MBA – MASTER OF BUSINESS ADMINISTRATION + MASTER IN FINANCIAL MARKETS AND ASSET MANAGEMENT

INTRODUCTION

The MBA – Master of Business Administration + Master in Financial Markets and Asset Management is an academic program that provides students with advanced training in business management and financial aspects of companies. This master’s degree combines training in traditional business skills with specialized training in financial markets and asset management.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completion of your studies, you will receive three diplomas issued by the European Business School of Barcelona, endorsed and certified by the University of Isabel I:

• MBA – Master of Business Administration + Master in Financial Markets and Asset Management
• Diploma of Specialization in Innovation and Project Management
• Business Spanish Program Certificate

All our training programs come with an optional Business Spanish course, which will enable you to navigate an international work environment. If you choose not to take it, you will receive a double certificate.

WHO IS IT FOR?

The MBA – Master of Business Administration + Master in Financial Markets and Asset Management is aimed at:

• Professionals and university graduates who wish to acquire advanced training in business and financial management, and asset management in financial markets.
• Financial management professionals seeking to improve their knowledge in asset management and financial markets, as well as learn new strategies and techniques for effective financial decision making.
• Finance and economics graduates seeking to develop their career in finance and acquire advanced skills and knowledge to successfully perform in senior financial management positions.
• Entrepreneurs and business people who wish to acquire solid knowledge in finance and asset management to improve their ability to make effective financial decisions in their companies and develop new business opportunities.
• Professionals from other sectors who wish to acquire advanced skills and knowledge in finance and asset management to apply them to their daily work, such as real estate, insurance, banking, among others.
• Individuals interested in the financial market who wish to acquire a deep understanding of financial markets and asset management as a means to improve their personal investment skills or to develop a career in finance.

OBJECTIVES

The curriculum of the MBA – Master of Business Administration + Master in Financial Markets and Asset Management aims to provide students with the following knowledge and skills:

• Acquire advanced knowledge in areas such as finance, marketing, human resources and business strategy.
• Develop skills in business management and asset management in financial markets.
• Know the financial markets and the financial products traded in them.
• Learn to manage and optimize the use of a company’s financial resources.
• Acquire an international business perspective and develop intercultural skills.
• Learn to make strategic business decisions and solve complex problems.
• Develop skills in financial risk management.
• Know and apply the latest trends in financial technology.
• Learn to manage and lead teams in the financial sector.
• Prepare to lead in the financial sector and in the global economy.

CAREER OPPORTUNITIES

• Portfolio Manager: Can provide advanced skills in investment management and corporate finance. A portfolio manager may be responsible for managing a company’s investments, including asset selection and portfolio diversification, to maximize return and minimize risk.
• Financial Analyst: Advanced skills in financial analysis, including business valuation, financial modeling and financial data analysis, can be acquired. A financial analyst may work in financial institutions, asset management firms or consulting firms to provide financial advice to clients.
• Financial Risk Manager: An MBA with a specialization in Financial Markets and Asset Management provides advanced skills in financial risk management, including risk identification, risk assessment and mitigation, and portfolio management in situations of high uncertainty. A financial risk manager may work in financial institutions, insurance companies or consulting firms to identify and manage financial risks.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The MBA – Master of Business Administration + Master in Financial Markets and Asset Management is made up of the following syllabus:

SECTION 1: MARKETING

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

SECTION 2: E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 3: TALENT MANAGEMENT

• Topic 1. Personnel selection
• Topic 2. Team planning and evaluation
• Topic 3. Performance and performance management
• Topic 4. Personnel training
• Topic 5. Personnel Metrics
• Topic 6. Management models

SECTION 4: OPERATIONS MANAGEMENT

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

SECTION 5: WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 6: DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

SECTION 7: BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 8: PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 9: DECISION MAKING

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 10: STRATEGIC PEOPLE MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Labor flexibility

SECTION 11: ACCOUNTING MANAGEMENT

• Topic 1. The Balance Sheet
• Topic 2. The profit and loss statement
• Topic 3. Cash flow statements
• Topic 4. Journal entries
• Topic 5. Advanced accounting
• Topic 6. Taxes

SECTION 12: MANAGEMENT ACCOUNTING

• Topic 1. Cost accounting
• Topic 2. Management Accounts
• Topic 3. Working capital
• Topic 4. Net financial debt

SECTION 13: CORPORATE FINANCE

• Topic 1. Financial evaluation of projects
• Topic 2. Financial Analysis
• Topic 3. Company valuation
• Topic 4. Due diligence

SECTION 14: INVESTMENT MANAGEMENT

• Topic 1. Types of investments
• Topic 2. Capital Markets
• Topic 3. Macroeconomic Indicators
• Topic 4. Futures and options
• Topic 5. Stock market and trading
• Topic 6. How to invest

SECTION 15: INVESTMENT VEHICLES

• Topic 1. The entrepreneur, the life cycle of a company and investment vehicles
• Topic 2. Private equity
• Topic 3. Venture capital
• Topic 4. Investment funds
• Topic 5. Search funds

SECTION 16: FINTECH AND BLOCKCHAIN

• Topic 1. Introduction to the digital transformation of the financial system
• Topic 2. Technology applied to fintech
• Topic 3. Blockchain
• Topic 4. Crypto
• Topic 5. Business models
• Topic 6. Startup
• Topic 7. Financial regulation

SECTION 17: AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

DISTANCE LEARNING 

METHODOLOGY 

In order to balance personal and professional life, the MBA + Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

The price of the MBA + Master’s Program is €8,400. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.