HIGHER EDUCATION COURSE IN DIGITAL BUSINESSES

INTRODUCTION

The Higher Education Course in Digital Business is a training program focused on the development of skills and competencies necessary for business management in the digital environment. This course is designed to train professionals and entrepreneurs who want to create, manage and grow online businesses.

Choose to train at ENEB, one of the most prominent distance business schools in Europe, allowing you to train at the highest level from anywhere, with daily support from all professors and tutors.

CERTIFICATION

Upon completing your studies, you will be eligible to receive a double certification awarded by the European Business School of Barcelona, endorsed and certified by Universidad Isabel I:

• Higher Education Course in Digital Business

WHO IS IT FOR?

The Higher Education Course in Digital Business is aimed at:

• Entrepreneurs who want to create and develop digital businesses.
• Professionals who want to acquire skills in online business management.
• Workers who want to improve their employability and expand their knowledge in the digital field.
• People who want to reorient their career towards the digital field.
• People who want to expand their knowledge in the field of digital business

OBJECTIVES

The curriculum of the Higher Education Course in Digital Business aims to equip students with the following knowledge and skills:

• Learn to create and manage a digital business, from the definition of the strategy to the implementation of digital marketing tools and techniques.
• Develop skills in the management of digital platforms and data analysis tools.
• Know the trends and emerging technologies in the field of digital business.
• Acquire knowledge in digital project management and team coordination.
• Develop skills in decision making and problem solving specific to the digital environment.

EMPLOYMENT OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training, adapted to the current reality of the labor world, allows the student to perform perfectly in any company and to develop a promising professional career.

When you finish the Higher Education Course in Digital Business, you will be able to register in our Job Bank in which ENEB has agreements with important business firms.

SYLLABUS

The Higher Education Course in Digital Business is made up of the following syllabus:

TOPIC 1: E-COMMERCE AND ITS OPERATIONS

• Introduction: what is E-Commerce
• Types of E-Commerce
• E-Commerce strategies
• Evolution of E-Commerce: current trends and future
• E-Commerce logistics operations
• E-Commerce technology solutions

TOPIC 2: E-PROCUREMENT

• 2.1 Introduction: what is E-Procurement
• 2.2 Types of E-Procurement
• 2.3 Advantages of E-Procurement vs Traditional
• 2.4 Security aspects of E-Procurement
• 2.5 E-Procurement evolution: current trends and future
• 2.6 E-Procurement technology solutions

TOPIC 3: OPERATIONAL MANAGEMENT OF E-COMMERCE: E-FULFILLMENT

• 3.1 Introduction: what is E-Fulfillment?
• 3.2 Types of E-Fulfillment operations
• 3.3 Back-office operations
• 3.4 Logistical operations
• 3.5 Customer notification operations
• 3.6 Evolution of E-Fulfillment: current trends and futures
• 3.7 E-Fulfillment technology solutions

TOPIC 4: MARKETPLACES

• 4.1 What is a marketplace?
• 4.2 Types of marketplaces
• 4.3 Advantages of marketplaces
• 4.4 Main services of marketplaces

TOPIC 5: THE LAST MILE

• 5.1 Last mile delivery: the urban logistics challenge
• 5.2 Last mile delivery logistics problems
• 5.3 Last mile delivery strategies
• 5.4 Technological solutions for the logistics challenge of the last mile delivery

TOPIC 6: EXPONENTIAL STRUCTURES

• 6.1 Origin of the concept of organizational exponential
• 6.2 What is an exponential organization (EXO)?
• 6.3 How do you identify an MTP (massive transformative purpose)?
• 6.4 Characteristics of an exponential organization (EXO)
• 6.5 Attributes of an exponential organization
• 6.6 Full-Digital: the future of organizations?

TOPIC 7: DIGITAL BUSINESS

• 7.1 Digital Business vs E-Business
• 7.2 Digital business models
• 7.3 Characteristics of Digital Business
• 7.4 Main Digital Businesses
• 7.5 Successful Digital Businesses

DISTANCE LEARNING 

METHODOLOGY

In order to balance personal and professional life, the Higher Education course is offered entirely online. This way, you can access all the educational content through our Virtual Campus, which will be your main platform for learning, allowing you to study from anywhere in the world at any time. All assessments and final projects are also conducted remotely.

Once enrolled, you will be able to access the Virtual Campus with all the academic resources you need, providing continuous communication with other students and professors. You will have access to discussion forums, be able to undertake executive training in English, and connect with all your classmates through the ENEB Campus, among many other possibilities.

EVALUATION

Consistency is a key element in your study plan. Through the self-assessments provided via the Virtual Campus, you will be able to consolidate the knowledge you have acquired.

In order to pass the Higher Education course, it is essential to submit a final project for the course. Once your team of tutors has evaluated you, you can see your grade on the Virtual Campus. Additionally, you will receive a detailed document via email explaining all the points of your case study.

In the evaluation, your tutors will assess the following aspects:

• Presentation of the exercise, design, visual richness, and spelling.
• Development of the work, complexity of the statement, logic, and coherence in the results obtained in the case study.
• Added value in the analysis and development of the proposed case.

It is important to remember that all self-assessments are voluntary and do not count towards the final grade for each subject.