HIGHER EDUCATION COURSE IN ECOMMERCE

INTRODUCTION

The Higher Education Course in eCommerce is a training program specialized in the creation and management of online stores. The course provides an introduction to the concepts and tools necessary for the development of an effective e-commerce strategy, including product management, digital marketing and logistics.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completion of your studies, you will receive the following certification issued by the European Business School of Barcelona, endorsed and certified by the University of Isabel I:

• Higher Education Course in eCommerce

WHO IS IT FOR?

The Higher Education Course in eCommerce is aimed at:

• Professionals who wish to acquire knowledge in e-commerce and its application in online sales management.
• People interested in the field of e-commerce and digital marketing.
• Entrepreneurs and business people looking to understand the value of e-commerce and how they can apply it to their business.
• Students looking to acquire e-commerce skills to enhance their employment opportunities.
• Anyone interested in learning about eCommerce and how it can affect society at large.

OBJECTIVES

The curriculum of the Higher Education Course in eCommerce aims to equip students with the following knowledge and skills:

• Understand the fundamental concepts of e-commerce and its applications in the business world.
• Learn the techniques and tools necessary for the creation and management of an effective online store.
• Acquire skills for product management and logistics in an online store.
• Become familiar with the technologies used in eCommerce, including e-commerce platforms and digital marketing tools.
• Develop practical skills in the creation and management of an online store, including the implementation of digital marketing strategies and logistics management.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career

When you finish the Higher Education Course in eCommerce, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in eCommerce is made up of the following syllabus:

TOPIC 1: ONLINE SALES

• 1.1. E-Commerce: Why?
• 1.2. Types of E-Commerce
• 1.3. Evolution of E-Commerce
• 1.4. Online Shopping Drivers
• 1.5. E-Commerce Strategy
• 1.6. E-Commerce Payment Methods
• 1.7. Main Platforms

TOPIC 2: WEB STORE

• 2.1. Marketplace: Why?
• 2.2. Types of Marketplaces
• 2.3. JustEat and Its Marketplace: Case Study Analysis Successful

TOPIC 3: MOBILE APPLICATIONS

• 3.1. Differences Between E-Commerce and M-Commerce
• 3.2. Types of Mobile Commerce
• 3.3. M-Commerce Payment Methods
• 3.4. Tips for Creating Good Sales Apps

TOPIC 4: FROM INTERESTED LEAD TO BUYER

• 4.1. The Four Phases of the E-Commerce Funnel
• 4.2. Tips to Optimize the Funnel

TOPIC 5: WEB ANALYTICS

• 5.1. Web Analytics of a Digital Business
• 5.2. E-Commerce KPI and Metrics
• 5.3. KPI Proposals for Zara’s Online Store

TOPIC 6: USER EXPERIENCE

• 6.1. User Experience
• 6.2. UX Applied to Product Pages
• 6.3. UX Applied to Shopping Cart

TOPIC 7: DIGITAL CAMPAIGNS

• 7.1. Ads and their value in E-Commerce
• 7.2. E-Commerce channels and campaigns

TOPIC 8: MOBILE PAYMENT

• 8.1. Mobile Wallets: What Are They and What Do They Provide?
• 8.2. Mobile Wallets in Marketing Strategy

TOPIC 9: LANDING PAGE

• 9.1. What Is It and What Types Are There?
• 9.2. Tips for Creating Good Landing Pages
• 9.3. Mistakes and Successes of Real Cases
• 9.4. Tools for Its Creation

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.