HIGHER EDUCATION COURSE IN SOCIAL MEDIA STRATEGY

INTRODUCTION

The Higher Education Course in Social Media Strategy aims to teach participants how to design and execute effective social media marketing strategies. Students will learn how to identify and analyze consumer behavior on social networks, and how to use this information to design effective digital marketing campaigns. In addition, the course also covers how to manage a brand’s social media presence and how to measure the impact of online campaigns.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Higher Education Course in Social Media Strategy

WHO IS IT FOR?

The Higher Education Course in Social Media Strategy is aimed at:

• Marketing and advertising professionals who wish to expand their knowledge in the field of social networks and their application in marketing strategies.
• Community managers and social media managers who want to improve their ability to design and execute effective strategies.
• Entrepreneurs and small business owners looking to increase their online presence and use social networks to improve the visibility of their business.
• Students and recent graduates interested in acquiring skills in digital marketing and social media strategies to increase their job opportunities.
• Anyone interested in learning the latest trends and practices in social media strategies.

OBJECTIVES

The curriculum of the Higher Education Course in Social Media Strategy aims to equip students with the following knowledge and skills:

• Understand the basic concepts of social media marketing and how to apply them in an effective strategy.
• Identify and analyze consumer behavior on social networks to design effective digital marketing campaigns.
• Manage a brand’s presence on social networks and create relevant and engaging content for the target audience.
• Measure the impact of online campaigns and use this information to optimize future social media marketing strategies.
• Learn to use advanced tools and techniques to manage and automate social media campaigns.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Social Media Strategy, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Social Media Strategy is made up of the following syllabus:

TOPIC 1: SOCIAL NETWORKS

• 1.1 Social media: general trends and use by brands.
• 1.2 Social media team: nexus between users and brands
• 1.3 Social networks
• 1.4 The user revolution

TOPIC 2: SOCIAL MEDIA ACTION PLAN

• 2.1 Why create a social media plan?
• 2.2 Structure and steps to create a social media plan
• 2.3 Defining objectives and KPIs

TOPIC 3: SOCIAL MEDIA STRATEGY

• 3.1 Keys to a good strategy
• 3.2 Defining the digital identity of brands
• 3.3 POST method (Forrester)
• 3.4 Influencer marketing

TOPIC 4: TOOLS

• 4.1 Why use external tools for the management of social networks?
• 4.2 What types of tools are there?

TOPIC 5: LISTEN TO YOUR AUDIENCE

• 5.1 The social listening process
• 5.2 Crisis management

TOPIC 6: GENERATE SALES WITH YOUR NETWORKS

• 6.1 Social media advertising
• 6.2 Social selling: What is it and what does it bring to brands?

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.