Catarina Ferreira completed the Postgraduate Program in Advertising, Marketing and Social Media, obtaining a Cum Laude certificate from ENEB. Currently, she is undertaking a Master in Commerce Management and Marketing.
Name and surname: Catarina Ferreira Ribeiro.
Prior education: Bachelor’s degree in Tourism (IPBeja, Portugal), Bachelor’s degree in Hospitality Management (CETT, Barcelona)
Training program carried out in ENEB: Postgraduate Program in Advertising, Marketing and Social Media, obtaining a Cum Laude certificate and a Master in Commercial and Marketing Management (currently).
What motivated you to study the Postgraduate Program in Advertising, Marketing and Social Media at ENEB?
I have always focused my career on Events Management in Hotels, but I have always felt passionate about Marketing. So, I decided to specialise in this area and look at different programs by different schools. In the end, I choose ENEB Business School because of its syllabus and because it was the one school that offered the most personalised attention. My experience through the program has been highly positive, that is why I choose ENEB to study a Master in Commerce Management and Marketing.
Was it difficult for you to reconcile work and study?
To reconcile studying and a full-time job requires commitment and extra effort. However, the support provided by ENEB's tutors and its methodology (easy and available) made the 300h dedicated to the program worth it, and make me want to study at ENEB again.
Did you always get help from your tutors?
Yes, always. The attention is personalised, and they answer fast, which does not leave space for long interludes awaiting answers to any doubts.
Which subject did you find most useful?
I enjoyed the Community Manager subject, as it is a field that motivates me and that has helped to grow my project, creating an app. Indeed, it has provided me with the tools to be at the forefront of new technologies; it has prepared me to deal with real-life cases at work.
Why would you recommend this program?
It has a very high-quality syllabus, it is very well organised and is, above all, enjoyable. I would recommend it to those who want to keep learning, as it is an excellent method to learn new skills and make sure that you have the capabilities required in our current labour market.