MBA – MASTER OF BUSINESS ADMINISTRATION + MASTER IN DIGITAL BUSINESS

INTRODUCTION

The MBA – Master of Business Administration + Master in Digital Business is a dual program designed to provide students with a comprehensive and practical education in business management and digital aspects of today’s business world. This academic program combines training in traditional business skills with training in the digital environment in which modern businesses operate.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• MBA – Master of Business Administration + Master in Digital Business
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The MBA – Master of Business Administration + Master in Digital Business is aimed at:

• Professionals and university graduates who wish to acquire advanced training in business management and digital aspects of business.
• Professionals with business experience who wish to update their skills and knowledge to compete in today’s digital business world.
• Entrepreneurs looking to acquire the skills and knowledge necessary to create and manage online businesses.
• Technology professionals who want to acquire business and management skills to take their technical skills to the next level.
• Digital marketing professionals who want to acquire business and management skills to advance their careers.
• College graduates: This program is an attractive option for college graduates who want to gain business and management skills in an ever-changing digital environment to enhance their employment opportunities.

OBJECTIVES

The curriculum of the MBA – Master of Business Administration + Master in Digital Business aims to provide students with the following knowledge and skills:

• Develop skills in business management and digital aspects of business.
• Acquire advanced knowledge in areas such as finance, marketing, human resources and business strategy.
• Improve leadership and team management skills.
• Know and apply the latest trends in technology and business digitalization.
• Learn to manage and optimize the use of data and digital tools.
• Acquire an international business perspective and develop intercultural skills.
• Learn to make strategic business decisions and solve complex problems.
• Develop skills for innovation and value creation in companies.
• Learn to manage and lead change in companies.
• Prepare to lead in the digital and global economy.

CAREER OPPORTUNITIES

• Digital Marketing Manager: An MBA with a specialization in Digital Business can provide advanced skills in digital marketing, including the use of social media, SEO, SEM and content marketing. A digital marketing manager can work in companies in various industries to develop and execute digital marketing strategies to increase brand visibility and improve sales.
• Technology Project Manager: Advanced skills in information technology and technology project management will be acquired. A technology project manager can work in companies in a variety of industries to lead technology projects and ensure they are delivered within the defined timeline, budget and scope.
• Online Operations Manager: An MBA with a specialization in Digital Business can provide advanced skills in operations management, especially in the digital realm. An online operations manager may work in e-commerce, online services or technology companies to manage day-to-day operations and ensure customer satisfaction through timely delivery of online products or services.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The MBA – Master of Business Administration + Master in Digital Business is made up of the following syllabus:

SECTION 1: MARKETING

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

SECTION 2: E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 3: OPERATIONS MANAGEMENT

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

SECTION 4: WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 5: DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

SECTION 6: BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 7: PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 8: DECISION MAKING

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 9: STRATEGIC PEOPLE MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Labor flexibility

SECTION 10: ACCOUNTING MANAGEMENT

• Topic 1. The Balance Sheet
• Topic 2. The profit and loss statement
• Topic 3. Cash flow statements
• Topic 4. Journal entries
• Topic 5. Advanced accounting
• Topic 6. Taxes

SECTION 11: MANAGEMENT ACCOUNTING

• Topic 1. Cost accounting
• Topic 2. Management Accounts
• Topic 3. Working capital
• Topic 4. Net financial debt

SECTION 12: AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

SECTION 13: MARKETING ANALYTICS

• Topic 1. How to optimize your website
• Topic 2. Web traffic management
• Topic 3. Affiliate marketing and its measurement
• Topic 4. Google Data Studio

SECTION 14: DIGITAL BUSINESS

• Topic 1. E-commerce and its operations
• Topic 2. e-procurement: e-procurement
• Topic 3. Operational management of e-commerce: e-fulfillment
• Topic 4. Marketplaces
• Topic 5. The last mile
• Topic 6. Exponential structures
• Topic 7. Digital business

SECTION 15: BIG DATA

• Topic 1. Introduction to big data
• Topic 2. Big data in projects
• Topic 3. Agile methodologies
• Topic 4. Artificial Intelligence
• Topic 5. Use cases in industry

SECTION 16: DATA MANAGEMENT

• Topic 1. Open data
• Topic 2. Data management
• Topic 3. Data privacy
• Topic 4. Data storage
• Topic 5. Strategy and data

SECTION 17: FINTECH AND BLOCKCHAIN

• Topic 1. Introduction to the digital transformation of the financial system.
• Topic 2. Technology applied to fintech
• Topic 3. Blockchain
• Topic 4. Crypto
• Topic 5. Business models
• Topic 6. Startup
• Topic 7. Financial regulation

DISTANCE LEARNING 

METHODOLOGY 

In order to balance personal and professional life, the MBA + Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

The price of the MBA + Master’s Program is €8,400. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.