MBA & Master in Hotel Management and Tourism

INTRODUCTION

The double Master degree in MBA + Master in Hotel Management and Tourism aims to provide a strategic and global vision of a manager, as well as the full knowledge about an activity in constant innovation and growth that requires year after year of creative professionals capable of adapting to the new times and satisfy increasingly demanding customers.

To this, we must add the constant emergence of new services and products primarily associated with new technologies, a new model of online marketing, the expansion of customer services that make the establishment unique and environmental management in hotels, so valued in recent years.

With the MBA you will have a strategic and global vision of a manager, as well as the complete knowledge about several departments of a company, such as Human Resources, Finance, Operations, Marketing, Sales and Commerce.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The MBA + Master in Hotel Management and Tourism is aimed at all those professionals who want to deepen the knowledge necessary to manage and manage hotel accommodation. With this training, the student will be operatively trained to coordinate all the departments that make up an establishment of this type with all the knowledge in strategic direction.

OBJECTIVES

The syllabus of the MBA + Master in Hotel Management and Tourism aims to provide the student with the following knowledge and skills:

• Master all areas of a high technical component that both a manager and a manager need to know in depth.
• Have a global vision and in this way promote critical thinking.
• Know and be able to manage all areas of the hotel: operations, exploitation, management support tools in areas such as human resources, analysis of hotel management, etc.
• Develop leadership skills in teamwork.
• Assess and implement an adequate corporate social responsibility management.
• Know the primary tools for measuring quality controls.
• Efficiently manage ICT and implement them in the development of skills.
• Apply the strategic tools of communication, control, quality and organisational change.
• Establish, manage and control the key financial elements of the company.
• Have a global vision and, in this way, promote critical thinking.
• Know all the departments of the business and develop skilfully in them.
• Understand the models that favour excellence in management and the implications of new organisational forms, as well as develop organisational skills that help efficiently implement new policies within the context of the organisation.
• Develop leadership skills in teamwork.
• Assess and implement an adequate corporate social responsibility management.
• Efficiently manage ICT and implement them in the development of our skills.
• Know the strategic tools of communication, control, quality and organisational change.

PROFESSIONAL OUTINGS

The MBA + Master in Hotel Management and Tourism enables you to occupy any management position in a hotel organisation, as well as in any restaurant or business establishment for tourism.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

– MBA – Master of Business Administration

– Master in Hotel Management and Tourism

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

SYLLABUS

The MBA + Master in Master in Hotel Management and Tourism has the following syllabus:

SECTION 1. HOSPITALITY MANAGEMENT

Module 1. Tourist Accommodation

Module 2. Hotel Management

Module 3. Departmental Organisation

Module 4. Accommodation

Module 5. Food and Beverage

Module 6. Maintenance and Security

Module 7. Sales Department

Module 8. Financial Department

Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting

Module 11. Accounting in Spain

Module 12. International Accounting Standards

Module 13. Financial Statements

Module 14. Study case

SECTION 3. FINANCIAL MANAGEMENT

Module 15. Economic and Financial Structure of a Company

Module 16. Economic and Financial Analyses

Module 17. Costs and Benefits of a Company

Module 18. The Cost of Short-term Financial Resources

Module 19. The Cost of Long-term Resources

Module 20. Selection and Hierarchical Evaluation of Simple Investment Projects: NPV and IRR

Module 21. Short and Long Term Financial Planning

Module 22. Self-financing of the Company and Dividend Policy

Module 23. Study case

SECTION 4. SUPPLY CHAIN MANAGEMENT

Module 24. Introduction to Logistics

Module 25. Means of Transport

Module 26. Incoterms

Module 27. Foreign Trade

Module 28. Customs and Commercial Documentation

Module 29. Logistics in the 21st Century

Module 30. Spanish Logistics Sector

Module 31. Study case

SECTION 5. MANAGEMENT OF INTERNATIONAL FINANCIAL SERVICES

Module 32. Introduction to Labour Consultancy in Human Resources

Module 33. Social Security

Module 34. The Employment Contract

Module 35. Prevention of Occupational Hazards

Module 36. Study case

SECTION 6. LEGAL BUSINESS ENVIRONMENT

Module 37. Trade Law

Module 38. Exchange Rights and Companies

Module 39. Bankruptcy Laws

Module 40. Study case

SECTION 7. INTERNATIONAL CORPORATE TAX

Module 41. Introduction to Spanish Corporate Tax

Module 42. Corporate Tax in Spain

Module 43. Worldwide Taxation of Profits

Module 44. Study case

SECTION 8. INTERNATIONAL TRADE

Module 45. International Trade Theories

Module 46. The Competitive Advantage of Nations

Module 47. World Trade Organization (WTO)

Module 48. Economic Globalisation and National Economies

Module 49. International Negotiation and Foreign Trade in Spain

Module 50. Study case

SECTION 9. HUMAN RESOURCES MANAGEMENT

Module 51. Organisation

Module 52. Human Resources Management

Module 53. Job Analysis and Description

Module 54. Recruitment and Personnel Selection

Module 55. Training

Module 56. Performance Assessment and Compensation

Module 57. Study case

SECTION 10. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 58. Teams: Contextual Aspects

Module 59. Managing a Work Team

Module 60. Empowerment: Getting the best out of your team and collaborators

Module 61. Leading Your Team Effectively: Strategies

Module 62. Study case

SECTION 11. FOODS AND BEVERAGES MANAGEMENT

Module 63. The Staff in Catering

Module 64. Financial Management

Module 65. Catering Services

Module 66. Catering in Hotels

Module 67. Products with Designation of Origin and KM0

Module 68. Safety, Hygiene and Food Handling

Module 69. Study case

SECTION 12. QUALITY AND ENVIRONMENTAL MANAGEMENT

Module 70. Quality and Quality Management

Module 71. Quality Management Tools

Module 72. ISO 9001

Module 73. The Environment

Module 74. Environmental Management Tools

Module 75. ISO 14001 and EMAS

Module 76. Auditing Process

Module 77. Study case

SECTION 13. STRATEGIC MANAGEMENT

Module 78. Fundamentals of Strategic Management

Module 79. Strategic Objectives

Module 80. The Strategic Process

Module 81. The Strategic Formulation

Module 82. Strategic Analysis (in the dynamics of business management)

Module 83. Development of a Strategy

Module 84. Creation and Implementation of the Management Strategy

Module 85. The Balanced Scorecard (BS)

Module 86. Study case

SECTION 14. EXECUTIVE COACHING

Module 87. Coaching: Basics and Fundamentals

Module 88. Coaching Types and Coaching in Organisations

Module 89. Coaching Process and Methodology

Module 90. Theoretical Framework and Other Coaching Tools

Module 91. Study case

SECTION 15. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 92. Introduction to NLP

Module 93. NLP Presuppositions, Feedback and Goals

Module 93. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues

Module 95. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring

Module 96. Submodalities, Hypnosis and Emotional Intelligence

Module 97. Conflict Resolution, Metaphors and Advanced TOTE Models

Module 98. Study case

SECTION 16. MARKETING

Module 99. Strategic Marketing

Module 100. Direct Marketing

Module 101. Integrated Marketing Communication

Module 102. Sales Promotion

Module 103. Quantitative Analysis of Business Decisions

Module 104. Prices

Module105. Study case

SECTION 17. PUBLIC RELATIONS

Module 106. Introduction to Public Relations

Module 107. PR as a Strategic Process

Module 108. Internal PR

Module 109. External PR (Press)

Module 110. Event Planning

Module 111. Study case

SECTION 18. WEB POSITIONING

Module 112. SEO Basics

Module 113. Optimisation and Tools

Module 114. Mobile SEO

Module 115. Content and Marketing

Module 116. SEO Campaign and Measurement

Module 117. Study case

SECTION 19. CORPORATE SOCIAL RESPONSIBILITY

Module 118. Corporate Social Responsibility: Basics and Foundation

Module 119. Stakeholders

Module 120. Communication and Transparency

Module 121. Areas of Action

Module 122. Components of CSR Management

Module 123. CSR Measurement

Module 124. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

• By debit/credit card. We will give you a 10% discount if you choose to pay by card.
• Bank transfer. We offer the possibility of paying in two instalments.
• Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.