5 facts you didn’t know about AI

Artificial intelligence (AI) is one of the fastest evolving areas of technology that is redefining the innovation landscape in countless industries. While many are familiar with basic AI concepts, there are several surprising and lesser-known aspects. 

With this ENEB article you will discover five fascinating facts about artificial intelligence that may surprise you.

1. Historical Origins of AI

The idea of intelligent machines goes back much further than most people imagine.

The first steps in the 20th century

Although AI as we know it today began to develop in the 1950s, its conceptual roots go back to the early 20th century. Even philosophers like Aristotle and logicians like George Boole laid the theoretical foundations that would eventually lead to the development of AI.

2. AI and artistic creativity

Artificial intelligence is not limited to logical or mathematical tasks; it has also ventured into the realm of creativity.

Generating art and music

Contrary to the popular belief that AI is only capable of rule-based tasks, AI systems have been created to compose music, create works of art and even write poetry. This challenges our traditional understanding of creativity as an exclusively human quality.

3. Environmental impact of AI

Artificial intelligence has a significant impact on the environment, something that is often overlooked.

The energy cost of training AI

The process of training the most advanced AI models can consume a considerable amount of energy, sometimes equivalent to the annual energy consumption of small cities. This aspect raises important questions about sustainability and energy efficiency in the AI field.

4. AI in nature

AI is not just in labs and offices; it has surprising applications in the natural world.

Environmental monitoring and conservation

AI systems are increasingly being used in environmental monitoring and wildlife conservation projects. They can analyze large data sets, from weather patterns to animal movements, aiding conservation efforts and the fight against climate change.

5. AI and Ethics

Artificial intelligence raises unique and challenging ethical questions.

Moral decisions and biases

From moral decisions in autonomous vehicles to the risk of bias in data processing, AI confronts us with ethical dilemmas that are unprecedented in technological history. How we address these challenges will define the future of AI and its integration into society.

Artificial intelligence is much more than a technological tool; it is a constantly evolving field that raises questions about our relationship with technology, creativity, the environment, and ethics. With each advance in AI, we not only expand our technological capabilities, but also our understanding of what it means to be human in an increasingly digitized age. 

As we continue to explore and develop these technologies, it is crucial to maintain an informed and aware perspective on the lesser known and deeper aspects of artificial intelligence.

Asset Management in Today’s Era: Key Challenges and Strategies

In today’s dynamic world, asset management faces unique challenges and exciting opportunities. This ENEB article explores how asset managers can successfully navigate the changing economic and technological landscape using innovative and adaptive strategies.

Adapting to the Changing Global Economy

Globalization has had a profound impact on asset management. With financial markets more interconnected than ever, managers must be astute in understanding global trends and their influence on local and regional assets. It is essential to stay informed about international events and their potential impact on markets.

The Crucial Role of Technology in Asset Management

Technology has revolutionized asset management, offering new tools for analytics, forecasting and risk management. Artificial Intelligence and Big Data are enabling managers to make more informed and timely decisions. Embracing these technologies is crucial to maintaining a competitive advantage.

Investment Strategies in a Post-Pandemic World.

The recent global pandemic has altered investment and consumption patterns, creating new investment sectors and displacing others. Asset managers must be nimble to identify and capitalize on these new opportunities, as well as to mitigate the risks associated with declining sectors.

Sustainability and Asset Management

Sustainability has become a key factor in investment decision-making. Investors are increasingly interested in how companies address social and environmental issues. Integrating sustainability criteria into asset management strategy is not only ethical, but can also improve long-term performance.

Regulatory and Compliance Challenges

The regulatory environment for asset management is constantly evolving. Keeping up with local and international regulations and ensuring compliance is essential to avoid sanctions and preserve reputation.

Preparing the Leaders of the Future

At ENEB, we understand the importance of preparing business leaders for these challenges. Our programs not only teach the fundamentals of asset management, but also emphasize the importance of adaptability and innovation in an ever-changing financial world. 

We equip our students with the skills and knowledge necessary to successfully lead in the field of asset management, in whatever economic or technological environment they may face.

Elevator Pitch: what is it and how to perfect it?

In the dynamic world of business, making a memorable impression in a short amount of time can be the key to success. This is where the elevator pitch concept comes into play. In this article, ENEB will tell you what an elevator pitch is, its relevance in the professional arena and offer practical tips for perfecting this essential skill.

What is an Elevator Pitch?

An elevator pitch is a short, persuasive speech used to spark interest in what your company, product or idea has to offer. The term comes from the idea of meeting someone important in an elevator and having only the time of that short trip to present your idea in a compelling way.

Key Elements of an Effective Elevator Pitch

In this section, we will break down the essential components that make an elevator pitch impactful and memorable.

Clarity and Conciseness

A good elevator pitch is clear and direct. You should be able to explain your value proposition simply and in less than a minute.

Persuasion and Passion

Convey your enthusiasm and passion. A compelling pitch is one that demonstrates your commitment and belief in what you are offering.

Objective and Call to Action

Clearly define what you are looking for: a meeting, an investment, a partnership. Finish with a call to action that invites your prospect to take the next step.

Tips for Perfecting Your Elevator Pitch

Here we will offer practical tips to improve your ability to create and deliver a successful elevator pitch:

  • Personalization and Tailoring: Tailor your pitch to your audience. Personalizing your message based on who you are talking to can make a big difference.
  • Practice and Feedback: Practice your pitch repeatedly. Seek feedback from colleagues or mentors to refine your approach.
  • Stories and examples: Use stories or examples that illustrate your point. This makes your pitch more engaging and memorable.
  • Prepare for questions: Be prepared to answer questions. A good pitch often leads to a deeper dialogue.

ENEB’s Specialization Diploma in Innovation and Project Management

At ENEB, we understand the importance of effective communication in the business world. Therefore, all our programs have the necessary tools for our students to develop their communication skills and be able to develop an elevator pitch that not only presents their idea, but also opens doors to new opportunities. A successful entrepreneur not only needs a great idea, but also the ability to communicate it effectively.

That is why, upon completion of an ENEB program, graduates, in addition to their Master’s degree and the Business English Program Certificate, obtain a Diploma of Specialization in Innovation and Project Management, because during their training at the school they learn to function in any environment and to present their ideas in the best possible way.

Learning to provide comprehensive guidance on how to create and present an effective elevator pitch is key in the business world to make a memorable impression in a short time. ENEB encourages and teaches all the techniques for effective business communication and prepares its students to successfully meet these challenges.

The best cities in the world to study an MBA

Currently, the MBA is the program of higher education with greater recognition and international prestige, focused on professionals who want to develop in the field of business management.

The best-rated country to study an MBA is the United States, and the cities most chosen by international students are Boston, New York and Chicago. Next comes the United Kingdom, Spain and Canada, according to a report from the MBA City Monitor published last September by ESADE Business School.

Another critical factor is the location of the business school; This is the third most important criterion when deciding on an MBA or another, ahead of others such as the positioning of the school itself in the rankings.

Undoubtedly, Spain can boast of a great attraction for international students, being the third country in the world with the most host of international students to do a master’s degree in business management.

Below are the ten leading localities, according to an ESADE study, for which the number of international students in 126 full-time MBAs included in the Financial Times ranking has been taken into account.


It is the world reference for MBAs, with essential business schools such as Harvard. Of the almost 4,000 students of this type in the city, more than 1,800 are international.

New York

The city of skyscrapers attracts more than 1,000 international students each year only in the schools present in the Financial Times ranking.


It is the first European city, with just over 1,000 students attracted to study an MBA.


The US city has more than 2,500 MBA students, of whom more than 900 come from outside the country.


The city counts with more than 800 international students who access MBA full-time programs.


The French capital attracts 900 international students each year to pursue an MBA.


The Canadian capital is the destination of more than 800 MBA per year.

Raleigh- Durham

Almost 700 international students choose this town of North Carolina.


The first Asian city on the list attracts more than 600 students annually.

San Francisco- San Jose

This area closes the top ten worldwide of the best cities to pursue an MBA, with more than 600 international students.

It is clear that venturing abroad to pursue a graduate degree goes far beyond a simple trip. Moreover, is that, before telling us about the option to leave our country, we must assess all the factors of our surroundings and the state of destination to study the master we are looking for.

A digital alternative does not have to be less than a face-to-face, it is a very well-valued option currently, as long as a prestigious institution backs it.

Over 65,000 students enrolled in this academic year

Throughout this academic year, more than 65,000 students have been enrolled in ENEB, spread across more than 40 countries, including Spain, Germany, Italy, England, China, Brazil, Argentina, Venezuela, Mexico, Colombia and the United States.

The triple degree offered by the School in all its Master’s programs, as well as its international nature, place ENEB as a reference in online training for company managers and experts in the business field.

To satisfy the academic concerns of all students, the European Business School of Barcelona has decided to once again expand its educational offer with the Master’s Degree in Business and Corporate Communication and the Postgraduate Program in Management, Emotional Intelligence and Coaching.

Besides, when taking any master’s and postgraduate course of ENEB the school has an agreement with large companies in which students can complete internships with the ultimate goal of entering the world of work and be able to choose different professional vacancies.

ENEB obtains the Cum Laude quality seal

ENEB, together with EAE and IMF Business School, has obtained the Cum Laude quality seal awarded by Emagister, the leading training portal. This recognition is the result of academic excellence and recommendations from our students who have completed a Master’s or Postgraduate Program in ENEB and who have decided to recommend our Business School, recognising its prestige and credibility as a business school.

For ENEB, this stamp will give you more visibility on the search results page within Emagister as it will appear in the top positions. Besides, we have received a trophy and a diploma to proudly show the effort and work that comes with this seal.

Emagister grants these quality seals within its web portal and which are displayed when looking for information about the School and its educational programs. In order to obtain the seal, the institution needs to receive more than 50 student ratings with an average grade of at least 3.5 out of a maximum of 5. Also, the School must keep its list of courses permanently updated, ensuring it is at the forefront of the training offered.

Doctoral thesis of our collaborator Joaquim Marquès

The fall of the diffusion in the newspapers of payment in Spain. What have been the leading causes?

Through an exhaustive 11 years study (2000-2010), the causes of the fall of the paid press have been analysed. In this study, it has been tried to quantify to what extent each of these causes influences the crisis of the printed newspapers: the expansion of the digital media, the irruption of free papers, the bet (or not) for parallel distribution channels such as subscription, the incidence of the evolution of traditional outlets, the price of the product, a possible change in social habits and the beginning of the economic crisis.

The aim is to determine in what way and in what proportion these phenomena exert influences on the decrease in the dissemination of the daily press has been made through the detailed analysis of the six most critical general newspapers in Spain based on its dissemination: El País, El Mundo, ABC, La Vanguardia, El Periódico de Catalunya and La Razón.

The study, converted into a doctoral thesis, shows how the Spanish population increased by almost six million people in the period under investigation, of which 1.7 million were Spanish-speaking immigrants, which facilitated the possibility of consuming newspapers in Spanish.

Besides, in those eleven years, the real per capita income grew by 13.6%, so that the hypothesis that the decline in the sale of newspapers is the result of an impoverishment of the population can be refuted.

The study also notes that younger generations combine paper and digital support, without there being a radical substitution of one for another. On the other hand, an essential part of the population is still not an Internet user, about 23 million people living in Spain, in 2010, were not used to its use.

Regarding advertising, the pre-eminence it has had in the revenue items of the media is foreseeable that it will not occur again due to the increasing segmentation of audiences and because companies have been allocating proportionally fewer amounts to this industry each year.

The part destined to newspapers in 2000 supposed, practically, 30% of all the investment intended to conventional means, whereas in 2010 this percentage had fallen 9.5 points. In absolute terms, the loss was more than 545 million euros billed in the study period.