HIGHER EDUCATION COURSE IN MARKETING STRATEGY

INTRODUCTION

The Higher Education Course in Marketing Strategy is a training program that aims to help students develop a deep understanding of modern and effective marketing strategies. During the course, participants will learn best practices for developing successful marketing strategies and how to implement them in their companies.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Higher Education Course in Marketing Strategy

WHO IS IT FOR?

The Higher Education Course in Marketing Strategy is aimed at:

• Marketing and advertising professionals who want to expand their knowledge and improve their strategic capabilities.
• Entrepreneurs and small business owners who need to develop effective marketing strategies to increase sales and grow.
• Professionals from other areas who wish to learn about marketing strategies and how to apply them in their daily work.
• College students or recent graduates interested in the field of marketing and eager to acquire practical skills.
• Anyone interested in improving their understanding of how marketing strategies work and how they can be used to achieve business objectives.

OBJECTIVES

The curriculum of the Higher Education Course in Marketing Strategy aims to equip students with the following knowledge and skills:

• Understand the key concepts of marketing strategy and how to apply them in different industries and markets.
• Learn the latest trends and tools in digital marketing and how to use them effectively to increase a brand’s visibility online.
• Develop analytical skills to measure and evaluate the performance of marketing campaigns and adjust them accordingly.
• Learn to identify and assess consumer needs and wants, and how to adapt marketing strategies accordingly.
• Improve communication and presentation skills to persuade different target audiences and achieve company objectives.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Marketing Strategy, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Marketing Strategy is made up of the following syllabus:

TOPIC 1: MARKETING STRATEGY

• 1.1 From Marketing 4.0 To Marketing 5.0
• 1.2 Marketing Plan Vs. Strategic Plan
• 1.3 Steps To Design A Marketing Plan
• 1.4 Budget
• 1.5 Measurement And Evaluation Plan
• 1.6 Scorecard: Your Best Ally
• 1.7 Marketing Audit

TOPIC 2: THE KEY TO MARKETING

• 2.1 Traditional Marketing Mix: The 4 P’s of Marketing
• 2.2 New Marketing Mix: The 7 P’s of Marketing
• 2.3 Marketing Mix: Uber Case

TOPIC 3: MARKET ANALYSIS

• 3.1 Internal And External Analysis
• 3.2 From The Dafo To The Came Model
• 3.3 Main Tool: Position Map Competitive

TOPIC 4: ADVANCED MARKETING STRATEGY

• 4.1 From Marketing Strategy To Marketing Strategy
• 4.2 The Role Of Objectives In Defining Strategies
• 4.3 Portfolio Strategy
• 4.4 Segmentation Strategy
• 4.5 Positioning Strategy
• 4.6 Loyalty Strategy
• 4.7 Functional Strategy

TOPIC 5: ACTION PLAN

• 5.1 What Are Operational Decisions In Marketing?
• 5.2 Tips For Developing An Action Plan
• 5.3 Developing An Action Plan
• 5.4 Apps To Design An Action Plan

TOPIC 6: MARKETING CHANNELS

• 6.1 Offline Channels
• 6.2 Online Channels: Online Marketing
• 6.3 The Omnichannel Concept
• 6.4 Disney Case: Omnichannel Application

TOPIC 7: TARGET PRICE

• 7.1 Determining Factors In The Strategy Pricing
• 7.2 The Six C’s Of Pricing
• 7.3 Pricing Strategies For New Products
• 7.4 Portfolio Pricing Strategies
• 7.5 Price Adjustment Strategies

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.