Master in Commerce Management and Marketing

INTRODUCTION

Master in Commerce Management and Marketing aims to facilitate the creation of marketing and business leaders of the future. It offers the opportunity to learn how to meet the customer needs and grow a successful business or organization by boosting sales and attracting potential buyers.

Our methodology, based on ongoing evaluation carried out by our teachers, includes practical cases in which students need to put into practice everything they learned in each subject matter. This way they gain the necessary knowledge to face the challenges of the current company.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

OBJECTIVES 

• Management of marketing campaigns.
• Analysis of competition
• Bringing added value to the brand.
• Market research and its subsequent analysis.
• Creation and management of communication within marketing campaigns.
• Managing and monitoring commerce initiatives .
• Analysis of the different national and international markets and adapting marketing campaigns to each area.

PROFESSIONAL OUTINGS

A Master’s degree in Commerce Management and Marketing enables our students to hold a position as: Project Manager, Marketing Manager, Product Manager, Head of Marketing Studies, Market Research Technician, Direct Marketing Manager, Commerce Marketing Manager, Commerce Management Director, Export Manager, National Sales Director, Sales Manager, Key Account Manager, Sales Technician, Category Manager, Director of Expansion, Store Manager, Regional Director, Head of Department, Network Manager, Marketing Consultant and it can also help in setting up one’s own business.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:
• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:
– Master in Commerce Management and Marketing
– Diploma in Expertise in Coaching and NLP
– Spanish for Business Program
All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

SYLLABUS

The Master in Commerce Management and Marketing has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT 

Module 1. Fundamentals of Strategic Management
Module 2. Strategic Objectives
Module 3. The Strategic Process
Module 4. The Strategic Formulation
Module 5. Strategic Analysis (in the dynamics of business management)
Module 6. Development of a Strategy
Module 7. Creation and Implementation of the Management Strategy
Module 8. The Balanced Scorecard (BS)
Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting
Module 11. Accounting in Spain
Module 12. International Accounting Standards
Module 13. Financial Statements
Module 14. Study case

SECTION 3. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 15. Teams: Contextual Aspects
Module 16. Managing a Work Team
Module 17. Empowerment: Getting the best out of your team and collaborators
Module 18. Leading Your Team Effectively: Strategies
Module 19. Study case

SECTION 4. INTERNATIONAL TRADE

Module 20. International Trade Theories
Module 21. The Competitive Advantage of Nations
Module 22. World Trade Organization (WTO)
Module 23. Economic Globalisation and National Economies
Module 24. International Negotiation and Foreign Trade in Spain
Module 25. Study case

SECTION 5. NEGOTIATION TECHNIQUES

Module 26. Negotiation: Definition and Characteristics
Module 27. Negotiation Strategies and Main Types of Negotiation
Module 28. Stages of Negotiation
Module 29. Tactics of Negotiation
Module 30. International Negotiation
Module 31. Collective Bargaining
Module 32. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 33. Introduction to NLP
Module 34. NLP Presuppositions, Feedback and Goals
Module 35. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
Module 36. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
Module 37. Submodalities, Hypnosis and Emotional Intelligence
Module 38. Conflict Resolution, Metaphors and Advanced TOTE Models
Module 39. Study case

SECTION 7. EXECUTIVE COACHING

Module 40. Coaching: Basics and Fundamentals
Module 41. Coaching Types and Coaching in Organisations
Module 42. Coaching Process and Methodology
Module 43. Theoretical Framework and Other Coaching Tools
Module 44. Study case

SECTION 8. MARKETING

Module 45. Strategic Marketing
Module 46. Direct Marketing
Module 47. Integrated Marketing Communication
Module 48. Sales Promotion
Module 49. Quantitative Analysis of Business Decisions
Module 50. Prices
Module 51. Study case

SECTION 9. E-COMMERCE

Module 52. Introduction to E-Commerce
Module 53. New Technologies and Value Chain
Module 54. Business Management
Module 55. Advertising and Marketing
Module 56. Customer Service, Logistics and Payment Systems
Module 57. Security Systems and Legal Aspects
Module 58. Present and Future of E-Commerce
Module 59. Study case

SECTION 10. ADVERTISING

Module 60. Introduction to Advertising
Module 61. Advertising Basis
Module 62. Development of the Campaign
Module 63. Consumers and Advertising Psychology
Module 64. The New Advertising
Module 65. Study case

SECTION 11. CORPORATE SOCIAL RESPONSIBILITY

Module 66. Corporate Social Responsibility: Basics and Foundation
Module 67. Stakeholders
Module 68. Communication and Transparency
Module 69. Areas of Action
Module 70. Components of CSR Management
Module 71. CSR Measurement

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

• By debit/credit card. We will give you a 10% discount if you choose to pay by card.
• Bank transfer. We offer the possibility of paying in two instalments.
• Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.