Skip to content

MBA & Master in Commerce Management and Marketing

Duration

18 months

Credits

72 ECTS

Start date

Chosen by the student

Language

English

Price

8.400 €

Price including scholarship

2.820 €

0%
Check in
free places
0

YOUR MBA + MASTER INCLUDES:​

  • MBA – Master of Business Administration
  • Master in Commerce Management and Marketing
  • Diploma in Expertise in Coaching and NLP
  • Spanish for Business Program
  • Access to our exclusive job opportunities
  • Possibility to apply for an internship
  • Contact with tutors from Monday to Saturday
  • 7” tablet as a gift

INTRODUCTION

The dual degree MBA & Master in Commerce Management and Marketing provides our students with both, a strategic and global vision of a manager and a thorough knowledge of various company departments, such as: Human Resources, Finance, Operations, Marketing, Sales and Commerce. This program is focused on helping the sector professionals to become leaders of the Commercial and Marketing departments.

This dual degree will offer our students the opportunity to respond to the needs of their clients and learn how to grow a business or organization, increasing its sales and attracting potential customers. It is proved that earning an MBA increases the chances of insertion in the job market and holding leadership positions in all types of businesses and their marketing and commercial departments.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

  • Establishing, managing and controlling a company’s key financial elements.
  • Having a global vision and, thus, promoting critical thinking.
  • Knowing all the departments of a business and becoming skilled at managing them.
  • Knowing the models that support excellence in management and the implications of new organizational forms, and developing organizational skills aimed at helping to implement new and efficient policies within the organization.
  • Developing leadership skills within a work team.
  • Evaluating and implementing proper management of the Corporate Social Responsibility.
  • Managing and implementing ICT.
  • Understanding the communication, control, quality and organizational change strategic tools.
  • Management of marketing campaigns.
  • Analysis of competition and adding value to a company’s brand.
  • Research of the markets and its further analysis.
  • Creation and management of communication within marketing campaigns.
  • Management and monitoring of commercial initiatives.
  • Analysis of the different national and international markets and adapting marketing campaigns to each territory.

PROFESSIONAL OUTINGS

The dual degree: MBA + Master in Commerce Management and Marketing enables our students to hold any management position in the departments of Marketing, Finance, Human Resources, Operations and General Management; as well as develop functions as: Project Manager, Marketing Manager, Market Research Technician, Direct Marketing Manager, Commerce Marketing Manager, Marketing Technician, Sales Director, Export Manager, National Sales Director, Sales Manager, Key Account Manager, Sales Technician, Category Manager, Director of Expansion, Store Manager, Regional Director, Head of Department, Network Director, Marketing Consultant. It may also be of great value when creating one’s own business.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

  • Students holding a degree certificate.
  • Students currently studying for a graduate degree or equivalent higher education tittle.
  • Foreign students having an equivalent degree documented.
  • Professionals that already have a recognized position in the field.
  • In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

– MBA – Master of Business Administration

– Master in Commerce Management and Marketing

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

SYLLABUS

The MBA + Master in Commerce Management and Marketing has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT

Module 1. Fundamentals of Strategic Management

Module 2. Strategic Objectives

Module 3. The Strategic Process

Module 4. The Strategic Formulation

Module 5. Strategic Analysis (in the dynamics of business management)

Module 6. Development of a Strategy

Module 7. Creation and Implementation of the Management Strategy

Module 8. The Balanced Scorecard (BS)

Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting

Module 11. Accounting in Spain

Module 12. International Accounting Standards

Module 13. Financial Statements

Module 14. Study case

SECTION 3. FINANCIAL MANAGEMENT

Module 15. Economic and Financial Structure of a Company

Module 16. Economic and Financial Analyses

Module 17. Costs and Benefits of a Company

Module 18. The Cost of Short-term Financial Resources

Module 19. The Cost of Long-term Resources

Module 20. Selection and Hierarchical Evaluation of Simple Investment Projects: NPV and IRR

Module 21. Short and Long Term Financial Planning

Module 22. Self-financing of the Company and Dividend Policy

Module 23. Study case

SECTION 4. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 24. Teams: Contextual Aspects

Module 25. Managing a Work Team

Module 26. Empowerment: Getting the best out of your team and collaborators

Module 27. Leading Your Team Effectively: Strategies

Module 28. Study case

SECTION 5. EXECUTIVE COACHING

Module 29. Coaching: Basics and Fundamentals

Module 30. Coaching Types and Coaching in Organisations

Module 31. Coaching Process and Methodology

Module 32. Theoretical Framework and Other Coaching Tools

Module 33. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 34. Introduction to NLP

Module 35. NLP Presuppositions, Feedback and Goals

Module 36. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues

Module 37. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring

Module 38. Submodalities, Hypnosis and Emotional Intelligence

Module 39. Conflict Resolution, Metaphors and Advanced TOTE Models

Module 40. Study case

SECTION 7. NEGOTIATION TECHNIQUES

Module 41. Negotiation: Definition and Characteristics

Module 42. Negotiation Strategies and Main Types of Negotiation

Module 43. Stages of Negotiation

Module 44. Tactics of Negotiation

Module 45. International Negotiation

Module 46. Collective Bargaining

Module 47. Study case

SECTION 8. SUPPLY CHAIN MANAGEMENT

Module 48. Introduction to Logistics

Module 49. Means of Transport

Module 50. Incoterms

Module 51. Foreign Trade

Module 52. Customs and Commercial Documentation

Module 53. Logistics in the 21st Century

Module 54. Spanish Logistics Sector

Module 55. Study case

SECTION 9. MANAGEMENT OF INTERNATIONAL FINANCIAL SERVICES

Module 56. Introduction to Labour Consultancy in Human Resources

Module 57. Social Security

Module 58. The Employment Contract

Module 59. Prevention of Occupational Hazards

Module 60. Study case

SECTION 10. INTERNATIONAL TRADE

Module 61. International Trade Theories

Module 62. The Competitive Advantage of Nations

Module 63. World Trade Organization (WTO)

Module 64. Economic Globalisation and National Economies

Module 65. International Negotiation and Foreign Trade in Spain

Module 66. Study case

SECTION 11. E-COMMERCE

Module 67. Introduction to E-Commerce

Module 68. New Technologies and Value Chain

Module 69. Business Management

Module 70. Advertising and Marketing

Module 71. Customer Service, Logistics and Payment Systems

Module 72. Security Systems and Legal Aspects

Module 73. Present and Future of E-Commerce

Module 74. Study case

SECTION 12. LEGAL BUSINESS ENVIRONMENT

Module 75. Trade Law

Module 76. Exchange Rights and Companies

Module 77. Bankruptcy Laws

Module 78. Study case

SECTION 13. INTERNATIONAL CORPORATE TAX

Module 79. Introduction to Spanish Corporate Tax

Module 80. Corporate Tax in Spain

Module 81. Worldwide Taxation of Profits

Module 82. Study case

SECTION 14. ADVERTISING

Module 83. Introduction to Advertising

Module 84. Advertising Basis

Module 85. Development of the Campaign

Module 86. Consumers and Advertising Psychology

Module 87. The New Advertising

Module 88. Study case

SECTION 15. MARKETING

Module 89. Strategic Marketing

Module 90. Direct Marketing

Module 91. Integrated Marketing Communication

Module 92. Sales Promotion

Module 93. Quantitative Analysis of Business Decisions

Module 94. Prices

Module 95. Study case

SECTION 16. CORPORATE SOCIAL RESPONSIBILITY

Module 96. Corporate Social Responsibility: Basics and Foundation

Module 97. Stakeholders

Module 98. Communication and Transparency

Module 99. Areas of Action

Module 100. Components of CSR Management

Module 101. CSR Measurement

Module 102. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

  • By debit/credit card. We will give you a 10% discount if you choose to pay by card.
  • Bank transfer. We offer the possibility of paying in two instalments.
  • Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.

INTRODUCTION

The dual degree MBA & Master in Commerce Management and Marketing provides our students with both, a strategic and global vision of a manager and a thorough knowledge of various company departments, such as: Human Resources, Finance, Operations, Marketing, Sales and Commerce. This program is focused on helping the sector professionals to become leaders of the Commercial and Marketing departments.

This dual degree will offer our students the opportunity to respond to the needs of their clients and learn how to grow a business or organization, increasing its sales and attracting potential customers. It is proved that earning an MBA increases the chances of insertion in the job market and holding leadership positions in all types of businesses and their marketing and commercial departments.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

  • Establishing, managing and controlling a company’s key financial elements.
  • Having a global vision and, thus, promoting critical thinking.
  • Knowing all the departments of a business and becoming skilled at managing them.
  • Knowing the models that support excellence in management and the implications of new organizational forms, and developing organizational skills aimed at helping to implement new and efficient policies within the organization.
  • Developing leadership skills within a work team.
  • Evaluating and implementing proper management of the Corporate Social Responsibility.
  • Managing and implementing ICT.
  • Understanding the communication, control, quality and organizational change strategic tools.
  • Management of marketing campaigns.
  • Analysis of competition and adding value to a company’s brand.
  • Research of the markets and its further analysis.
  • Creation and management of communication within marketing campaigns.
  • Management and monitoring of commercial initiatives.
  • Analysis of the different national and international markets and adapting marketing campaigns to each territory.

PROFESSIONAL OUTINGS

The dual degree: MBA + Master in Commerce Management and Marketing enables our students to hold any management position in the departments of Marketing, Finance, Human Resources, Operations and General Management; as well as develop functions as: Project Manager, Marketing Manager, Market Research Technician, Direct Marketing Manager, Commerce Marketing Manager, Marketing Technician, Sales Director, Export Manager, National Sales Director, Sales Manager, Key Account Manager, Sales Technician, Category Manager, Director of Expansion, Store Manager, Regional Director, Head of Department, Network Director, Marketing Consultant. It may also be of great value when creating one’s own business.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

  • Students holding a degree certificate.
  • Students currently studying for a graduate degree or equivalent higher education tittle.
  • Foreign students having an equivalent degree documented.
  • Professionals that already have a recognized position in the field.
  • In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

– MBA – Master of Business Administration

– Master in Commerce Management and Marketing

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

SYLLABUS

The MBA + Master in Commerce Management and Marketing has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT

Module 1. Fundamentals of Strategic Management

Module 2. Strategic Objectives

Module 3. The Strategic Process

Module 4. The Strategic Formulation

Module 5. Strategic Analysis (in the dynamics of business management)

Module 6. Development of a Strategy

Module 7. Creation and Implementation of the Management Strategy

Module 8. The Balanced Scorecard (BS)

Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting

Module 11. Accounting in Spain

Module 12. International Accounting Standards

Module 13. Financial Statements

Module 14. Study case

SECTION 3. FINANCIAL MANAGEMENT

Module 15. Economic and Financial Structure of a Company

Module 16. Economic and Financial Analyses

Module 17. Costs and Benefits of a Company

Module 18. The Cost of Short-term Financial Resources

Module 19. The Cost of Long-term Resources

Module 20. Selection and Hierarchical Evaluation of Simple Investment Projects: NPV and IRR

Module 21. Short and Long Term Financial Planning

Module 22. Self-financing of the Company and Dividend Policy

Module 23. Study case

SECTION 4. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 24. Teams: Contextual Aspects

Module 25. Managing a Work Team

Module 26. Empowerment: Getting the best out of your team and collaborators

Module 27. Leading Your Team Effectively: Strategies

Module 28. Study case

SECTION 5. EXECUTIVE COACHING

Module 29. Coaching: Basics and Fundamentals

Module 30. Coaching Types and Coaching in Organisations

Module 31. Coaching Process and Methodology

Module 32. Theoretical Framework and Other Coaching Tools

Module 33. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 34. Introduction to NLP

Module 35. NLP Presuppositions, Feedback and Goals

Module 36. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues

Module 37. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring

Module 38. Submodalities, Hypnosis and Emotional Intelligence

Module 39. Conflict Resolution, Metaphors and Advanced TOTE Models

Module 40. Study case

SECTION 7. NEGOTIATION TECHNIQUES

Module 41. Negotiation: Definition and Characteristics

Module 42. Negotiation Strategies and Main Types of Negotiation

Module 43. Stages of Negotiation

Module 44. Tactics of Negotiation

Module 45. International Negotiation

Module 46. Collective Bargaining

Module 47. Study case

SECTION 8. SUPPLY CHAIN MANAGEMENT

Module 48. Introduction to Logistics

Module 49. Means of Transport

Module 50. Incoterms

Module 51. Foreign Trade

Module 52. Customs and Commercial Documentation

Module 53. Logistics in the 21st Century

Module 54. Spanish Logistics Sector

Module 55. Study case

SECTION 9. MANAGEMENT OF INTERNATIONAL FINANCIAL SERVICES

Module 56. Introduction to Labour Consultancy in Human Resources

Module 57. Social Security

Module 58. The Employment Contract

Module 59. Prevention of Occupational Hazards

Module 60. Study case

SECTION 10. INTERNATIONAL TRADE

Module 61. International Trade Theories

Module 62. The Competitive Advantage of Nations

Module 63. World Trade Organization (WTO)

Module 64. Economic Globalisation and National Economies

Module 65. International Negotiation and Foreign Trade in Spain

Module 66. Study case

SECTION 11. E-COMMERCE

Module 67. Introduction to E-Commerce

Module 68. New Technologies and Value Chain

Module 69. Business Management

Module 70. Advertising and Marketing

Module 71. Customer Service, Logistics and Payment Systems

Module 72. Security Systems and Legal Aspects

Module 73. Present and Future of E-Commerce

Module 74. Study case

SECTION 12. LEGAL BUSINESS ENVIRONMENT

Module 75. Trade Law

Module 76. Exchange Rights and Companies

Module 77. Bankruptcy Laws

Module 78. Study case

SECTION 13. INTERNATIONAL CORPORATE TAX

Module 79. Introduction to Spanish Corporate Tax

Module 80. Corporate Tax in Spain

Module 81. Worldwide Taxation of Profits

Module 82. Study case

SECTION 14. ADVERTISING

Module 83. Introduction to Advertising

Module 84. Advertising Basis

Module 85. Development of the Campaign

Module 86. Consumers and Advertising Psychology

Module 87. The New Advertising

Module 88. Study case

SECTION 15. MARKETING

Module 89. Strategic Marketing

Module 90. Direct Marketing

Module 91. Integrated Marketing Communication

Module 92. Sales Promotion

Module 93. Quantitative Analysis of Business Decisions

Module 94. Prices

Module 95. Study case

SECTION 16. CORPORATE SOCIAL RESPONSIBILITY

Module 96. Corporate Social Responsibility: Basics and Foundation

Module 97. Stakeholders

Module 98. Communication and Transparency

Module 99. Areas of Action

Module 100. Components of CSR Management

Module 101. CSR Measurement

Module 102. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

  • By debit/credit card. We will give you a 10% discount if you choose to pay by card.
  • Bank transfer. We offer the possibility of paying in two instalments.
  • Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.

Request information

Solicita Información

Solicita información

Marcar en caso de que ya seas alumno de ENEB