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Higher Education course in Corporate Communication

Duration

4 months

Credits

2,4 ECTS

Price

180€

Language

English

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YOUR HIGHER EDUCATION PROGRAM INCLUDES:​

  • Higher Education Course in Corporate Communication
  • Access the syllabus from the first day
  • Contact with tutors from Monday to Saturday
  • Access to our exclusive job opportunities
  • Networking at ENEB Community

INTRODUCTION

The Higher Education Course in Corporate Communication prepares students to manage the communication of a company, generating innovative strategies. Thanks to this course, students will learn different techniques of corporate information management, using it according to the values of the company.
In this course you will learn to define the stakeholders or interest groups of each company, to define the communication strategy and align it with the corporate philosophy. Besides, it provides them with tools to act in crises.
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher Education Course in Corporate Communication is aimed at all those professionals that wish to learn the most innovative techniques of communication and leadership in companies and extract the maximum possible results within a company or organisation.
This course is especially indicated for managers of the department of human resources, public relations, labour relations and all those who wish to complement their academic training to achieve professional success in the workplace.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in Corporate Communication, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education Course in Human Corporate Communication, students will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Corporate Communication

OBJECTIVES

The Higher Education Course in Corporate Communication has the following objectives:

  • Know the main stakeholders of a company.
  • Analyze the corporate identity.
  • Distinguish the main communication tools.
  • Act according to brand values.
  • Evaluate key crisis communication tools.
  • Develop and disseminate communication.
  • Managing new technologies for communication.

SYLLABUS

The Higher Course in Corporate Communication has the following syllabus:

Module 1. Corporate Identity and Communication

1.1 Corporate Identity
1.2 Corporate Image
1.3 Corporate Visual Identity
1.4 Corporate Culture

Module 2. Internal Communication

2.1 Internal Communication in an Organisation
2.2 Horizontal and Vertical Communication
2.3 Communication Policy and Spaces
2.4 Communication Tools
2.5 Internal Communication Plan

Module 3. Leadership and Communication

3.1 Leader and Leadership
3.2 Functions of a Leader
3.3 Leadership and Communication

Module 4. Communication and Brand

4.1 Brand Value
4.2 Brand Awareness and Image
4.3 Brand Strategies
4.4 Brand Architecture
4.5 Distinguishing Features of a Brand

Module 5. Corporate Social Responsibility

5.1 Corporate Social Responsibility
5.2 Stakeholders
5.3 Communication and Transparency
5.4 Internal CSR. Human Resource Management
5.5 Corporate Social Marketing

Module 6. Crisis Communication

6.1 Definition and Characteristics of Crisis
6.2 Crisis Communication Strategies
6.3 Crisis Communication Plan

Module 7. Media

7.1 Preparation and Dissemination of the Information
7.2 Media as a Vehicle of Information
7.3 Selection of the Means of Communication

Module 8. New Technology and Online Communication

8.1 Online Communication
8.2 Online Communication Management
8.3 Audio Visual Corporate Communication
8.4 Social Networks
8.5 Online Reputation

Module 9. Study Case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

  • Presentation, design, visual richness and spelling.
  • Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
  • Added value in the analysis and development of the proposed case.
  • It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.

INTRODUCTION

The Higher Education Course in Corporate Communication prepares students to manage the communication of a company, generating innovative strategies. Thanks to this course, students will learn different techniques of corporate information management, using it according to the values of the company.
In this course you will learn to define the stakeholders or interest groups of each company, to define the communication strategy and align it with the corporate philosophy. Besides, it provides them with tools to act in crises.
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher Education Course in Corporate Communication is aimed at all those professionals that wish to learn the most innovative techniques of communication and leadership in companies and extract the maximum possible results within a company or organisation.
This course is especially indicated for managers of the department of human resources, public relations, labour relations and all those who wish to complement their academic training to achieve professional success in the workplace.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in Corporate Communication, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education Course in Human Corporate Communication, students will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Corporate Communication

OBJECTIVES

The Higher Education Course in Corporate Communication has the following objectives:

  • Know the main stakeholders of a company.
  • Analyze the corporate identity.
  • Distinguish the main communication tools.
  • Act according to brand values.
  • Evaluate key crisis communication tools.
  • Develop and disseminate communication.
  • Managing new technologies for communication.

SYLLABUS

The Higher Course in Corporate Communication has the following syllabus:

Module 1. Corporate Identity and Communication

1.1 Corporate Identity
1.2 Corporate Image
1.3 Corporate Visual Identity
1.4 Corporate Culture

Module 2. Internal Communication

2.1 Internal Communication in an Organisation
2.2 Horizontal and Vertical Communication
2.3 Communication Policy and Spaces
2.4 Communication Tools
2.5 Internal Communication Plan

Module 3. Leadership and Communication

3.1 Leader and Leadership
3.2 Functions of a Leader
3.3 Leadership and Communication

Module 4. Communication and Brand

4.1 Brand Value
4.2 Brand Awareness and Image
4.3 Brand Strategies
4.4 Brand Architecture
4.5 Distinguishing Features of a Brand

Module 5. Corporate Social Responsibility

5.1 Corporate Social Responsibility
5.2 Stakeholders
5.3 Communication and Transparency
5.4 Internal CSR. Human Resource Management
5.5 Corporate Social Marketing

Module 6. Crisis Communication

6.1 Definition and Characteristics of Crisis
6.2 Crisis Communication Strategies
6.3 Crisis Communication Plan

Module 7. Media

7.1 Preparation and Dissemination of the Information
7.2 Media as a Vehicle of Information
7.3 Selection of the Means of Communication

Module 8. New Technology and Online Communication

8.1 Online Communication
8.2 Online Communication Management
8.3 Audio Visual Corporate Communication
8.4 Social Networks
8.5 Online Reputation

Module 9. Study Case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

  • Presentation, design, visual richness and spelling.
  • Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
  • Added value in the analysis and development of the proposed case.
  • It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.

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