MASTER IN REVENUE MANAGEMENT AND HOSPITALITY

INTRODUCTION

The Master in Revenue Management and Hospitality is a postgraduate program that combines revenue management with the hospitality sector. This master’s degree focuses on the optimization of revenue and profitability of companies in the hospitality industry through the application of Revenue Management techniques and tools. It also provides a thorough understanding of hotel management concepts and strategies, and the relationship between revenue management and business success in the hospitality industry.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Master in Revenue Management and Hospitality
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The Master in Revenue Management and Hospitality is aimed at:

• Professionals in the hotel sector who wish to specialize in Revenue Management and improve their skills in revenue management.
• University graduates in areas such as business administration, tourism, hospitality and other related disciplines who wish to specialize in Revenue Management in the hotel industry.
• Professionals in any field who wish to acquire skills and knowledge in Revenue Management in the hospitality industry.
• Individuals who wish to change careers and work in the hospitality industry in the field of Revenue Management.
• Professionals who wish to obtain a certification in Revenue Management and increase their job opportunities in the hospitality industry.

OBJECTIVES

The curriculum of the Master in Revenue Management and Hospitality aims to provide students with the following knowledge and skills:

• To provide students with a deep understanding of the key concepts and techniques of hotel management.
• To develop skills in the implementation of Revenue Management strategies specific to the hotel industry.
• To provide students with advanced knowledge in price management, market segmentation and demand forecasting, and their application in the hotel sector.
• To train students in the application of data analysis techniques for decision making in revenue management in the hotel industry.
• To foster critical thinking and problem solving in students, enabling them to address the challenges of Revenue Management in the hotel sector in an innovative way.
• To provide students with the opportunity for internships in leading companies in the hospitality industry, allowing them to gain practical experience and develop their network of professional contacts.

CAREER OPPORTUNITIES

• Revenue Management Director: responsible for maximizing the revenue of a hotel chain through the application of Revenue Management techniques and strategies.
• Revenue Management Analyst: responsible for analyzing competitor sales and pricing data to identify opportunities for improvement and revenue optimization.
• Pricing Specialist: in charge of defining and applying pricing policies to maximize hotel revenues and profitability.
• Revenue Management Consultant: in charge of advising hotel companies on how to improve their ability to manage revenue and increase the efficiency and effectiveness of their Revenue Management processes.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The Master in Revenue Management and Hospitality is made up of the following syllabus:

SECTION 1: BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 2: PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 3: HOSPITALITY & REVENUE MANAGEMENT

• Topic 1. Revenue control
• Topic 2. The HORECA channel
• Topic 3. Customer loyalty

SECTION 4: ACCOUNTING MANAGEMENT

• Topic 1. The Balance Sheet
• Topic 2. The profit and loss statement
• Topic 3. Cash flow statements
• Topic 4. Journal entries
• Topic 5. Advanced accounting
• Topic 6. Taxes

SECTION 5: MANAGEMENT ACCOUNTING

• Topic 1. Cost accounting
• Topic 2. Management Accounts
• Topic 3. Working capital
• Topic 4. Net financial debt

SECTION 6: MARKETING

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

SECTION 7: PROCESS QUALITY

• Topic 1. Quality as a management system
• Topic 2. Quality strategies
• Topic 3. Phases of a quality plan
• Topic 4. Quality control
• Topic 5. Quality analysis and continuous quality improvement
• Topic 6. Quality and environmental policy in the company
• Topic 7. ISO Standards

SECTION 8: STRATEGIC PEOPLE MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Labor flexibility

SECTION 9: AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

SECTION 10: DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

DISTANCE LEARNING 

METHODOLOGY  

In order to balance personal and professional life, the Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.