Skip to content

Higher Education Course in Web Positioning

Duration

4 months

Credits

2,4 ECTS

Price

180€

Language

English

0%
Check in
0
free places

YOUR HIGHER EDUCATION PROGRAM INCLUDES:​

  • Higher Education Course in Web Positioning
  • Access the syllabus from the first day
  • Contact with tutors from Monday to Saturday
  • Access to our exclusive job opportunities
  • Networking at ENEB Community

INTRODUCTION

The Higher Education Course in Web Positioning provides our students with a complete view of the business opportunities offered by the Internet in the company’s marketing strategies with the aim of optimizing the results, increasing the business broadcast channels and enhancing the ratio of customers using SEM, SEO and Social Media.

The goal of the web positioning and SEO optimization techniques is to make our company grow faster and climb to the top of the search engines. This course sets the basis for tools that increase the visibility of a website.

What is SEO? What are the best techniques and tools to improve the SEO? Why are keywords important? How does Google algorithms work? All these questions and many more will be answered throughout this course so that you can successfully face the challenge of SEO.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

Higher Education Course in Web Positioning is aimed at all those who wish to increase and deepen their knowledge within the digital marketing and want to learn about strategies necessary to position their website or measure the effectiveness of their position.

Furthermore, it is particularly intended for all those experts or students who have some knowledge about advertising and marketing, who want to specialize in the field of online sector and create convergences in the online sector of a product, brand, company or organization.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in Web Positioning, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education Course in Web Positioning, you will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Web Positioning

OBJECTIVES

The Higher Education Course in Web Positioning has the following objectives:

  • Gaining a comprehensive overview of the basics of SEO.
  • Understanding the importance of keywords and tools to plan them.
  • Understanding how search engines work.
  • Learning to optimize and properly use the available tools.
  • Applying SEO to different channels.
  • Mastering the content and marketing applied to our needs.
  • Learning to use the SEM to increase the impact of a website through paid advertising.
  • Knowing the responsibilities of the SEO

SYLLABUS

The Higher Education Course in Web Positioning has the following syllabus:

Module 1. Foundations of Web Positioning

1.1 Seo: Origin and Definition
1.2 Search Engines
1.3 Keywords
1.4 Seo Vocabulary

Module 2. Optimisation and Tools

2.1 Search Engine Optimisation
2.2 Design and Elements of a Website
2.3 Seo in Social Media
2.4 Seo Tools

Module 3. Mobile Seo

3.1 How to Optimise Our Site for Mobile
3.2 Problems and Recommendations

Module 4. Content and Marketing

4.1 Content
4.2 Content Marketing

Module 5. Seo Campaign and Measurement

5.1 Seo Campaign
5.2 How to Measure an Seo Campaign
5.3 How to Create a Budget

Module 6. Study Case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

  • Presentation, design, visual richness and spelling.
  • Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
  • Added value in the analysis and development of the proposed case.
  • It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.

INTRODUCTION

The Higher Education Course in Web Positioning provides our students with a complete view of the business opportunities offered by the Internet in the company’s marketing strategies with the aim of optimizing the results, increasing the business broadcast channels and enhancing the ratio of customers using SEM, SEO and Social Media.

The goal of the web positioning and SEO optimization techniques is to make our company grow faster and climb to the top of the search engines. This course sets the basis for tools that increase the visibility of a website.

What is SEO? What are the best techniques and tools to improve the SEO? Why are keywords important? How does Google algorithms work? All these questions and many more will be answered throughout this course so that you can successfully face the challenge of SEO.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

Higher Education Course in Web Positioning is aimed at all those who wish to increase and deepen their knowledge within the digital marketing and want to learn about strategies necessary to position their website or measure the effectiveness of their position.

Furthermore, it is particularly intended for all those experts or students who have some knowledge about advertising and marketing, who want to specialize in the field of online sector and create convergences in the online sector of a product, brand, company or organization.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in Web Positioning, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education Course in Web Positioning, you will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Web Positioning

OBJECTIVES

The Higher Education Course in Web Positioning has the following objectives:

  • Gaining a comprehensive overview of the basics of SEO.
  • Understanding the importance of keywords and tools to plan them.
  • Understanding how search engines work.
  • Learning to optimize and properly use the available tools.
  • Applying SEO to different channels.
  • Mastering the content and marketing applied to our needs.
  • Learning to use the SEM to increase the impact of a website through paid advertising.
  • Knowing the responsibilities of the SEO

SYLLABUS

The Higher Education Course in Web Positioning has the following syllabus:

Module 1. Foundations of Web Positioning

1.1 Seo: Origin and Definition
1.2 Search Engines
1.3 Keywords
1.4 Seo Vocabulary

Module 2. Optimisation and Tools

2.1 Search Engine Optimisation
2.2 Design and Elements of a Website
2.3 Seo in Social Media
2.4 Seo Tools

Module 3. Mobile Seo

3.1 How to Optimise Our Site for Mobile
3.2 Problems and Recommendations

Module 4. Content and Marketing

4.1 Content
4.2 Content Marketing

Module 5. Seo Campaign and Measurement

5.1 Seo Campaign
5.2 How to Measure an Seo Campaign
5.3 How to Create a Budget

Module 6. Study Case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

  • Presentation, design, visual richness and spelling.
  • Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
  • Added value in the analysis and development of the proposed case.
  • It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.

Request information

Solicita Información

Solicita información

Marcar en caso de que ya seas alumno de ENEB