Category: ENEB news

In the business world, companies can operate under different market models. Two of the most common are B2B (Business to Business) and B2C (Business to Consumer). Although both models aim to generate economic profit, their strategies, relationships, and business approaches are quite different.

In this article, we’ll analyze what B2B and B2C are, how they work, and most importantly, how they differ. Understanding these differences is crucial for developing an effective marketing strategy tailored to your target customer.

What is B2B?

The term B2B (Business to Business) refers to companies that sell products or services to other companies. In this model, the end customer is not an individual consumer, but an organization that uses the product or service to improve its internal processes or to offer it to its own clients.

B2B Characteristics:

• Longer and more complex sales: Sales in the B2B model are usually longer and require a more detailed decision-making process, often involving several departments such as purchasing, finance, and marketing.
• Long-term relationships: B2B companies tend to establish lasting relationships with their clients, since purchases are larger and often involve long-term contracts.
• Focus on tailored solutions: B2B companies often provide customized solutions tailored to each business client’s specific needs.

Examples of B2B companies:

• Salesforce: Provider of customer relationship management (CRM) software.
• Microsoft: Sells software and services to other companies.
• Siemens: Offers technological solutions to industrial companies.

What is B2C?

The term B2C (Business to Consumer) refers to companies that sell products or services directly to final consumers. In this model, the main goal is to reach individual consumers and satisfy their needs or desires.

B2C Characteristics:

• Quick and direct sales: Sales in the B2C model are generally faster, with fewer negotiations. The individual consumer makes the purchase decision.
• Emotional marketing focus: B2C companies often appeal to the consumer’s emotions, creating ad campaigns that trigger desires, needs, or aspirations.
• Shorter buying cycles: Purchases in the B2C model happen more frequently, with shorter decision cycles as consumers tend to decide quickly.

Examples of B2C companies:

• Amazon: Sells products directly to consumers.
• Nike: Markets athletic apparel and footwear to end customers.
• Coca-Cola: Sells beverages directly to consumers.

Key Differences Between B2B and B2C

The B2B (Business to Business) model and the B2C (Business to Consumer) model are two very different approaches to doing business. While both aim to generate revenue, they do so through completely different channels and strategies.

The Client: The core difference

The first and most obvious difference lies in the type of customer. B2B targets other businesses, aiming to solve commercial problems, improve internal processes, or help companies better serve their own customers. B2C targets end consumers—individuals purchasing for personal needs or wants.

This contrast significantly impacts company strategies. B2B emphasizes deeper, long-term relationships, while B2C relies more on quick, direct transactions.

Sales process: Complexity vs. Simplicity

The sales process also differs greatly. B2B sales are typically more complex and lengthy, involving multiple departments and high-volume transactions that require in-depth analysis. Price and terms negotiations are common, and deals can take weeks or months.

By contrast, B2C sales are faster and more straightforward. Buying decisions are individual and don’t require group approval, allowing for quick, frequent purchases with shorter cycles.

Customer relationship: Long-term vs. Immediate transactions

B2B relationships are typically long-term and trust-based, often involving long-term agreements. Success depends heavily on customer satisfaction and loyalty over time, supported by personalized, high-value service.

B2C relationships are more transactional. While brands seek loyalty, interactions are usually shorter and less personal. Consumers base their purchases on immediate desires, promotions, or convenience, making transactions less tailored.

Marketing strategies: Functionality vs. Emotion

Marketing in B2B focuses on functionality and the value a product or service brings to a company. Messaging is rational, emphasizing facts, data, and measurable outcomes.

In B2C, marketing appeals to emotion, desire, and convenience. Campaigns are more visual and aim to create a quick, emotional connection using lifestyle promotion, aspiration, and immediate benefits.

Which model is right for your business?

Choosing between B2B and B2C depends on the product or service you offer and your target market. If your offering improves other businesses’ processes, B2B is for you. If you target end consumers, B2C is the path.

Some companies even combine both models, selling to businesses and consumers—a hybrid approach that can be very effective in today’s market.

Conclusion: Adapt your strategy to the right model

Whether you’re in B2B or B2C, understanding the key differences is essential for crafting a successful marketing and sales strategy. B2B focuses on long-term relationships, tailored solutions, and longer buying cycles. B2C emphasizes speed, emotional marketing, and instant buying decisions.

If you want to deepen your knowledge on applying effective strategies for either business model, the MBA – Master in Business Administration can provide comprehensive training on key aspects of business management.

In recent years, the startup ecosystem has gained significant relevance globally, driven by technological innovation, globalization, and a new generation of entrepreneurs ready to change the world. Every year, thousands of new companies emerge with disruptive ideas in sectors such as technology, biotechnology, mobility, and finance.

While many believe that only Silicon Valley produces great startups, the reality is that there are many countries where startups flourish consistently. Today, we will explore the countries that lead in startup creation and what factors make them the most innovative and entrepreneurial nations on the planet.

What makes a country a good ecosystem for startups?

Before identifying the countries with the most startups, it’s important to understand what characteristics make a location favorable for entrepreneurship. The most successful ecosystems stand out due to several key factors:

• Access to funding: The availability of venture capital and investment funds is essential for startups to grow and scale.
• Technological infrastructure: A good internet connection and advanced digital tools are crucial for the development of new businesses.
• Support networks: Mentors, incubators, accelerators, and networking events are vital for entrepreneurs to find support and strategic connections.
• Favorable regulations: Government policies that promote innovation, reduce bureaucratic barriers, and provide tax incentives are crucial.
• Entrepreneurial culture: Countries with an open mindset to risk, innovation, and failure tend to have more success in creating startups.

Countries with the most startups per year

1. United States: The giant of entrepreneurship

Without a doubt, the United States remains the global leader in startup creation. In 2024, it’s estimated that over 80,000 new companies were registered, consolidating its position as the most dynamic ecosystem for entrepreneurs worldwide. Silicon Valley in California is home to some of the world’s most successful startups, but entrepreneurship also thrives in cities like New York, Austin, and Boston.

Why the United States?

• Venture capital: The U.S. is home to a large portion of global venture capital.
• Robust ecosystem: Major companies like Google, Facebook, Apple, and Amazon started as startups in the U.S.
• Key lesson: The U.S. ecosystem shows how investors, tech companies, and entrepreneurs can collaborate to create a thriving startup environment.

2. China: Innovation at lightning speed

China has rapidly emerged as one of the most dynamic economies in terms of startups, with approximately 60,000 new companies created in 2024. The country stands out not only for its size and population but also for its aggressive focus on technology and innovation, especially in sectors like artificial intelligence, biotechnology, and fintech.

Why China?

• Government support: Grant policies and special economic zones have encouraged startup creation.
• Massive market: China, with over 1.4 billion people, offers a huge market for new companies.
• Key lesson: China shows how market size and proactive government can foster a global entrepreneurial culture.

3. India: The emerging colossus

India is another giant emerging in the global startup ecosystem. In 2024, about 50,000 new companies were created, particularly in fintech, artificial intelligence, and e-commerce. Cities like Bangalore and Hyderabad are leading this growth, attracting investments and international talent.

Why India?

• Skilled workforce: India has a large base of highly skilled professionals in technology.
• Government incentives: Support policies and incubator programs have facilitated the ecosystem’s growth.
• Key lesson: India demonstrates how investment in education and government policies can transform a country into a global innovation hub.

4. Canada: The new hub of innovation and entrepreneurship

Canada has become one of the top destinations for startups, especially in fields like technology, artificial intelligence, and healthcare. In 2024, more than 6,000 new startups were registered in the country, reflecting its continuous growth as an innovation ecosystem. Cities like Toronto, Vancouver, and Montreal are at the forefront of this entrepreneurial revolution.

Why Canada?

• Inclusive and multicultural environment: Canada is known for its diverse society, which creates a fertile ground for innovative and collaborative ideas.
• Strong government support: The country offers a variety of funding programs and tax incentives to support new businesses.
• Key lesson: Canada shows how an inclusive environment, along with innovation-friendly policies, can create a dynamic and welcoming ecosystem for startups.

5. Brazil: The latin american giant of entrepreneurship

Brazil, the largest country in Latin America, has experienced significant growth in startup creation. In 2024, around 10,000 new startups were registered, making it the regional leader in innovation and entrepreneurship. Cities like São Paulo and Rio de Janeiro are epicenters of this growth.

Why Brazil?

• Large domestic market: With over 210 million people, Brazil offers a vast and diverse market.
• Fintech and e-commerce: Startups like Nubank and Mercado Livre have changed the way Brazilians interact with financial services and online shopping.
• Key lesson: Brazil shows how a large market, government support policies, and a focus on emerging sectors can create a dynamic startup ecosystem.

The future of entrepreneurship: What’s your next step?

The rise of startups in countries like the United States, China, India, Canada, and Brazil demonstrates that entrepreneurship is a global phenomenon. With the increasing digitalization and access to new technologies, many countries are adopting policies that promote the creation of new businesses and innovations. If you want to learn more about this topic, we recommend the list of Entrepreneurs: the 50 most innovative Spanish startups of 2024.

If you’ve ever dreamed of starting your own startup, now is the time. The key to success in such a competitive business world is being prepared and knowing how to adapt to new technologies. Investing in business education, like a Master’s in Financial Markets and Asset Management, will equip you with the necessary tools to stand out in any entrepreneurial ecosystem.

In the last decade, artificial intelligence has stopped being a futuristic trend and become an indispensable tool in the business world. From process automation to service personalization, AI has opened new opportunities to transform entire sectors. Major companies are adopting artificial intelligence solutions to improve their products, optimize operations, and provide more personalized experiences for their users.

However, what is truly changing the business dynamic is the strategic approach to artificial intelligence, which has led to a movement known as AI FIRST. This philosophy not only integrates AI into some aspects of business but places artificial intelligence at the center of all decisions and strategic operations.

What is the AI FIRST Approach?

In a world where technology advances at a rapid pace, many companies are adopting the AI FIRST approach. But what exactly does this mean?

The term AI FIRST refers to a business strategy in which artificial intelligence becomes the core of all decisions, processes, and operations within the company. Instead of considering AI as a secondary tool, companies that follow this philosophy place it at the forefront of their business model, both to improve the user experience and optimize internal operations.

This strategy is not just about incorporating AI in isolation but involves a complete transformation, from data analysis to process automation and product personalization. Companies like Duolingo, Amazon, and Spotify are leading the way by integrating artificial intelligence into every aspect of their operations, changing the landscape of their respective industries.

Companies That Have Adopted the AI FIRST Approach

The AI FIRST approach is driving real transformation in companies from various sectors. Duolingo and Spotify are two key examples of how this model can revolutionize both the user experience and internal efficiency of a company.

Duolingo: Personalization in Language Learning

Duolingo, the famous language learning app, is one of the brightest examples of how to integrate artificial intelligence into a business model. Using advanced AI algorithms, Duolingo personalizes lessons according to each user’s skill level, progress, and individual needs. This system of constant adaptation not only optimizes learning but also keeps users motivated by offering content tailored to their pace.

Additionally, the app uses AI to improve pronunciation, correct mistakes in real-time, and suggest personalized lessons, making the learning process more interactive and effective.

Spotify: The Magic of Music Recommendations

Spotify, the leading music streaming platform, has made the AI FIRST approach one of the pillars of its success. Artificial intelligence is key behind its personalized recommendation system, where AI algorithms analyze listening history, preferences, and user behavior patterns to offer songs, playlists, and artists tailored to their tastes.

In addition to recommendations, Spotify also uses AI to enhance its search engine and provide a smoother user experience, allowing users to discover music more easily and accurately.

Other Examples: Amazon, Netflix, and Google

In addition to Duolingo and Spotify, other major companies like Amazon, Netflix, and Google have adopted the AI FIRST approach. Amazon, for example, uses AI to optimize inventory management, predict demand, and improve the user shopping experience through recommendations. Netflix uses artificial intelligence to personalize its content recommendations, while Google uses AI to improve its search engine and provide more relevant ads.

These companies demonstrate how the AI FIRST approach not only enhances the user experience but also enables companies to make more informed decisions, optimize processes, and remain competitive in an increasingly dynamic business environment.

Optimizing AI Without Losing Human Value

While adopting artificial intelligence is crucial for the success of businesses, it is important to remember that AI FIRST should not replace human talent but rather enhance it. The real key lies in teaching teams to use AI as a powerful tool to improve their work, make more informed decisions, and offer innovative solutions.

AI can be the superpower that allows professionals to be more efficient, creative, and productive. However, human value remains essential for strategic decision-making, empathy in customer relationships, and innovation.

Therefore, it is crucial for companies to invest in training their teams, teaching them to integrate AI into their daily work. The Master in AI for Businnes from ENEB offers the perfect opportunity to acquire the necessary skills to leverage artificial intelligence effectively and make it a strategic ally in your career.

It is not just about understanding how AI works but about learning how to implement it in the real world, always with a human approach. This master’s program will prepare you to be a leader who knows how to optimize technological resources without losing sight of what makes a company unique: its team and vision.

Conclusion: AI FIRST as the Key to the Future

The AI FIRST approach is transforming the way companies interact with their users, manage their operations, and make strategic decisions. As we’ve seen with examples like Duolingo and Spotify, artificial intelligence not only improves operational efficiency but also allows companies to personalize the user experience in a profound way.

However, the success of AI is not only about the technology but about how companies teach their teams to use it as a superpower. This is where continuous training becomes a key factor. Adopting artificial intelligence in all areas of business is essential, but it is also important to ensure that human talent is trained to work hand-in-hand with technology, creating synergy that drives innovation and growth.

If you’re ready to take the next step and make the most of the opportunities AI offers, we invite you to explore the Master in AI for Businnes at ENEB. The future of business is here, and now is the time to be a part of it!

The business world is full of stories of resounding success, but what is often not told is the number of failures and obstacles these companies overcame before reaching their current position. In fact, some of the most iconic names in the market went through critical periods that almost led them to total failure.

Today, we will look at 7 cases of companies that not only failed but rose again with more strength, becoming the big names they are today. But what do they all have in common? Resilience, innovation, and a clear long-term vision.

1. Apple: Steve Jobs’ Triumphant Return

Apple is synonymous with technological innovation, but the company wasn’t always the giant it is today. In the 90s, Apple faced serious financial difficulties and was on the brink of bankruptcy. Sales were falling, competition was rising, and, worse, the management seemed directionless.

How did they do it?
Steve Jobs’ return in 1997 was the turning point. Jobs not only revamped Apple’s product strategy but also focused on simplicity and design. The creation of the iPod, iPhone, and the push for Apple Stores were crucial to its transformation.

Lessons to learn:

• The importance of having a clear and persevering vision.
• Adapting to market changes is crucial for survival.
• Don’t be afraid to reinvent yourself if circumstances require it.

2. Starbucks: From a Local Café to a Global Empire

Starbucks began in 1971 as a small shop in Seattle. However, in the early 80s, the company was losing money and closing locations. That’s when Howard Schultz bought the company and transformed the coffee business into a global experience.

What did they do differently?
Schultz shifted the focus to creating a community space rather than just selling coffee. This vision not only changed the way coffee was consumed but also turned Starbucks into a lifestyle symbol.

Lessons to learn:

• Turning a product into an experience can generate a paradigm shift.
• Business innovation can transform the ordinary into something extraordinary.

3. Disney: Walt Disney’s Long Dream

The name Disney is synonymous with magic and entertainment, but the company’s early years were extremely difficult. Walt Disney was rejected by several studios before creating his first successful animation, Steamboat Willie.

How did they recover?
Walt Disney’s persistence and his ability to visualize beyond the obvious were essential. The creation of theme parks, the expansion into cinema, and media were key to establishing the brand globally.

Lessons to learn:

• Perseverance in the face of adversity is crucial for long-term success.
• Visualize your goals beyond what seems possible.

4. Netflix: From DVD Rentals to the Streaming Revolution

Netflix started in 1997 as a small DVD rental company by mail. Although it had initial success, the business model was threatened by the rise of online video platforms.

What did they do differently?
They reinvented their business model by focusing on streaming and creating original content. This not only kept them relevant but also turned them into a major player in the entertainment industry.

Lessons to learn:

• Adapting quickly to new technologies can be key to survival.
• Constant innovation can provide a competitive edge.

5. Amazon: Jeff Bezos’ Vision

Amazon started as an online bookstore in 1994. Although it didn’t make a profit initially, Jeff Bezos had a long-term vision that allowed the company to survive its early financial difficulties.

What did they do differently?
Bezos never stopped investing in the future. From expanding to other products to creating Amazon Web Services, Amazon has constantly reinvented itself to maintain its dominance in the market.

Lessons to learn:

• Patience and long-term vision are essential to transforming a business.
• Constant reinvention is crucial to staying competitive.

6. Twitter: From Internal Platform to Global Social Network

Twitter started in 2006 as an internal platform for the company Odeo, but it quickly became clear that it wouldn’t succeed. However, a radical change in its purpose allowed the company to become one of the most important social networks in the world.

What did they do differently?
They decided to completely pivot and focus on real-time messaging. This strategy allowed Twitter to capitalize on the rise of instant information and become the platform it is today.

Lessons to learn:

• Sometimes it’s necessary to pivot and change direction if your initial idea doesn’t work.
• Listening to the market and user needs can lead to an unexpected opportunity.

7. Lego: Overcoming the Crisis with Creativity

In the early 2000s, Lego was facing a financial crisis. The company had lost touch with its original customer base, and its products were becoming outdated.

How did they do it?
Lego reinvented itself by focusing on video games, movies, and licensing popular brands like Star Wars and Harry Potter. This diversification not only revived sales but also turned Lego into a global phenomenon.

Lessons to learn:

• Product and strategy innovation can revitalize a brand.
• Connecting with different generations and markets is key to expansion.

Failure as a Driver of Innovation

Failure doesn’t have to be the end. What these cases teach us is that behind every great success, there’s a story of struggles, falls, and, most importantly, perseverance. Great entrepreneurs are not afraid of failure; they see it as an opportunity to learn and improve.

Today, more than ever, the path to success is full of challenges, but with the right mindset and the ability to adapt, any business can overcome obstacles. And as these stories show, if these companies were able to rise again, so can you.

However, there are well-known companies that didn’t manage to get out of their pitfalls. We invite you to read other articles on our blog, such as The Kodak Case and the Lesson No Company Should Forget and Blockbuster: The Fall of a Giant for Not Embracing Innovation. Both stories teach us valuable lessons about the importance of adapting to change and evolving over time.

In an increasingly business-aware world, the concept of ESG (Environmental, Social, and Governance) has gained exponential relevance in recent years. The growing concern for climate change, social justice, human rights, and sustainability has prompted companies to review and adjust their practices, not only from an economic standpoint but also from an ethical and social one. Investors, consumers, employees, and other stakeholders are now more focused than ever on how companies impact the world, both positively and negatively.

ESG goes beyond just being a passing trend. It has become a fundamental component of long-term business strategy, a set of principles and metrics that allow organizations to measure and improve their social and environmental footprint, as well as their internal governance. While in the past, a company’s success was primarily measured through its economic profitability, today, social and environmental responsibility plays a crucial role in long-term success and the sustainability of operations.

What does ESG mean?

ESG refers to three main factors that companies and investors use to evaluate the social and environmental impact of an organization, as well as its internal governance:

1. Environmental: Refers to how a company manages its impact on the environment. This includes resource use, carbon emissions, waste management, and commitment to sustainability.
2. Social: Evaluates the company’s relationships with employees, suppliers, customers, and the community. This includes issues like working conditions, gender equity, human rights, diversity, and corporate social responsibility.
3. Governance: Refers to how the company is managed and led. It includes transparency in decision-making, ethical leadership, board independence, and shareholder relations.
   

The importance of ESG in the business world

1. Alignment with social and environmental expectations

The growing concern for climate change and human rights has pushed consumers, employees, and investors to demand more social and environmental responsibility from businesses. Adopting ESG practices allows organizations to align with these expectations, fostering stronger relationships with stakeholders.

2. Profitability and risk management

While ESG is related to sustainability, it is also a smart strategy for risk management. Companies that implement responsible and transparent practices are better positioned to avoid legal, regulatory, and reputational problems. Furthermore, many studies have shown that companies with strong ESG profiles tend to perform better financially in the long run.

3. Access to investors and capital

Investors are increasingly interested in sustainable companies. In fact, many investment funds and banks now prioritize ESG when making investment decisions. This is because companies that implement responsible practices are seen as more resilient and less likely to face financial risks related to environmental or social issues.

How to implement ESG in your company? A strategic approach

Implementing the ESG model in your company requires a strategic approach, which should not be limited to a single policy but integrated at all levels of the organization. Here are some guidelines to get started:

1. Assess your environmental impact

Start by evaluating your company’s environmental impact. Implement strategies to improve energy efficiency, reduce emissions, and minimize waste. Setting clear sustainability goals is essential for moving forward in this area. Companies that adopt these practices not only improve their environmental impact but can also reduce operational costs in the long run.

2. Promote diversity and inclusion

The social aspect of ESG involves improving relationships with employees, suppliers, and the community. In this sense, it is essential to implement diversity and inclusion policies. Promoting gender equality, ensuring equal pay, and offering fair working conditions are important steps. An inclusive culture not only attracts and retains talent but also fosters innovation within the company.

3. Improve Corporate Governance

Solid governance is crucial for any ESG strategy. It is necessary to implement transparency and ethical business practices. This includes ensuring decisions are made responsibly, independently, and with clear orientation toward shareholders and other stakeholder interests. Complying with these policies enhances the company’s credibility with the public and investors.

4. Report transparently

Transparency in ESG activities is essential. Companies should be able to communicate clearly and honestly their goals, actions, and results related to sustainability. Creating regular ESG reports allows companies to assess their progress and continuously improve their practices.

If you want to learn more about how to effectively integrate the ESG approach in your organization, the Higher Education Course in Process Quality will provide you with the necessary tools to implement these strategies and lead the change toward a more responsible and sustainable future. Discover more about this program here.

Conclusion: ESG as the Pillar of Future Business

The ESG approach is not just a passing trend, but a fundamental shift in how companies operate and relate to the world. Adopting responsible practices in the environmental, social, and governance areas is essential to creating a resilient, ethical, and sustainable business. Companies that lead in this area will be better positioned to face future challenges and seize opportunities that arise in an increasingly conscious world of its global impact.

If you want to learn how to apply these principles in your career and enhance your professional profile, the Higher Education Course in Process Quality from ENEB will provide you with the necessary tools to transform your organization and position yourself as a leader in sustainability.

The business world is changing rapidly, and one of the biggest catalysts for this change is artificial intelligence (AI). Today, companies are not only looking for candidates with technical skills and experience, but also expect professionals to have an innovative mindset and be able to handle the most advanced tools to improve their productivity and efficiency.

In this context, a new concept has begun to dominate job interviews: BYOAI (Bring Your Own AI).

What is BYOAI?

BYOAI, a concept inspired by the popular BYOD (Bring Your Own Device), is a model that allows employees or candidates to bring and use their own AI tools in their work environment. Instead of relying exclusively on standard solutions provided by the company, BYOAI gives employees the freedom to integrate their own AI tools into their workflow.

This concept applies not only to the devices we use to work, but also to the technological solutions that help us do our jobs more efficiently, and companies are increasingly looking for professionals who already have these tools and know how to use them effectively.

Why is BYOAI fashionable in job interviews?

1. The Power of Personalization and Innovation

Companies are evolving towards more flexible work models, where personalization is key to improving productivity. Why settle for a single AI tool when you can use one that suits your needs? This is where the BYOAI concept comes in, allowing employees to use the artificial intelligence that best fits their projects and professional goals.

Recruiters are now looking for candidates who are not only familiar with AI, but can also demonstrate how to effectively integrate it into their work. Rather than simply knowing how to use a standard tool, employees must be able to adapt, learn and use AI tools that enable them to optimize processes, create innovative solutions and maintain a competitive edge.

2. Preparing for the future of work

The use of AI is booming in almost every industry, and companies are looking for professionals who are prepared to meet the technological challenges of the future. BYOAI is a showcase of how candidates can not only keep up with current technologies, but anticipate them.

BYOAI is not only an advantage for companies; it is also a way for employees to enhance their ability to learn, collaborate and be productive. In job interviews, recruiters increasingly value candidates who already bring their own artificial intelligence solutions, as this allows them to be more self-sufficient, innovative and valuable from day one

3. Demonstration of autonomy and proactivity

The BYOAI concept is also linked to autonomy. Rather than relying entirely on company-provided tools, professionals who bring their own AI solutions demonstrate proactivity and autonomy. These types of candidates, who not only use existing tools but look for customized solutions, are highly valued in today’s working world, where speed and adaptability are essential.

In job interviews, this translates into an opportunity for candidates to demonstrate their ability to effectively use AI in a personalized way to solve complex problems or improve processes. Showing this ability can make the difference between being an average candidate or a technology leader within the company.

4. Preparation for collaborative and multidisciplinary work.

Collaborative and multidisciplinary work is booming, especially with the advent of artificial intelligence. BYOAI becomes a powerful tool to facilitate collaboration between departments and teams. Professionals who are already familiar with advanced AI tools can more easily work on projects that require a multidisciplinary approach by integrating different technologies into their workflow.

This approach is particularly valuable in industries such as consulting, engineering, healthcare, marketing and technology, where AI can transform the way teams work together. Recruiters are looking for candidates who are not only experts in their field, but can also integrate advanced technology tools to enhance collaborative work.

How to meet BYOAI’s expectations in job interviews?

1. Demonstrate your AI knowledge and skills

It is important that in a job interview you show a clear command of artificial intelligence. This doesn’t just mean knowing what AI is, but also how to apply it in real-world situations. Recruiters aren’t just looking for general knowledge; they want to know how you can use AI to solve specific problems. If you are able to talk about your experiences using AI tools and how they improved processes, efficiency or results, you will be showing significant value.

2. Bring your own AI

If you already have experience using some AI tool or application, bring it with you to the interview, especially if this tool has been useful in previous projects. Presenting a custom AI solution that you have used in your previous job can be an excellent plus, as it demonstrates not only that you understand the technology, but also that you know how to effectively integrate it into a work environment.

3. Be open to new tools and solutions

In interviews, recruiters are also likely to ask you about what AI tools you prefer or what technologies you use in your job. Demonstrating that you are open to learning new tools and adapting to the solutions the company offers will be key. Flexibility and the ability to learn are highly valued skills in today’s market.

4. Emphasizes ethical use of AI

In an increasingly regulated environment, it is crucial for professionals to understand not only how to use AI, but also how to do so in an ethical manner. During the interview, you can talk about how you manage ethical issues related to AI, such as data privacy or automated decision-making. Recruiters will be on the lookout for how you balance the use of technology with regulatory compliance and best practices.

BYOAI in the future of work

If you are in the job search process, get ready to bring your own AI, not only as an asset, but as an added value that can make a difference in your next interview. An excellent way to strengthen your skills is to study a Master’s Degree in AI for Business at ENEB, where you will learn to apply artificial intelligence effectively in the business environment, improving your professional profile and preparing you to face the job challenges of the future.

Some IAs to test and take to interviews:

1. Jasper – AI for creative content generation and persuasive copywriting.
2. DALL·E 2 – Text-based image generator, ideal for design and creative tasks.
3. DeepL Translator – Advanced AI translator that provides accurate and natural translation.
4. Copy.ai – Tool for generating advertising copy and marketing content.
5. Runway ML – Creative AI platform for working with video, image and text.
6. Lumen5 – AI that converts text to video quickly and efficiently.
7. Frase.io – SEO content optimization tool using AI.
8. Surfer SEO – Web optimization with artificial intelligence to improve positioning.

Bringing some of these tools to your interviews will not only give you a competitive edge, but will allow you to demonstrate your ability to apply AI practically and effectively in different areas of the business. The future of work is here, and AI is one of the keys to standing out!

When we talk about 21st century technology leaders, names like Elon Musk or Jeff Bezos are usually the first to pop up. However, in recent years, a new protagonist has gained global prominence: Sam Altman, the man behind ChatGPT and one of the key drivers behind the rise of artificial intelligence (AI). Who is this visionary really? How did he go from dropping out of university to leading a technological revolution?

In this article we tell you his story, his vision and why you should follow him if you are interested in the future of business, innovation and learning.

An unconventional start

Sam Altman was born in 1985 in Chicago, grew up in St. Louis (Missouri) and demonstrated a knack for technology from an early age. He studied computer science at Stanford University, but like many other tech entrepreneurs (hello, Steve Jobs and Mark Zuckerberg), he dropped out of college to focus on his own projects.

At 19, he founded Loopt, a geolocation app that was ahead of its time, though not a huge commercial success. Even so, this experience positioned him within Silicon Valley’s entrepreneurial ecosystem.

From entrepreneur to innovation benchmark

After Loopt, Altman did not sit idle. He started getting involved in startup investment and mentoring projects. His big break came when he was named president of Y Combinator, one of the world’s most influential startup accelerators. From there he helped launch companies such as Airbnb, Dropbox and Reddit.

Altman was able to combine his strategic vision with a great sensitivity to emerging talent. His time at Y Combinator cemented his reputation as one of the most influential leaders in the tech ecosystem.

The birth of OpenAI and ChatGPT

In 2015, together with Elon Musk and other industry giants, Altman founded OpenAI, with a clear mission: to develop advanced artificial intelligence in a safe and accessible way for everyone. In other words, to prevent AI from being left in the hands of a few tech giants.

In 2022, OpenAI launched ChatGPT, an AI-based language tool that revolutionized the way we interact with technology. ChatGPT didn’t just go viral: it changed entire industries. From education to marketing, generative AI is already part of everyday life.

His leadership style: pragmatic, bold and ethical.

Unlike other more media-savvy CEOs, Altman is known for his serene tone, thoughtful approach and concern for the social impacts of technology. He thinks not only about what AI can do, but how it should be done. He is also an advocate of continuous learning and personal reinvention. He is committed to a constant growth mindset, where mistakes are part of the innovation process.

Key lessons you can apply to your career

Education is just the beginning

Altman dropped out of Stanford, but he never stopped learning. Formal education is important, but the key is how you apply what you know.

Surround yourself with talent

He was able to surround himself with brilliant people and build powerful collaborative networks.

Have vision, but also purpose

It’s not just about creating technology, but doing it with positive impact.

Adapt to change

AI is transforming the world. Those who are trained in digital skills today will have an advantage tomorrow.

Are you ready to lead in the age of artificial intelligence?

Sam Altman shows us that success does not follow a single formula. What’s important is to have a clear vision, learn continuously and act with purpose. And if you too want to be at the forefront of innovation, you need training aligned with today’s challenges.

At ENEB, we offer programs that prepare you for this new era. The Master’s in Big Data and Business Intelligence, for example, teaches you how to interpret data, make strategic decisions and understand the role of AI in business.

Moreover, with our 100% online methodology, you can study at your own pace, with 24/7 support and access to a global community of professionals who, like you, want to transform the world.

Conclusion: from curiosity to impact

Sam Altman’s story is living proof that knowledge applied with purpose can change the world. It’s not just about having a brilliant idea or mastering a technical skill: it’s about having a clear vision, a mindset open to change, and an unwavering determination to improve the lives of millions through technology.

Altman demonstrates that you don’t need to follow the traditional path to success. What you do need is to continually educate yourself, understand how the world around you works, and be prepared to anticipate what’s next. His approach combines strategy, ethics and, above all, an unwavering passion for learning.

Artificial intelligence is no longer a futuristic promise: it is a reality that is transforming every industry. And those who will lead this revolution will be those who decide today to prepare themselves, question themselves, and build skills for an environment that changes every day.

At ENEB, we share this vision. We know that the leadership of the future will not only come from titles, but from the ability to solve real problems, to lead with humanity and to promote innovative projects. That’s why our programs, such as the Master’s in Big Data and Business Intelligence, are designed for you to acquire high-impact competencies, at the pace of your life, and with the flexibility you need.

Altman didn’t just create a tool that millions use every day. He created a new language between humans and machines. And you too can be part of that transformation.

Have you ever wondered what the most powerful leaders on the planet studied? What training did they have before changing the world? Spoiler: not all of them went to Harvard, and many did not even study careers directly related to their current business. However, they all have one thing in common: they never stopped learning.

In this article, we look at what Jeff Bezos, Indra Nooyi, Warren Buffett, Steve Jobs, Larry Page and Brian Chesky, studied, and how their academic careers can inspire you if you too dream of leading, entrepreneurship or transforming your industry.

Jeff Bezos – Engineering and long-term vision

Before founding Amazon, Jeff Bezos graduated from Princeton with a degree in Electrical Engineering and Computer Science. His background gave him a solid foundation to understand the potential of the Internet before anyone else.

Beyond the technical, Bezos has always advocated constant learning and experimentation. In his annual letters to shareholders, he insists that the key to success is to remain “day one,” i.e., never stop thinking like a startup.

What can you learn from him?

• The importance of understanding technology if you want to scale a business.
• Strategic vision as a key leadership tool.

Indra Nooyi – Business with purpose

Indra Nooyi, former CEO of PepsiCo, studied physics, chemistry and mathematics before earning an MBA at Yale. Her career demonstrates that ethical leadership and cross-disciplinary education make a lasting impact.

Throughout his tenure, he has transformed PepsiCo into a healthier and more sustainable company. He has always been committed to education that builds conscious leaders with global vision and human sensitivity.

Lessons from Indra:

• The combination of technical and business expertise is very powerful.
• Leadership with values is more necessary than ever.

Warren Buffett – Finance, Numbers… and Patience

Buffett graduated in Business Administration at Nebraska and completed a Masters in Economics at Columbia, influenced by Benjamin Graham. His academic discipline was key to building one of the world’s most stable financial empires.

His story reminds us that a solid foundation in finance can make a difference, but what really matters is how you apply that knowledge consistently, strategically and with long-term vision.

What Buffett leaves us with:

• In-depth financial knowledge is key to high-impact decisions.
• Continuing education is vital: Buffett still reads 5 hours a day.

Steve Jobs – Creativity, Intuition and Critical Thinking

Steve Jobs dropped out of college, but continued his education on his own. He studied calligraphy, design and philosophy. These seemingly “useless” skills defined Apple’s aesthetic and approach.

Jobs teaches us that a passion for learning, even outside of traditional paths, can be a source of brutal innovation. Self-taught education also transforms.

What Jobs teaches us:

• Education is not just degrees, but constant curiosity.
• Thinking differently (and out of the box) can take you far.

Brian Chesky – Design applied to business

Chesky, co-founder of Airbnb, studied Industrial Design at the Rhode Island School of Design. He understood that good design can build trust among strangers around the world.

His user-centered approach revolutionized the hospitality industry. Learning design allowed him to visualize the end-to-end experience and build a product that connects emotionally with its users.

His great contribution:

• Design is also business.
• Listening to the user is part of success.

Larry Page – Technology with ambition

Larry Page holds a Master’s degree in Computer Science from Stanford. His thesis project was the basis for Google’s algorithm, one of the most disruptive tools of the 21st century.

His track record demonstrates that technical training, combined with ambition and leadership, can scale ideas that transform entire industries. Moreover, he has always promoted innovation as a business culture.

Clear conclusion:

• Thoroughly understanding what you do allows you to create revolutionary things.
• Surrounding yourself with talent (like Sergey Brin) is also a strategic decision.

And what do they all have in common?

• Continuous education: They never stop learning.
• Insatiable curiosity: They constantly ask questions.
• Strategic vision: They think about the future beyond the short term.
• Resilience: They have failed… and learned.
• Growth mindset: They adapt, evolve and reinvent themselves.

It’s not so much what you study that matters, but how you apply it

Each of these leaders had different backgrounds: some were engineers, others economists, others designers or even self-taught. What unites them is not the degree itself, but their ability to apply knowledge in a strategic, human and innovative way. True learning does not end with a diploma. It begins when you decide to apply what you know to solve real problems, make complex decisions or lead with impact. That’s why training today is more important than ever. And doing so with a global, practical and accessible vision is key.

At ENEB, we believe that everyone has the potential to become a leader. With programs like the Global MBA, you can acquire that comprehensive vision of the business that will allow you to make decisions like a CEO. With our flexible methodology, 24/7 support and practical guidance, we prepare you to lead with purpose and results. Investing in your education is the best decision you can make to build the career you dream of. Just as they did, you too can leave your mark.

In the workplace, the ability to say NO assertively and professionally is a crucial skill that is often overlooked. Saying “yes” to everything your boss asks may seem like a way to earn points and show your commitment, but in reality, doing so can have negative effects on your well-being and productivity. Learning to set clear boundaries, manage your priorities, and protect your professional value are far more powerful skills than simply accepting everything assigned to you.

In this article, we will explore 8 ways to say NO to your boss without losing credibility or harming the work relationship. Learning to say “no” with intelligence, empathy, and assertiveness not only helps you gain more control over your workday but also strengthens your professional stance.

1. Communicate your overload

One of the first steps to effectively managing your tasks is recognizing when you have too much on your plate. Make it clear that you’re working on multiple responsibilities, and while you’re committed, it’s also important to prioritize urgent tasks.

Response:

“I’m at my capacity right now, but I can prioritize the most urgent tasks.”

It’s not about rejecting the work, but ensuring you can fulfill everything in the best possible way. It also shows you’re aware of your capabilities and helps set healthy boundaries.

2. Non-related tasks

It’s important to reject tasks that aren’t aligned with your role or responsibilities. You don’t have to do everything asked if it’s not within your competencies or the area where you add value.

Response:

“This is outside of my current responsibilities. Let’s discuss how I can contribute in a way that adds value.”

This not only helps you stay focused but also reminds your boss where you can be more effective and how your time can be better utilized.

3. Ask for support

If you’re assigned a task that’s particularly complex or that you can’t complete adequately due to your workload, ask for additional resources. This helps ensure the task is done better and also shows your commitment to the quality of your work.

Response:

“Can we bring in extra help to ensure this is done well?”

In this case, you’re proposing a viable solution and showing proactivity. Collaboration is key to workplace efficiency.

4. Communicate honestly

Honesty is key to building a trusting relationship with your boss. Sometimes, taking on more responsibilities can lower the quality of your work. It’s important to be transparent about your limits.

Response:

“I want to be honest: If I take this on now, I won’t be able to give it the attention it deserves.”

Being direct and honest allows your boss to understand your situation and respect you for being authentic. This strengthens the relationship, as it’s based on mutual trust.

5. Offer solutions

When you say NO to something, it’s not just about rejecting it, but proposing alternatives that allow things to keep moving without the work getting stuck.

Response:

“What if we try something to keep everything moving smoothly?”

This approach not only shows your willingness but also your creativity in finding solutions that benefit the team and maintain productivity.

6. Reprioritize tasks

Sometimes, it’s not about rejecting a task, but reorganizing your priorities to include it more efficiently. When your boss asks for something new, you can ask for guidance on which tasks should take priority.

Response:

“Given my current workload, which project should take priority?”

This shows that you’re responsible and know how to manage your tasks efficiently, while also being willing to collaborate wherever needed.

7. Frequent overtimeasks

Overtime can be a delicate subject. While there are times when extra effort is necessary, when overtime becomes the norm, it’s important to set boundaries to avoid burnout.

Response:

“I’m willing to help, but overtime is affecting my work-life balance.”

This shows that you care about your well-being and are aware of the importance of maintaining a healthy balance between work and personal life.

8. Ask for help in prioritizing

Sometimes, you may feel overwhelmed by all the tasks you have to complete. In this case, involve your boss in reorganizing your priorities. This not only keeps your boss informed of your workload but also shows your willingness to get the work done efficiently.

Response:

“What tasks can I move around to focus on this new task?”

This response not only shows that you’re committed to your responsibilities but also reinforces the idea that you work strategically, not reactively.

The importance of learning to say NO in the professional world

Saying NO is a skill that needs to be learned and perfected. It’s not about being negative, but managing your priorities in a way that allows you to maintain a high level of performance without compromising your health or productivity. This article from Harvard Business Review delves into how to handle this skill in the workplace and provides practical advice on setting effective boundaries without damaging your relationship with your boss.

In this regard, acquiring coaching and mindfulness skills can be very helpful. ENEB’s Master’s in Coaching and Mindfulness, for example, offers valuable tools to improve emotional management, enhance productivity, and learn to say NO assertively. This type of training helps you approach pressure situations with calm and clarity.

Another relevant program is the Master’s in Team Management and Leadership, which teaches you to lead effectively, manage teams, and set healthy boundaries. Additionally, the Master’s in HR and Talent Management is ideal if you want to delve into best practices for managing human talent and understanding the importance of interpersonal skills in the workplace.

In 2025, artificial intelligence (AI) is not only transforming the way we work but also how we search for jobs. With more than half of knowledge workers using generative AI tools weekly, the job market is undergoing a true technological revolution. This technology has arrived to optimize and accelerate the job search process, making applications more personalized and effective.

From creating CVs to preparing for interviews, AI tools are taking your job search to the next level. In this article, we’ll explore how you can use these powerful tools to improve your job search in 2025 and maximize your career opportunities.

The rise of AI in job search

According to a recent study by Asana’s Work Innovation Lab in collaboration with Anthropic, the use of generative AI by knowledge workers increased by 44% in just nine months during 2024. This growth has led to higher productivity, with 89% of daily AI users reporting increased productivity, compared to 39% of occasional users.

Key study data:

• 31% of jobs could be automated with AI.
• Daily AI users experience an 89% increase in productivity.
• AI adoption in the workplace is rising, with more AI applications per employee.

This rise in AI usage has not only transformed daily work functions but has also changed the way recruiters and companies manage hiring. Today, AI tools are essential for both candidates and recruiters, optimizing every aspect of the recruitment process.

How AI is transforming the job search

AI tools are transforming the job search process in innovative and fast ways. No longer do you have to spend hours crafting CVs or cover letters. AI can do it for you, faster and more accurately. Here’s how AI can enhance your job search:

1. Optimizing your CV and cover letter

With tools like ChatGPT or Perplexity, you can compare your CV with the job listing and quickly adjust your profile to highlight relevant skills and experiences. You can also generate personalized cover letters that add context to your CV, which can make a difference for many recruiters.

Benefits of using AI for CV optimization:

1. Saves time by tailoring your applications for each position.
2. Increases the chances of being selected with better alignment with the job description.
3. Improves the quality of language and corrects grammatical errors.

2. Job application automation

An impressive example of how AI is changing the job search is a Reddit user who automated applications to 1,000 jobs, landing 50 interviews in just one month. This system used customized CVs and cover letters based on each job description, increasing the chances of being selected.

3. Efficient communication with recruiters

If you’ve ever considered reaching out to a recruiter on LinkedIn or sending an email to a hiring manager, AI tools like Claude can help you write effective and well-structured messages. This assistance allows you to be more direct and persuasive in your communications.

4. Interview preparation

AI can also help you prepare for interviews by generating mock questions based on the role you’re applying for. You can practice your responses and improve your skills to be ready when the interview time arrives.

Examples of how AI can help with interviews:

• Generate typical questions based on the role you’re applying for.
• Practice responses using AI to boost your confidence.
• Research the company and its values to be well-informed.

Why AI is crucial in the job search

AI is not only optimizing how we apply for jobs, but it is also transforming the recruitment process. Companies are using generative AI to automatically filter applications, source candidates, and even conduct virtual interviews, though with mixed results.

Advantages of using AI for job search:

• Efficiency: Handles repetitive tasks like CV or cover letter creation in minutes.
• Personalization: Creates job-specific documents tailored to each job posting.
• Time optimization: Speeds up the entire job search process, from applications to interviews.

The future of AI in job search

Although only 31% of companies have a formal AI strategy, the trend continues to grow. Workers are adopting ‘BYOAI’ (Bring Your Own AI to Work) tools, using these solutions to improve their productivity both at work and in personal life.

As more companies begin incorporating AI into their recruitment strategies, candidates will also be able to take advantage of the tools available to maximize their career opportunities. The key is to understand how to apply AI solutions smartly to get the most benefit from your job search.

Conclusion: AI as a job search ally

Generative AI tools are changing the way we search for jobs, providing competitive advantages and significant improvements in productivity. From automating applications to preparing for interviews, AI can optimize every aspect of the job search process. If you’re looking to advance in your career, leveraging AI technology in your job search strategy can be an excellent way to stand out among candidates.

If you want to improve your skills and learn how to apply artificial intelligence in your field of work, we invite you to enroll in ENEB’s Master in Business Artificial Intelligence, where you can acquire the necessary skills to excel in the digital business world.