MASTER IN TEAM MANAGEMENT AND LEADERSHIP + MASTER IN SALES MANAGEMENT AND MARKETING

INTRODUCTION

The Master in Team Management and Leadership + Master in Sales Management and Marketing is a dual degree program designed to train professionals in team management and leadership, as well as in sales and marketing strategies. This master’s degree combines the knowledge and skills needed to lead teams effectively and to develop sales and marketing strategies that drive business growth.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completion of your studies, you will receive three diplomas issued by the European Business School of Barcelona, endorsed and certified by the University of Isabel I:

• Master in Team Management and Leadership + Master in Sales Management and Marketing
• Diploma of Specialization in Innovation and Project Management
• Business Spanish Program Certificate

All our training programs come with an optional Business Spanish course, which will enable you to navigate an international work environment. If you choose not to take it, you will receive a double certificate.

WHO IS IT FOR?

The Master in Team Management and Leadership + Master in Sales Management and Marketing is aimed at:

• Professionals in the business and commercial sector who wish to expand their knowledge and skills in team management and digital marketing.
• People who wish to acquire leadership and team management skills to optimize the productivity and efficiency of a company.
• Professionals seeking to specialize in digital marketing techniques and tools for the development and management of business strategies.
• Graduates in business administration or related disciplines seeking to specialize in team management and digital marketing.
• Entrepreneurs who wish to acquire knowledge and skills to manage their own business and carry out effective digital marketing strategies.

OBJECTIVES

The curriculum of the Master in Team Management and Leadership + Master in Sales Management and Marketing aims to provide students with the following knowledge and skills:

• Acquire leadership and team management skills to improve team efficiency and productivity.
• Develop skills in talent management and employee motivation.
• To learn the different techniques and tools for strategic decision making in the commercial and marketing field.
• Acquire skills in planning and executing commercial and marketing strategies to drive business growth.
• Learn to analyze and use marketing and customer data to make informed decisions.
• Develop skills in sales management and customer negotiation.
• Learn the latest trends and technologies in team management, leadership, sales management, and marketing.
• Develop skills in communication and presentation of ideas and projects.
• Learn to manage complex projects and lead multidisciplinary teams.
• Develop skills in change management and innovation in the company.

CAREER OPPORTUNITIES

• Commercial Director: in charge of planning and managing the company’s commercial strategies, as well as supervising the sales and marketing teams.
• Digital Marketing Manager: in charge of defining and executing the company’s digital marketing strategy, as well as managing the marketing and communication teams.
• Human Resources Manager: in charge of managing and coordinating work teams, workforce planning and defining human resources policies and strategies.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The Master in Team Management and Leadership + Master in Sales Management and Marketing is made up of the following syllabus:

SECTION 1: HUMAN RESOURCES AND BUSINESS

• Topic 1. Organization and people
• Topic 2. Corporate culture
• Topic 3. The meaning of team
• Topic 4. Management of international teams
• Topic 5. The future of work

SECTION 2: STRATEGIC PEOPLE MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Labor flexibility

SECTION 3: TALENT MANAGEMENT

• Topic 1. Personnel selection
• Topic 2. Team planning and evaluation
• Topic 3. Performance and performance management
• Topic 4. Personnel training
• Topic 5. Personnel Metrics
• Topic 6. Management models

SECTION 4: MANAGEMENT SKILLS

• Topic 1. Leadership
• Topic 2. Effective communication
• Topic 3. Coaching
• Topic 4. Empowering teams
• Topic 5. Change management

SECTION 5: PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 6: AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

SECTION 7: COACHING

• Topic 1. What is coaching?
• Topic 2. Types of coaching
• Topic 3. Team coaching
• Topic 4. Methodologies and tools
• Topic 5. 360º Evaluation

SECTION 8: MENTORING

• Topic 1. What is mentoring?
• Topic 2. Coaching vs. mentoring
• Topic 3. Types of mentoring
• Topic 4. Personal development plan
• Topic 5. Action plan supervision
• Topic 6. Managing the Mentor/Mentee Relationship

SECTION 9: OCCUPATIONAL WELFARE

• Topic 1. What is wellbeing
• Topic 2. Embodiment
• Topic 3. Flowtime
• Topic 4. Methodologies

SECTION 10: MARKETING

• Topic 1. New role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

SECTION 11: MARKETING STRATEGY

• Topic 1. Marketing strategy
• Topic 2. The key to marketing
• Topic 3. Market analysis
• Topic 4. Advanced marketing strategy
• Topic 5. Action plan
• Topic 6. Marketing channels
• Topic 7. Target price

SECTION 12: WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 13: MARKETING ANALYTICS

• Topic 1. How to optimize your website
• Topic 2. Web traffic management
• Topic 3. Affiliate marketing and its measurement
• Topic 4. Google Data Studio

SECTION 14: E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 15: SOCIAL MEDIA STRATEGY

• Topic 1. Social networks
• Topic 2. Social Media Action Plan
• Topic 3. Social media strategy
• Topic 4. Tools
• Topic 5. Listening to your audience
• Topic 6. Generate sales with your networks

SECTION 16: COMMERCIAL DISTRIBUTION

• Topic 1. Commercial Channels
• Topic 2. Commercial distribution and competition law
• Topic 3. Trade policy and regulations
• Topic 4. International trade
• Topic 5. Foreign trade
• Topic 6. Incoterms Management
• Topic 7. Internationalization of companies

SECTION 17: DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

DISTANCE LEARNING 

METHODOLOGY

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.