Month: September 2025

Continuous education and the acquisition of new skills are key to standing out in the competitive business world. ENEB, aware of the importance of mastering several languages in the global environment, has established a strategic collaboration with Oakford International Language School, one of the leading language schools today. This partnership offers ENEB students a unique opportunity to enhance their professional profile by learning a new language.

What is Oakford Academy?

Thanks to the alliance between ENEB and Oakford International Language School, ENEB students have exclusive access to Oakford Academy, an online language learning platform. Here, they can learn English, French, German, Chinese, Portuguese, Spanish, or Italian, and the best part is that they can do it at their own pace, adapting the learning to their schedules and needs.

Personalized and pressure-free learning

One of the major advantages of the Oakford Academy platform is flexibility. The study plan is entirely personalized, allowing each student to set their own learning pace. Through thousands of activities and interactive resources, they can progress without the pressure of a fixed schedule and with the freedom to learn whenever and however they prefer.

Moreover, the platform is designed to adapt to their objectives and motivations. From specific professional skills to improving communication in everyday situations, Oakford Academy helps them achieve their language goals without stress.

Exclusive benefits for ENEB students

All ENEB students can apply for exclusive access to Oakford Academy. This collaboration is designed to provide them with an exceptional opportunity to improve their professional profile and prepare them for a globalized job market.

Professional opportunities with a new language

Mastering a second (or third) language has become a fundamental skill for career advancement. Learning a new language opens doors to new professional opportunities, especially in an international environment like ENEB’s. In addition, all users of Oakford Academy can access a level diploma that certifies their learning, which will be a valuable addition to their résumé.

Seven languages to choose from

The ability to choose from seven languages allows adaptation to the specific demands of each professional career. Whether the student wants to improve their English level to enhance business communication or learn Chinese to enter the Asian market, Oakford Academy offers the necessary tools to achieve their language objectives.

Practical and effective methodology

Oakford International Language School stands out for its innovative teaching methodology, combining the best of traditional education with the most advanced digital tools. Through the Oakford Academy online platform, students learn in a practical, effective, and personalized way.

Learning modalities

Oakford Academy offers various learning modalities for each student to choose the one that best suits their learning style:

1. Video Boosters

Using movie, series, and news clips, this modality lets you learn languages authentically. Each 20-minute exercise includes eight activities to improve listening, reading, vocabulary, and grammar.

2. Skill Boosters

Real immersion in everyday and professional situations with videos starring local YouTubers. These videos add authenticity and humor to the lessons, making language learning practical and effective.

3. Photo Vocabs

A fun way to learn vocabulary with interactive visual dictionaries. Each dictionary includes 16 words or expressions, which are practiced through exercises and games to ensure lasting memorization.

4. Starter Labs

For beginners, this modality offers 20 episodes teaching basic vocabulary and grammar through everyday situations. Translations in the episodes make it easier to understand dialogues and learn the simplest language structures.

5. Learning Paths

Personalized collections of exercises are organized by areas of interest. Each collection focuses on specific situations, adapting to each training plan and objectives to ensure more effective and focused learning.

A personal dashboard for your progress

The platform offers a personal dashboard where each student can track their progress, certifications earned, challenges completed, and grammar rules learned. They can also take a daily test and level assessment quizzes to measure progress and areas for improvement.

Oakford International Language School: A Track Record of Success

Oakford International Language School has proven to be a prestigious institution in language teaching. With over 15,000 students trained and a presence in 56 countries, Oakford has established itself as one of the leading educational centers in this field. Its mission is to democratize access to linguistic excellence, blending traditional values such as rigor, commitment, and quality with the adaptability required by the global market.

The flexibility and accessibility of its methodology have been key to the success of its programs. Oakford is not just focused on teaching languages, but also on offering new opportunities and skills to professionals, helping them achieve language proficiency within their sector.

Why learn a language with Oakford Academy?

In today’s globalized and digital world, mastering multiple languages is more important than ever. Access to Oakford Academy through ENEB is an exclusive opportunity for students who want to improve their professional profile and adapt to the demands of the job market. Learning a language not only helps you communicate better but also opens new doors and opportunities worldwide.

With Oakford Academy, language learning becomes a flexible, accessible, and effective process, adapted to complex schedules and ambitious professional goals.

Conclusion

The alliance between ENEB and Oakford International Language School offers a valuable opportunity for students to improve their language skills and enhance their professional profile. Learning a language with Oakford Academy is an investment that can make a difference in each student’s professional future, opening up a world of possibilities. If you’re looking for a flexible and effective way to learn a new language, enroll at ENEB to access this tool while adding a new title to your résumé.

ENEB continues to invest in the comprehensive training of its students, preparing them not only in the business field but also in the international arena. Don’t miss the opportunity to learn a new language with Oakford and take a step closer to success in your career.

In the workplace, communication is key to establishing healthy and productive relationships. However, not all topics are suitable for discussion in the office, as certain comments can cause discomfort or jeopardize your professional image. According to etiquette experts, there are topics you should avoid at all costs to maintain a harmonious and respectful work environment.

In this article, we will explore what topics you should never discuss at work to help you navigate daily interactions professionally.

Why is it important to maintain good etiquette at work?

Professional etiquette not only helps create a respectful work environment, but also plays a crucial role in your career development. Talking about inappropriate topics can affect your reputation, decrease your trust with colleagues, and in some cases, even hinder progress in the company.

At ENEB, a business school that prepares future business leaders, we are taught the importance of effective and professional communication in the workplace. This is part of the core values we cultivate, such as leadership, adaptability, and networking.

Topics to avoid at work

Here is a list of the main topics you should avoid at work, according to experts, in order to preserve a professional environment.

1. Talking about money or salary

One of the most delicate topics in any workplace is salary. Discussing your earnings or those of others can create tension and jealousy among colleagues. While salary transparency is important, the workplace is not the appropriate setting for these discussions. If you have concerns about your salary or benefits, it’s better to address them privately with your supervisor or human resources department.

Why to avoid it:

Talking about money can create divisions and discomfort. Instead, it’s better to focus on how you can improve your performance and advance within the company. Remember, your training at a place like ENEB prepares you to lead in a professional and balanced manner, without being sidetracked by topics that can shift your focus.

2. Personal details about your love life

Stories about your love life can cross personal boundaries in a professional environment. While it’s natural to have informal conversations with colleagues, discussing romantic relationships can become uncomfortable and jeopardize your privacy. The best strategy is to keep these topics out of office conversations.

Why to avoid it:

Your love life is a private matter, and oversharing it can cause discomfort among others. A true professional knows how to set clear boundaries between the personal and professional, always maintaining respect and discretion.

3. Negative comments about your job or company

It’s understandable that you may occasionally feel frustrated or dissatisfied with certain situations at work. However, constantly talking about what you dislike about your position or the company can affect your professional image. If you have concerns, it’s best to address them constructively through the proper channels.

Why to avoid it:

Constant pessimism can demotivate your colleagues and create a negative atmosphere. It’s preferable to adopt a proactive attitude and work on solutions rather than focusing on problems. At ENEB, we learn that a positive, results-oriented mindset is key to professional success.

4. Health problems or medical issues

While everyone faces health situations at some point, sharing your medical issues in detail with colleagues can be unnecessary and create an uncomfortable atmosphere. If you need time to recover or be absent, simply inform your boss concisely.

Why to avoid it:

Your colleagues don’t need to know every detail of your health. Maintain professionalism and share only what’s necessary. Discretion is one of the principles of business ethics that we instill in our students at ENEB.

5. Plans to leave the company or search for another job

Talking about your plans to change jobs before officially resigning can damage your relationships with colleagues and superiors. Rumors about your departure can create instability in the team and affect morale. If you decide to look for new opportunities, it’s better to keep it private until everything is confirmed.

Why to avoid it:

Sharing your plans prematurely can make you seem less committed to your current job. It’s important to focus on fulfilling your responsibilities until the end, without sparking unnecessary speculation. ENEB encourages the importance of maintaining a strategic focus, even when it comes to important professional decisions.

6. Comments about stress or work overload

Talking too much about stress or overtime can create unhealthy competition among colleagues. While everyone experiences moments of pressure, making constant comments about exhaustion can cause guilt among colleagues who are not as busy.

Why to avoid it:

Stress is part of many jobs, but focusing on it constantly is not helpful for anyone. It’s better to talk about how to manage the workload effectively and healthily. The balance between personal and professional life is a key lesson that ENEB teaches its students, especially in the context of adaptability and leadership.

7. Parties and uncontrolled behaviors

Bragging about a weekend full of parties can give the impression that you’re not professional or responsible. While everyone has the right to have fun, talking about irresponsible behaviors outside of work can harm your image in front of colleagues and superiors.

Why to avoid it:

Professionalism means being aware of how others perceive you. If you’re looking to advance in your career, it’s important that your colleagues and bosses see you as someone who takes their work seriously. ENEB fosters leadership skills that allow future entrepreneurs to maintain a professional attitude at all times.

Conclusion

Maintaining professional communication at work is crucial for building trust and respect. Avoiding these topics will allow you to focus on what truly matters: your performance and your development within the company. Remember, a healthy work environment is key to professional success, and receiving proper training, like the one offered by ENEB, will help you navigate these challenges effectively.

We recommend reading the article by ISEB Business School on “Cognitive Ergonomics in Digital Workspaces”, which offers essential keys to improving work performance in digital environments—crucial for any professional looking to optimize productivity.

If you want to take the next step in your career and develop key business skills, we invite you to explore ENEB’s programs, a business school that prepares you to lead in the professional world. Don’t hesitate to check out our programs and discover how we can help you achieve your goals

In the digital world, marketing strategies are constantly changing, and adapting to new technologies is crucial to remain relevant and competitive.

SEO (Search Engine Optimization) has been the backbone of digital strategies for years, but now, with the arrival of GEO (Generative Engine Optimization), a new revolution is underway. In this article, we’ll explore how these two strategies, combined with artificial intelligence (AI), can transform your brand—and how you can learn to implement them through ENEB’s Master in AI for Business.

What is SEO and why is it important?

SEO is the practice of optimizing a website to improve its ranking in search engines. It involves techniques and strategies to increase a site’s visibility in Google’s organic results and other search engines. Well-executed SEO ensures that your brand reaches a wider audience, increasing conversion opportunities.

With SEO, the focus is on keywords, content optimization, site structure, and backlinks. However, as algorithms continuously evolve, traditional SEO is giving way to new forms of optimization that go beyond conventional search.

From SEO to GEO: The Generative Engine Optimization Revolution

If SEO has been the king of digital marketing for years, GEO (Generative Engine Optimization) is now changing the rules of the game. But what exactly is GEO, and why is it relevant to your digital strategy?

What is GEO?

GEO, or Generative Engine Optimization, is an approach that focuses on optimizing content not only for traditional search engines, but also for new AI-driven systems—such as content generators, virtual assistants, and other platforms that use AI to personalize searches.

Instead of simply working with keywords, GEO optimizes content based on how machines generate and understand language, using advanced AI algorithms. This optimization adapts to how digital platforms interact with users, adjusting search results in real time and generating unique content aligned with user intentions and behaviors.

Why is GEO important?

GEO enables even more precise personalization of searches, resulting in a more relevant user experience. As platforms use AI to better understand context and user needs, GEO ensures that your brand is not only visible but also delivers highly relevant content. Optimization goes beyond ranking—it also focuses on the quality and personalization of content delivered to the audience.

Artificial Intelligence: The engine behind SEO and GEO

Artificial intelligence has been a catalyst in the evolution from SEO to GEO. With technologies such as machine learning, AI can analyze user behavior patterns, understand search semantics, and generate content more effectively.

AI in SEO

AI has significantly improved search engine algorithms, enabling Google and others to deliver more accurate, contextualized results. Tools like Google RankBrain use AI to interpret user queries, helping to provide more relevant outcomes.

AI in GEO

With GEO, AI plays an even more crucial role. Through generative tools, AI doesn’t just interpret data—it creates content in real time that adapts to user preferences. This involves generating dynamic content and optimizing responses delivered to users, enhancing both the quality of the experience and the effectiveness of the marketing strategy.

Strategies to implement SEO, GEO, and AI in your brand

By combining SEO, GEO, and AI, brands can create smarter, more personalized, and more effective marketing strategies. Here are some key tactics:

1. Optimize for AI, not just traditional search engines

Don’t focus solely on search engines. Consider how AI-driven platforms process and understand content. Use AI tools to analyze user behavior and create content that adapts to their changing needs.

2. Leverage generative content

Content creation doesn’t always have to be manual. Take advantage of AI generative tools to create relevant and unique content in real time. These tools can adapt to how users search for and consume information, boosting your GEO strategy.

3. Personalize the user experience

Use AI to personalize user interactions—from product recommendations to the content displayed on your pages. Personalization is key to making your brand more relevant, and GEO allows for even more precise adjustments.

4. Monitor and adjust in real time

AI allows for constant data collection and analysis, enabling you to adjust your SEO and GEO strategies in real time. Implement analytics tools that help you measure the impact of your efforts and make quick adjustments to maximize results.

ENEB: Business AI Training for Future Leaders

If you want to lead this digital transformation and master strategies like SEO, GEO, and AI, we recommend enrolling in ENEB’s Master in AI for Business. At ENEB, we offer innovative programs that prepare students to apply disruptive technologies in the business world. With flexible distance learning, you can study at your own pace while gaining the skills needed to thrive in the digital era.

Discover more about ENEB’s Master in AI for Business here.

Future Trends: SEO, GEO, and AI in Digital Marketing

The future of digital marketing will be increasingly driven by artificial intelligence, with SEO and GEO merging to create even more personalized user experiences. Brands that adapt to these new technologies will gain a significant advantage over their competitors.

In short, by integrating SEO, GEO, and AI into your digital strategy, you can ensure that your brand shines in an increasingly competitive market. Take advantage of the available tools to create more relevant and personalized content, and get ready to lead the way in the next era of digital marketing.