MASTER IN HUMAN RESOURCES AND TALENT MANAGEMENT + MASTER IN AI FOR BUSINESS

INTRODUCTION

The Master in Human Resources and Talent Management + Master in AI for Business is designed to provide professionals with a comprehensive education in human resources management and talent management, while integrating advanced knowledge in Artificial Intelligence (AI) applications within the business environment. Throughout the program, students will develop expertise in managing and leading teams, as well as in applying AI to optimize HR processes, talent management, and strategic decision-making.

The program combines a thorough understanding of human resources with practical skills in AI, preparing students to lead and transform organizations by integrating AI solutions into HR functions such as recruitment, employee development, compensation, and performance management. Additionally, the program addresses key aspects of modern business environments, including digital transformation and strategic planning.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Master in Human Resources and Talent Management + Master in AI for Business
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The Master in Human Resources and Talent Management + Master in AI for Business is aimed at:

• Human resources professionals seeking to enhance their skills and knowledge in talent management and strategic HR management, with an emphasis on AI applications.
• Managers and executives looking to improve their talent management and HR strategy skills to lead teams and drive organizational performance using AI insights.
• University graduates from any discipline who wish to gain expertise in HR management and AI applications for their career advancement and personal growth.
• Entrepreneurs aiming to leverage talent management and AI skills to successfully launch and grow their businesses.
• Professionals from various fields who wish to improve their HR management capabilities and leadership through the integration of AI technologies.

OBJECTIVES

The curriculum of the Master in Human Resources and Talent Management + Master in AI for Business aims to:

• Train students to become experts in human resource management and talent management with a strong focus on AI integration.
• Develop leadership and management skills necessary for effectively leading HR teams and implementing AI-driven HR strategies.
• Enable students to design and execute innovative human resource strategies enhanced by AI technologies.
• Provide a comprehensive understanding of current business dynamics, labor market trends, and the role of AI in transforming HR practices.
• Foster critical thinking and problem-solving abilities in the context of HR and AI.
• Equip students with a network of valuable business contacts and opportunities for practical experience.

CAREER OPPORTUNITIES

• Human Resources Director: Responsible for the strategic management of the company’s human resources, incorporating AI solutions to enhance HR processes.
• Recruitment Specialist: Focused on optimizing personnel selection and candidate evaluation processes through AI tools.
• Training and Development Manager: Designs and implements training programs for employees, integrating AI to personalize and improve training effectiveness.
• Human Resources Consultant: Advises companies on talent management and HR strategy, utilizing AI to provide insights and recommendations.
• Applied AI Specialist in HR: Responsible for implementing AI solutions to improve HR functions such as recruitment, performance management, and employee engagement.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The Master in Human Resources and Talent Management + Master in AI for Business is made up of the following syllabus:

SECTION 1. HUMAN RESOURCES AND BUSINESS

• Topic 1. Organization and people
• Topic 2. Corporate culture
• Topic 3. The meaning of team
• Topic 4. Management of international teams
• Topic 5. The future of work

SECTION 2. PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 3. AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

SECTION 4. MENTORING

• Topic 1. What is mentoring?
• Topic 2. Coaching vs. mentoring
• Topic 3. Types of mentoring
• Topic 4. Personal development plan
• Topic 5. Action plan supervision
• Topic 6. Managing the Mentor/Mentee Relationship

SECTION 5. EMOTIONAL INTELLIGENCE

• Topic 1. Importance and benefits
• Topic 2. The power of communication
• Topic 3. Self-leadership
• Topic 4. Emotional intelligence tools

SECTION 6. MANAGEMENT SKILLS

• Topic 1. Leadership
• Topic 2. Effective communication
• Topic 3. Coaching
• Topic 4. Empowering teams
• Topic 5. Change management

SECTION 7. MANAGEMENT AND COMPENSATION STRUCTURES

• Topic 1. Remuneration structure
• Topic 2. Strategic Compensation Plan
• Topic 3. Salaries in the 21st century
• Topic 4. Individual Compensation Management
• Topic 5. Management by objectives

SECTION 8. TALENT MANAGEMENT

• Topic 1. Personnel selection
• Topic 2. Team planning and evaluation
• Topic 3. Performance and performance management
• Topic 4. Personnel training
• Topic 5. Personnel Metrics
• Topic 6. Management models

SECTION 9. HAPPINESS IN ORGANIZATIONS

• Topic 1. Fundamentals of Happiness
• Topic 2. Corporate wellfare
• Topic 3. Diagnostics and wellness tools
• Topic 4. Quality of life in the workplace
• Topic 5. Emotional and social well-being

SECTION 10. EMPLOYEE EXPERIENCE

• Topic 1. Employee experience
• Topic 2. Employee’s roadmap
• Topic 3. Sense of belonging
• Topic 4. Staff entries and exits
• Topic 5. Dismissal

SECTION 11. STRATEGIC PEOPLE MANAGEMENT

• Topic 1. Strategic management in human resources
• Topic 2. Strategic communication
• Topic 3. Organizational culture
• Topic 4. Business ethics
• Topic 5. Labor flexibility

SECTION 12. AI FOR BUSINESS

• Topic 1: Introduction to AI
• Topic 2: How to Apply AI in Your Daily Life
• Topic 3: AI in the workplace
• Topic 4: AI for Finance
• Topic 5: AI for Marketing
• Topic 6: AI for Human Resources
• Topic 7: AI for Operations
• Topic 8: Case Studies
• Topic 9: Future of AI

SECTION 13. E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 14. WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 15. DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

SECTION 16. DATA ANALYSIS AND INTERPRETATION

• Topic 1. Data representation
• Topic 2. Measurements
• Topic 3. Regression and correlation
• Topic 4. Probability
• Topic 5. Distributions
• Topic 6. Confidence intervals
• Topic 7. Introduction to Hypothesis Testing
• Topic 8. Statistics with R

SECTION 17. DECISION MAKING

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 18. BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 19. OPERATIONS MANAGEMENT

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

DISTANCE LEARNING 

METHODOLOGY

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.