MASTER IN FINANCIAL MARKETS AND ASSET MANAGEMENT + MASTER IN AI FOR BUSINESS

INTRODUCTION

The Master in Financial Markets and Asset Management + Master in AI for Business is designed to provide professionals with a comprehensive education in financial markets and asset management, while integrating advanced knowledge in the application of Artificial Intelligence (AI) within the financial environment. Throughout the program, students will develop skills in financial analysis, risk management, investment strategies, and the application of AI solutions to optimize financial decision-making and enhance asset management.

The program combines a detailed focus on financial markets and asset management with practical skills in AI, preparing students to lead and transform organizations by integrating AI solutions into key areas such as investment analysis, portfolio management, and risk assessment. Additionally, the program addresses key aspects of the modern financial environment, including digital transformation and financial regulation.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Master in Financial Markets and Asset Management + Master in AI for Business
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The Master in Financial Markets and Asset Management + Master in AI for Business is aimed at:

• University graduates in Finance, Economics, Business Administration, Mathematics, and related disciplines who wish to specialize in financial markets and asset management, with a focus on AI applications.
• Finance professionals looking to update their knowledge and skills in financial markets and asset management, incorporating AI applications.
• Individuals interested in the financial sector who wish to acquire knowledge and skills to work in the financial industry, using AI tools to enhance asset analysis and management.
• CFA certificate holders who want to further develop their skills and knowledge in asset management through the use of AI.
• Professionals with experience in the financial sector seeking to improve their capabilities and knowledge to advance their careers.

OBJECTIVES

The curriculum of the Master in Financial Markets and Asset Management + Master in AI for Business aims to:

• Provide comprehensive training in finance covering both theoretical and practical aspects, with a strong focus on AI integration.
• Develop analytical and critical skills necessary to make informed decisions in the financial realm.
• Equip students with advanced financial tools and valuation models, enhancing efficiency with AI solutions.
• Foster leadership and teamwork skills necessary for success in the financial sector.
• Offer a comprehensive understanding of financial markets and global trends, as well as financial regulation and ethical practices.
• Prepare students for careers in the financial sector, including areas such as banking, consulting, asset management, and insurance, among others.

CAREER OPPORTUNITIES

• Financial Market Analyst: Responsible for analyzing and forecasting financial market behavior, incorporating AI tools to improve predictions.
• Portfolio Manager: In charge of managing a company’s or individual’s investments and maximizing returns, using AI to optimize investment decisions.
• Financial Risk Specialist: Responsible for identifying and managing financial risks within a company, applying AI techniques to enhance risk assessment.
• Investment Analyst: In charge of analyzing investments and making recommendations, using AI to gain valuable insights and improve investment strategies.
• Applied AI Specialist in Finance: Responsible for implementing AI solutions to enhance financial functions such as investment analysis, portfolio management, and risk assessment.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The Master in Financial Markets and Asset Management + Master in AI for Business is made up of the following syllabus:

SECTION 1: INVESTMENT VEHICLES

• Topic 1. The entrepreneur, the life cycle of a company and investment vehicles
• Topic 2. Private equity
• Topic 3. Venture capital
• Topic 4. Investment funds
• Topic 5. Search funds

SECTION 2: PROJECT MANAGEMENT

• Topic 1. Project management figure
• Topic 2. Team management
• Topic 3. Team management and communication
• Topic 4. Project management

SECTION 3: AGILE METHODOLOGIES

• Topic 1. Product management
• Topic 2. Lean startup
• Topic 3. Agile management

SECTION 4: INVESTMENT MANAGEMENT

• Topic 1. Types of investments
• Topic 2. Capital Markets
• Topic 3. Macroeconomic Indicators
• Topic 4. Futures and options
• Topic 5. Stock market and trading
• Topic 6. How to invest

SECTION 5: FINTECH AND BLOCKCHAIN

• Topic 1. Introduction to the digital transformation of the financial system.
• Topic 2. Technology applied to fintech
• Topic 3. Blockchain
• Topic 4. Crypto
• Topic 5. Business models
• Topic 6. Startup
• Topic 7. Financial regulation

SECTION 6: CORPORATE FINANCE

• Topic 1. Financial evaluation of projects
• Topic 2. Financial Analysis
• Topic 3. Company valuation
• Topic 4. Due diligence

SECTION 7: ACCOUNTING MANAGEMENT

• Topic 1. The Balance Sheet
• Topic 2. The profit and loss statement
• Topic 3. Cash flow statements
• Topic 4. Journal entries
• Topic 5. Advanced accounting
• Topic 6. Taxes

SECTION 8: MANAGEMENT ACCOUNTING

• Topic 1. Cost accounting
• Topic 2. Management Accounts
• Topic 3. Working capital
• Topic 4. Net financial debt

SECTION 9: BUSINESS PLAN

• Topic 1. Vision, mission and values
• Topic 2. Strategic plan
• Topic 3. Business model
• Topic 4. Strategic analysis
• Topic 5. Monitoring the strategic plan

SECTION 10: AI FOR BUSINESS

• Topic 1. Introduction to AI
• Topic 2. How to Apply AI in Your Daily Life
• Topic 3. AI in the workplace
• Topic 4. AI for Finance
• Topic 5. AI for Marketing
• Topic 6. AI for Human Resources
• Topic 7. AI for Operations
• Topic 8. Case Studies
• Topic 9. Future of the AI

SECTION 11: E-COMMERCE

• Topic 1. Online sales
• Topic 2. Web store
• Topic 3. Mobile applications
• Topic 4. From interested lead to buyer
• Topic 5. Web analytics
• Topic 6. User experience
• Topic 7. Digital campaigns
• Topic 8. Mobile payment
• Topic 9. Landing page

SECTION 12: WEB POSITIONING

• Topic 1. How to attract customers
• Topic 2. SEO: Organic Optimization
• Topic 3. SEM: Payment optimization
• Topic 4. Automating sales
• Topic 5. Growth hacking
• Topic 6. Marketing automation
• Topic 7. Psychology in marketing

SECTION 13: DIGITAL TRANSFORMATION

• Topic 1. Business digitalization
• Topic 2. Artificial Intelligence (AI)
• Topic 3. The Internet of Things (IoT)
• Topic 4. Blockchain
• Topic 5. Big Data and Business Intelligence (BI)
• Topic 6. Cloud computing
• Topic 7. Industrial automation and robotics
• Topic 8. Cybersecurity

SECTION 14: DATA ANALYSIS AND INTERPRETATION

• Topic 1. Data representation
• Topic 2. Measurements
• Topic 3. Regression and correlation
• Topic 4. Probability
• Topic 5. Distributions
• Topic 6. Confidence intervals
• Topic 7. Introduction to Hypothesis Testing
• Topic 8. Statistics with R

SECTION 15: MANAGEMENT SKILLS

• Topic 1. Leadership
• Topic 2. Effective communication
• Topic 3. Coaching
• Topic 4. Empowering teams
• Topic 5. Change management

SECTION 16: DECISION MAKING

• Topic 1. Problem definition
• Topic 2. Selection of criteria and techniques
• Topic 3. Development of alternatives
• Topic 4. Analysis
• Topic 5. Decision
• Topic 6. Action plan
• Topic 7. Examples of problems

SECTION 17: OPERATIONS MANAGEMENT

• Topic 1. Business Strategy
• Topic 2. Operations Management
• Topic 3. Demand
• Topic 4. Product development
• Topic 5. Operating systems
• Topic 6. Process planning and management
• Topic 7. Operational planning
• Topic 8. The human factor in operations management

DISTANCE LEARNING 

METHODOLOGY

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

We help you with financing your studies. We offer three different payment options:

Upfront payment with debit/credit card:

We will give you a 10% direct discount.

Bank transfer:

We offer you the possibility to pay in two installments.

Financed payment in 11 installments:

We finance your studies with no down payment or interest.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.