EXECUTIVE COURSE IN SOCIAL MARKETING
Duration
5 months
Credits
30 ECTS
Start date
Chosen by the student
Language
English
Price
3.300€
Scholarships
Available
free places
0
YOUR EXECUTIVE COURSE INCLUDES:
- Executive Course in Social Marketing
- Business Spanish Program Certificate
- Access to the entire syllabus from day one
- Registration in our job bank
- Possibility of internships in companies
- Tutorials from Monday to Sunday
- 7” tablet as a gift
INTRODUCTION
The Executive Course in Social Marketing is a training program specialized in digital marketing strategies and techniques applied to social networks. The program covers a wide range of topics, from developing content strategies to measuring and analyzing results, as well as creating and managing online communities and segmenting target audiences. In addition, it also focuses on emerging trends in social media and how to leverage them to improve the performance of marketing campaigns.
Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.
TWO DIPLOMAS
Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:
- Executive Course in Social Marketing
- Business Spanish Program Certificate (optional)
All our training programs come with an optional Business Spanish course, which will enable you to navigate an international work environment. If you choose not to take it, you will receive a single certificate.
WHO IS IT FOR?
The Executive Course in Social Marketing is aimed at:
- Marketing and communication professionals seeking to specialize in the field of social media and digital marketing.
- Social media managers, community managers and other profiles related to content management in social networks and digital platforms.
- Entrepreneurs and business owners who want to improve the online presence of their brand and increase their visibility on social networks.
- Professionals from any sector interested in learning about the latest trends in social media and digital marketing.
- University graduates in marketing, communication or related areas who want to develop a professional career in the field of social media.
OBJECTIVES
The curriculum of the Executive Course in Social Marketing aims to equip students with the following knowledge and skills:
- Understand the fundamentals of social media marketing and learn how to develop an effective strategy.
- Master online content creation tools and techniques, as well as community management.
- Learn how to segment target audiences and use advanced targeting techniques to maximize the impact of advertising campaigns.
- Understand emerging trends in social media and learn how to leverage them to enhance brand presence online.
- Develop data analysis skills to measure and improve the performance of marketing campaigns.
- Learn how to work with limited budgets and optimize the return on investment in social media marketing.
CAREER OPPORTUNITIES
- Social Media Manager: responsible for the management and development of the social media strategy of a company or brand.
- Influencer Marketing Specialist: responsible for the planning and execution of advertising campaigns with influencers on social networks.
- Digital Marketing Consultant: expert in online marketing and advertising who advises companies and brands in the planning and execution of their social media and digital marketing strategies.
ADMISSION
To be eligible for any of our Executive Courses, applicants must meet the following requirements:
- Hold a degree in any field (Bachelor’s, Architecture, Higher or Technical Engineering, Licentiate, Diploma, or equivalent).
- University students currently pursuing a degree or equivalent higher education studies.
- Professionals with career prospects in their current positions.
- If you do not meet any of the above conditions, please contact the school, and the admissions department will evaluate your specific case.
SYLLABUS
The Executive Course in Social Marketing is made up of the following syllabus:
SECTION 1: MARKETING
- Topic 1. New role of the consumer
- Topic 2. The brand
- Topic 3. The ideal customer
- Topic 4. The customer journey
- Topic 5. Types of marketing
SECTION 2: MARKETING STRATEGY
- Topic 1. Marketing strategy
- Topic 2. The key to marketing
- Topic 3. Market analysis
- Topic 4. Advanced marketing strategy
- Topic 5. Action plan
- Topic 6. Marketing channels
- Topic 7. Target price
SECTION 3: WEB POSITIONING
- Topic 1. How to attract customers
- Topic 2. SEO: Organic Optimization
- Topic 3. SEM: Payment optimization
- Topic 4. Automating sales
- Topic 5. Growth hacking
- Topic 6. Marketing automation
- Topic 7. Psychology in marketing
SECTION 4: MARKETING ANALYTICS
- Topic 1. How to optimize your website
- Topic 2. Web traffic management
- Topic 3. Affiliate marketing and its measurement
- Topic 4. Google Data Studio
SECTION 5: SOCIAL MEDIA STRATEGY
- Topic 1. Social networks
- Topic 2. Social Media Action Plan
- Topic 3. Social media strategy
- Topic 4. Tools
- Topic 5. Listening to your audience
- Topic 6. Generate sales with your networks
DISTANCE LEARNING
METHODOLOGY
In order to balance personal and professional life, the Postgraduate course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.
Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.
EVALUATION
Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.
To pass all subjects, it is essential to submit a final project for each course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.
In the evaluation, your tutors will assess the following aspects:
- Presentation of the exercise, design, visual richness, and spelling.
- Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
- Added value in the analysis and development of the proposed case.
It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.
FINANCING
We help you with financing your studies. We offer three different payment options:
Upfront payment with debit/credit card:
We will give you a 10% direct discount.
Bank transfer:
We offer you the possibility to pay in two installments.
Financed payment in 11 installments:
We finance your studies with no down payment or interest.
GRANTS AND SCHOLARSHIPS
In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:
Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.
Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.
Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.
Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.
Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.
Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.
Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.
SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.
Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.
Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.
The price of the Executive course is €3,300. We also offer a comprehensive scholarship program for academically excellent profiles, entrepreneurs, executives, and more. Fill out the form below, and an advisor will contact you to address all your questions and explain how to apply for one of them.