MBA & Master in Business and Corporate Communication

INTRODUCTION

The MBA + Master in Business and Corporate Communication is aimed at all professionals who seek to develop their skills and knowledge in the areas of Public Relations and Communication of a company.

The economic, social and business environment is changing rapidly. The new digital communication platforms and globalisation, among other trends, are new challenges in the way in which organisations communicate with their stakeholders.

Students will develop the fundamental concepts and the main working tools in the new digital platforms such as blogs, social networks and microblogging, among others.

Upon completion of the program, students will be able to assume the role of Communications Director, to ensure communication in a bidirectional and transparent flow, providing that the image, credibility and reputation of the company in which you work are assured. 

With the MBA you will have a strategic and global vision of a manager, as well as the complete knowledge about several departments of a company, such as Human Resources, Finance, Operations, Marketing, Sales and Commerce.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The MBA + Master in Business and Corporate Communication is aimed at all those professionals who want to acquire the necessary knowledge for the correct communication with the main interest groups of a company or organisation and manage this content from a manager position. 

OBJECTIVES 

• Understand the new environment in which the Communication Strategy is developed.
• Provide support to Marketing objectives, consolidating the positioning of products and brands.
• Build and manage an Image and a Corporate Reputation in synergy with the general objectives of any organisation.
• Know the organisational models to adapt the Communication.
• Obtain the theoretical and practical knowledge of techniques and tools to manage communication with the full and varied set of stakeholders.
• Develop managerial skills and crisis management techniques through Public Relations to generate credibility and trust in different audiences, both internal and external.
• Train Public Relations Directors to achieve business success. This goal would be achieved through reactive and proactive campaigns, always with a solid base in the understanding of the internal analyses produced by the company.
• Establish, manage and control the key financial elements of the company.
• Have a global vision and, in this way, promote critical thinking.
• Know all the departments of the business and develop skilfully in them.
• Know the models that favour excellence in management and the implications of new organisational forms, as well as develop organisational skills that help efficiently implement new policies within the context of the organisation. 
• Develop leadership skills in teamwork.
• Assess and implement an adequate corporate social responsibility management.
• Efficiently manage ICT and implement them in the development of our skills.
• Know the strategic tools of communication, control, quality and organisational change.

PROFESSIONAL OUTINGS

The MBA + Master in Business and Corporate Communication will prepare you to lead teams from the positions of Communication Director of Large Companies and SMEs, as well as develop as a Communication Professional in Advertising Agencies, Communication Consultants, Communication Agencies and in Departments of Marketing or Public Relations of Large Companies. Besides, it enables you to occupy any management position in a company in the departments of Marketing, Finance, Human Resources, Operations and General Management.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

- MBA - Master of Business Administration

- Master in Business and Corporate Communication

- Diploma in Expertise in Coaching and NLP

- Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

Duration: 24 months

Language: English

Credits: 120 ECTS

Price: 8.400€ | 8.400$ | £8.400

Start date: Chosen by the student

Price incluiding scholarship: 2.940€ | 2.940$ | £2.940