MBA + Master in Big Data and Business Intelligence

INTRODUCTION

The MBA + Master in Big Data and Business Intelligence aims to provide its students with a global and globalised view from a management position of Big Data technologies and its usefulness in achieving business objectives. It also provides an applied and practical training in analytical techniques for business (Business Analytics) preparing the student for the current demand in this workplace that requires professionals to handle large volumes of data.

Students who complete this double degree will have more opportunities to be in management positions in any departments of a company or organisation; since this program is an added value to the curriculum vitae of our students.

This Master is aimed at professionals with or without experience, who wish to focus on the new professions related to data analysis (Data Analyst, Data Scientists, Chief Data Officer, Data Engineer, etc.) and enables you to fill any position management in a company in the departments of Marketing, Finance, Human Resources, Operations and General Management.

Upon completion of this master, students will have sufficient potential to cover some of these specialised profiles, being able to extract valuable knowledge from large volumes of data, guiding the business decisions of different companies and institutions, this being the new focus strategic in which many companies are advancing.

The master also includes the latest trends in business strategy and team management so that the student is not only able to relate and analyse the data but can apply them and manage them in the direction and management of teams.

The recommended access profiles are those related to ICT, careers with a high qualitative component and business and economics careers. The master is mainly oriented towards digital marketing, business strategy and personnel management.

Thanks to the methodology of continuous evaluation of ENEB by our teachers, practical cases will be delivered in which the student must put into practice everything learned in each agenda and thus achieve the necessary knowledge to meet the challenges of today’s society.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

• Establish, manage and control the key financial elements of the company.
• Have a global vision and, in this way, promote critical thinking.
• Know all the departments of the business and develop skilfully in them.
• Learn the models that favour excellence in management and the implications of new organisational forms, as well as develop organisational skills that help efficiently implement new policies within the context of the organisation.
• Develop leadership skills in teamwork.
• Assess and implement an adequate corporate social responsibility management.
• Efficiently manage ICT and implement them in the development of our skills.
• Know the strategic tools of communication, control, quality and organisational change.
• Learn to measure and evaluate critical indicators of the business in all its areas, applying data science methods.
• Know how to manage and design architectures and solutions for big data problems that add value to the organisation.
• Know how to apply analytical and predictive models to business situations that require advanced treatment.
• Understand the role of different database models and the uses of multidimensional databases to analyse and visualise patterns and trends.
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PROFESSIONAL OUTINGS

The MBA + Master in Big Data and Business Intelligence enables students to occupy any management position in a company. It prepares students to work as a data analyst from a management position, supervising Big Data projects, Business Intelligence or data scientist, architect of Big Data solutions, Administrator or developer of Big Data systems, Data Consultant or creation of your own business.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

– MBA – Master of Business Administration

– Master in Big Data and Business Intelligence

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

SYLLABUS

The MBA + Master in Big Data and Business Intelligence has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT

Module 1. Fundamentals of Strategic Management
Module 2. Strategic Objectives
Module 3. The Strategic Process
Module 4. The Strategic Formulation
Module 5. Strategic Analysis (in the dynamics of business management)
Module 6. Development of a Strategy
Module 7. Creation and Implementation of the Management Strategy
Module 8. The Balanced Scorecard (BS)
Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting
Module 11. Accounting in Spain
Module 12. International Accounting Standards
Module 13. Financial Statements
Module 14. Study case

SECTION 3. FINANCIAL MANAGEMENT

Module 15. Economic and Financial Structure of a Company
Module 16. Economic and Financial Analyses
Module 17. Costs and Benefits of a Company
Module 18. The Cost of Short-term Financial Resources
Module 19. The Cost of Long-term Resources
Module 20. Selection and Hierarchical Evaluation of Simple Investment Projects: NPV and IRR
Module 21. Short and Long Term Financial Planning
Module 22. Self-financing of the Company and Dividend Policy
Module 23. Study case

SECTION 4. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 24. Teams: Contextual Aspects
Module 25. Managing a Work Team
Module 26. Empowerment: Getting the best out of your team and collaborators
Module 27. Leading Your Team Effectively: Strategies
Module 28. Study case

SECTION 5. BIG DATA AND BUSINESS INTELLIGENCE

Module 29. Big Data and Business Intelligence
Module 30. Data Storage Systems
Module 31. How to Design a Big Data Project
Module 32. Study case

SECTION 6. THE ETL PROCESS

Module 33. The ETL Process (Extract, Transform and Load)
Module 34. Data Integration
Module 35. Deploying an ETL Process
Module 36. Study case

SECTION 7. CUSTOMER ANALYTICS

Module 37. Customer Analytics
Module 38. Customer Segmentation
Module 39. Customer Value Management
Module 40. Study case

SECTION 8. BIG DATA MARKETING

Module 41. Big Data Marketing
Module 42. Web and Mobile Analytics
Module 43. Loyalty Programs
Module 44. Study case

SECTION 9. EXECUTIVE COACHING

Module 45. Coaching: Basics and Fundamentals
Module 46. Coaching Types and Coaching in Organisations
Module 47. Coaching Process and Methodology
Module 48. Theoretical Framework and Other Coaching Tools
Module 49. Study case

SECTION 10. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 50. Introduction to NLP
Module 51. NLP Presuppositions, Feedback and Goals
Module 52. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
Module 53. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
Module 54. Submodalities, Hypnosis and Emotional Intelligence
Module 55. Conflict Resolution, Metaphors and Advanced TOTE Models
Module 56. Study case

SECTION 11. CORPORATE SOCIAL RESPONSIBILITY

Module 57. Corporate Social Responsibility: Basics and Foundation
Module 58. Stakeholders
Module 59. Communication and Transparency
Module 60. Areas of Action
Module 61. Components of CSR Management
Module 62. CSR Measurement
Module 63. Study case

SECTION 12. E-COMMERCE

Module 64. Introduction to E-Commerce
Module 65. New Technologies and Value Chain
Module 66. Business Management
Module 67. Advertising and Marketing
Module 68. Customer Service, Logistics and Payment Systems
Module 69. Security Systems and Legal Aspects
Module 70. Present and Future of E-Commerce
Module 71. Study case

SECTION 13. WEB POSITIONING

Module 72. SEO Basics
Module 73. Optimisation and Tools
Module 74. Mobile SEO
Module 75. Content and Marketing
Module 76. SEO Campaign and Measurement
Module 76. Study case

SECTION 14. COMMUNITY MANAGER

Module 77. Introduction to Community Management
Module 78. Social Web and Social Media
Module 79. Social Networks
Module 80. Social Multimedia and Other Platforms
Module 81. Social Media Plan
Module 82. Study case

SECTION 15. MARKETING

Module 83. Strategic Marketing
Module 84. Direct Marketing
Module 85. Integrated Marketing Communication
Module 86. Sales Promotion
Module 87. Quantitative Analysis of Business Decisions
Module 88. Prices
Module 89. Study case

SECTION 16. SUPPLY CHAIN MANAGEMENT

Module 90. Introduction to Logistics
Module 91. Means of Transport
Module 92. Incoterms
Module 93. Foreign Trade
Module 94. Customs and Commercial Documentation
Module 95. Logistics in the 21st Century
Module 96. Spanish Logistics Sector
Module 97. Study case

SECTION 17. MANAGEMENT OF INTERNATIONAL FINANCIAL SERVICES

Module 98. Introduction to Labour Consultancy in Human Resources
Module 99. Social Security
Module 100. The Employment Contract
Module 101. Prevention of Occupational Hazards
Module 102. Study case

SECTION 18. LEGAL BUSINESS ENVIRONMENT

Module 103. Trade Law
Module 104. Exchange Rights and Companies
Module 105. Bankruptcy Laws
Module 106. Study case

SECTION 19. INTERNATIONAL CORPORATE TAX

Module 107. Introduction to Spanish Corporate Tax
Module 108. Corporate Tax in Spain
Module 109. Worldwide Taxation of Profits
Module 110. Study case

SECTION 20. INTERNATIONAL TRADE

Module 111. International Trade Theories
Module 112. The Competitive Advantage of Nations
Module 113. World Trade Organization (WTO)
Module 114. Economic Globalisation and National Economies
Module 115. International Negotiation and Foreign Trade in Spain
Module 116. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.

Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.

In the evaluation, our tutors assess the following aspects:

• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case. 

It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

• By debit/credit card. We will give you a 10% discount if you choose to pay by card.
• Bank transfer. We offer the possibility of paying in two instalments.
• Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.