Month: August 2025

At this point in 2025, just about to start a new academic year, at ENEB we are more than ready to kick things off. 2025 is proving to be a key year for our online business school as we are celebrating the 10th anniversary of ENEB. And we are doing it in style!

A countless number of projects, updates, and collaborations are on the way to make these months the best possible conclusion to our anniversary and to kickstart a new era in our history in 2026. If you’re not with us yet, now is the perfect time to join our global community of students and professionals! In this article, we review everything we have planned for the 2025-2026 season:

New partnerships and growth opportunities

Partnership with Oakford Academy

One of the major highlights of this academic year is the collaboration agreement with Oakford International Language School. Thanks to this partnership, all ENEB students can access the online platform of Oakford Academy to take an extracurricular language course. This is a unique opportunity to enhance their education in key languages such as:

• English.
• French.
• Italian.
• Spanish.
• Chinese.
• Portuguese.
• German.

By learning a new language, we not only make it easier for them to expand their cultural horizons but also better prepare them for the competitive global business world. A true leader has a multilingual profile that allows them not only to understand but also to navigate fluently in other countries and cultures.

Partnership with UNISEB

Another achievement this year is our partnership with ISEB (Instituto Superior de Estudios de Barcelona), which will allow our students in specific programs to have the opportunity to validate their program with UNISEB, obtaining a university-issued diploma. This agreement further opens doors to high-quality international education, ensuring our students receive prestigious education and recognition in the business world.

The most anticipated event: ENEB Experience World Congress 2026

The ENEB Experience World Congress of 2025 was an epic event, but the one in 2026 promises to be even better. This congress will not only host the graduation ceremony, but it will also bring together students and companies from around the world.

In the previous edition, students from 44 countries participated alongside major companies such as Michael Page, Dronak Robotics, FIDESOL, Eoniq Found, among others. This event has become a key platform for networking and business connections. In addition to conferences and exhibitions, attendees were able to connect with industry experts and participate in activities designed to expand their professional network. This year’s edition will feature talks, workshops, company stands, and a graduation ceremony that will be just as amazing or even better than last year’s.

List of attendees at the ENEB Experience in February 2025:

• Pancho Campo.
• Francisco Benítez, PhD in Blockchain and Director of Innovation at the FIDESOL Technological Center.
• Laura Suárez Galeano, CEO of Talent Hub.
• Marta Emerson, Investor and Senior Business Mentor.
• Dirigida por Fabia Silva, CEO of Dronak, MIT Spain, and Global Ambassador of Talent Woman.
• Tom Horsey, CEO of Eoniq Found.
• Carlos Fernández Romay, Director in Spain of The Brand Side and faculty member at ENEB.

Discover last year’s networking event here and get ready for what’s coming in 2026.

New faculty and more job opportunities

An impressive faculty

To make this a year of continuous innovation, we have added new faculty members with experience in renowned companies. These professionals will share their knowledge and real-world cases, ensuring that our students are prepared for the most current challenges in the business world.

In addition, we are in talks with more companies to sign collaboration agreements, which will expand internship and job opportunities for our students. The ENEB job board continues to strengthen to ensure the professional success of our graduates.

The best is yet to come: New training programs

Global MBAs: One step closer to excellence

In celebration of our 10th anniversary, we have just launched our new Global MBA programs, designed to offer a global business education with the best professionals in the industry. These programs are aimed at those seeking to acquire 360° competencies, enhance their leadership skills, and improve their employability.

But that’s not all! We are preparing more programs in cutting-edge areas such as Big Data, Artificial Intelligence (AI), and Business Intelligence, with the goal of providing our students with training in the most disruptive and current technologies. We will be posting more information about these programs in the coming days, so stay tuned to not miss any updates.

ENEB: Innovation, Quality, and Flexibility in Online Education

At ENEB, we have been pioneers in offering high-quality business education remotely. Thanks to our flexible methodology, students can learn at their own pace and from anywhere in the world. Our programs are designed to meet the needs of professionals who want to advance in their careers without compromising their personal life.

In these 10 years, we have adapted to new technologies, incorporating platforms like the metaverse and offering university certification to ensure our students are always at the forefront of educational advancements. Additionally, we have an excellent global community, allowing you to interact with students from around the world and expand your network.

And the best is yet to come.

In the business world, companies can operate under different market models. Two of the most common are B2B (Business to Business) and B2C (Business to Consumer). Although both models aim to generate economic profit, their strategies, relationships, and business approaches are quite different.

In this article, we’ll analyze what B2B and B2C are, how they work, and most importantly, how they differ. Understanding these differences is crucial for developing an effective marketing strategy tailored to your target customer.

What is B2B?

The term B2B (Business to Business) refers to companies that sell products or services to other companies. In this model, the end customer is not an individual consumer, but an organization that uses the product or service to improve its internal processes or to offer it to its own clients.

B2B Characteristics:

• Longer and more complex sales: Sales in the B2B model are usually longer and require a more detailed decision-making process, often involving several departments such as purchasing, finance, and marketing.
• Long-term relationships: B2B companies tend to establish lasting relationships with their clients, since purchases are larger and often involve long-term contracts.
• Focus on tailored solutions: B2B companies often provide customized solutions tailored to each business client’s specific needs.

Examples of B2B companies:

• Salesforce: Provider of customer relationship management (CRM) software.
• Microsoft: Sells software and services to other companies.
• Siemens: Offers technological solutions to industrial companies.

What is B2C?

The term B2C (Business to Consumer) refers to companies that sell products or services directly to final consumers. In this model, the main goal is to reach individual consumers and satisfy their needs or desires.

B2C Characteristics:

• Quick and direct sales: Sales in the B2C model are generally faster, with fewer negotiations. The individual consumer makes the purchase decision.
• Emotional marketing focus: B2C companies often appeal to the consumer’s emotions, creating ad campaigns that trigger desires, needs, or aspirations.
• Shorter buying cycles: Purchases in the B2C model happen more frequently, with shorter decision cycles as consumers tend to decide quickly.

Examples of B2C companies:

• Amazon: Sells products directly to consumers.
• Nike: Markets athletic apparel and footwear to end customers.
• Coca-Cola: Sells beverages directly to consumers.

Key Differences Between B2B and B2C

The B2B (Business to Business) model and the B2C (Business to Consumer) model are two very different approaches to doing business. While both aim to generate revenue, they do so through completely different channels and strategies.

The Client: The core difference

The first and most obvious difference lies in the type of customer. B2B targets other businesses, aiming to solve commercial problems, improve internal processes, or help companies better serve their own customers. B2C targets end consumers—individuals purchasing for personal needs or wants.

This contrast significantly impacts company strategies. B2B emphasizes deeper, long-term relationships, while B2C relies more on quick, direct transactions.

Sales process: Complexity vs. Simplicity

The sales process also differs greatly. B2B sales are typically more complex and lengthy, involving multiple departments and high-volume transactions that require in-depth analysis. Price and terms negotiations are common, and deals can take weeks or months.

By contrast, B2C sales are faster and more straightforward. Buying decisions are individual and don’t require group approval, allowing for quick, frequent purchases with shorter cycles.

Customer relationship: Long-term vs. Immediate transactions

B2B relationships are typically long-term and trust-based, often involving long-term agreements. Success depends heavily on customer satisfaction and loyalty over time, supported by personalized, high-value service.

B2C relationships are more transactional. While brands seek loyalty, interactions are usually shorter and less personal. Consumers base their purchases on immediate desires, promotions, or convenience, making transactions less tailored.

Marketing strategies: Functionality vs. Emotion

Marketing in B2B focuses on functionality and the value a product or service brings to a company. Messaging is rational, emphasizing facts, data, and measurable outcomes.

In B2C, marketing appeals to emotion, desire, and convenience. Campaigns are more visual and aim to create a quick, emotional connection using lifestyle promotion, aspiration, and immediate benefits.

Which model is right for your business?

Choosing between B2B and B2C depends on the product or service you offer and your target market. If your offering improves other businesses’ processes, B2B is for you. If you target end consumers, B2C is the path.

Some companies even combine both models, selling to businesses and consumers—a hybrid approach that can be very effective in today’s market.

Conclusion: Adapt your strategy to the right model

Whether you’re in B2B or B2C, understanding the key differences is essential for crafting a successful marketing and sales strategy. B2B focuses on long-term relationships, tailored solutions, and longer buying cycles. B2C emphasizes speed, emotional marketing, and instant buying decisions.

If you want to deepen your knowledge on applying effective strategies for either business model, the MBA – Master in Business Administration can provide comprehensive training on key aspects of business management.

In recent years, the startup ecosystem has gained significant relevance globally, driven by technological innovation, globalization, and a new generation of entrepreneurs ready to change the world. Every year, thousands of new companies emerge with disruptive ideas in sectors such as technology, biotechnology, mobility, and finance.

While many believe that only Silicon Valley produces great startups, the reality is that there are many countries where startups flourish consistently. Today, we will explore the countries that lead in startup creation and what factors make them the most innovative and entrepreneurial nations on the planet.

What makes a country a good ecosystem for startups?

Before identifying the countries with the most startups, it’s important to understand what characteristics make a location favorable for entrepreneurship. The most successful ecosystems stand out due to several key factors:

• Access to funding: The availability of venture capital and investment funds is essential for startups to grow and scale.
• Technological infrastructure: A good internet connection and advanced digital tools are crucial for the development of new businesses.
• Support networks: Mentors, incubators, accelerators, and networking events are vital for entrepreneurs to find support and strategic connections.
• Favorable regulations: Government policies that promote innovation, reduce bureaucratic barriers, and provide tax incentives are crucial.
• Entrepreneurial culture: Countries with an open mindset to risk, innovation, and failure tend to have more success in creating startups.

Countries with the most startups per year

1. United States: The giant of entrepreneurship

Without a doubt, the United States remains the global leader in startup creation. In 2024, it’s estimated that over 80,000 new companies were registered, consolidating its position as the most dynamic ecosystem for entrepreneurs worldwide. Silicon Valley in California is home to some of the world’s most successful startups, but entrepreneurship also thrives in cities like New York, Austin, and Boston.

Why the United States?

• Venture capital: The U.S. is home to a large portion of global venture capital.
• Robust ecosystem: Major companies like Google, Facebook, Apple, and Amazon started as startups in the U.S.
• Key lesson: The U.S. ecosystem shows how investors, tech companies, and entrepreneurs can collaborate to create a thriving startup environment.

2. China: Innovation at lightning speed

China has rapidly emerged as one of the most dynamic economies in terms of startups, with approximately 60,000 new companies created in 2024. The country stands out not only for its size and population but also for its aggressive focus on technology and innovation, especially in sectors like artificial intelligence, biotechnology, and fintech.

Why China?

• Government support: Grant policies and special economic zones have encouraged startup creation.
• Massive market: China, with over 1.4 billion people, offers a huge market for new companies.
• Key lesson: China shows how market size and proactive government can foster a global entrepreneurial culture.

3. India: The emerging colossus

India is another giant emerging in the global startup ecosystem. In 2024, about 50,000 new companies were created, particularly in fintech, artificial intelligence, and e-commerce. Cities like Bangalore and Hyderabad are leading this growth, attracting investments and international talent.

Why India?

• Skilled workforce: India has a large base of highly skilled professionals in technology.
• Government incentives: Support policies and incubator programs have facilitated the ecosystem’s growth.
• Key lesson: India demonstrates how investment in education and government policies can transform a country into a global innovation hub.

4. Canada: The new hub of innovation and entrepreneurship

Canada has become one of the top destinations for startups, especially in fields like technology, artificial intelligence, and healthcare. In 2024, more than 6,000 new startups were registered in the country, reflecting its continuous growth as an innovation ecosystem. Cities like Toronto, Vancouver, and Montreal are at the forefront of this entrepreneurial revolution.

Why Canada?

• Inclusive and multicultural environment: Canada is known for its diverse society, which creates a fertile ground for innovative and collaborative ideas.
• Strong government support: The country offers a variety of funding programs and tax incentives to support new businesses.
• Key lesson: Canada shows how an inclusive environment, along with innovation-friendly policies, can create a dynamic and welcoming ecosystem for startups.

5. Brazil: The latin american giant of entrepreneurship

Brazil, the largest country in Latin America, has experienced significant growth in startup creation. In 2024, around 10,000 new startups were registered, making it the regional leader in innovation and entrepreneurship. Cities like São Paulo and Rio de Janeiro are epicenters of this growth.

Why Brazil?

• Large domestic market: With over 210 million people, Brazil offers a vast and diverse market.
• Fintech and e-commerce: Startups like Nubank and Mercado Livre have changed the way Brazilians interact with financial services and online shopping.
• Key lesson: Brazil shows how a large market, government support policies, and a focus on emerging sectors can create a dynamic startup ecosystem.

The future of entrepreneurship: What’s your next step?

The rise of startups in countries like the United States, China, India, Canada, and Brazil demonstrates that entrepreneurship is a global phenomenon. With the increasing digitalization and access to new technologies, many countries are adopting policies that promote the creation of new businesses and innovations. If you want to learn more about this topic, we recommend the list of Entrepreneurs: the 50 most innovative Spanish startups of 2024.

If you’ve ever dreamed of starting your own startup, now is the time. The key to success in such a competitive business world is being prepared and knowing how to adapt to new technologies. Investing in business education, like a Master’s in Financial Markets and Asset Management, will equip you with the necessary tools to stand out in any entrepreneurial ecosystem.

In the last decade, artificial intelligence has stopped being a futuristic trend and become an indispensable tool in the business world. From process automation to service personalization, AI has opened new opportunities to transform entire sectors. Major companies are adopting artificial intelligence solutions to improve their products, optimize operations, and provide more personalized experiences for their users.

However, what is truly changing the business dynamic is the strategic approach to artificial intelligence, which has led to a movement known as AI FIRST. This philosophy not only integrates AI into some aspects of business but places artificial intelligence at the center of all decisions and strategic operations.

What is the AI FIRST Approach?

In a world where technology advances at a rapid pace, many companies are adopting the AI FIRST approach. But what exactly does this mean?

The term AI FIRST refers to a business strategy in which artificial intelligence becomes the core of all decisions, processes, and operations within the company. Instead of considering AI as a secondary tool, companies that follow this philosophy place it at the forefront of their business model, both to improve the user experience and optimize internal operations.

This strategy is not just about incorporating AI in isolation but involves a complete transformation, from data analysis to process automation and product personalization. Companies like Duolingo, Amazon, and Spotify are leading the way by integrating artificial intelligence into every aspect of their operations, changing the landscape of their respective industries.

Companies That Have Adopted the AI FIRST Approach

The AI FIRST approach is driving real transformation in companies from various sectors. Duolingo and Spotify are two key examples of how this model can revolutionize both the user experience and internal efficiency of a company.

Duolingo: Personalization in Language Learning

Duolingo, the famous language learning app, is one of the brightest examples of how to integrate artificial intelligence into a business model. Using advanced AI algorithms, Duolingo personalizes lessons according to each user’s skill level, progress, and individual needs. This system of constant adaptation not only optimizes learning but also keeps users motivated by offering content tailored to their pace.

Additionally, the app uses AI to improve pronunciation, correct mistakes in real-time, and suggest personalized lessons, making the learning process more interactive and effective.

Spotify: The Magic of Music Recommendations

Spotify, the leading music streaming platform, has made the AI FIRST approach one of the pillars of its success. Artificial intelligence is key behind its personalized recommendation system, where AI algorithms analyze listening history, preferences, and user behavior patterns to offer songs, playlists, and artists tailored to their tastes.

In addition to recommendations, Spotify also uses AI to enhance its search engine and provide a smoother user experience, allowing users to discover music more easily and accurately.

Other Examples: Amazon, Netflix, and Google

In addition to Duolingo and Spotify, other major companies like Amazon, Netflix, and Google have adopted the AI FIRST approach. Amazon, for example, uses AI to optimize inventory management, predict demand, and improve the user shopping experience through recommendations. Netflix uses artificial intelligence to personalize its content recommendations, while Google uses AI to improve its search engine and provide more relevant ads.

These companies demonstrate how the AI FIRST approach not only enhances the user experience but also enables companies to make more informed decisions, optimize processes, and remain competitive in an increasingly dynamic business environment.

Optimizing AI Without Losing Human Value

While adopting artificial intelligence is crucial for the success of businesses, it is important to remember that AI FIRST should not replace human talent but rather enhance it. The real key lies in teaching teams to use AI as a powerful tool to improve their work, make more informed decisions, and offer innovative solutions.

AI can be the superpower that allows professionals to be more efficient, creative, and productive. However, human value remains essential for strategic decision-making, empathy in customer relationships, and innovation.

Therefore, it is crucial for companies to invest in training their teams, teaching them to integrate AI into their daily work. The Master in AI for Businnes from ENEB offers the perfect opportunity to acquire the necessary skills to leverage artificial intelligence effectively and make it a strategic ally in your career.

It is not just about understanding how AI works but about learning how to implement it in the real world, always with a human approach. This master’s program will prepare you to be a leader who knows how to optimize technological resources without losing sight of what makes a company unique: its team and vision.

Conclusion: AI FIRST as the Key to the Future

The AI FIRST approach is transforming the way companies interact with their users, manage their operations, and make strategic decisions. As we’ve seen with examples like Duolingo and Spotify, artificial intelligence not only improves operational efficiency but also allows companies to personalize the user experience in a profound way.

However, the success of AI is not only about the technology but about how companies teach their teams to use it as a superpower. This is where continuous training becomes a key factor. Adopting artificial intelligence in all areas of business is essential, but it is also important to ensure that human talent is trained to work hand-in-hand with technology, creating synergy that drives innovation and growth.

If you’re ready to take the next step and make the most of the opportunities AI offers, we invite you to explore the Master in AI for Businnes at ENEB. The future of business is here, and now is the time to be a part of it!

The business world is full of stories of resounding success, but what is often not told is the number of failures and obstacles these companies overcame before reaching their current position. In fact, some of the most iconic names in the market went through critical periods that almost led them to total failure.

Today, we will look at 7 cases of companies that not only failed but rose again with more strength, becoming the big names they are today. But what do they all have in common? Resilience, innovation, and a clear long-term vision.

1. Apple: Steve Jobs’ Triumphant Return

Apple is synonymous with technological innovation, but the company wasn’t always the giant it is today. In the 90s, Apple faced serious financial difficulties and was on the brink of bankruptcy. Sales were falling, competition was rising, and, worse, the management seemed directionless.

How did they do it?
Steve Jobs’ return in 1997 was the turning point. Jobs not only revamped Apple’s product strategy but also focused on simplicity and design. The creation of the iPod, iPhone, and the push for Apple Stores were crucial to its transformation.

Lessons to learn:

• The importance of having a clear and persevering vision.
• Adapting to market changes is crucial for survival.
• Don’t be afraid to reinvent yourself if circumstances require it.

2. Starbucks: From a Local Café to a Global Empire

Starbucks began in 1971 as a small shop in Seattle. However, in the early 80s, the company was losing money and closing locations. That’s when Howard Schultz bought the company and transformed the coffee business into a global experience.

What did they do differently?
Schultz shifted the focus to creating a community space rather than just selling coffee. This vision not only changed the way coffee was consumed but also turned Starbucks into a lifestyle symbol.

Lessons to learn:

• Turning a product into an experience can generate a paradigm shift.
• Business innovation can transform the ordinary into something extraordinary.

3. Disney: Walt Disney’s Long Dream

The name Disney is synonymous with magic and entertainment, but the company’s early years were extremely difficult. Walt Disney was rejected by several studios before creating his first successful animation, Steamboat Willie.

How did they recover?
Walt Disney’s persistence and his ability to visualize beyond the obvious were essential. The creation of theme parks, the expansion into cinema, and media were key to establishing the brand globally.

Lessons to learn:

• Perseverance in the face of adversity is crucial for long-term success.
• Visualize your goals beyond what seems possible.

4. Netflix: From DVD Rentals to the Streaming Revolution

Netflix started in 1997 as a small DVD rental company by mail. Although it had initial success, the business model was threatened by the rise of online video platforms.

What did they do differently?
They reinvented their business model by focusing on streaming and creating original content. This not only kept them relevant but also turned them into a major player in the entertainment industry.

Lessons to learn:

• Adapting quickly to new technologies can be key to survival.
• Constant innovation can provide a competitive edge.

5. Amazon: Jeff Bezos’ Vision

Amazon started as an online bookstore in 1994. Although it didn’t make a profit initially, Jeff Bezos had a long-term vision that allowed the company to survive its early financial difficulties.

What did they do differently?
Bezos never stopped investing in the future. From expanding to other products to creating Amazon Web Services, Amazon has constantly reinvented itself to maintain its dominance in the market.

Lessons to learn:

• Patience and long-term vision are essential to transforming a business.
• Constant reinvention is crucial to staying competitive.

6. Twitter: From Internal Platform to Global Social Network

Twitter started in 2006 as an internal platform for the company Odeo, but it quickly became clear that it wouldn’t succeed. However, a radical change in its purpose allowed the company to become one of the most important social networks in the world.

What did they do differently?
They decided to completely pivot and focus on real-time messaging. This strategy allowed Twitter to capitalize on the rise of instant information and become the platform it is today.

Lessons to learn:

• Sometimes it’s necessary to pivot and change direction if your initial idea doesn’t work.
• Listening to the market and user needs can lead to an unexpected opportunity.

7. Lego: Overcoming the Crisis with Creativity

In the early 2000s, Lego was facing a financial crisis. The company had lost touch with its original customer base, and its products were becoming outdated.

How did they do it?
Lego reinvented itself by focusing on video games, movies, and licensing popular brands like Star Wars and Harry Potter. This diversification not only revived sales but also turned Lego into a global phenomenon.

Lessons to learn:

• Product and strategy innovation can revitalize a brand.
• Connecting with different generations and markets is key to expansion.

Failure as a Driver of Innovation

Failure doesn’t have to be the end. What these cases teach us is that behind every great success, there’s a story of struggles, falls, and, most importantly, perseverance. Great entrepreneurs are not afraid of failure; they see it as an opportunity to learn and improve.

Today, more than ever, the path to success is full of challenges, but with the right mindset and the ability to adapt, any business can overcome obstacles. And as these stories show, if these companies were able to rise again, so can you.

However, there are well-known companies that didn’t manage to get out of their pitfalls. We invite you to read other articles on our blog, such as The Kodak Case and the Lesson No Company Should Forget and Blockbuster: The Fall of a Giant for Not Embracing Innovation. Both stories teach us valuable lessons about the importance of adapting to change and evolving over time.