HIGHER EDUCATION COURSE IN WEB POSITIONING

INTRODUCTION

The Higher Education Course in Web Positioning is designed to provide an in-depth understanding of search engine optimization (SEO) techniques. Participants will learn how to optimize website content and keywords to improve ranking in search results. In addition, the course also addresses website optimization for user experience and content strategy to improve traffic and online visibility.

Choose to train at ENEB, one of Europe’s most prominent distance business schools, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completion of your studies, you will receive the following certification issued by the European Business School of Barcelona, endorsed and certified by the University of Isabel I:

• Higher Education Course in Web Positioning

WHO IS IT FOR?

The Higher Education Course in Web Positioning is aimed at:

• Entrepreneurs and small business owners who want to improve their online presence.
• Digital marketing professionals who want to enhance their SEO skills.
• Web developers who want to learn search engine optimization techniques.
• Marketing managers and website owners who want to boost traffic and conversions on their website.
• Anyone interested in learning about SEO and its practical application in everyday life.

OBJECTIVES

The curriculum of the Higher Education Course in Web Positioning aims to equip students with the following knowledge and skills:

• Understand the fundamental principles and concepts of SEO.
• Learn best practices for optimizing website structure and website content.
• Understand how to conduct keyword research and how to implement keywords in the content strategy.
• Learn link building techniques and how they can improve SEO.
• Learn how to track and analyze the results of SEO strategies.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Web Positioning, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Web Positioning is made up of the following syllabus:

TOPIC 1: HOW TO ATTRACT CUSTOMERS

• 1.1 The dual approach: Proactive searches and passive searches
• 1.2 How do search engines work
• 1.3 Strategies to generate traffic

TOPIC 2: SEO: ORGANIC OPTIMIZATION

• 2.1 SEO on-page and SEO off-page
• 2.2 Steps to perform an SEO audit
• 2.3 Study of the competition
• 2.4 Keyword researching
• 2.5 Organizing website navigation
• 2.6 Duplicate content control
• 2.7 URL redirection system
• 2.8 Optimizing site performance
• 2.9 Link building

TOPIC 3: SEM: PAYMENT OPTIMIZATION

• 3.1 Basic concepts
• 3.2 Main search engines to work on the SEM strategy
• 3.3 Design of a PPC campaign (SEM) step by step
• 3.4 PPC metrics (SEM)
• 3.5 Understanding Google Ads

TOPIC 4: AUTOMATING SALES

• 4.1 What is programmatic advertising and which are your benefits
• 4.2 Types of programmatic purchases
• 4.3 Programmatic advertising formats and channels
• 4.4 Steps to create a programmatic campaign

TOPIC 5: GROWTH HACKING

• 5.1 Defining the growth model
• 5.2 How to implement a growth strategy hacking
• 5.3 Growth hacking funnel and growth hacking metrics
• 5.4 The Paypal case: An example of growth hacking

TOPIC 6: MARKETING AUTOMATION

• 6.1 Defining marketing automation
• 6.2 Lead scoring
• 6.3 Lead nurturing

TOPIC 7: PSYCHOLOGY IN MARKETING

• 7.1 Connecting with the user’s mind
• 7.2 The value of emotions in advertising
• 7.3 Association with brands
• 7.4 The value of the visual
• 7.5 SEO positioning and neuromarketing

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.