MBA – MASTER OF BUSINESS ADMINISTRATION + MASTER IN REVENUE MANAGEMENT AND HOSPITALITY

INTRODUCTION

The MBA – Master of Business Administration + Master in Revenue Management and Hospitality is a dual program that combines business management with specialization in revenue management and the hospitality sector. The program offers a global vision of business management and develops leadership and management skills, while delving into the specific area of revenue management and hospitality.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• MBA – Master of Business Administration + Master in Revenue Management and Hospitality
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The MBA – Master of Business Administration + Master in Revenue Management and Hospitality is aimed at:

• Hospitality industry professionals such as hotel managers, sales and marketing directors, front desk managers, reservation managers, among others.
• University graduates who seek a career in the hospitality industry and wish to acquire a deep understanding of revenue management strategies and their application in hospitality.
• Entrepreneurs in the tourism industry, as the program provides tools and techniques to improve their management skills and increase their profits.
• Professionals in the aviation industry, such as airline managers and travel agents, as Revenue Management is a discipline widely used in this industry.
• Individuals with a background in finance who may find in the program a way to apply their skills and knowledge in revenue management and profitability of companies in the hotel and tourism industry.
• The master’s degree is aimed at professionals in the hotel and tourism sector, as well as university graduates who wish to specialize in this field of business management.

OBJECTIVES

The curriculum of the MBA – Master of Business Administration + Master in Revenue Management and Hospitality aims to provide students with the following knowledge and skills:

• Acquire a deep understanding of business management, both at a theoretical and practical level.
• Develop leadership and management skills to manage teams and projects in the hospitality and tourism sector.
• Learn to apply revenue management strategies in hotel and tourism companies.
• To know in depth the different customer segments and markets in the hospitality and tourism sector.
• Learn to manage the different distribution and sales channels of tourism products and services.
• Develop skills to analyze data and make decisions based on the information obtained.
• Acquire a deep understanding of the latest trends in the tourism sector and their impact on business management.
• Develop communication and negotiation skills in international and multicultural environments.
• Learn to work in teams and lead projects in the hospitality and tourism sector.
• Acquire a global vision of business management and its application in the hospitality and tourism sector.

CAREER OPPORTUNITIES

• Revenue Management Manager: An MBA with a specialization in Revenue Management and Hospitality can provide advanced skills in pricing management, revenue optimization and marketing strategies in the hospitality industry. A Revenue Management manager can work in hotels, airlines, restaurants and other service businesses to maximize revenue and profitability through efficient price management and resource allocation.
• Operations Manager in the Hospitality Industry: With an MBA and specialization in Revenue Management and Hospitality, one can acquire advanced skills in operations management, especially in the hospitality field. An operations manager can work in hotels, resorts, restaurants and other service businesses to manage daily operations and ensure customer satisfaction through timely delivery of high quality products or services.
• Hospitality Consultant: An MBA with a specialization in Revenue Management and Hospitality can provide advanced skills in market analysis, marketing strategies and operations management in the hospitality industry. A hospitality consultant can work in consulting firms to help companies in the hospitality industry develop effective strategies to increase profitability and operational efficiency.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The MBA – Master of Business Administration + Master in Revenue Management and Hospitality is made up of the following syllabus:

SECTION 1: MARKETING

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

SECTION 2: E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 3: TALENT MANAGEMENT

• Topic 1. Personnel selection
• Topic 2. Team planning and evaluation
• Topic 3. Performance and performance management
• Topic 4. Personnel training
• Topic 5. Personnel Metrics
• Topic 6. Management models

SECTION 4: OPERATIONS MANAGEMENT

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

SECTION 5: WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 6: DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

SECTION 7: BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 8: PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 9: DECISION MAKING

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 10: STRATEGIC PEOPLE MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Labor flexibility

SECTION 11: ACCOUNTING MANAGEMENT

• Topic 1. The Balance Sheet
• Topic 2. The profit and loss statement
• Topic 3. Cash flow statements
• Topic 4. Journal entries
• Topic 5. Advanced accounting
• Topic 6. Taxes

SECTION 12: MANAGEMENT ACCOUNTING

• Topic 1. Cost accounting
• Topic 2. Management Accounts
• Topic 3. Working capital
• Topic 4. Net financial debt

SECTION 13: HOSPITALITY & REVENUE MANAGEMENT

• Topic 1. Revenue control
• Topic 2. The HORECA channel
• Topic 3. Customer loyalty

SECTION 14: PROCESS QUALITY

• Topic 1. Quality as a management system
• Topic 2. Quality strategies
• Topic 3. Phases of a quality plan
• Topic 4. Quality control
• Topic 5. Quality analysis and continuous quality improvement
• Topic 6. Quality and environmental policy in the company
• Topic 7. ISO Standards

SECTION 15: AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

DISTANCE LEARNING 

METHODOLOGY 

In order to balance personal and professional life, the MBA + Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

The price of the MBA + Master’s Program is €8,400. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.