HIGHER EDUCATION COURSE IN BUSINESS PLAN

INTRODUCTION

The Higher Education Course in Business Plan is a training program whose main objective is to teach participants how to create, develop, and present an effective and well-structured business plan. The business plan is a fundamental document for entrepreneurs, investors, and companies that wish to carry out a business project and need to obtain financing or make important decisions.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completion of your studies, you will receive the following certification issued by the European Business School of Barcelona, endorsed and certified by the University of Isabel I:

• Higher Education Course in Business Plan

WHO IS IT FOR?

The Higher Education Course in Business Plan is aimed at:

• Entrepreneurs who wish to create their own business and need to learn how to prepare a complete and effective business plan.
• Professionals seeking to acquire skills in the preparation of business plans for their companies or projects.
• Investors and financial analysts who need to assess the viability and potential of a business project.
• Business consultants and advisors who wish to improve their knowledge and skills in preparing business plans for their clients.
• University students or recent graduates who wish to acquire knowledge in the elaboration of business plans to apply in their future professional career.

OBJECTIVES

The curriculum of the Higher Education Course in Business Plan aims to equip students with the following knowledge and skills:

• Learn to identify business opportunities and evaluate their viability.
• To learn the elements and components necessary for the preparation of an effective business plan.
• Develop skills for the elaboration of financial projections and market analysis.
• Acquire knowledge in the presentation and effective communication of the business plan.
• Develop a complete and effective business plan to be applied to a real or fictitious business project.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Business Plan, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Business Plan is made up of the following syllabus:

TOPIC 1: VISION, MISSION AND VALUES

• Mission, vision and values
• How our business model works
• Cognoscyt case

TOPIC 2: STRATEGIC PLAN

• 2.1 Introduction
• 2.2 Definition of objectives
• 2.3 Definition of target markets/channels
• 2.4 Impact on income statement
• 2.5 Executive overview

TOPIC 3: BUSINESS MODEL

• 3.1 Business plan roadmap. Canvas model
• 3.2 Marketing and sales plan
• 3.3 Operations
• 3.4 Human resources
• 3.5 Financial
• 3.6 Risk map and contingency strategy

TOPIC 4: STRATEGIC ANALYSIS

• 4.1 Introduction
• 4.2 Internal analysis
• 4.3 PESTEL analysis
• 4.4 Consumer analysis
• 4.5 Competitive analysis
• 4.6 SWOT analysis
• 4.7 Value chain

TOPIC 5: MONITORING THE STRATEGIC PLAN

• 5.1 Application of models
• 5.2 Definition of measurement systems

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.