Master in Business and Corporate Communication

INTRODUCTION

Master of Business and Corporate Communication is intended for all professionals who want to develop their skills and knowledge related to the areas of Public Relations and Corporate Communication. 
 
The economic, social and business environment is constantly changing. The new digital communication platforms and globalization, among other trends, pose new challenges in the way organizations communicate with their stakeholders. 
 
Our students will get a better understanding of the fundamental concepts and main tools used in new digital platforms such as blogs, social networks, and micro blogging, to name a few. 
With all this, the student will be able to take on the role of Communications Manager to ensure a bidirectional and transparent flow of communication, strengthening the image, credibility and reputation of the company. 
 
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES

This Master’s syllabus aims to provide students with the following knowledge and skills:

• Understanding the new environment in which the Communication Strategy is developed. 
• Supporting the objectives of Marketing; consolidating the position of products and brands. 
• Building and managing an Image and Corporative Reputation in synergy with the overall objectives of an organization. 
• Knowing the organizational models  and adapting proper communication techniques. 
• Gaining the theoretical and practical knowledge of techniques and tools to manage communication with the wide and diverse range of stakeholders. 
• Developing management skills and techniques to manage crisis situations through PR in order to increase credibility and build trust among external and internal public. 
• Introducing participants to various aspects of the development and creation of Integrated Communication Plans. 
• Training Public Relations Managers to generate new capabilities necessary to achieve business success through reactive and proactive campaigns, always with a solid foundation in understanding the internal analyses produced by the company.

PROFESSIONAL OUTINGS

Master of Business and Corporate Communication prepares the student to lead teams from the positions of Director of Communications for Large Enterprises and SMEs, as well as grow professionally as Communications Professionals in Advertising Agencies, Communication Consulting Firms, Communication Agencies and Marketing Departments or Public Relations Enterprises.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:

- Master in Business and Corporate Communication

- Diploma in Expertise in Coaching and NLP

- Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

Duration: 18 months

Language: English

Credits: 60 ECTS

Price: 7.200€ | 7.200$ | £7.200

Start date: Chosen by the student

Price incluiding scholarship: 2.520€ | 2.520$ | £2.520