MBA & Master in Business and Corporate Communication

INTRODUCTION

The MBA + Master in Business and Corporate Communication is aimed at all professionals who seek to develop their skills and knowledge in the areas of Public Relations and Communication of a company.

The economic, social and business environment is changing rapidly. The new digital communication platforms and globalisation, among other trends, are new challenges in the way in which organisations communicate with their stakeholders.

Students will develop the fundamental concepts and the main working tools in the new digital platforms such as blogs, social networks and microblogging, among others.

Upon completion of the program, students will be able to assume the role of Communications Director, to ensure communication in a bidirectional and transparent flow, providing that the image, credibility and reputation of the company in which you work are assured.

With the MBA you will have a strategic and global vision of a manager, as well as the complete knowledge about several departments of a company, such as Human Resources, Finance, Operations, Marketing, Sales and Commerce.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The MBA + Master in Business and Corporate Communication is aimed at all those professionals who want to acquire the necessary knowledge for the correct communication with the main interest groups of a company or organisation and manage this content from a manager position.

OBJECTIVES

• Understand the new environment in which the Communication Strategy is developed.
• Provide support to Marketing objectives, consolidating the positioning of products and brands.
• Build and manage an Image and a Corporate Reputation in synergy with the general objectives of any organisation.
• Know the organisational models to adapt the Communication.
• Obtain the theoretical and practical knowledge of techniques and tools to manage communication with the full and varied set of stakeholders.
• Develop managerial skills and crisis management techniques through Public Relations to generate credibility and trust in different audiences, both internal and external.
• Train Public Relations Directors to achieve business success. This goal would be achieved through reactive and proactive campaigns, always with a solid base in the understanding of the internal analyses produced by the company.
• Establish, manage and control the key financial elements of the company.
• Have a global vision and, in this way, promote critical thinking.
• Know all the departments of the business and develop skilfully in them.
• Know the models that favour excellence in management and the implications of new organisational forms, as well as develop organisational skills that help efficiently implement new policies within the context of the organisation.
• Develop leadership skills in teamwork.
• Assess and implement an adequate corporate social responsibility management.
• Efficiently manage ICT and implement them in the development of our skills.
• Know the strategic tools of communication, control, quality and organisational change.

PROFESSIONAL OUTINGS

The MBA + Master in Business and Corporate Communication will prepare you to lead teams from the positions of Communication Director of Large Companies and SMEs, as well as develop as a Communication Professional in Advertising Agencies, Communication Consultants, Communication Agencies and in Departments of Marketing or Public Relations of Large Companies. Besides, it enables you to occupy any management position in a company in the departments of Marketing, Finance, Human Resources, Operations and General Management.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

• Students holding a degree certificate.
• Students currently studying for a graduate degree or equivalent higher education tittle.
• Foreign students having an equivalent degree documented.
• Professionals that already have a recognized position in the field.
• In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

FOUR DIPLOMAS

At the end of your studies, you will earn four diplomas issued by ENEB Business School and Universidad Isabel I:

– MBA – Master of Business Administration

– Master in Business and Corporate Communication

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a triple certification.

SYLLABUS 

The MBA + Master in Master in Business and Corporate Communication has the following syllabus:

SECTION 1. STRATEGIC MANAGEMENT

Module 1. Fundamentals of Strategic Management

Module 2. Strategic Objectives

Module 3. The Strategic Process

Module 4. The Strategic Formulation

Module 5. Strategic Analysis (in the dynamics of business management)

Module 6. Development of a Strategy

Module 7. Creation and Implementation of the Management Strategy

Module 8. The Balanced Scorecard (BS)

Module 9. Study case

SECTION 2. INTERNATIONAL ACCOUNTING

Module 10. Introduction to Accounting

Module 11. Accounting in Spain

Module 12. International Accounting Standards

Module 13. Financial Statements

Module 14. Study case

SECTION 3. FINANCIAL MANAGEMENT

Module 15. Economic and Financial Structure of a Company

Module 16. Economic and Financial Analyses

Module 17. Costs and Benefits of a Company

Module 18. The Cost of Short-term Financial Resources

Module 19. The Cost of Long-term Resources

Module 20. Selection and Hierarchical Evaluation of Simple Investment Projects: NPV and IRR

Module 21. Short and Long Term Financial Planning

Module 22. Self-financing of the Company and Dividend Policy

Module 23. Study case

SECTION 4. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

Module 24. Teams: Contextual Aspects

Module 25. Managing a Work Team

Module 26. Empowerment: Getting the best out of your team and collaborators

Module 27. Leading Your Team Effectively: Strategies

Module 28. Study case

SECTION 5. SUPPLY CHAIN MANAGEMENT

Module 29. Introduction to Logistics

Module 30. Means of Transport

Module 31. Incoterms

Module 32. Foreign Trade

Module 33. Customs and Commercial Documentation

Module 34. Logistics in the 21st Century

Module 35. Spanish Logistics Sector

Module 36. Study case

SECTION 6. MANAGEMENT OF INTERNATIONAL FINANCIAL SERVICES

Module 37. Introduction to Labour Consultancy in Human Resources

Module 38. Social Security

Module 39. The Employment Contract

Module 40. Prevention of Occupational Hazards

Module 41. Study case

SECTION 7. LEGAL BUSINESS ENVIRONMENT

Module 42. Trade Law

Module 43. Exchange Rights and Companies

Module 44. Bankruptcy Laws

Module 45. Study case

SECTION 8. INTERNATIONAL CORPORATE TAX

Module 46. Introduction to Spanish Corporate Tax

Module 47. Corporate Tax in Spain

Module 48. Worldwide Taxation of Profits

Module 49. Study case

SECTION 9. INTERNATIONAL TRADE

Module 50. International Trade Theories

Module 51. The Competitive Advantage of Nations

Module 52. World Trade Organization (WTO)

Module 53. Economic Globalisation and National Economies

Module 54. International Negotiation and Foreign Trade in Spain

Module 55. Study case

SECTION 10. CORPORATE COMMUNICATION

Module 56. Corporate Identity and Communication

Module 57. Internal Communications

Module 58. Leadership and Communication

Module 59. Communication and Brand

Module 60. Corporate Social Responsibility

Module 61. Crisis Communications

Module 62. Media

Module 63. New Technologies and Online Communications

Module 64. Study case

SECTION 11. ADVERTISING

Module 65. Introduction to Advertising

Module 66. Advertising Basis

Module 67. Development of the Campaign

Module 68. Consumers and Advertising Psychology

Module 69. The New Advertising

Module 70. Study case

SECTION 12. MARKETING

Module 71. Strategic Marketing

Module 72. Direct Marketing

Module 73. Integrated Marketing Communication

Module 74. Sales Promotion

Module 75. Quantitative Analysis of Business Decisions

Module 76. Prices

Module 77. Study case

SECTION 13. PUBLIC RELATIONS

Module 78. Introduction to Public Relations

Module 79. PR as a Strategic Process

Module 80. Internal PR

Module 81. External PR (Press)

Module 82. Event Planning

Module 83. Study case

SECTION 14. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 84. Introduction to NLP

Module 85. NLP Presuppositions, Feedback and Goals

Module 86. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues

Module 87. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring

Module 88. Submodalities, Hypnosis and Emotional Intelligence

Module 89. Conflict Resolution, Metaphors and Advanced TOTE Models

Module 90. Study case

SECTION 15. EXECUTIVE COACHING

Module 91. Coaching: Basics and Fundamentals

Module 92. Coaching Types and Coaching in Organisations

Module 93. Coaching Process and Methodology

Module 94. Theoretical Framework and Other Coaching Tools

Module 95. Study case

SECTION 16. COMMUNITY MANAGER

Module 96. Introduction to Community Management

Module 97. Social Web and Social Media

Module 98. Social Networks

Module 99. Social Multimedia and Other Platforms

Module 100. Social Media Plan

Module 101. Study case

SECTION 17. E-COMMERCE

Module 102. Introduction to E-Commerce

Module 103. New Technologies and Value Chain

Module 104. Business Management

Module 105. Advertising and Marketing

Module 106. Customer Service, Logistics and Payment Systems

Module 107. Security Systems and Legal Aspects

Module 108. Present and Future of E-Commerce

Module 109. Study case

SECTION 18. WEB POSITIONING

Module 110. SEO Basics

Module 111. Optimisation and Tools

Module 112. Mobile SEO

Module 113. Content and Marketing

Module 114. SEO Campaign and Measurement

Module 115. Study case

SECTION 19. CORPORATE SOCIAL RESPONSIBILITY

Module 116. Corporate Social Responsibility: Basics and Foundation

Module 117. Stakeholders

Module 118. Communication and Transparency

Module 119. Areas of Action

Module 120. Components of CSR Management

Module 121. CSR Measurement

Module 122. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

• By debit/credit card. We will give you a 10% discount if you choose to pay by card.
• Bank transfer. We offer the possibility of paying in two instalments.
• Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.