MBA – MASTER OF BUSINESS ADMINISTRATION + MASTER IN AI FOR BUSINESS

INTRODUCTION

The MBA – Master of Business Administration + Master in AI for Business is designed to provide professionals with comprehensive knowledge in key areas of the business world, combining the application of Artificial Intelligence (AI) with solid training in business management and administration. Throughout the program, students will develop practical skills to implement AI solutions in finance, marketing, human resources, and operations, while gaining extensive training in strategic management, finance, and business leadership.

The program combines a practical approach to integrating AI into business processes with complete training in management and administration, preparing you to lead and transform organizations in an ever-evolving environment.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• MBA – Master of Business Administration + Master in AI for Business
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The MBA – Master of Business Administration + Master in AI for Business is aimed at:

• Professionals who want to acquire skills in applying AI in different business areas and strengthen their management and administration skills.
• Entrepreneurs interested in integrating AI solutions into their businesses and improving their leadership and decision-making capabilities.
• Executives and managers of key areas within companies who need to understand how AI can transform their processes and decisions, while also enhancing their business management skills.
• University graduates seeking to combine AI knowledge with comprehensive training in business administration and management.

OBJECTIVES

The curriculum of the MBA – Master of Business Administration + Master in AI for Business aims to:

• Provide in-depth knowledge of AI and its application in various business areas, along with solid training in business management.
• Teach how to apply AI to improve business processes, optimize resources, and make strategic decisions.
• Develop skills in e-commerce, online store management, and web analytics.
• Offer knowledge in web positioning (SEO and SEM) and its importance in attracting customers.
• Prepare students to lead digital transformation processes and manage innovative business projects.
• Equip students with advanced skills in leadership, decision-making, and business strategy.

CAREER OPPORTUNITIES

• AI Specialist: Responsible for implementing AI solutions in areas such as finance, marketing, HR, or operations.
• Digital Transformation Consultant: Expert in guiding companies in adopting new technologies, including AI, to improve their competitiveness.
• E-commerce Manager: Responsible for managing and optimizing online sales platforms using AI to enhance user experience and sales.
• Business Data Analyst: Professional trained to interpret data and apply AI techniques to gain insights that guide decision-making.
• AI Project Leader: Responsible for planning and executing projects that integrate AI into various business processes.
• Operations Director with AI: Specialist in optimizing business operations using AI and automation technologies.
• General Manager: Responsible for the overall management of the company and strategic decision-making.
• Chief Operating Officer (COO): In charge of managing the company’s operational processes to ensure efficiency and effectiveness.
• Marketing Director: Responsible for planning and executing the company’s marketing strategies.
• Business Consultant: Advisor on how to improve performance and increase the profitability of companies.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The MBA – Master of Business Administration + Master in AI for Business is made up of the following syllabus:

SECTION 1. AI FOR BUSINESS

• Topic 1: Introduction to AI
• Topic 2: How to Apply AI in Your Daily Life
• Topic 3: AI in the Workplace
• Topic 4: AI for Finance
• Topic 5: AI for Marketing
• Topic 6: AI for Human Resources
• Topic 7: AI for Operations
• Topic 8: Case Studies
• Topic 9: Future of AI

SECTION 2. Digital Transformation

• Topic 1: Business Digitalization
• Topic 2: Artificial Intelligence (AI)
• Topic 3: The Internet of Things (IoT)
• Topic 4: Blockchain
• Topic 5: Big Data and Business Intelligence (BI)
• Topic 6: Cloud Computing
• Topic 7: Industrial Automation and Robotics
• Topic 8: Cybersecurity

SECTION 3. DECISION MAKING

• Topic 1: Problem Definition
• Topic 2: Selection of Criteria and Techniques
• Topic 3: Development of Alternatives
• Topic 4: Analysis
• Topic 5: Decision
• Topic 6: Action Plan
• Topic 7: Examples of Problems

SECTION 4. PROJECT MANAGEMENT

• Topic 1: Project Management Figure
• Topic 2: Team Management
• Topic 3: Team Management and Communication
• Topic 4: Project Management

SECTION 5. WEB POSITIONING

• Topic 1: How to Attract Customers
• Topic 2: SEO: Organic Optimization
• Topic 3: SEM: Payment Optimization
• Topic 4: Automating Sales
• Topic 5: Growth Hacking
• Topic 6: Marketing Automation
• Topic 7: Psychology in Marketing

SECTION 6. AGILE METHODOLOGIES

• Topic 1: Product Management
• Topic 2: Lean Startup
• Topic 3: Agile Management

SECTION 7. MARKETING

• Topic 1: New Role of the Consumer
• Topic 2: The Brand
• Topic 3: The Ideal Customer
• Topic 4: The Customer Journey
• Topic 5: Types of Marketing

SECTION 8. TALENT MANAGEMENT

• Topic 1: Personnel Selection
• Topic 2: Team Planning and Evaluation
• Topic 3: Performance and Performance Management
• Topic 4: Personnel Training
• Topic 5: Personnel Metrics
• Topic 6: Management Models

SECTION 9. E-COMMERCE

• Topic 1: Online Sales
• Topic 2: Web Store
• Topic 3: Mobile Applications
• Topic 4: From Interested Lead to Buyer
• Topic 5: Web Analytics
• Topic 6: User Experience
• Topic 7: Digital Campaigns
• Topic 8: Mobile Payment
• Topic 9: Landing Page

SECTION 10. STRATEGIC PEOPLE MANAGEMENT

• Topic 1: Strategic Management in Human Resources
• Topic 2: Strategic Communication
• Topic 3: Organizational Culture
• Topic 4: Business Ethics
• Topic 5: Labor Flexibility

SECTION 11. OPERATIONS MANAGEMENT

• Topic 1: Business Strategy
• Topic 2: Operations Management
• Topic 3: Demand
• Topic 4: Product Development
• Topic 5: Operating Systems
• Topic 6: Process Planning and Management
• Topic 7: Operational Planning
• Topic 8: The Human Factor in Operations Management

SECTION 12. ACCOUNTING MANAGEMENT

• Topic 1: The Balance Sheet
• Topic 2: The Profit and Loss Statement
• Topic 3: Cash Flow Statements
• Topic 4: Journal Entries
• Topic 5: Advanced Accounting
• Topic 6: Taxes

SECTION 13. MANAGEMENT ACCOUNTING

• Topic 1: Cost Accounting
• Topic 2: Management Accounts
• Topic 3: Working Capital
• Topic 4: Net Financial Debt

SECTION 14. BUSINESS PLAN

• Topic 1: Vision, Mission and Values
• Topic 2: Strategic Plan
• Topic 3: Business Model
• Topic 4: Strategic Analysis
• Topic 5: Monitoring the Strategic Plan

SECTION 15. DATA ANALYSIS AND INTERPRETATION

• Topic 1: Data Representation
• Topic 2: Measurements
• Topic 3: Regression and Correlation
• Topic 4: Probability
• Topic 5: Distributions
• Topic 6: Confidence Intervals
• Topic 7: Introduction to Hypothesis Testing
• Topic 8: Statistics with R

SECTION 16. MANAGEMENT SKILLS

• Topic 1: Leadership
• Topic 2: Effective Communication
• Topic 3: Coaching
• Topic 4: Empowering Teams
• Topic 5: Change Management

DISTANCE LEARNING 

METHODOLOGY 

In order to balance personal and professional life, the MBA + Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

The price of the MBA + Master’s Program is €8,400. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.