Master in Digital Marketing and eCommerce

INTRODUCTION

The Master in Digital Marketing and eCommerce prepares students to lead projects under the digital environment that surrounds us. One of the main attractions of this master's degree is the integration of digital marketing techniques with electronic commerce that will allow you to create and know how to manage digital projects and achieve great economic results. Besides, with our case studies, you will launch several viable projects that will enable you to analyse the advantages and disadvantages of each of them.

This Master will provide you with all the knowledge about the most effective tools and techniques in the online environment such as Social Media, SEO, SEM, Web Usability and Analytics, Social Media, CRM, Mobile Marketing and eCommerce.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

• Develop the necessary strategies to achieve success in online sales channels.
• Apply the technologies and legal framework for the creation of virtual stores.
• Know more effective techniques in the online environment such as Social Media, SEO, SEM, Analytics and Web Usability as well as CRM.
• Master the strategic direction of marketing applied to the network.
• Apply the critical factors for the design and management of a successful website.
• Manage the right strategies for online advertising based on the objectives set.
• Creation of content in social and digital media and communication management.
• Know and apply the real cases of success of online reference companies and analyse how they have reached that point.

PROFESSIONAL OUTINGS

A global vision of particular importance will be acquired for Project Managers, Marketing Directors, Communication Directors, Web Channel Managers, Webmasters, Marketing Campaign Managers, Account Executives, Analysts and Consultants, Programmers, Information Architects, Designers, Layout Designers, Copywriters, Product Managers, Directors of online store, Creation of own online businesses.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:

- Master in Digital Marketing and e-Commerce

- Diploma in Expertise in Coaching and NLP

- Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

Duration: 18 months

Language: English

Credits: 60 ECTS

Price: 7.200€ | 7.200$ | £7.200

Start date: Chosen by the student

Price incluiding scholarship: 2.520€ | 2.520$ | £2.520