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Master in Digital Marketing and eCommerce

Duration

18 months

Credits

60 ECTS

Start date

Chosen by the student

Language

English

Price

7.200€

Price including scholarship

2.520€

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YOUR MASTER INCLUDES:​

  • Master in Business and Corporate Communication
  • Diploma in Expertise in Coaching and NLP
  • Spanish for Business Program
  • Registration in employment exchange program
  • Possibility of internships in companies
  • Tutorials from Monday to Sunday
  • 7” tablet as a gift

INTRODUCTION

Master of Business and Corporate Communication is intended for all professionals who want to develop their skills and knowledge related to the areas of Public Relations and Corporate Communication.

The economic, social and business environment is constantly changing. The new digital communication platforms and globalization, among other trends, pose new challenges in the way organizations communicate with their stakeholders.

Our students will get a better understanding of the fundamental concepts and main tools used in new digital platforms such as blogs, social networks, and micro blogging, to name a few.
With all this, the student will be able to take on the role of Communications Manager to ensure a bidirectional and transparent flow of communication, strengthening the image, credibility and reputation of the company.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

This Master’s syllabus aims to provide students with the following knowledge and skills:
• Understanding the new environment in which the Communication Strategy is developed.
• Supporting the objectives of Marketing; consolidating the position of products and brands.
• Building and managing an Image and Corporative Reputation in synergy with the overall objectives of an organization.
• Knowing the organizational models and adapting proper communication techniques.
• Gaining the theoretical and practical knowledge of techniques and tools to manage communication with the wide and diverse range of stakeholders.
• Developing management skills and techniques to manage crisis situations through PR in order to increase credibility and build trust among external and internal public.
• Introducing participants to various aspects of the development and creation of Integrated Communication Plans.
• Training Public Relations Managers to generate new capabilities necessary to achieve business success through reactive and proactive campaigns, always with a solid foundation in understanding the internal analyses produced by the company.

PROFESSIONAL OUTINGS

Master of Business and Corporate Communication prepares the student to lead teams from the positions of Director of Communications for Large Enterprises and SMEs, as well as grow professionally as Communications Professionals in Advertising Agencies, Communication Consulting Firms, Communication Agencies and Marketing Departments or Public Relations Enterprises.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:
• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:
– Master in Business and Corporate Communication
– Diploma in Expertise in Coaching and NLP
– Spanish for Business Program
All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

SYLLABUS

The Master in Master in Business and Corporate Communication has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT

Module 1. Fundamentals of Strategic Management
Module 2. Strategic Objectives
Module 3. The Strategic Process
Module 4. The Strategic Formulation
Module 5. Strategic Analysis (in the dynamics of business management)
Module 6. Development of a Strategy
Module 7. Creation and Implementation of the Management Strategy
Module 8. The Balanced Scorecard (BS)
Module 9. Study case

SECTION 2. CORPORATE COMMUNICATION 

Module 10. Corporate Identity and Communication
Module 11. Internal Communications
Module 12. Leadership and Communication
Module 13. Communication and Brand
Module 14. Corporate Social Responsibility
Module 15. Crisis Communications
Module 16. Media
Module 17. New Technologies and Online Communications
Module 18. Study case

SECTION 3. ADVERTISING

Module 19. Introduction to Advertising
Module 20. Advertising Basis
Module 21. Development of the Campaign
Module 22. Consumers and Advertising Psychology
Module 23. The New Advertising
Module 24. Study case

SECTION 4. MARKETING

Module 25. Strategic Marketing
Module 26. Direct Marketing
Module 27. Integrated Marketing Communication
Module 28. Sales Promotion
Module 29. Quantitative Analysis of Business Decisions
Module 30. Prices
Module 31. Study case

SECTION 5. PUBLIC RELATIONS

Module 32. Introduction to Public Relations
Module 33. PR as a Strategic Process
Module 34. Internal PR
Module 35. External PR (Press)
Module 36. Event Planning
Module 37. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 38. Introduction to NLP
Module 39. NLP Presuppositions, Feedback and Goals
Module 40. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
Module 41. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
Module 42. Submodalities, Hypnosis and Emotional Intelligence
Module 43. Conflict Resolution, Metaphors and Advanced TOTE Models
Module 44. Study case

SECTION 7. EXECUTIVE COACHING

Module 45. Coaching: Basics and Fundamentals
Module 46. Coaching Types and Coaching in Organisations
Module 47. Coaching Process and Methodology
Module 48. Theoretical Framework and Other Coaching Tools
Module 49. Study case

SECTION 8. COMMUNITY MANAGER

Module 50. Introduction to Community Management
Module 51. Social Web and Social Media
Module 52. Social Networks
Module 53. Social Multimedia and Other Platforms
Module 54. Social Media Plan
Module 55. Study case

SECTION 9. E-COMMERCE

Module 56. Introduction to E-Commerce
Module 57. New Technologies and Value Chain
Module 58. Business Management
Module 59. Advertising and Marketing
Module 60. Customer Service, Logistics and Payment Systems
Module 61. Security Systems and Legal Aspects
Module 62. Present and Future of E-Commerce
Module 63. Study case

SECTION 10. WEB POSITIONING

Module 64. SEO Basics
Module 65. Optimisation and Tools
Module 66. Mobile SEO
Module 67. Content and Marketing
Module 68. SEO Campaign and Measurement
Module 69. Study case

SECTION 11. CORPORATE SOCIAL RESPONSIBILITY

Module 70. Corporate Social Responsibility: Basics and Foundation
Module 71. Stakeholders
Module 72. Communication and Transparency
Module 73. Areas of Action
Module 74. Components of CSR Management
Module 75. CSR Measurement
Module 76. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

  • By debit/credit card. We will give you a 10% discount if you choose to pay by card.
  • Bank transfer. We offer the possibility of paying in two instalments.
  • Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.

INTRODUCTION

Master of Business and Corporate Communication is intended for all professionals who want to develop their skills and knowledge related to the areas of Public Relations and Corporate Communication.

The economic, social and business environment is constantly changing. The new digital communication platforms and globalization, among other trends, pose new challenges in the way organizations communicate with their stakeholders.

Our students will get a better understanding of the fundamental concepts and main tools used in new digital platforms such as blogs, social networks, and micro blogging, to name a few.
With all this, the student will be able to take on the role of Communications Manager to ensure a bidirectional and transparent flow of communication, strengthening the image, credibility and reputation of the company.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

This Master’s syllabus aims to provide students with the following knowledge and skills:
• Understanding the new environment in which the Communication Strategy is developed.
• Supporting the objectives of Marketing; consolidating the position of products and brands.
• Building and managing an Image and Corporative Reputation in synergy with the overall objectives of an organization.
• Knowing the organizational models and adapting proper communication techniques.
• Gaining the theoretical and practical knowledge of techniques and tools to manage communication with the wide and diverse range of stakeholders.
• Developing management skills and techniques to manage crisis situations through PR in order to increase credibility and build trust among external and internal public.
• Introducing participants to various aspects of the development and creation of Integrated Communication Plans.
• Training Public Relations Managers to generate new capabilities necessary to achieve business success through reactive and proactive campaigns, always with a solid foundation in understanding the internal analyses produced by the company.

PROFESSIONAL OUTINGS

Master of Business and Corporate Communication prepares the student to lead teams from the positions of Director of Communications for Large Enterprises and SMEs, as well as grow professionally as Communications Professionals in Advertising Agencies, Communication Consulting Firms, Communication Agencies and Marketing Departments or Public Relations Enterprises.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:
• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:
– Master in Business and Corporate Communication
– Diploma in Expertise in Coaching and NLP
– Spanish for Business Program
All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

SYLLABUS

The Master in Master in Business and Corporate Communication has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT

Module 1. Fundamentals of Strategic Management
Module 2. Strategic Objectives
Module 3. The Strategic Process
Module 4. The Strategic Formulation
Module 5. Strategic Analysis (in the dynamics of business management)
Module 6. Development of a Strategy
Module 7. Creation and Implementation of the Management Strategy
Module 8. The Balanced Scorecard (BS)
Module 9. Study case

SECTION 2. CORPORATE COMMUNICATION 

Module 10. Corporate Identity and Communication
Module 11. Internal Communications
Module 12. Leadership and Communication
Module 13. Communication and Brand
Module 14. Corporate Social Responsibility
Module 15. Crisis Communications
Module 16. Media
Module 17. New Technologies and Online Communications
Module 18. Study case

SECTION 3. ADVERTISING

Module 19. Introduction to Advertising
Module 20. Advertising Basis
Module 21. Development of the Campaign
Module 22. Consumers and Advertising Psychology
Module 23. The New Advertising
Module 24. Study case

SECTION 4. MARKETING

Module 25. Strategic Marketing
Module 26. Direct Marketing
Module 27. Integrated Marketing Communication
Module 28. Sales Promotion
Module 29. Quantitative Analysis of Business Decisions
Module 30. Prices
Module 31. Study case

SECTION 5. PUBLIC RELATIONS

Module 32. Introduction to Public Relations
Module 33. PR as a Strategic Process
Module 34. Internal PR
Module 35. External PR (Press)
Module 36. Event Planning
Module 37. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 38. Introduction to NLP
Module 39. NLP Presuppositions, Feedback and Goals
Module 40. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
Module 41. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
Module 42. Submodalities, Hypnosis and Emotional Intelligence
Module 43. Conflict Resolution, Metaphors and Advanced TOTE Models
Module 44. Study case

SECTION 7. EXECUTIVE COACHING

Module 45. Coaching: Basics and Fundamentals
Module 46. Coaching Types and Coaching in Organisations
Module 47. Coaching Process and Methodology
Module 48. Theoretical Framework and Other Coaching Tools
Module 49. Study case

SECTION 8. COMMUNITY MANAGER

Module 50. Introduction to Community Management
Module 51. Social Web and Social Media
Module 52. Social Networks
Module 53. Social Multimedia and Other Platforms
Module 54. Social Media Plan
Module 55. Study case

SECTION 9. E-COMMERCE

Module 56. Introduction to E-Commerce
Module 57. New Technologies and Value Chain
Module 58. Business Management
Module 59. Advertising and Marketing
Module 60. Customer Service, Logistics and Payment Systems
Module 61. Security Systems and Legal Aspects
Module 62. Present and Future of E-Commerce
Module 63. Study case

SECTION 10. WEB POSITIONING

Module 64. SEO Basics
Module 65. Optimisation and Tools
Module 66. Mobile SEO
Module 67. Content and Marketing
Module 68. SEO Campaign and Measurement
Module 69. Study case

SECTION 11. CORPORATE SOCIAL RESPONSIBILITY

Module 70. Corporate Social Responsibility: Basics and Foundation
Module 71. Stakeholders
Module 72. Communication and Transparency
Module 73. Areas of Action
Module 74. Components of CSR Management
Module 75. CSR Measurement
Module 76. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

  • By debit/credit card. We will give you a 10% discount if you choose to pay by card.
  • Bank transfer. We offer the possibility of paying in two instalments.
  • Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.

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