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Master in Big Data and Business Intelligence

Duration

18 months

Credits

60 ECTS

Start date

Chosen by the student

Language

English

Price

7.200€

Price including scholarship

2.520€

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YOUR MASTER INCLUDES:​

  • Master in Big Data and Business Intelligence
  • Diploma in Expertise in Coaching and NLP
  • Spanish for Business Program
  • Access to our exclusive job opportunities
  • Possibility to apply for an internship
  • Contact with tutors from Monday to Saturday
  • 7” tablet as a gift

INTRODUCTION

The Master in Big Data and Business Intelligence aims to provide students with a global and globalised view of Big Data technologies and their usefulness for achieving business objectives. It also provides an applied and practical training in analytical techniques for business (Business Analytics) preparing the student for the current demand in the workplace that requires professionals to handle large volumes of data.

This Master is aimed at professionals with or without experience, who wish to focus on the new professions related to data analysis (Data Analyst, Data Scientists, Chief Data Officer, Data Engineer, etc.)

Upon completion of this master’s degree, students will have sufficient potential to cover some of these specialised profiles, being able to extract valuable knowledge from large volumes of data, guiding the business decisions of different companies and institutions, this being the new focus strategic in which many companies are advancing.

The master also includes the latest trends in business strategy and team management so that the student is not only able to relate and analyse the data but can apply them and manage them in the direction and management of teams.

The recommended access profiles are those related to ICT, careers with a high qualitative component and business and economics careers. The master is primarily oriented towards digital marketing, business strategy and personnel management.

Thanks to the methodology of continuous evaluation of ENEB by our teachers, practical cases will be delivered in which the student must put into practice everything learned in each agenda and thus achieve the necessary knowledge to meet the challenges of today’s society.

The Master in Big Data and Business Intelligence is aimed at all those professionals who wish to acquire knowledge in the interpretation and use of Big Data oriented to marketing. Graduates in Telecommunications, Information Technology, Physics, Mathematics, Advertising, Marketing, Public Relations, Business or related.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Master in Big Data and Business Intelligence is aimed at all those professionals who wish to acquire knowledge in the interpretation and use of Big Data oriented to marketing. Graduates in Telecommunications, Information Technology, Physics, Mathematics, Advertising, Marketing, Public Relations or Business related.

OBJECTIVES

  • Learn to measure and evaluate critical indicators of the business in all its areas, applying data science methods.
  • Know how to manage and design architectures and solutions for big data problems that add value to the organisation.
  • Know how to apply analytical and predictive models to business situations that require advanced treatment.
  • Apply in a practical way the different analytical techniques to implement them in business to meet the current demand in the business sector.
  • Understand the role of different database models and the uses of multidimensional databases to analyse and visualise patterns and trends.
  • Efficiently manage ICT and implement them in the development of our skills.

PROFESSIONAL OUTINGS

The Master in Big Data and Business Intelligence prepares you to work as a data analyst, responsible for Big Data or Business Intelligence projects or data scientist, Big Data solutions architect/Business Intelligence, Administrator or developer of Big Data systems, Data Consultant or the creation of business of its own.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

  • Students holding a degree certificate.
  • Students currently studying for a graduate degree or equivalent higher education tittle.
  • Foreign students having an equivalent degree documented.
  • Professionals that already have a recognized position in the field.
  • In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:

– Master in Big Data and Business Intelligence

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

SYLLABUS

The Master in Big Data and Business Intelligence has the following syllabus:

SECTION 1. BIG DATA AND BUSINESS INTELLIGENCE

Module 1. Big Data and Business Intelligence
Module 2. Data Storage Systems
Module 3. How to Design a Big Data Project
Module 4. Study case

SECTION 2. THE ETL PROCESS

Module 5. The ETL Process (Extract, Transform and Load)
Module 6. Data Integration
Module 7. Deploying an ETL Process
Module 8. Study case

SECTION 3. CUSTOMER ANALYTICS

Module 9. Customer Analytics
Module 10. Customer Segmentation
Module 11. Customer Value Management
Module 12. Study case

SECTION 4. BIG DATA MARKETING

Module 13. Big Data Marketing
Module 14. Web and Mobile Analytics
Module 15. Loyalty Programs
Module 16. Study case

SECTION 5. EXECUTIVE COACHING

Module 17. Coaching: Basics and Fundamentals
Module 18. Coaching Types and Coaching in Organisations
Module 19. Coaching Process and Methodology
Module 20. Theoretical Framework and Other Coaching Tools
Module 21. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 22. Introduction to NLP
Module 23. NLP Presuppositions, Feedback and Goals
Module 24. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
Module 25. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
Module 26. Submodalities, Hypnosis and Emotional Intelligence
Module 27. Conflict Resolution, Metaphors and Advanced TOTE Models
Module 28. Study case

SECTION 7. CORPORATE SOCIAL RESPONSIBILITY

Module 29. Corporate Social Responsibility: Basics and Foundation
Module 30. Stakeholders
Module 31. Communication and Transparency
Module 32. Areas of Action
Module 33. Components of CSR Management
Module 34. CSR Measurement
Module 35. Study case

SECTION 8. E-COMMERCE

Module 36. Introduction to E-Commerce
Module 37. New Technologies and Value Chain
Module 38. Business Management
Module 39. Advertising and Marketing
Module 40. Customer Service, Logistics and Payment Systems
Module 41. Security Systems and Legal Aspects
Module 42. Present and Future of E-Commerce
Module 43. Study case

SECTION 9. WEB POSITIONING

Module 44. SEO Basics
Module 45. Optimisation and Tools
Module 46. Mobile SEO
Module 47. Content and Marketing
Module 48. SEO Campaign and Measurement
Module 49. Study case

SECTION 10. COMMUNITY MANAGER

Module 50. Introduction to Community Management
Module 51. Social Web and Social Media
Module 52. Social Networks
Module 53. Social Multimedia and Other Platforms
Module 54. Social Media Plan
Module 55. Study case

SECTION 11. MARKETING

Module 56. Strategic Marketing
Module 57. Direct Marketing
Module 58. Integrated Marketing Communication
Module 59. Sales Promotion
Module 60. Quantitative Analysis of Business Decisions
Module 61. Prices
Module 62. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

  • By debit/credit card. We will give you a 10% discount if you choose to pay by card.
  • Bank transfer. We offer the possibility of paying in two instalments.
  • Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.

Request information

INTRODUCTION

The Master in Big Data and Business Intelligence aims to provide students with a global and globalised view of Big Data technologies and their usefulness for achieving business objectives. It also provides an applied and practical training in analytical techniques for business (Business Analytics) preparing the student for the current demand in the workplace that requires professionals to handle large volumes of data.

This Master is aimed at professionals with or without experience, who wish to focus on the new professions related to data analysis (Data Analyst, Data Scientists, Chief Data Officer, Data Engineer, etc.)

Upon completion of this master’s degree, students will have sufficient potential to cover some of these specialised profiles, being able to extract valuable knowledge from large volumes of data, guiding the business decisions of different companies and institutions, this being the new focus strategic in which many companies are advancing.

The master also includes the latest trends in business strategy and team management so that the student is not only able to relate and analyse the data but can apply them and manage them in the direction and management of teams.

The recommended access profiles are those related to ICT, careers with a high qualitative component and business and economics careers. The master is primarily oriented towards digital marketing, business strategy and personnel management.

Thanks to the methodology of continuous evaluation of ENEB by our teachers, practical cases will be delivered in which the student must put into practice everything learned in each agenda and thus achieve the necessary knowledge to meet the challenges of today’s society.

The Master in Big Data and Business Intelligence is aimed at all those professionals who wish to acquire knowledge in the interpretation and use of Big Data oriented to marketing. Graduates in Telecommunications, Information Technology, Physics, Mathematics, Advertising, Marketing, Public Relations, Business or related.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Master in Big Data and Business Intelligence is aimed at all those professionals who wish to acquire knowledge in the interpretation and use of Big Data oriented to marketing. Graduates in Telecommunications, Information Technology, Physics, Mathematics, Advertising, Marketing, Public Relations or Business related.

OBJECTIVES

  • Learn to measure and evaluate critical indicators of the business in all its areas, applying data science methods.
  • Know how to manage and design architectures and solutions for big data problems that add value to the organisation.
  • Know how to apply analytical and predictive models to business situations that require advanced treatment.
  • Apply in a practical way the different analytical techniques to implement them in business to meet the current demand in the business sector.
  • Understand the role of different database models and the uses of multidimensional databases to analyse and visualise patterns and trends.
  • Efficiently manage ICT and implement them in the development of our skills.

PROFESSIONAL OUTINGS

The Master in Big Data and Business Intelligence prepares you to work as a data analyst, responsible for Big Data or Business Intelligence projects or data scientist, Big Data solutions architect/Business Intelligence, Administrator or developer of Big Data systems, Data Consultant or the creation of business of its own.

ADMISSION

To access any of our Master’s programs, applicants must meet the following requirements:

  • Students holding a degree certificate.
  • Students currently studying for a graduate degree or equivalent higher education tittle.
  • Foreign students having an equivalent degree documented.
  • Professionals that already have a recognized position in the field.
  • In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually.

TRIPLE CERTIFICATION

At the end of your studies, you will earn a triple degree issued by ENEB Business School and Universidad Isabel I:

– Master in Big Data and Business Intelligence

– Diploma in Expertise in Coaching and NLP

– Spanish for Business Program

All our training programs come with an optional Spanish for Business Program, which will allow our students to succeed in an international working environment. In case the student does not follow the program, they will earn a double degree.

SYLLABUS

The Master in Big Data and Business Intelligence has the following syllabus:

SECTION 1. BIG DATA AND BUSINESS INTELLIGENCE

Module 1. Big Data and Business Intelligence
Module 2. Data Storage Systems
Module 3. How to Design a Big Data Project
Module 4. Study case

SECTION 2. THE ETL PROCESS

Module 5. The ETL Process (Extract, Transform and Load)
Module 6. Data Integration
Module 7. Deploying an ETL Process
Module 8. Study case

SECTION 3. CUSTOMER ANALYTICS

Module 9. Customer Analytics
Module 10. Customer Segmentation
Module 11. Customer Value Management
Module 12. Study case

SECTION 4. BIG DATA MARKETING

Module 13. Big Data Marketing
Module 14. Web and Mobile Analytics
Module 15. Loyalty Programs
Module 16. Study case

SECTION 5. EXECUTIVE COACHING

Module 17. Coaching: Basics and Fundamentals
Module 18. Coaching Types and Coaching in Organisations
Module 19. Coaching Process and Methodology
Module 20. Theoretical Framework and Other Coaching Tools
Module 21. Study case

SECTION 6. NLP (NEURO-LINGUISTIC PROGRAMMING)

Module 22. Introduction to NLP
Module 23. NLP Presuppositions, Feedback and Goals
Module 24. Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
Module 25. The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
Module 26. Submodalities, Hypnosis and Emotional Intelligence
Module 27. Conflict Resolution, Metaphors and Advanced TOTE Models
Module 28. Study case

SECTION 7. CORPORATE SOCIAL RESPONSIBILITY

Module 29. Corporate Social Responsibility: Basics and Foundation
Module 30. Stakeholders
Module 31. Communication and Transparency
Module 32. Areas of Action
Module 33. Components of CSR Management
Module 34. CSR Measurement
Module 35. Study case

SECTION 8. E-COMMERCE

Module 36. Introduction to E-Commerce
Module 37. New Technologies and Value Chain
Module 38. Business Management
Module 39. Advertising and Marketing
Module 40. Customer Service, Logistics and Payment Systems
Module 41. Security Systems and Legal Aspects
Module 42. Present and Future of E-Commerce
Module 43. Study case

SECTION 9. WEB POSITIONING

Module 44. SEO Basics
Module 45. Optimisation and Tools
Module 46. Mobile SEO
Module 47. Content and Marketing
Module 48. SEO Campaign and Measurement
Module 49. Study case

SECTION 10. COMMUNITY MANAGER

Module 50. Introduction to Community Management
Module 51. Social Web and Social Media
Module 52. Social Networks
Module 53. Social Multimedia and Other Platforms
Module 54. Social Media Plan
Module 55. Study case

SECTION 11. MARKETING

Module 56. Strategic Marketing
Module 57. Direct Marketing
Module 58. Integrated Marketing Communication
Module 59. Sales Promotion
Module 60. Quantitative Analysis of Business Decisions
Module 61. Prices
Module 62. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final projects are also submitted online. In the case of group subjects, you must coordinate with your team, made up of five members, and develop a common presentation to provide solutions to different business problems.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. You will also receive an explanatory video that will introduce you to our innovative methodology based on teamwork.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:
• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

GRANTS AND SCHOLARSHIPS

In ENEB, we believe that education should be available to everyone. This is why we have a scholarship system for our Master and Postgraduate students. Vacancies are limited and they are granted in order of enrolment. The list of scholarships is as follows:

Direct Scholarship: Without requirements or limitations in each enrolment period. Get your Direct Scholarship now without administrative procedures.

Scholarship for Academic Excellence: Intended for those students whose academic and professional qualifications have a profile of excellence.

Entrepreneurial Talent Scholarship: Designed for all those entrepreneurs who wish to study a Master’s or Postgraduate degree in order to apply it to their professional career.

Women and Equality Scholarship: Designed for female candidates who want to grow professionally and achieve the highest level of education. In ENEB, we are committed to gender equality and we encourage woman’s integration into the workforce.

Management Scholarship: Intended for all those professionals whose roles of responsibility requires them to continually grow and evolve.

Corporate Scholarship: Intended for all those professionals who want to boost their career and opt for higher positions.

Scholarship for self-employed professionals: Intended for self-employed professional who wish to pursue a Master’s or Postgraduate degree to gain an in-depth knowledge of their sector or to acquire the necessary skills to grow their business.

SMEs Scholarship: Designed for entrepreneurs who wish to increase their knowledge to contribute to the growth of their company.

Scholarship for the unemployed: Intended for all those who wish to pursue further studies in order to re-enter the job market.

Geographical Mobility Scholarship: Intended for all applicants who wish to study from anywhere in the world and thus, acquire a global view of the business world.

In addition, we help finance our students’ tuition. We have three different modes of payment:

  • By debit/credit card. We will give you a 10% discount if you choose to pay by card.
  • Bank transfer. We offer the possibility of paying in two instalments.
  • Direct debit in 11 instalments. We finance your studies without a deposit or interest applied.

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