MASTER IN PROJECT MANAGEMENT + MASTER IN AI FOR BUSINESS

INTRODUCTION

The Master in Project Management + Master in AI for Business is designed to provide professionals with a comprehensive education in project management while integrating advanced knowledge in the application of Artificial Intelligence (AI) within project management processes. Throughout the program, students will develop expertise in managing and executing projects efficiently and effectively, while applying AI solutions to optimize project outcomes and enhance decision-making.

The program combines in-depth training in project management with practical skills in AI, preparing students to lead and transform projects by integrating AI solutions into project planning, implementation, and control. Additionally, the program addresses key aspects of modern project management environments, including digital transformation and strategic planning.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Project Management + Master in AI for Business
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The Project Management + Master in AI for Business is aimed at:

• Professionals with experience in project management who wish to enhance their skills and knowledge with AI applications to advance their careers.
• University graduates in fields such as engineering, business administration, technology, and other disciplines who wish to specialize in project management and AI integration.
• Professionals in any field who wish to acquire skills and knowledge in project management and apply AI to improve project outcomes.
• Individuals seeking a career change to project management, with a focus on leveraging AI solutions.
• Professionals aiming to obtain the PMP (Project Management Professional) certification from the Project Management Institute (PMI) with additional AI expertise.

OBJECTIVES

The curriculum of the Project Management + Master in AI for Business aims to:

• Develop advanced skills in project management and team leadership, providing a thorough understanding of project management processes and AI integration.
• Equip students with knowledge in project planning, implementation, control, resource management, and the application of AI tools.
• Provide students with an understanding of AI techniques and their use in enhancing project management processes, including risk analysis and change management.
• Train students in applying project management principles across various business areas, including technology, construction, energy, and services, with a focus on AI.
• Foster critical thinking and problem-solving in the context of project management and AI.
• Offer opportunities for internships in leading companies, allowing students to gain practical experience and build a professional network.

CAREER OPPORTUNITIES

• Project Manager: Responsible for planning, organizing, directing, and controlling project resources to achieve established objectives, utilizing AI to enhance project outcomes.
• Project Coordinator: In charge of leading and coordinating project teams to achieve project goals, with a focus on integrating AI solutions.
• Project Management Specialist: Responsible for applying best practices and methodologies in project management, incorporating AI to ensure project success.
• Project Management Consultant: Advises companies on improving project management capabilities and increasing efficiency and effectiveness through the use of AI.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The Project Management + Master in AI for Business is made up of the following syllabus:

SECTION 1. DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

SECTION 2. DECISION MAKING

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 3. PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 4. DIGITAL BUSINESS

• Topic 1. E-commerce and its operations
• Topic 2. e-procurement: e-procurement
• Topic 3. Operational management of e-commerce: e-fulfillment
• Topic 4. Marketplaces
• Topic 5. The last mile
• Topic 6. Exponential structures
• Topic 7. Digital business

SECTION 5. AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

SECTION 6. MANAGEMENT SKILLS

• Topic 1. Leadership
• Topic 2. Effective communication
• Topic 3. Coaching
• Topic 4. Empowering teams
• Topic 5. Change management

SECTION 7. DATA MANAGEMENT

• Topic 1. Open data
• Topic 2. Data management
• Topic 3. Data privacy
• Topic 4. Data storage
• Topic 5. Strategy and data

SECTION 8. SUPPLY CHAIN

• Topic 1. Supply chain
• Topic 2. Purchase management
• Topic 3. Warehouse management
• Topic 4. Logistic models
• Topic 5. Reverse logistics
• Topic 6. Amazon Model
• Topic 7. Innovation and sustainability

SECTION 9. BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 10. BIG DATA

• Topic 1. Introduction to big data
• Topic 2. Big data in projects
• Topic 3. Agile methodologies
• Topic 4. Artificial Intelligence
• Topic 5. Use cases in industry

SECTION 11. AI FOR BUSINESS

• Topic 1: Introduction to AI
• Topic 2: How to Apply AI in Your Daily Life
• Topic 3: AI in the workplace
• Topic 4: AI for Finance
• Topic 5: AI for Marketing
• Topic 6: AI for Human Resources
• Topic 7: AI for Operations
• Topic 8: Case Studies
• Topic 9: Future of the AI

SECTION 12. E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 13. WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 14. DATA ANALYSIS AND INTERPRETATION

• Topic 1. Data representation
• Topic 2. Measurements
• Topic 3. Regression and correlation
• Topic 4. Probability
• Topic 5. Distributions
• Topic 6. Confidence intervals
• Topic 7. Introduction to Hypothesis Testing
• Topic 8. Statistics with R

SECTION 15. OPERATIONS MANAGEMENT

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

DISTANCE LEARNING 

METHODOLOGY

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.