MASTER IN AI FOR BUSINESS

INTRODUCTION

The Master in AI for Business is designed to provide professionals with the practical skills needed to apply AI in the business environment. Throughout the program, students will learn to use AI in key areas such as finance, marketing, human resources, and operations, as well as in the development of entrepreneurial projects. This master’s program offers a practical approach, focusing on how AI can be integrated into the daily operations of businesses, transforming processes and improving decision-making.

The program also covers other fundamental aspects of the digital and business environment, such as e-commerce, web positioning, and digital transformation, preparing students to face the challenges of a constantly evolving market.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

THREE DIPLOMAS

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Master in AI for Business
• Business Spanish Program Certificate (optional)

Additionally, you will obtain a Diploma of Specialization in Innovation and Project Management issued by the European Business School of Barcelona. This diploma certifies the acquisition of key competencies in these strategic areas, significantly enhancing your professional profile and improving your employment opportunities in today’s competitive job market.

WHO IS IT FOR?

The Master in AI for Business is aimed at:

• Professionals who want to understand and apply AI in various areas of the company, such as finance, marketing, human resources, and operations.
• Entrepreneurs looking to integrate AI solutions into their businesses to improve efficiency and innovation.
• Executives and managers of key areas within companies who need to understand how AI can transform their processes and decisions.
• University graduates interested in acquiring practical skills in the use of AI in a business environment.

OBJECTIVES

The curriculum of the Master in AI for Business aims to:

• Provide a solid understanding of AI and its practical applications in various business areas.
• Teach how to apply AI in the daily operations of a company, improving processes and optimizing resources.
• Develop skills in e-commerce, including online store management and web analytics.
• Offer knowledge in web positioning (SEO and SEM) and its importance in attracting customers.
• Prepare students to lead digital transformation processes within their organizations.
• Equip students with project management and decision-making tools, essential for leading in a modern business environment.

CAREER OPPORTUNITIES

• Applied AI Specialist: Responsible for implementing AI solutions in specific areas such as finance, marketing, HR, or operations.
• Digital Transformation Consultant: Expert in guiding companies in the adoption of new technologies, including AI, to enhance their competitiveness.
• E-commerce Manager: Responsible for managing and optimizing online sales platforms, using AI to improve user experience and sales.
• Business Data Analyst: Professional trained to interpret data and apply AI techniques to gain insights that guide decision-making.
• AI Project Leader: Responsible for planning and executing projects that integrate AI into various business processes.
• Operations Director with AI: Specialist in optimizing business operations through the use of AI technologies and automation.

ADMISSION

To be eligible for any of our Master’s programs, applicants must meet the following requirements:

• Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
• University students currently pursuing a degree or equivalent higher education studies.
• Professionals with career prospects in their current positions.
• If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.

SYLLABUS

The Master in AI for Business is made up of the following syllabus:

SECTION 1. AI FOR BUSINESS

• Topic 1: Introduction to AI
• Topic 2: How to Apply AI in Your Daily Life
• Topic 3: AI in the Workplace
• Topic 4: AI for Finance
• Topic 5: AI for Marketing
• Topic 6: AI for Human Resources
• Topic 7: AI for Operations
• Topic 8: Case Studies
• Topic 9: The future of AI

SECTION 2. E-COMMERCE

• Topic 1: Online sales
• Topic 2: Web store
• Topic 3: Mobile applications
• Topic 4: From interested lead to buyer
• Topic 5: Web analytics
• Topic 6: User experience
• Topic 7: Digital campaigns
• Topic 8: Mobile payment
• Topic 9: Landing page

SECTION 3. WEB POSITIONING

• Topic 1: How to attract customers
• Topic 2: SEO: Organic Optimization
• Topic 3: SEM: Payment optimization
• Topic 4: Automating sales
• Topic 5: Growth hacking
• Topic 6: Marketing automation
• Topic 7: Psychology in marketing

SECTION 4. DIGITAL TRANSFORMATION

• Topic 1: Business digitalization
• Topic 2: Artificial Intelligence (AI)
• Topic 3: The Internet of Things (IoT)
• Topic 4: Blockchain
• Topic 5: Big Data and Business Intelligence (BI)
• Topic 6: Cloud computing
• Topic 7: Industrial automation and robotics
• Topic 8: Cybersecurity

SECTION 5. DATA ANALYSIS AND INTERPRETATION

• Topic 1: Data representation
• Topic 2: Measurements
• Topic 3: Regression and correlation
• Topic 4: Probability
• Topic 5: Distributions
• Topic 6: Confidence intervals
• Topic 7: Introduction to Hypothesis Testing
• Topic 8: Statistics with R

SECTION 6. MANAGEMENT SKILLS

• Topic 1: Leadership
• Topic 2: Effective communication
• Topic 3: Coaching
• Topic 4: Empowering teams
• Topic 5: Change management

SECTION 7. PROJECT MANAGEMENT

• Topic 1: Project management figure
• Topic 2: Team management
• Topic 3: Team management and communication
• Topic 4: Project management

SECTION 8. DECISION MAKING

• Topic 1: Problem definition
• Topic 2: Selection of criteria and techniques
• Topic 3: Development of alternatives
• Topic 4: Analysis
• Topic 5: Decision
• Topic 6: Action plan
• Topic 7: Examples of problems

SECTION 9. BUSINESS PLAN

• Topic 1: Vision, mission and values
• Topic 2: Strategic plan
• Topic 3: Business model
• Topic 4: Strategic analysis
• Topic 5: Monitoring the strategic plan

SECTION 10. OPERATIONS MANAGEMENT

• Topic 1: Business Strategy
• Topic 2: Operations Management
• Topic 3: Demand
• Topic 4: Product development
• Topic 5: Operating systems
• Topic 6: Process planning and management
• Topic 7: Operational planning
• Topic 8: The human factor in operations management

DISTANCE LEARNING 

METHODOLOGY  

In order to balance personal and professional life, the Master’s Program is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.

FINANCING

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.