EXECUTIVE COURSE IN SEARCH MARKETING
Duration
5 months
Credits
30 ECTS
Start date
Chosen by the student
Language
English
Price
3.300€
Scholarships
Available
free places
0
YOUR EXECUTIVE COURSE INCLUDES:
- Executive Course in Search Marketing
- Business Spanish Program Certificate
- Access to the entire syllabus from day one
- Registration in our job bank
- Possibility of internships in companies
- Tutorials from Monday to Sunday
- 7” tablet as a gift
INTRODUCTION
The Executive Course in Search Marketing is an advanced training program designed to train marketing and advertising professionals in effective search engine marketing strategies. In this program, participants will acquire knowledge and skills in the use of SEO and SEM tools and techniques to improve the performance and visibility of websites in search results.
Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.
TWO DIPLOMAS
Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:
- Executive Course in Search Marketing
- Business Spanish Program Certificate (optional)
All our training programs come with an optional Business Spanish course, which will enable you to navigate an international work environment. If you choose not to take it, you will receive a single certificate.
WHO IS IT FOR?
The Executive Course in Search Marketing is aimed at:
- Digital marketing professionals who wish to specialize in the strategy and management of search campaigns in search engines (SEO and SEM).
- Entrepreneurs who want to boost their online business and increase their visibility in search results.
- Marketing managers who need to update their knowledge in search engine marketing and maximize their ROI.
- Ecommerce managers looking to improve their product positioning and increase their online sales.
- Communication and advertising professionals who wish to broaden their knowledge of digital marketing and gain a comprehensive view of search strategy.
OBJECTIVES
The curriculum of the Executive Course in Search Marketing aims to equip students with the following knowledge and skills:
- Acquire knowledge in the latest SEO and SEM trends and tools.
- Understand how search engines work and how they can be used to improve website visibility and traffic.
- Learn how to identify and use effective keywords in online content and advertising.
- Develop skills in creating effective search engine advertising campaigns.
- Understand how to measure and analyze the results of search engine marketing campaigns.
- Learn how to develop customized and effective search engine marketing strategies for different types of businesses and audiences.
CAREER OPPORTUNITIES
- SEO Specialist: a person trained to design and implement search engine optimization strategies, with the objective of improving the organic positioning of a website.
- SEM Specialist: a professional trained to design and manage search engine advertising campaigns, with the objective of increasing a website’s visibility and generating quality traffic.
- Digital Marketing Consultant: a marketing expert who offers advisory and consulting services in search strategies and search engine marketing, helping companies to improve their positioning and increase their online visibility.
ADMISSION
To be eligible for any of our Executive Courses, applicants must meet the following requirements:
- Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
- University students currently pursuing a degree or equivalent higher education studies.
- Professionals with career prospects in their current positions.
- If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.
SYLLABUS
The Executive Course in Search Marketing is made up of the following syllabus:
SECTION 1: MARKETING
- Topic 1. New role of the consumer
- Topic 2. The brand
- Topic 3. The ideal customer
- Topic 4. The customer journey
- Topic 5. Types of marketing
SECTION 2: MARKETING STRATEGY
- Topic 1. Marketing strategy
- Topic 2. The key to marketing
- Topic 3. Market analysis
- Topic 4. Advanced marketing strategy
- Topic 5. Action plan
- Topic 6. Marketing channels
- Topic 7. Target price
SECTION 3: WEB POSITIONING
- Topic 1. How to attract customers
- Topic 2. SEO: Organic Optimization
- Topic 3. SEM: Payment optimization
- Topic 4. Automating sales
- Topic 5. Growth hacking
- Topic 6. Marketing automation
- Topic 7. Psychology in marketing
SECTION 4: MARKETING ANALYTICS
- Topic 1. How to optimize your website
- Topic 2. Web traffic management
- Topic 3. Affiliate marketing and its measurement
- Topic 4. Google Data Studio
SECTION 5: DATA MANAGEMENT
- Topic 1. Open data
- Topic 2. Data management
- Topic 3. Data privacy
- Topic 4. Data storage
- Topic 5. Strategy and data
DISTANCE LEARNING
METHODOLOGY
In order to balance personal and professional life, the Postgraduate course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.
Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.
EVALUATION
Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.
To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.
In the evaluation, your tutors will assess the following aspects:
- Presentation of the exercise, design, visual richness, and spelling.
- Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
- Added value in the analysis and development of the proposed case.
It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.
FINANCING
We help you with financing your studies. We offer three different payment options:
Upfront payment with debit/credit card:
We will give you a 10% direct discount.
Bank transfer:
We offer you the possibility to pay in two installments.
Financed payment in 11 installments:
We finance your studies with no down payment or interest.
GRANTS AND SCHOLARSHIPS
In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:
Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.
Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.
Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.
Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.
Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.
Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.
Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.
SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.
Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.
Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.
The price of the Executive course is €3,300. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.