MBA in Corporate Strategy and International Leadership

INTRODUCTION

The MBA in Corporate Strategy and International Leadership is an academic program that focuses on providing students with a solid background in the areas of business management, finance, marketing, human resources, and strategy, with the aim of training professionals capable of leading and managing companies in an efficient and sustainable manner.

This program is designed for people who wish to acquire specific skills and knowledge to develop in the business world. The program is aimed at professionals with experience in the business sector, as well as recent graduates who wish to specialize in this field. It is also suitable for those looking to change careers and acquire management and leadership skills.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

DOUBLE CERTIFICATION

Upon completing your studies, you will be eligible to receive a certification awarded by the European Business School of Barcelona and an official degree from the Università degli Studi Guglielmo Marconi:

• MBA in Corporate Strategy and International Leadership

WHO IS IT FOR?

The MBA in Corporate Strategy and International Leadership is aimed at:

• University graduates who wish to acquire skills and knowledge in business management.
• Professionals who wish to improve their leadership, management and decision-making skills.
• Entrepreneurs who wish to acquire knowledge for the creation and management of their own companies.
• People who wish to change careers and work in the business sector.
• Professionals who wish to obtain a certification in business management to increase their job opportunities.

OBJECTIVES

The curriculum of the MBA in Corporate Strategy and International Leadership aims to provide students with the following knowledge and skills:

• To provide students with a solid background in the areas of business management, finance, marketing, human resources, and strategy.
• To develop students’ leadership and management skills so that they can effectively run businesses.
• To enable students to make strategic and profitable business decisions.
• To provide students with a comprehensive understanding of current business dynamics and market trends.
• To foster critical thinking and problem-solving in students.
• Provide students with a network of valuable business contacts and internship opportunities.

CAREER OPPORTUNITIES

• General Manager: responsible for the overall management of the company and strategic decision making.
• Chief Operating Officer: in charge of managing the company’s operational processes to ensure efficiency and effectiveness.
• Marketing Director: in charge of planning and executing the company’s marketing strategies.
• Business Consultant: in charge of advising companies on how to improve their performance and increase their profitability.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).

SYLLABUS

The Master’s degree consists of the following syllabus:

SECTION 1: MARKETING

• Topic 1. The new role of the consumer
• Topic 2. The brand
• Topic 3. The ideal customer
• Topic 4. The customer journey
• Topic 5. Types of marketing

SECTION 2: E-COMMERCE AND DIGITAL MARKETING

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested party to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page
• Topic 10. How to attract customers
• Topic 11. SEO: Organic optimization
• Topic 12. SEM: Paid optimization
• Topic 13. Automating sales
• Topic 14. Growth hacking
• Topic 15. Marketing automation
• Topic 16. Psychology in marketing

SECTION 3: OPERATIONS MANAGEMENT

• Topic 1. Business strategy
• Topic 2. Operations management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operations systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

SECTION 4: DIGITAL TRANSFORMATION

• Topic 1. Business digitization
• Topic 2. Artificial intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big data and business intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Automation and industrial robotics
• Topic 8. Cybersecurity

SECTION 5: BUSINESS PLAN

• Topic 1. Vision, mission, and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 6: PROJECT MANAGEMENT AND AGILE METHODOLOGIES

• Topic 1. The role of the project manager
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management
• Topic 5. Product management
• Topic 6. Lean startup
• Topic 7. Agile management

SECTION 7: DECISION MAKING

• Topic 1. Defining the problem
• Topic 2. Selecting criteria and techniques
• Topic 3. Developing alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 8: STRATEGIC TALENT MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Work flexibility
• Topic 6. Personnel selection
• Topic 7. Team planning and evaluation
• Topic 8. Performance management
• Topic 9. Staff training
• Topic 10. Staff metrics
• Topic 11. Management models

SECTION 9: FINANCIAL MANAGEMENT AND CONTROL

• Topic 1. The balance sheet
• Topic 2. The profit and loss account
• Topic 3. The cash flow statement
• Topic 4. Entries
• Topic 5. Advanced accounting
• Topic 6. Taxes
• Topic 7. Cost accounting
• Topic 8. Management accounts
• Topic 9. Working capital
• Topic 10. Net financial debt

SECTION 10: MASTER’S FINAL PROJECT

DISTANCE LEARNING 

METHODOLOGY  

In order to balance personal and professional life, the Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

The price of the Master’s Program is €7,600. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.