tension between globalized technology and state regulation. The United States seeks to set precedents on how to control applications that collect data at massive scale, and that could potentially influence domestic policies or compromise citizens’ privacy.

Debate over freedom of expression vs. security

TikTok has consistently argued that forcing its sale or banning the platform violates fundamental rights, particularly freedom of expression. According to the company, restricting access to a platform with over one hundred million users directly affects the right to communicate and share ideas.

Conclusion

The relationship between the United States and TikTok is a complex mix of politics, technology, economics, and digital rights. It represents a new frontier in the regulation of global platforms, where data access, national security, and freedom of expression collide in unprecedented ways.

This case also highlights the importance of understanding the implications of operating in an interconnected world, and how strategic decisions can impact not only technology companies, but also millions of users and public perceptions of the balance between security and freedom.

It was Canada’s most valuable company. It dominated corporate telephony with an iron fist, to the point where it seemed impossible to work without its devices. Executives, governments, and large companies relied on them daily. And yet, BlackBerry collapsed in record time, disappearing from the map. There was no way to revive it.

We are talking about RIM (Research In Motion), although the world remembers it by the name of its flagship product: BlackBerry. If you are not part of Generation Z, you will remember those smartphones with physical keyboards that became a symbol of productivity, modernity, and professional status.

From Absolute Leader to “CrackBerry”

The Birth of a Corporate Addiction

In the early 2000s, when the iPhone did not yet exist and the market was dominated by Nokia and Palm PDAs, Mike Lazaridis and Jim Balsillie introduced a key innovation: an integrated physical keyboard and, above all, a data plan linked to the device.

BlackBerry enabled something revolutionary at the time: being constantly connected to email. Although it worked on 2G networks, it was enough to change the way people worked. The result was an overwhelming success.

The dependency was such that users could not separate from the device. Hence the term “CrackBerry”, a play on words comparing its compulsive use to an addiction. The corporate market was captivated… but the world was about to change.

The Turning Point: Ignoring the Consumer

The iPhone and Android: The Mistake That Changed Everything

In 2007, the iPhone arrived. Soon after, Android. BlackBerry made a mistake shared by other brands—but it paid more dearly: it thought they were just phones.

The company relied on its physical keyboard to beat touchscreen devices, underestimated the power of design, ignored the potential of app stores, and clung to a proprietary operating system. When it reacted, it did so late and poorly, with uncompetitive devices such as the BlackBerry Torch.

Android expanded unprecedentedly, while BlackBerry remained closed to integration. BB10 arrived too late and without sufficient support from developers or users.

Strategic Decisions That Accelerated the Failure

Mistakes That Destroyed Competitive Advantage

1. The BlackBerry PlayBook Disaster

An expensive, poorly designed tablet with no clear market and absurd dependencies, like the mandatory connection to a phone. It was an immediate failure that eroded investor and shareholder confidence.

2. Charging for Email

BlackBerry believed its “ultra-secure” email would justify a premium. But the market showed that users were unwilling to pay for something others offered for free with only a few seconds’ difference. Extreme security interested very few.

3. Out-of-Market Design and Features

It was not until 2013 that a truly attractive device was launched: the Z10. It arrived six years late, with inferior specifications, unoriginal design, and a price fit for market leaders… when it was no longer one.

4. Dependence on Carriers

BlackBerry relied entirely on its relationship with operators and neglected consumer marketing. While Apple and Samsung captured the end-user market, BlackBerry continued speaking only to enterprises and carriers.

Corporate Culture and Ego: The Invisible Enemy

Success acted like a drug. The dominant position generated ego, slowness, and resistance to change. Decisions were delayed, strategic vision fragmented, and the company reacted instead of leading.

This cultural collapse was so deep that it inspired the book Losing the Signal, later adapted into a movie showing how a company can lose its way when it confuses past success with future invulnerability.

Business Lessons from BlackBerry

1. Success does not protect against failure.
2. Ignoring the consumer is lethal.
3. Innovating too late is equivalent to not innovating.
4. Corporate culture can sink a company.
5. The market changes faster than organizations.

ENEB: Learning from Mistakes Before Making Them

At ENEB, we analyze cases like BlackBerry to train leaders capable of anticipating change, making strategic decisions, and avoiding mistakes that have destroyed multi-million dollar companies.

Our programs are designed to develop vision, critical thinking, and adaptive leadership in an increasingly volatile business environment.

BlackBerry did not disappear due to a lack of technology or resources, but due to a lack of adaptation. It was a victim of its own success and an inability to evolve with the market.

Its story is a clear warning: no company is safe from failure if it stops questioning itself. For more cases of companies that were once successful but failed, we encourage you to read the Yahoo Case Study.

In recent years, Dubai has evolved from being merely a regional business center to becoming an international hub for startups and business expansion. Thanks to its unique combination of capital, talent, technological infrastructure, and regulatory support, the city has positioned itself as an ideal location for companies from around the world to launch their global operations.

This article analyzes how Dubai has become a springboard for innovative companies, exploring specific cases and the strategic advantages it offers for international expansion.

From regional center to global hub

Dubai has undergone rapid transformation. What began as a center for trade and tourism in the Gulf has become an ecosystem that attracts talent, financing, and strategic partners from around the world. The city offers world-class infrastructure, favorable regulations, and connectivity to key markets in Europe, Asia, and Africa, enabling startups to scale quickly without losing agility.

Its geographic location also plays a key role: the city is in a time zone that effectively connects the MENA region with Europe, Asia, and Australia, facilitating real-time international operations.

Success stories: companies using Dubai as a springboard

Supy: innovation in the hospitality sector

Supy is a startup that develops internal management platforms for restaurants. Its founder, Dani El Zein, started the project after experiencing cost control issues in his own restaurant. Dubai became the ideal platform to launch and expand Supy due to:

• A demanding and diverse gastronomic ecosystem.
• Connection to international markets without the need for significant adjustments.
• Access to key technology partners.

Supy currently operates in the MENA region, the United Kingdom, and Australia, and plans to expand to Hong Kong, demonstrating how Dubai facilitates international scalability.

Huspy: disruption in the real estate sector

Huspy, a Dubai-based proptech company, is transforming the way homes are bought and financed, combining technology, transparency, and empowerment of real estate agents. The choice of Dubai as its headquarters was strategic:

• Positioning as a global center of innovation.
• Favorable regulatory environment.
• Connectivity with EMEA and European markets.

Huspy currently operates in 10 cities in the United Arab Emirates, Spain, and Saudi Arabia, with plans to expand to more than 100 cities in the coming years.

Stake: democratizing real estate investment

Stake allows investors to purchase fractions of properties, facilitating access to high-quality real estate in Dubai and beyond. The company has leveraged:

• Clear regulations and government support.
• Advanced technological infrastructure.
• Global investor base.

Its expansion includes Saudi Arabia and the United States, demonstrating how Dubai can serve as a launchpad for complex international markets.

Strategic advantages of Dubai for global companies

1. Access to international capital and talent: Although the ecosystem is still developing, local and international capital and talent are converging, creating unique opportunities for startups.
2. Global connectivity: The location and time zone allow companies to operate on multiple continents from a single headquarters.
3. Favorable regulatory environment: Clear regulations and institutional support facilitate the creation of companies with global ambitions.
4. Rapid scalability: The combination of technological infrastructure and partner networks allows for frictionless expansion.
5. Culture of innovation: The competitiveness of the local market drives efficiency, creativity, and operational discipline.

ENEB and training in international business

At ENEB, we understand that to take advantage of opportunities such as those offered by Dubai, business leaders need strategic training and global skills. Our programs are designed to prepare professionals in international management, startup expansion, and business leadership, ensuring that they can successfully identify and capitalize on emerging markets.

Conclusion

Dubai is establishing itself as a global springboard for companies seeking international expansion. Its strategic location, favorable regulations, global connectivity, and innovative ecosystem make it an ideal starting point for startups and established companies. If you want to learn more about business expansion in Dubai and its global ecosystem, we recommend this Forbes article.

For any company that wants to grow beyond its borders, establishing itself in Dubai not only means a presence in the Gulf, but also efficient and scalable access to international markets, making it a true global hub of innovation and opportunity.

As we approached 2026, ENEB’s academic and management team, together with representatives of our most advanced students, gathered for a unique strategic meeting to analyze the transformations that will shape the labor and business market in the coming years. The session, organized as an internal forum for forward thinking, combined the experiences of teachers, the strategic vision of managers, and the fresh, up-to-date knowledge of students, creating a space for rigorous and creative debate.

For several hours, global trends, technological developments, cultural changes in companies, and the skills that will be valued in the professionals of the future were evaluated. After intensive discussion, data analysis, and consensus voting, the group narrowed down the five trends that, according to the combined experience of the ENEB team, will have the greatest impact in 2026. These predictions reflect not only the academic vision but also the perspective of those who are actively participating in the labor market, providing strategic guidance for professionals and companies seeking to stay ahead of the curve.

1. Artificial intelligence as the backbone of work

AI will cease to be merely a support tool and become the core of business processes.

• Advanced automation: supply and production chains that adjust in real time according to demand and availability.
• Prediction and analysis: Decision-making will be based on complex data models, not just intuition.
• Workflow redesign: processes will be created natively to leverage AI, generating efficiency and adaptability.

The challenge for companies will be to combine these capabilities with human judgment, which is essential for strategic and creative decisions.

2. Hybrid and connected work ecosystems

Hybrid and remote working will continue to evolve towards integrated ecosystems:

• Fully connected physical, virtual, and coworking spaces.
• Digital tools that enable real-time collaboration from anywhere.
• Consistent and adaptable employee experiences, aligned with corporate culture.

This will enable organizations to leverage global talent and maintain productivity while employees enjoy flexibility and autonomy.

3. Human skills that cannot be automated

As automation takes over repetitive tasks, uniquely human skills become more valuable than ever:

• Interpersonal communication and empathy.
• Creativity and innovation.
• Leadership and teamwork.
• Strategic thinking and complex problem solving.

By 2026, professionals who master these skills will have a decisive competitive advantage.

4. Data-driven and ethical people management

Human resources decision-making will be transformed:

• Use of AI and advanced analytics to evaluate performance, identify talent, and optimize teams.
• Transparency and fairness as fundamental principles.
• Prediction of training and development needs to improve productivity.

Companies that balance technological innovation and ethical responsibility will have more engaged employees and more efficient teams.

5. Employee experience: beyond well-being

In 2026, employee experience will be a key factor in attracting and retaining talent:

• Complete employee journey, from hiring to professional development.
• Identification and elimination of friction in internal processes.
• Focus on personalization, motivation, and sense of purpose.

Organizations that implement this philosophy will see improvements in retention, talent acquisition, and business results.

ENEB: training leaders ready for 2026

At ENEB, we understand that anticipating labor market trends is key to training leaders. Our programs are designed to help students and professionals develop strategic, digital, and human skills, preparing them for the challenges that 2026 and beyond will bring.

In addition, at ENEB we are preparing a year full of surprises and new developments. These include the updating of the metaverse, the incorporation of new training programs designed for the professionals of the future, and, above all, the arrival of top-level teachers who will join our faculty, bringing international experience and innovative perspectives. These initiatives reinforce our commitment to offering a modern education that is connected to global trends and capable of preparing the leaders of tomorrow.

Conclusion

2026 promises to be a year of profound changes in the way we work and manage businesses. AI, connected work ecosystems, the value of human skills, data-driven management, and employee experience are the five trends that will shape the labor market.

For those interested in learning more about the trends that will transform banking and the fintech sector in 2026, we recommend this article by Bernard Marr, which analyzes the seven key trends that will define the year and how to adapt to them. You can read the full article here: The 7 Banking and Fintech Trends That Will Define 2026.

Being prepared is not an option, it is a necessity. Companies and professionals who understand and embrace these trends will lead the next decade of innovation and business growth.

Yahoo was, during the 1990s and early 2000s, one of the most influential tech companies in the world. A giant capable of setting trends, acquiring promising startups, and defining the future of commercial internet. However, its story eventually became a lesson about missed opportunities, poor management, and a corporate culture unable to adapt.

This article analyzes how three strategic decisions — rejecting the purchase of Google, failing to close the acquisition of Facebook, and the failed purchase of Tumblr — contributed to Yahoo’s downfall. A story that illustrates how even a market leader can falter when it ignores change and underestimates innovation.

The Golden Era of Yahoo

In the mid-90s, Yahoo was synonymous with the internet. Its portal combined news, email, a search engine, financial services, and entertainment. It was one of the first companies to show that traffic could be turned into business, and its brand was recognized worldwide.

However, behind this success lay a problem: Yahoo had a vision that was too broad and vague. It didn’t know whether it wanted to be a search engine, a media company, a services portal, or a tech conglomerate. This lack of strategic identity would weigh heavily on its future.

Missed Opportunities That Defined Its Failure

1. Rejecting the Purchase of Google for $1 Billion

In the late 90s, Larry Page and Sergey Brin were looking to sell their newly created search engine. Yahoo had two opportunities to buy Google — first for $1 million and later for $1 billion. Both times, it said no.

The reason: Yahoo did not see the search engine as the core of its business. In fact, it believed sending traffic outside its portal was a bad strategy.

Ironically, it was this very narrow vision that caused Yahoo to lose ground to Google, which redefined the entire advertising industry and became the largest internet company on the planet.

2. Failing to Close the Purchase of Facebook

In 2006, Yahoo had the chance to acquire Facebook for $1.1 billion. Negotiations progressed, but Yahoo decided to lower its offer after a poor financial quarter. Mark Zuckerberg refused to continue negotiating.

This decision, driven by fear and lack of vision, is today considered one of the greatest strategic mistakes in Silicon Valley history. Facebook would be worth over $500 billion years later.

This failure revealed a pattern: Yahoo reacted, it did not lead. And reactive companies, in a fast-paced digital market, end up losing.

3. The Tumblr Fiasco

In 2013, Yahoo attempted to regain relevance by buying Tumblr for $1.1 billion. The deal aimed to attract a younger audience and compete with rapidly growing social networks.

But the integration was a disaster:

• Yahoo imposed policies that alienated the community
• Brand identity was lost
• There was no clear monetization strategy

Years later, Tumblr was sold for only $3 million. A steep fall that symbolizes Yahoo’s inability to understand modern digital products.

Lessons on Leadership and Decision-Making

1. Lack of Vision Has a Cost

Yahoo failed to recognize the potential of tools that are now essential. Its leaders saw the present but not the future.

2. Innovation Is Not Optional

A large company can fall quickly if it does not adapt. Yahoo reacted late, patched problems, and sought to “buy” innovation instead of developing it.

3. Corporate Culture: The Silent Enemy

Slow decision-making, risk aversion, and constant shifts in direction created an environment incapable of spotting opportunities.

4. The Importance of a Clear Strategy

Yahoo wanted to be “everything for everyone.” Without focus, no company can build a solid product.

ENEB: Leadership to Avoid Million-Dollar Mistakes

At ENEB, we understand that leadership and strategic decision-making are essential skills to avoid mistakes like Yahoo’s. Our training programs are designed to help professionals analyze risks, lead innovative teams, and make decisions based on long-term vision.

If you want to master modern business management and learn to spot opportunities before the competition, our master’s degrees and postgraduate programs can be the ideal path for your professional development.

Conclusion

Yahoo’s story demonstrates that even a powerful company can lose everything if it does not make the right strategic decisions. Missed opportunities, internal rigidity, and lack of vision can turn a giant into an irrelevant brand.

In an increasingly changing business environment, leaders must be prepared to innovate, adapt, and bet on the future. Yahoo didn’t, and its story now serves as a warning for new generations of executives.

Black Friday has become one of the most anticipated shopping events of the year, not only in the United States but also in much of the world. During this day, consumers have access to significant discounts on a wide range of products, which drives sales and generates a great deal of economic activity. However, each year new trends emerge regarding the products that sell the most and the sectors that benefit the most. In this blog, we will analyze where people spend the most on Black Friday and which sectors are emerging as the most promising during this shopping season.

Where do people spend the most on Black Friday?

Although discounts across various categories are attractive during Black Friday, certain sectors stand out for capturing a larger share of consumer spending. Below, we present the most popular products and the sectors that benefit the most from this shopping day.

1. Home appliances and technology

Technology is undoubtedly one of the standout sectors on Black Friday. Consumers take advantage of the discounts to purchase smartphones, laptops, tablets, televisions, and other electronic devices. Tech products account for a large percentage of the purchases made during this event.

Why is so much spent on technology?

The main appeal of technology on Black Friday is the constant advancement of products and the rapid obsolescence of devices. People look to take advantage of promotions to update their gadgets or buy products they might not have purchased without the discounts.

Among the most popular products in this sector are smartphones, headphones, smartwatches, and smart TVs.

2. Clothing and accessories

Fashion is another sector that greatly benefits from Black Friday. During this time, brands offer huge discounts on clothing, shoes, and accessories, both for winter and seasonal wear. Consumers seize these sales to purchase items from well-known brands at lower prices, especially in categories like outerwear, sports footwear, and luxury accessories.

Fashion trends during Black Friday

People often use Black Friday to get ahead on Christmas shopping and update their wardrobes, with special attention to products they consider high-quality or branded. Online stores play an important role in the growth of this sector as they offer a comfortable and often exclusive shopping experience.

3. Home products

Another sector that sees a significant increase in sales during Black Friday is home products. In particular, small appliances like vacuum cleaners, blenders, coffee makers, and food processors are products that consumers take advantage of to purchase at great discounts.

Why are home products on the rise?

The main reason for the rise in home products is the combination of competitive prices and the constant need for consumers to improve their living spaces. With the rise of remote work and spending more time at home, many people are renovating their homes, increasing the demand for decorative products, functional furniture, and appliances that improve the quality of life at home.

Sectors that will be on the rise during Black Friday

Some sectors have more growth opportunities during Black Friday due to new market trends and changes in consumer behavior. Here are the most promising sectors during this event.

1. E-Commerce and online shopping technology

E-commerce continues to dominate Black Friday. While physical shopping remains popular, the number of consumers who prefer to shop online has grown significantly. E-commerce platforms like Amazon, eBay, and Alibaba lead the sector, but local retailers are also increasing their efforts in digital sales.

The rise of online shopping

The main driver of this growth is the convenience that online shopping offers. Consumers can access special deals without leaving home, resulting in a savings of time and effort. Additionally, mobile shopping apps facilitate this process by offering exclusive discounts and sale alerts.

2. Health and wellness

The health and wellness sector has seen considerable growth during Black Friday, especially in categories like nutritional supplements, home fitness equipment, and wellness technology, such as health monitoring devices. The growing concern for health, along with increasing awareness of physical and mental well-being, has made this sector more relevant during Black Friday.

Popular health and wellness products

Some of the most in-demand products include fitness equipment (such as stationary bikes, dumbbells, and resistance bands), vitamin supplements, and devices like activity trackers and sleep monitors. Additionally, special promotions for massages and home relaxation equipment are also gaining popularity.

3. Travel and tourism

Although travel was not traditionally a strong category during Black Friday, the post-pandemic revival of tourism has led to an increase in demand for travel deals. From flights to vacation packages, many tourist destinations are offering special discounts to stimulate tourism during the low season.

Tourism trends during Black Friday

Travel agencies and platforms like Booking.com and Expedia have begun offering special promotions on Black Friday, encouraging consumers to plan their winter vacations and summer getaways. Furthermore, the rise of personalized experiences and sustainable travel offers is driving demand for these services.

Conclusion

Black Friday remains a key event for consumers and businesses, with key sectors like technology, clothing and accessories, home products, and health and wellness leading the sales. However, the growing digitalization and new trends in e-commerce and tourism are shaping the future of this event, expanding growth opportunities for a wide range of sectors. To learn more on the topic, we recommend reading Black Friday Statistics: Worldwide Trends and Sales Data.

Companies that manage to offer quality products, maintain a competitive pricing strategy, and optimize their digital platforms will be better positioned to stand out in this competitive market. For consumers, the key is to be aware of the trends and focus on what they truly need, taking advantage of the best deals without falling into the temptation of impulse buying. Check out our training programs and enroll at the leading online education school.