Master in Hotel Management and Tourism

INTRODUCTION

The Master in Hotel Management and Tourism aims to provide a strategic and global vision of a manager, as well as the full knowledge about an activity in constant innovation and growth that requires year after year of creative professionals capable of adapting to the new times and satisfy to increasingly demanding customers.
To this, we must add the constant emergence of new services and products associated mainly with new technologies, a new model of online marketing, the expansion of customer services that make the establishment unique and environmental management in hotels, so valued in recent years.
Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Master in Hotel Management and Tourism is aimed at all those who want to deepen the knowledge necessary to manage and manage hotel accommodation. With this program, students will be operatively trained to coordinate all the departments that make up an establishment of this type.

OBJECTIVES

• Master all areas of a high technical component that both a manager and a manager need to know in depth.
• Have a global vision and in this way promote critical thinking.
• Know and be able to manage all areas of the hotel: operations, exploitation, management support tools in areas such as human resources, analysis of hotel management, etc.
• Develop leadership skills in teamwork.
• Assess and implement an adequate corporate social responsibility management.
• Know the primary tools for measuring quality controls.
• Efficiently manage ICT and implement them in the development of skills.
• Apply the strategic tools of communication, control, quality and organisational change.

PROFESSIONAL OUTINGS

The Master in Hotel Management and Tourism trains students to fill any management position in a hotel organisation as well as in any restaurant or business establishment for tourism.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:
• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:
– Master in Hotel Management and Toursim
– Diploma in Expertise in Coaching and NL
– Spanish for Business Program
All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

SYLLABUS

The Master in Master in Hotel Management and Tourism has the following syllabus:

SECTION 1. HOSPITALITY MANAGEMENT

Module 1. Tourist Accommodation
Module 2. Hotel Management
Module 3. Departmental Organisation
Module 4. Accommodation
Module 5. Food and Beverage
Module 6. Maintenance and Security
Module 7. Sales Department
Module 8. Financial Department
Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting
Module 11. Accounting in Spain
Module 12. International Accounting Standards
Module 13. Financial Statements
Module 14. Study case

SECTION 3. HUMAN RESOURCES MANAGEMENT

Module 15. Organisation
Module 16. Human Resources Management
Module 17. Job Analysis and Description
Module 18. Recruitment and Personnel Selection
Module 19. Training
Module 20. Performance Assessment and Compensation
Module 21. Study case

SECTION 4. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 22. Teams: Contextual Aspects
Module 23. Managing a Work Team
Module 24. Empowerment: Getting the best out of your team and collaborators
Module 25. Leading Your Team Effectively: Strategies
Module 26. Study case

SECTION 5. FOODS AND BEVERAGES MANAGEMENT

Module 27. The Staff in Catering
Module 28. Financial Management
Module 29. Catering Services
Module 30. Catering in Hotels
Module 31. Products with Designation of Origin and KM0
Module 32. Safety, Hygiene and Food Handling
Module 33. Study case

SECTION 6. QUALITY AND ENVIRONMENTAL MANAGEMENT

Module 34. Quality and Quality Management
Module 35. Quality Management Tools
Module 36. ISO 9001
Module 37. The Environment
Module 38. Environmental Management Tools
Module 39. ISO 14001 and EMAS
Module 40. Auditing Process
Module 41. Study case

SECTION 7. STRATEGIC MANAGEMENT

Module 42. Fundamentals of Strategic Management
Module 43. Strategic Objectives
Module 44. The Strategic Process
Module 45. The Strategic Formulation
Module 46. Strategic Analysis (in the dynamics of business management)
Module 47. Development of a Strategy
Module 48. Creation and Implementation of the Management Strategy
Module 49. The Balanced Scorecard (BS)
Module 50. Study case

SECTION 8. EXECUTIVE COACHING

Module 51. Coaching: Basics and Fundamentals
Module 52. Coaching Types and Coaching in Organisations
Module 53. Coaching Process and Methodology
Module 54. Theoretical Framework and Other Coaching Tools
Module 55. Study case

SECTION 9. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 56. Introduction to NLP
Module 57. NLP Presuppositions, Feedback and Goals
Module 58. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
Module 59. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
Module 60. Submodalities, Hypnosis and Emotional Intelligence
Module 61. Conflict Resolution, Metaphors and Advanced TOTE Models
Module 62. Study case

SECTION 10. MARKETING

Module 63. Strategic Marketing
Module 64. Direct Marketing
Module 65. Integrated Marketing Communication
Module 66. Sales Promotion
Module 67. Quantitative Analysis of Business Decisions
Module 68. Prices
Module 69. Study case

SECTION 11. PUBLIC RELATIONS 

Module 70. Introduction to Public Relations
Module 71. PR as a Strategic Process
Module 72. Internal PR
Module 73. External PR (Press)
Module 74. Event Planning
Module 75. Study case

SECTION 12. WEB POSITIONING

Module 76. SEO Basics
Module 77. Optimisation and Tools
Module 78. Mobile SEO
Module 79. Content and Marketing
Module 80. SEO Campaign and Measurement
Module 81. Study case

SECTION 13. CORPORATE SOCIAL RESPONSIBILITY

Module 82. Corporate Social Responsibility: Basics and Foundation
Module 83. Stakeholders
Module 84. Communication and Transparency
Module 85. Areas of Action
Module 86. Components of CSR Management
Module 87. CSR Measurement
Module 88. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

• By debit/credit card. We will give you a 10% discount if you choose to pay by card.
• Bank transfer. We offer the possibility of paying in two instalments.
• Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.