MBA & Master in Digital Marketing and eCommerce

INTRODUCTION

The double degree MBA & Master in Digital Marketing and e-Commerce aims to provide both, a strategic and global vision of a manager and a thorough knowledge of various company departments, such as Human Resources, Finance, Operations, Marketing, Sales and Commerce. Our students have the unique opportunity to immerse themselves in digital environment and, therefore, increase economic performance; creating a convergence of online and offline products and services offered by a company or organization.

Professionals who apply the knowledge acquired throughout this Master are much more likely to climb their career ladder due to the integrated vision of all the resources necessary to achieve success.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

• Establishing, managing and controlling a company’s key financial elements.
• Acquiring a global vision and, thus, encouraging critical thinking.
• Knowing all the departments of a business and becoming skilled at managing them.
• Developing leadership skills within a work team.
• Evaluating and implementing proper management of the Corporate Social Responsibility.
• Efficient management and implementation of ICT in the development of our skills.
• Understanding the communication, control, quality and organizational change strategic tools.
• Developing the skills and strategies necessary to success in online sales.
• Mastering technologies and the legal framework for the creation of virtual stores.
• Learning the most effective techniques in the online environment, such as Social Media, SEO, SEM, Analytics and Web Usability and CRM.
• Mastering the strategic direction of online marketing.
• Applying the key factors of a successful website’s design and management.
• Choosing suitable online advertising strategies in order to achieve the established goals.
• Creation of content in social and digital media, as well as the management of the communication.
• Understanding and applying real success cases of leading online companies and analysing how they have reached that point.

PROFESSIONAL OUTINGS

The dual degree MBA & Digital Marketing and e-Commerce enables you to hold any position in the business management field; such as: Marketing, Finance, Human Resources, Operations, SI, CEO, both private and public companies; National or International. Moreover, our students will acquire an important global vision, which will be very important to perform in positions such as: Project Managers, Marketing Directors, Communication Directors, Heads of websites, Webmasters, Marketing Campaigns Managers, Account Executives, Analysts and Consultants, Developers, Information Architects, Designers, Layout Designer, Copywriters, Product Managers, Directors of online store as well as creating their own online businesses.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

– MBA – Master of Business Administration

– Master in Digital Marketing and eCommerce

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

SYLLABUS

The MBA + Master in Digital Marketing and eCommerce has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT

Module 1. Fundamentals of Strategic Management

Module 2. Strategic Objectives

Module 3. The Strategic Process

Module 4. The Strategic Formulation

Module 5. Strategic Analysis (in the dynamics of business management)

Module 6. Development of a Strategy

Module 7. Creation and Implementation of the Management Strategy

Module 8. The Balanced Scorecard (BS)

Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting

Module 11. Accounting in Spain

Module 12. International Accounting Standards

Module 13. Financial Statements

Module 14. Study case

SECTION 3. FINANCIAL MANAGEMENT

Module 15. Economic and Financial Structure of a Company

Module 16. Economic and Financial Analyses

Module 17. Costs and Benefits of a Company

Module 18. The Cost of Short-term Financial Resources

Module 19. The Cost of Long-term Resources

Module 20. Selection and Hierarchical Evaluation of Simple Investment Projects: NPV and IRR

Module 21. Short and Long Term Financial Planning

Module 22. Self-financing of the Company and Dividend Policy

Module 23. Study case

SECTION 4. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 24. Teams: Contextual Aspects

Module 25. Managing a Work Team

Module 26. Empowerment: Getting the best out of your team and collaborators

Module 27. Leading Your Team Effectively: Strategies

Module 28. Study case

SECTION 5. EXECUTIVE COACHING

Module 29. Coaching: Basics and Fundamentals

Module 30. Coaching Types and Coaching in Organisations

Module 31. Coaching Process and Methodology

Module 32. Theoretical Framework and Other Coaching Tools

Module 33. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 34. Introduction to NLP

Module 35. NLP Presuppositions, Feedback and Goals

Module 36. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues

Module 37. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring

Module 38. Submodalities, Hypnosis and Emotional Intelligence

Module 39. Conflict Resolution, Metaphors and Advanced TOTE Models

Module 40. Study case

SECTION 7. SUPPLY CHAIN MANAGEMENT

Module 41. Introduction to Logistics

Module 42. Means of Transport

Module 43. Incoterms

Module 44. Foreign Trade

Module 45. Customs and Commercial Documentation

Module 46. Logistics in the 21st Century

Module 47. Spanish Logistics Sector

Module 48. Study case

SECTION 8. MANAGEMENT OF INTERNATIONAL FINANCIAL SERVICES

Module 49. Introduction to Labour Consultancy in Human Resources

Module 50. Social Security

Module 51. The Employment Contract

Module 52. Prevention of Occupational Hazards

Module 53. Study case

SECTION 9. LEGAL BUSINESS ENVIRONMENT

Module 54. Trade Law

Module 55. Exchange Rights and Companies

Module 56. Bankruptcy Laws

Module 57. Study case

SECTION 10. INTERNATIONAL CORPORATE TAX

Module 58. Introduction to Spanish Corporate Tax

Module 59. Corporate Tax in Spain

Module 60. Worldwide Taxation of Profits

Module 61. Study case

SECTION 11. MARKETING

Module 62. Strategic Marketing

Module 63. Direct Marketing

Module 64. Integrated Marketing Communication

Module 65. Sales Promotion

Module 66. Quantitative Analysis of Business Decisions

Module 67. Prices

Module 68. Study case

SECTION 12. INTERNATIONAL TRADE

Module 69. International Trade Theories

Module 70. The Competitive Advantage of Nations

Module 71. World Trade Organization (WTO)

Module 72. Economic Globalisation and National Economies

Module 73. International Negotiation and Foreign Trade in Spain

Module 74. Study case

SECTION 13. CORPORATE SOCIAL RESPONSIBILITY

Module 75. Corporate Social Responsibility: Basics and Foundation

Module 76. Stakeholders

Module 77. Communication and Transparency

Module 78. Areas of Action

Module 79. Components of CSR Management

Module 80. CSR Measurement

Module 81. Study case

SECTION 14. ADVERTISING

Module 82. Introduction to Advertising

Module 83. Advertising Basis

Module 84. Development of the Campaign

Module 85. Consumers and Advertising Psychology

Module 86. The New Advertising

Module 87. Study case

SECTION 15. COMMUNITY MANAGER

Module 88. Introduction to Community Management

Module 89. Social Web and Social Media

Module 90. Social Networks

Module 91. Social Multimedia and Other Platforms

Module 92. Social Media Plan

Module 93. Study case

SECTION 16. E-COMMERCE

Module 94. Introduction to E-Commerce

Module 95. New Technologies and Value Chain

Module 96. Business Management

Module 97. Advertising and Marketing

Module 98. Customer Service, Logistics and Payment Systems

Module 99. Security Systems and Legal Aspects

Module 100. Present and Future of E-Commerce

Module 101. Study case

SECTION 17. WEB POSITIONING

Module 102. SEO Basics

Module 103. Optimisation and Tools

Module 104. Mobile SEO

Module 105. Content and Marketing

Module 106. SEO Campaign and Measurement

Module 107. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

• By debit/credit card. We will give you a 10% discount if you choose to pay by card.
• Bank transfer. We offer the possibility of paying in two instalments.
• Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.