Postgraduate Program in Advertising, Marketing and SM

INTRODUCTION

The Postgraduate program in Advertising, Marketing and SM prepares our students to face new professional demands. The convergence of new forms of advertising, marketing and social networks force companies to seek profiles that fit in with the current times and that are prepared to develop actions both, online and offline. Social networks play a vital role in the marketing and communication infrastructure as they help organizations meet new business challenges of the today’s market by applying the necessary techniques to achieve the goals established by the company.

This Postgraduate program will help you find the most efficient and appropriate methods to make the most of communication, advertising, and visibility as well as to facilitate the possibility of expanding into new markets.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

PROFESSIONAL OUTINGS

In the Postgraduate Program in Advertising, Marketing and Social Media, a global vision will be acquired for Project Managers, Marketing Directors, Communication Directors, Web Channel Managers, Webmasters, Marketing Campaign Managers, Account Executives, Analysts and Consultants, Programmers, Information Architects, Designers, Copywriters, Product Managers, Online Store Managers as well as the creation of digital businesses.

OBJECTIVES

• Creating value for the brand in the management of virtual communities through the development of Social Media plans.
• Developing online reputation plans and managing online communities.
• Using appropriate tools to attract followers, as well as creating relevant interactions between the brand and the consumer.
• Taking on functions in strategic marketing and recognizing the importance of loyalty and customer service.
• Thoroughly studying the current market, deciding on product design based on the market needs.
• Learning how to successfully satisfy consumers’ needs, tastes and objectives.
• Considerably boosting sales and business development.
• Mastering the various aspects of marketing strategy formulation, covering the entire process of analysis and strategy definition.
• Understanding the phases of the sales process, focusing on those key aspects that facilitate achieving the company goals.
• Getting familiar with the origins of advertising and its evolution into what we know today.
• Getting a comprehensive overview of the fundamentals of advertising, concepts, definitions, key elements, etc.
• Carefully studying the current market, in order to make decision according to its needs.
• Getting to know the consumer and the target audience.
• Understanding the communication process and the key elements in advertising.
• Learning how to interpret a briefing and plan an advertising campaign.
• Developing a media strategy and understanding the advantages and disadvantages of each platform.
• Getting to know the consumer psychology and the creative ways to attract clients.
• Understanding the role of the new advertising, alternatives to conventional means and developing campaigns on the Internet.
• Learning about the figure of the Community Manager, its roles and responsibilities.
• Having an overall perspective of social networks.
• Mastering marketing applied to the social networks and being able to use it strategically.
• Learning to manage crises and mistakes.
• Acquiring an overview of the basics of SEO.

ADMISSION

To access any of our Postgraduate programs, applicants must meet the following requirements:

Students holding a degree certificate.
Students currently studying for an graduate degree or equivalent higher education tittle.
Foreign students having an equivalent degree documented.
Professionals that already have a recognized position in the field.
In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

DOUBLE CERTIFICATION

At the end of your studies, you will earn two diplomas issued by ENEB Business School and the Universidad Isabel I:

– Postgraduate Program in Advertising, Marketing and Social Media.

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will get a postgraduate diploma.

SYLLABUS

The Postgraduate Postgraduate Program in Advertising, Marketing and SM has the following syllabus:

SECTION 1. MARKETING

• Module 1. Strategic Marketing
• Module 2. Direct Marketing
• Module 3. Integrated Marketing Communication
• Module 4. Sales Promotion
• Module 5. Quantitative Analysis of Business Decisions
• Module 6. Prices
• Module 7. Study case

SECTION 2. ADVERTISING

• Module 8. Introduction to Advertising
• Module 9. Advertising Basis
• Module 10. Development of the Campaign
• Module 11. Consumers and Advertising Psychology
• Module 12. The New Advertising
• Module 13. Study case

SECTION 3. COMMUNITY MANAGER

• Module 14. Introduction to Community Management
• Module 15. Social Web and Social Media
• Module 16. Social Networks
• Module 17. Social Multimedia and Other Platforms
• Module 18. Social Media Plan
• Module 19. Study case

SECTION 4. E-COMMERCE

• Module 20. Introduction to E-Commerce
• Module 21. New Technologies and Value Chain
• Module 22. Business Management
• Module 23. Advertising and Marketing
• Module 24. Customer Service, Logistics and Payment Systems
• Module 25. Security Systems and Legal Aspects
• Module 26. Present and Future of E-Commerce
• Module 27. Study case

SECTION 5. WEB POSITIONING

• Module 28. SEO Basics
• Module 29. Optimisation and Tools
• Module 30. Mobile SEO
• Module 31. Content and Marketing
• Module 32. SEO Campaign and Measurement
• Module 33. Study case

DISTANCE LEARNING METHOD

EVALUATION

• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
• It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

• By debit/credit card. We will give you a 10% discount if you choose to pay by card.
• Bank transfer. We offer the possibility of paying in two instalments.
• Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.