HIGHER EDUCATION COURSE IN HOSPITALITY & REVENUE MANAGEMENT

INTRODUCTION

The Higher Education Course in Hospitality & Revenue Management is a training program that focuses on hotel management and revenue maximization. Throughout the course, students will learn about marketing strategies, sales, finance, data analysis and price management to optimize hotel profitability. Topics such as online reputation management, customer loyalty and the use of information and communication technologies to improve the customer experience will also be addressed.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Higher Education Course in Hospitality & Revenue Management

WHO IS IT FOR?

The Higher Education Course in Hospitality & Revenue Management is aimed at:

• Professionals in the hotel sector who wish to acquire knowledge in hotel management and revenue optimization.
• Executives and managers of marketing, sales, finance and operations departments in hospitality companies.
• Graduates and graduates in Business Administration, Tourism, Economics, Marketing, among others, who wish to specialize in hotel management and revenue maximization.
• Entrepreneurs and owners of small tourism businesses who wish to improve their management and profitability.
• People interested in developing a career in hotel management and revenue optimization.

OBJECTIVES

The curriculum of the Higher Education Course in Hospitality & Revenue Management aims to equip students with the following knowledge and skills:

• Acquire skills for decision making in hotel management based on data and market analysis.
• Learn marketing and sales strategies specific to the hotel sector.
• Learn best practices for price management and profitability optimization.
• Develop skills for online reputation management and customer loyalty.
• To learn the most advanced information and communication technologies for hotel management.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Hospitality & Revenue Management, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Hospitality & Revenue Management is made up of the following syllabus:

TOPIC 1: REVENUE CONTROL

• 1.1. Principles and Theories of Revenue Management
• 1.2. Revenue Operations and Processes Management
• 1.3. Definition and Analysis of the Main KPI of the Revenue Management
• 1.4. Revenue Techniques and Tools Management

TOPIC 2: THE HORECA CHANNEL

• 2.1. Personnel Selection: Motivation Techniques
• 2.2. Operations Manuals and Procedures
• 2.2.1. How to Develop a Procedures Manual
• 2.3. New Technologies in the Restaurant Industry

TOPIC 3: CUSTOMER LOYALTY

• 3.1. How to Become a Lovemark?
• 3.2. Psychological Profiles of Customers
• 3.3. Customer Loyalty
• 3.4. Evaluation of Customer Satisfaction
• 3.5. User Experience

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.