HIGHER EDUCATION COURSE IN DATA MANAGEMENT

INTRODUCTION

The Higher Education Course in Data Management is designed for participants to acquire theoretical and practical knowledge in data management and its use for decision making in organizations. Participants will learn how to handle tools and techniques for the management, organization, analysis and visualization of large amounts of data. This course is ideal for those seeking to improve their data analysis and information management skills in their current job or looking for career opportunities in the field of data science and information management.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Higher Education Course in Data Management

WHO IS IT FOR?

The Higher Education Course in Data Management is aimed at:

• Professionals who wish to acquire knowledge in data analysis and apply it in their work.
• People interested in the field of data science and information analysis.
• Entrepreneurs and business people looking to understand the value of data and how they can apply it in their business.
• Students looking to gain skills in data analytics to enhance their employment opportunities.
• Anyone interested in learning about Big Data and how it can affect society at large.

OBJECTIVES

The curriculum of the Higher Education Course in Data Management aims to equip students with the following knowledge and skills:

• Understand the fundamentals of data management and data science.
• Learn to use data analysis tools and techniques for decision making.
• Develop skills in managing, organizing and storing large amounts of data.
• Become familiar with tools and techniques for data visualization.
• Learn to apply machine learning and data mining techniques for data analysis and decision making.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Data Management, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Data Management is made up of the following syllabus:

TOPIC 1: OPEN DATA

• What is open data?
• Technologies for open data: Ckan and Socrata
• Web scraping
• The categories of open data
• Resources and repositories

TOPIC 2: DATA MANAGEMENT

• 2.1 Introduction to data governance
• 2.2 Roles in data governance
• 2.3 Data driven culture and risks

TOPIC 3: DATA PRIVACY

• 3.1 General privacy principles of information
• 3.2 The general regulation on the protection of personal data in Europe
• 3.3 Personal data decoupling and data mining techniques

TOPIC 4: DATA STORAGE

• 4.1 The data warehouse
• 4.2 Kimball methodology
• 4.3 Inmon methodology
• 4.4 Latest trends in warehouse design data

TOPIC 5: STRATEGY AND DATA

• 5.1 Fundamentals of strategic marketing
• 5.2 Customer segmentation
• 5.3 Strategic marketing use cases with Big Data

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.