MBA & Master in Digital Marketing and eCommerce

INTRODUCTION

The double degree MBA & Master in Digital Marketing and e-Commerce aims to provide both, a strategic and global vision of a manager and a thorough knowledge of various company departments, such as Human Resources, Finance, Operations, Marketing, Sales and Commerce. Our students have the unique opportunity to immerse themselves in digital environment and, therefore, increase economic performance; creating a convergence of online and offline products and services offered by a company or organization. 
 
Professionals who apply the knowledge acquired throughout this Master are much more likely to climb their career ladder due to the integrated vision of all the resources necessary to achieve success.   
 
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

• Establishing, managing and controlling a company's key financial elements. 
• Acquiring a global vision and, thus, encouraging critical thinking. 
• Knowing all the departments of a business and becoming skilled at managing them. 
• Developing leadership skills within a work team. 
• Evaluating and implementing proper management of the Corporate Social Responsibility. 
• Efficient management and implementation of ICT in the development of our skills. 
• Understanding the communication, control, quality and organizational change strategic tools. 
• Developing the skills and strategies necessary to success in online sales. 
• Mastering technologies and the legal framework for the creation of virtual stores. 
• Learning the most effective techniques in the online environment, such as Social Media, SEO, SEM, Analytics and Web Usability and CRM. 
• Mastering the strategic direction of online marketing. 
• Applying the key factors of a successful website’s design and management. 
• Choosing suitable online advertising strategies in order to achieve the established goals. 
• Creation of content in social and digital media, as well as the management of the communication.
• Understanding and applying real success cases of leading online companies and analysing how they have reached that point.

PROFESSIONAL OUTINGS

The dual degree MBA & Digital Marketing and e-Commerce enables you to hold any position in the business management field; such as: Marketing, Finance, Human Resources, Operations, SI, CEO, both private and public companies; National or International. Moreover, our students will acquire an important global vision, which will be very important to perform in positions such as: Project Managers, Marketing Directors, Communication Directors, Heads of websites, Webmasters, Marketing Campaigns Managers, Account Executives, Analysts and Consultants, Developers, Information Architects, Designers, Layout Designer, Copywriters, Product Managers, Directors of online store as well as creating their own online businesses.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

- MBA - Master of Business Administration

- Master in Digital Marketing and eCommerce

- Diploma in Expertise in Coaching and NLP

- Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

Duration: 24 months

Language: English

Credits: 120 ECTS

Price: 8.400€ | 8.400$ | £8.400

Start date: Chosen by the student

Price incluiding scholarship: 2.940€ | 2.940$ | £2.940