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Higher Education Course in Marketing

Duration

4 months

Credits

2,4 ECTS

Price

180€

Language

English

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YOUR HIGHER EDUCATION PROGRAM INCLUDES:​

  • Higher Education Course in Marketing
  • Access the syllabus from the first day
  • Contact with tutors from Monday to Saturday
  • Access to our exclusive job opportunities
  • Networking at ENEB Community

INTRODUCTION

The Higher Education Course in Marketing prepares our students to face new business challenges in the current market by applying techniques necessary to achieve the desired results. This course will help to find the most efficient and appropriate methods to take advantage of new opportunities in communication, visibility and expansion into new markets.

We live in an increasingly globalized and competitive world, where companies need professionals and managers who have a full understanding of marketing and sales concepts. They look for people who can carry out a successful marketing strategy formulation which reaches the end customer and translates into profits for companies.

The Higher Education Course in Marketing explains in a clear and simple way the basics of this discipline, placing emphasis on the tools, techniques and knowledge essential for formulating marketing strategies and the successful development of the commercial activity.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher Education Course in Marketing is intended for all those marketing and sales professionals who wish to grow professionally within the sector and build a promising career.

Throughout this course students will have the opportunity to put theory into practise by gaining a thorough understanding of both, online and offline marketing campaigns. This knowledge will allow them to effectively manage any marketing and sales department; marketing plans, e-business projects or advertising campaigns.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in Marketing, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education in Marketing, the student will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Marketing

The Higher Education Course in Marketing has the following objectives:

  • Providing a comprehensive overview of the key concepts related to marketing and sales.
  • Dealing thoroughly with the market research so as to learn how to decide on product design based on the needs of the current market.
  • Succeeding in satisfying consumer needs, tastes and objectives.
  • Learning about the price factor and its variables.
  • Achieving a substantial increase in sales and business development.
  • Mastering the different aspects of the marketing strategy formulation, covering the entire process of analysis and definition of strategies.
  • Learning to use strategic plans and gaining knowledge of the elements and variables of commercial transactions.
  • Understanding the various stages of the sales process, focusing on those aspects, which are key to achieving the set objectives.

SYLLABUS

The Higher Education Course in Personnel Selection has the following syllabus:

Module 1. Personnel Selection

1.1 Socio-historical Development. Production and Selection Models
1.2 Personnel Selection in Relation to Human Resources and the Company
1.3 Selection Process. A Global Vision

Module 2. Selection Process. Stage of Analysis

2.1 Assessment of Hiring Needs
2.2 Analysis, Job Description and Data Collection

Module 3. Selection Process. Stage of Application

3.1 Recruitment of candidates
3.2 Shortlisting CVs
3.3 Arrangement of Interviews
3.4 Application Analysis tests
3.5 Selection Interview

Module 4. Selection Process. Stage of Assessment and Integration

4.1 Reporting
4.2 Final Interview
4.3 Phase of Integration

Module 5. study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

  • Presentation, design, visual richness and spelling.
  • Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
  • Added value in the analysis and development of the proposed case.
  • It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.

INTRODUCTION

The Higher Education Course in Marketing prepares our students to face new business challenges in the current market by applying techniques necessary to achieve the desired results. This course will help to find the most efficient and appropriate methods to take advantage of new opportunities in communication, visibility and expansion into new markets.

We live in an increasingly globalized and competitive world, where companies need professionals and managers who have a full understanding of marketing and sales concepts. They look for people who can carry out a successful marketing strategy formulation which reaches the end customer and translates into profits for companies.

The Higher Education Course in Marketing explains in a clear and simple way the basics of this discipline, placing emphasis on the tools, techniques and knowledge essential for formulating marketing strategies and the successful development of the commercial activity.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher Education Course in Marketing is intended for all those marketing and sales professionals who wish to grow professionally within the sector and build a promising career.

Throughout this course students will have the opportunity to put theory into practise by gaining a thorough understanding of both, online and offline marketing campaigns. This knowledge will allow them to effectively manage any marketing and sales department; marketing plans, e-business projects or advertising campaigns.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in Marketing, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education in Marketing, the student will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Marketing

The Higher Education Course in Marketing has the following objectives:

  • Providing a comprehensive overview of the key concepts related to marketing and sales.
  • Dealing thoroughly with the market research so as to learn how to decide on product design based on the needs of the current market.
  • Succeeding in satisfying consumer needs, tastes and objectives.
  • Learning about the price factor and its variables.
  • Achieving a substantial increase in sales and business development.
  • Mastering the different aspects of the marketing strategy formulation, covering the entire process of analysis and definition of strategies.
  • Learning to use strategic plans and gaining knowledge of the elements and variables of commercial transactions.
  • Understanding the various stages of the sales process, focusing on those aspects, which are key to achieving the set objectives.

SYLLABUS

The Higher Education Course in Personnel Selection has the following syllabus:

Module 1. Personnel Selection

1.1 Socio-historical Development. Production and Selection Models
1.2 Personnel Selection in Relation to Human Resources and the Company
1.3 Selection Process. A Global Vision

Module 2. Selection Process. Stage of Analysis

2.1 Assessment of Hiring Needs
2.2 Analysis, Job Description and Data Collection

Module 3. Selection Process. Stage of Application

3.1 Recruitment of candidates
3.2 Shortlisting CVs
3.3 Arrangement of Interviews
3.4 Application Analysis tests
3.5 Selection Interview

Module 4. Selection Process. Stage of Assessment and Integration

4.1 Reporting
4.2 Final Interview
4.3 Phase of Integration

Module 5. study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

  • Presentation, design, visual richness and spelling.
  • Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
  • Added value in the analysis and development of the proposed case.
  • It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.

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