ENEB appears on the big screens in Times Square

July 11, 2024 – In an impressive display of technology and innovation, we have taken over the iconic Times Square in New York to promote our new master’s degree in Artificial Intelligence (AI). This event not only marks a milestone for us, but also highlights the growing importance of AI in the educational and professional arena.

The promotion, which has captured the attention of thousands of netizens, focuses on the presentation of its innovative master’s program and its outstanding “DREAM TEAM” of AI experts who will lead the course. The digital screen in the plaza showed the great significance of ENEB’s mission to integrate cutting-edge technology into its educational offerings, preparing students to lead in an AI-driven future.

The master’s degree that has been promoted addresses critical areas of Artificial Intelligence. The appearance in the iconic New York City plaza further reinforces ENEB’s commitment to educational excellence and its desire to attract students internationally.

The Dream Team that has appeared on the big screen is a team that is made up of leading practitioners and academics with a wealth of experience in the field of AI. Not only did he highlight this, but he emphasized the unique opportunity it represents for those interested in leading the next technological revolution. So, with its master’s degree in AI, ENEB is prepared to equip its students with the skills and knowledge necessary to face the challenges of the future and take advantage of the opportunities that artificial intelligence offers.

The impact of artificial intelligence on digital marketing

Artificial intelligence (AI) is revolutionizing the world of digital marketing, transforming the way companies interact with their customers and optimize their strategies. This article explores how AI is redefining the digital marketing landscape and what companies can expect in the future.

Personalization and customer experience.

AI has taken personalization to a new level, enabling businesses to deliver unique experiences to each customer.

Predictive analytics of consumer behavior.

AI algorithms can analyze vast amounts of data to predict consumer behavior with unprecedented accuracy. This enables businesses to anticipate their customers’ needs and deliver highly personalized product recommendations.

Chatbots and intelligent virtual assistants

AI-powered chatbots are enhancing the customer experience by providing instant and personalized 24/7 assistance. These virtual assistants can handle complex queries, solve problems and even make sales.

Optimizing advertising campaigns

AI is transforming the way digital advertising campaigns are planned, executed and optimized.

Advanced programmatic advertising

AI enables more sophisticated programmatic advertising, optimizing ad buying and placement in real time. This results in greater ad spend efficiency and improved return on investment (ROI).

Dynamic targeting and segmentation

AI enables much more granular segmentation and dynamic targeting in real time, maximizing the relevance and effectiveness of marketing messages. 

Automation and data analysis

AI is automating many marketing tasks and transforming the way companies analyze data and make decisions.

Marketing task automation

AI systems can optimize email marketing campaigns, manage social networks and perform other repetitive tasks, allowing professionals to focus on high-level strategies.

Advanced analytics and decision making

AI algorithms can process and analyze huge amounts of data, providing valuable insights and aiding in strategic marketing decision making.

Challenges and future of digital marketing with AI

Despite its benefits, the implementation of AI in digital marketing also raises challenges and ethical concerns.

Privacy and ethics

Companies must balance personalization with respect for user privacy and address the need for transparency in algorithmic decision making.

The future of AI-driven marketing

AI combined with emerging technologies such as AR and VR could create immersive and highly personalized marketing experiences, revolutionizing how consumers interact with brands.

In conclusion, artificial intelligence is redefining the digital marketing landscape, offering new opportunities for personalization, efficiency and effectiveness. As companies embrace these innovations, they must also address ethical and privacy challenges. The future of digital marketing will not only be smarter and more efficient, but it will also need to be more transparent and user-centric. The companies that strike this balance will be the ones that thrive in the age of AI-driven marketing.

This is the AI tool to help you find a job

Receiving technological support in the workplace can make the difference between getting a job or going unnoticed. In a world where efficiency and productivity are key, Microsoft 365 Copilot stands as a revolutionary artificial intelligence (AI)-based tool that promises to transform the way we work.

What is Microsoft 365 Copilot?

Microsoft 365 Copilot is based on OpenAI’s powerful GPT-4 language model and is designed to increase efficiency and creativity in your daily work. This tool presents itself as a floating window within your Microsoft 365 documents, allowing you to generate textual content, formulas and presentations quickly and effectively.

Benefits of Microsoft 365 Copilot for job search:

In the specific context of job search, Microsoft 365 Copilot offers significant advantages that can make all the difference. From automated resume writing to the preparation of detailed reports and professional presentations, this tool empowers your ability to stand out in today’s job market.

  • Streamline routine tasks: With Copilot integrated into Microsoft Word, Excel and PowerPoint, you can write resumes, create detailed reports and prepare professional presentations faster and more effectively.
  • Improved productivity: Automate tasks such as managing emails in Outlook and organizing meetings in Teams, allowing you to focus on more strategic and creative activities.
  • Personalized assistance: Copilot helps you perform complex data analysis in Excel, identify trends and correlations, which is essential for roles that require advanced analytical skills.

How does it work inside?

Microsoft 365 Copilot works by integrating OpenAI’s GPT-4 language model with standard Microsoft 365 applications. It uses business and contextual data to provide real-time assistance as you work on documents, spreadsheets, presentations and emails. 

Using artificial intelligence, Copilot can understand and respond to natural language commands, automatically generating text, analyzing data and suggesting improvements to the structure and content of your documents.

How to get started with Microsoft 365 Copilot:

Accessing and getting started with Microsoft 365 Copilot is simple. Integration with familiar Microsoft 365 applications such as Word, Excel, PowerPoint and Teams allows you to take advantage of their functionality directly from the environment you already know. This accessibility facilitates adoption and maximizes the tool’s impact on your productivity and work efficiency.

In conclusion, Microsoft 365 Copilot represents a significant advance in the application of artificial intelligence to improve the work experience. From optimizing routine tasks to supporting complex data analysis, this tool not only simplifies your day-to-day life, but also empowers your ability to achieve new career goals with greater efficiency and accuracy. Leverage the capabilities of Microsoft 365 Copilot to transform your job search process and stand out in a competitive and dynamic job market.