MBA – MASTER OF BUSINESS ADMINISTRATION + MASTER IN DIGITAL MARKETING AND ANALYTICS

INTRODUCTION

The MBA – Master of Business Administration + Master in Digital Marketing and Analytics is a dual program designed to provide students with a solid background in business management and the latest trends in digital marketing and data analytics. This academic program combines expertise in the business world with digital innovation to train business leaders capable of making strategic and tactical decisions in a dynamic and competitive business environment.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• MBA – Master of Business Administration + Master in Digital Marketing and Analytics
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The MBA – Master of Business Administration + Master in Digital Marketing and Analytics is aimed at:

• University graduates: The program is designed for university graduates who wish to acquire advanced skills in business management and digital marketing.
• Marketing professionals: The program is suitable for marketing professionals who wish to update their skills and knowledge in digital marketing and analytics.
• Business professionals: The program is aimed at business professionals who wish to acquire skills in leadership, strategy and team management.
• Entrepreneurs: The program is suitable for entrepreneurs who wish to acquire skills in digital marketing and analytics to manage their own businesses.
• Professionals in career transition: The program may be suitable for professionals in career transition who wish to change their career path towards business management and digital marketing.

OBJECTIVES

The curriculum of the MBA – Master of Business Administration + Master in Digital Marketing and Analytics aims to provide students with the following knowledge and skills:

• Acquire skills in leadership and business management to make effective strategic and tactical decisions.
• Develop advanced knowledge in digital marketing and data analytics to make the most of online opportunities.
• Learn to manage complex business projects effectively.
• Develop communication and presentation skills to present and sell ideas to others.
• Improve analytical and decision-making skills through the use of data and digital technologies.
• Develop teamwork and collaboration skills to work effectively in business environments.
• Understand the latest trends and best practices in digital marketing and apply them to real business situations.
• Improve understanding of markets and customers and their behavior through data analysis.
• Develop skills to design and execute effective online and offline marketing strategies.

CAREER OPPORTUNITIES

• Digital Marketing Manager: An MBA with a specialization in Digital Marketing and Analytics can provide advanced skills in digital marketing strategies, data analysis, leadership and team management. A digital marketing manager can work in companies in various industries to design and implement effective digital marketing strategies that help increase the company’s online presence and attract new customers.
• Data Analytics Specialist: With an MBA and specialization in Digital Marketing and Analytics, one can acquire advanced skills in data analytics, data mining, artificial intelligence and machine learning. A data analytics specialist can work in companies in various industries to analyze customer and market data, identify patterns and trends, and provide valuable insights to improve marketing strategies and decision making.
• Digital Marketing Consultant: An MBA with a specialization in Digital Marketing and Analytics can provide advanced skills in business analytics, strategic planning, leadership, and team management. A digital marketing consultant can work in consulting firms to help companies improve team management efficiency, identify opportunities for improvement, and develop effective strategies for process optimization and organizational change management in the area of digital marketing.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The MBA – Master of Business Administration + Master in Digital Marketing and Analytics is made up of the following syllabus:

SECTION 1: MARKETING

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

SECTION 2: E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 3: OPERATIONS MANAGEMENT

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

SECTION 4: WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 5: DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

SECTION 6: BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 7: PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 8: DECISION MAKING

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 9: STRATEGIC PEOPLE MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Labor flexibility

SECTION 10: ACCOUNTING MANAGEMENT

• Topic 1. The Balance Sheet
• Topic 2. The profit and loss statement
• Topic 3. Cash flow statements
• Topic 4. Journal entries
• Topic 5. Advanced accounting
• Topic 6. Taxes

SECTION 11: MANAGEMENT ACCOUNTING

• Topic 1. Cost accounting
• Topic 2. Management Accounts
• Topic 3. Working capital
• Topic 4. Net financial debt

SECTION 12: AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

SECTION 13: MARKETING ANALYTICS

• Topic 1. How to optimize your website
• Topic 2. Web traffic management
• Topic 3. Affiliate marketing and its measurement
• Topic 4. Google Data Studio

SECTION 14: DIGITAL BUSINESS

• Topic 1. E-commerce and its operations
• Topic 2. e-procurement: e-procurement
• Topic 3. Operational management of e-commerce: e-fulfillment
• Topic 4. Marketplaces
• Topic 5. The last mile
• Topic 6. Exponential structures
• Topic 7. Digital business

SECTION 15: BIG DATA

• Topic 1. Introduction to big data
• Topic 2. Big data in projects
• Topic 3. Agile methodologies
• Topic 4. Artificial Intelligence
• Topic 5. Use cases in industry

SECTION 16: DATA MANAGEMENT

• Topic 1. Open data
• Topic 2. Data management
• Topic 3. Data privacy
• Topic 4. Data storage
• Topic 5. Strategy and data

SECTION 17: FINTECH AND BLOCKCHAIN

• Topic 1. Introduction to the digital transformation of the financial system.
• Topic 2. Technology applied to fintech
• Topic 3. Blockchain
• Topic 4. Crypto
• Topic 5. Business models
• Topic 6. Startup
• Topic 7. Financial regulation

DISTANCE LEARNING 

METHODOLOGY 

In order to balance personal and professional life, the MBA + Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

The price of the MBA + Master’s Program is €8,400. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.