Month: May 2025

Cryptocurrencies have transformed the global financial landscape, offering new investment opportunities. However, for many people, understanding how they work and how to start investing in them can be a challenge. In this article, we’ll explore what cryptocurrencies are, how to begin investing, and how to earn money in the crypto world.

What Are Cryptocurrencies?

Cryptocurrencies are digital currencies that operate through blockchain technology—a decentralized and secure system that does not rely on banks or governments. Unlike traditional currencies, cryptocurrencies have no central authority regulating them, which makes them a unique investment option.

How does blockchain work?

The key to understanding how cryptocurrencies work lies in blockchain technology. The blockchain is a public database that securely and transparently records all cryptocurrency transactions. Each transaction is grouped into blocks that are linked together, creating an immutable record. This decentralized system ensures the security of cryptocurrencies, making transactions trustworthy and protected against manipulation

How to start investing in cryptocurrencies

If you’re interested in investing in cryptocurrencies, here are a few essential steps to get started:

Create a digital wallet

A digital wallet is essential for storing your cryptocurrencies. You can choose between software or hardware wallets depending on your security and convenience needs.

Choose an exchange platform

There are various platforms where you can buy, sell, and trade cryptocurrencies. Some of the most popular include Coinbase, Binance, and Kraken. Make sure to choose a reliable and secure platform.

Buy your first cryptocurrencies

Once you’ve selected your exchange platform, you can start investing. The most well-known cryptocurrencies are Bitcoin and Ethereum, but there are also many promising altcoins.

Protect your investment

The cryptocurrency market is highly volatile, so it’s crucial to monitor market fluctuations closely and take measures to protect your assets—such as enabling two-factor authentication on your accounts.

Strategies to make money with cryptocurrencies

There are several ways to invest and generate income with cryptocurrencies. Some of the most common strategies include:

• Crypto trading: Buying and selling cryptocurrencies quickly to take advantage of market movements.
• Long-term investment: Buying cryptocurrencies and holding them for an extended period, hoping their value will increase over time.
• Staking: Some cryptocurrencies offer rewards for holding them in a specific wallet, known as staking.

Learn more about blockchain and fintech with ENEB

If you’re interested in diving deeper into the world of cryptocurrencies and blockchain, ENEB (European Business School of Barcelona) offers specialized programs in these areas. One of the most prominent is the Master’s in FinTech and Blockchain.

This program is designed for those who want to learn about the latest technological innovations, how cryptocurrencies work, and how to invest successfully in the blockchain ecosystem.

The blockchain master’s program will give you the knowledge needed to understand the impact of cryptocurrencies on the financial sector and how to use blockchain technology to develop innovative solutions. Additionally, upon completing the program, you’ll be prepared to lead in the field of digital finance.

You can learn more about the program here: Master in Fintech and Blockchain – ENEB.

Conclusion

Cryptocurrencies are redefining the way we invest and manage money, offering a decentralized and highly innovative alternative. From understanding how blockchain works to learning effective investment strategies, the world of cryptocurrencies is full of opportunities—but also risks.

If you’re interested in investing in this market, it’s essential to start with a solid foundation of knowledge and be aware of the risks involved.

To continue learning and staying updated on the latest news and trends, it’s crucial to follow reliable sources such as CoinDesk and Cointelegraph—two of the most important platforms for cryptocurrency and blockchain ecosystem information. These sites offer up-to-date analysis, news, and advice to help you make informed decisions.

At the height of its success, Blockbuster was synonymous with home movies. For years, it dominated the movie rental industry, with over 9,000 stores worldwide. However, in 2010, the company declared bankruptcy, and its fall has become one of the most cited cases in modern business history. How could a company with so much power and relevance fall so quickly? Blockbuster’s story leaves us a clear lesson: adaptability is key to survival in a constantly changing market.

The rise of Blockbuster and its dominance in movie rentals

Blockbuster was founded in 1985 by David Cook, who saw a business opportunity in renting movies on VHS format. The company quickly expanded, and by the 1990s, Blockbuster dominated the video rental market, with thousands of stores around the world. With its business model based on physical rentals, the company seemed unbeatable, leading the home entertainment market.

The arrival of the internet and new technologies radically changed the landscape, but Blockbuster failed to adapt in time.

The fatal lack of vision: Ignoring digital technology and streaming

A key factor in Blockbuster’s downfall was its failure to adapt to technological changes. In the late 1990s, Netflix, a small startup renting DVDs by mail, started attracting consumer attention with its innovative model. Unlike Blockbuster, which kept its business focused on physical stores, Netflix bet on online DVD rentals and later on video streaming.

Blockbuster had the chance to buy Netflix in 2000 for just $50 million but rejected the offer. The company’s leadership believed their physical rental model would remain dominant and failed to foresee the future of digitalization. By the time they tried to jump on the streaming bandwagon, Netflix had already gained ground, and Blockbuster’s competitive advantage was nonexistent.

Lessons from the Blockbuster case for businesses

The Blockbuster case offers crucial lessons for any company aiming to stay relevant in a competitive and ever-evolving market:

Innovation is an investment, not an option
Past success does not guarantee future success. Companies must be willing to invest in innovation and adapt to new technologies, even if it means reinventing their business model. Ignoring technological trends can be fatal.

Listen to consumers and anticipate their needs
The market was already demanding more accessible, faster, and more convenient movie rental options, and companies like Netflix responded quickly to those needs. Businesses must stay alert to changing consumer demands and anticipate shifts to remain competitive.

Diversification and change of focus
Companies dependent on a single business model are at risk. Diversification and flexibility are essential to maintaining relevance in an unpredictable market. Blockbuster should have diversified its services much earlier to adapt to the digital revolution.

Adapt to change before it’s too late
Digital transformation is an opportunity, not a threat. Companies must see technology as an ally and be willing to change their processes and strategies to avoid falling behind. The speed at which technology evolves requires businesses to be quick in adapting.

How to stay updated and adapt to change?

If you don’t want your company to suffer the same fate as Blockbuster, it is essential to stay updated and learn how to adapt to change. The ability to evolve in a dynamic environment is crucial, and at ENEB, we offer the right programs to prepare future leaders to navigate these challenges. Discover our training programs and learn to manage digital transformation in your company.

ENEB and business management and leadership training

At ENEB, we understand the importance of adapting to change and making strategic decisions in a constantly transforming business environment. Our training programs are designed to equip future leaders with the necessary tools to manage change and foster innovation within their companies.

If you want to learn how to anticipate market trends, make effective strategic decisions, and keep your company competitive, we invite you to explore our educational offerings. Discover how to enhance your professional profile and adapt to change to ensure your company’s success.

Conclusion

Blockbuster’s story reminds us that lack of vision and resistance to change can be fatal for any organization. Companies that want to remain relevant in the future must be willing to continuously adapt and evolve.

In a business world advancing by leaps and bounds, the ability to innovate, listen to the market, and diversify is essential to ensure long-term survival. Companies that resist change, like Blockbuster, risk being overtaken by more agile competitors. If you want to develop your skills in business strategy and leadership, ENEB is the ideal place to boost your professional growth and ensure your company does not repeat the mistakes of the past.

In the world of artificial intelligence, getting the most out of tools like ChatGPT largely depends on how we phrase our requests. Did you know there are specific prompt structures that can improve the quality of ChatGPT’s responses and help you unlock its full potential? Below, we explore some of the most effective prompting frameworks you can use to interact more efficiently with ChatGPT.

1. R-T-F: Role, Task, and Format

This is one of the simplest yet most powerful prompt frameworks. In this approach, you tell ChatGPT exactly what role to take on, what task to perform, and what format the response should follow.

• Role: Define the role ChatGPT should play—such as a marketing expert, legal advisor, or creative writer.
  
• Task: Specify what you want it to do, e.g., “write a value proposition” or “perform a market analysis.”
  
• Format: Indicate the type of response you expect—whether it’s a list, paragraph, or outline.
  

Example Prompt:
“Act as a digital marketing expert, create a strategy for a new social media ad campaign, and present it as a list.”

By understanding and using this type of prompt, you can get more accurate and detailed responses from ChatGPT, making it easier to make well-informed business decisions.

2. T-A-G: Task, Action, and Goal

This framework focuses on clearly defining the purpose of your request. It’s structured around the task at hand, the specific action ChatGPT should take, and the ultimate goal you wish to achieve.

• Task: Clearly state what you want to accomplish.
  
• Action: Specify the concrete actions ChatGPT should take to fulfill the task.
  
• Goal: Define the final objective you want to reach.
  

Example Prompt:
“Define the task of writing blog content, outline how the content should be structured, and set the goal as increasing web traffic.”

Using these prompts correctly allows you to guide ChatGPT to help you more effectively achieve your personal or business goals.

3. B-A-B: Before, After, and Bridge

This framework is designed to establish a cause-and-effect relationship, which is great for structuring problems and solutions. It helps define the initial situation, the desired outcome, and the strategy to connect the two.

• Before: Explain the initial problem or situation.
  
• After: State the expected result after taking action.
  
• Bridge: Describe how you’ll go from the initial situation to the desired outcome.
  

Example Prompt:
“Before, users couldn’t find the necessary information on our website. After implementing a new navigation structure, the conversion rate is expected to increase. The bridge is redesigning the site layout and offering relevant content in an accessible way.”

This type of prompt allows ChatGPT to offer solutions based on past and future scenarios, helping build more effective strategies.

4. C-A-R-E: Context, Action, Result, and Example

This framework is ideal when you want a detailed analysis. It not only defines what you need to do, but also provides context and specific examples to generate a thorough response.

• Context: Provide the background for the task or problem.
  
• Action: Describe the specific actions to be taken.
  
• Result: Explain the expected outcome.
  
• Example: Give examples to better illustrate the request.
  

Example Prompt:
“Provide context on how privacy policy changes affect user retention, describe the action of implementing a transparent process, clarify that the expected result is increased user trust, and give examples of companies that have succeeded with such policies.”

This type of prompt provides a more complete structure, helping ChatGPT better understand your needs and deliver responses that are more aligned with your expectations.

Conclusion

Prompting frameworks are incredibly powerful tools for maximizing your results with ChatGPT. Whether you need a clear task structure, a connection between problems and solutions, or a fully detailed response, these prompts will help you get more precise and valuable answers. Try these approaches and see how you can improve the quality of your interactions with ChatGPT, unlocking its full potential in all your projects.

If you’re interested in learning more about how AI tools like ChatGPT can enhance your decision-making and transform your business, we invite you to explore ENEB’s Master in AI for Business This program is designed to prepare future business leaders to manage change and lead innovation in the digital era.

Additionally, to deepen your knowledge, we recommend staying up to date with the latest updates from ChatGPT and other AI tools to better understand their impact on business.

Microsoft co-founder Bill Gates has reignited the global debate with an ambitious vision for the future of work: artificial intelligence (AI) will not only help us in our day-to-day lives, but could make early retirement and much shorter working weeks possible.

According to Gates, we are facing a change of era. One where talent shortages in key professions will be filled by smart technologies, and where people will be able to free up time to focus on what really matters. An ideal environment… if we know how to prepare.

In this article we tell you how the job market is transforming and why training in key areas such as AI, leadership and strategy at schools like ENEB can make a difference to your professional future.

1. AI to address the shortage of doctors and teachers

Gates warns of a real crisis in sectors such as health and education. In countries such as India, and also in the United States, the lack of doctors and teachers is a latent threat. In the US alone, it is estimated that there could be a shortage of up to 86,000 doctors by 2036.

AI is emerging as an effective solution: algorithms that help diagnose, automate medical note-taking or streamline billing are transforming hospitals and clinics. The same is true in education: AI that reinforces learning, personalises content and eases teaching workloads.

2. Education beyond the classroom: AI-supported teachers

In 2023, 86% of US public schools recognised difficulties in recruiting teachers. In response, pioneering institutions are introducing AI into the classroom, such as David Game College in London, where students work with tools like ChatGPT to reinforce key subjects. This does not eliminate the role of the teacher, but it does transform it. And to adapt, you need training in digital skills, applied artificial intelligence and change management.

At ENEB, all our teachers have extensive knowledge in artificial intelligence and automation tools to be able to play their role according to the demands of the market.

3. Robots that clean, build and assemble

Gates also mentions something even more disruptive: AI will not only be applied to intellectual professions, but also to manual jobs. From factories to hotels, robots are already being developed that can perform physical tasks with human dexterity.

Companies like Nvidia are investing millions in humanoid robots for warehousing, logistics and cleaning. This will completely change the job profiles in these sectors.

4. Less work, more time: are you ready for it?

For Gates, the advance of AI will not only reduce the workload, it will pose a new existential dilemma: if you no longer need to work so much to live well, how will you spend your time? This rethinking of working time is profound. The future will belong to those who know how to adapt, reinvent themselves and lead new productivity models.

In programmes such as ENEB’s Master’s in Business Artificial Intelligence, students not only learn how to apply AI tools to each business sector, but also how to anticipate all these changes in business operations.

5. From prediction to reality: Keynes saw it coming

In 1930, the economist John Maynard Keynes predicted that, with technological progress, the working week would be reduced to just 15 hours a week. Almost a century on, we are still working more than 40 hours. But today, with the explosion of generative AI, this idea is beginning to seem less utopian and more feasible. We are closer than ever to that world with more free time and a higher quality of life.

Do you want to be part of the change or be overtaken by it?

The future of work is not science fiction. It is happening now. AI is changing industries, roles and expectations. And as Gates puts it:

“You will be able to take early retirement. You can work shorter weeks.“

If you want to prepare for this new paradigm, investing in training is your best strategy. With ENEB you can acquire leadership, innovation and business management skills that will position you as a leader of change.