HIGHER EDUCATION COURSE IN MARKETING

INTRODUCTION

The Higher Education Course in Marketing is a program that aims to train professionals in the field of marketing and promotional strategies, so that they can apply effective techniques and tools in the development of commercial and advertising strategies to achieve the business objectives of companies.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Higher Education Course in Marketing

WHO IS IT FOR?

The Higher Education Course in Marketing is aimed at:

• This course is aimed at those seeking to acquire knowledge and skills in the field of marketing and advertising.
• Professionals who wish to improve their performance in their current job or to start a career in this area.
• Entrepreneurs seeking to learn the best marketing practices to apply in their businesses.

OBJECTIVES

The curriculum of the Higher Education Course in Marketing aims to equip students with the following knowledge and skills:

• To provide participants with theoretical and practical knowledge in marketing and advertising.
• To teach participants how to develop effective marketing strategies to achieve business objectives.
• To provide participants with the necessary tools to analyze the market and competition, identify customer needs and create value propositions that meet those needs.
• To train participants in the use of market research techniques and data analysis to make informed decisions.
• Teach participants how to measure and evaluate the success of their marketing strategies and make adjustments accordingly.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Marketing, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Marketing is made up of the following syllabus:

TOPIC 1: NEW ROLE OF THE CONSUMER

• 1.1. The Transfer of Power: From the Brands to the User
• 1.2. Marketing for Five Generation
• 1.3. The New Consumer Journey
• 1.4. The POE Zone

TOPIC 2: THE BRAND

• 2.1. Concept and Attributes
• 2.2. The Humanization of Brands
• 2.3. GIP Brands: Generators of Positive Impact
• 2.4. The Five Keys: Who, What, Why, When and Where

TOPIC 3: THE IDEAL CUSTOMER

• 3.1. Why the Buyer Persona?
• 3.2. Types of Buyer Persona
• 3.3. How to Build a Buyer Persona? Example: Diana (Uber, Cabify, Wible)
• 3.4. Example of Buyer Persona

TOPIC 4: THE CUSTOMER JOURNEY

• 4.1. What is the Customer Journey
• 4.2. The Dimensions of the Customer Journey
• 4.3. Customer Journey Map: Steps to Follow
• 4.4. Customer Journey Example

TOPIC 5: TYPES OF MARKETING

• 5.1. Direct Marketing
• 5.2. Indirect Marketing

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.