Higher Education Course in Public Relations

INTRODUCTION

The Higher Education Course in Public Relations prepares students to manage the communication of a company, explicitly focused to the private-public; as they are, to transfer the information of high management to the rest of areas or departments or to spread the business values. In the same way, it will give you tools to relate correctly in the external environment, especially in communication with the press and the organisation of events.
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher Education Course in Public Relations is aimed at all people with creative abilities, with initiative and leadership skills. Specially focused on employees of Human Resources, Internal Communication, Corporate Communication, Public Relations, Labour Relations and other areas in which they interact with internal or external audiences of all business areas.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in Public Relations, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education Course in Public Relations, students will receive the following diploma issued by ENEB and the Universidad Isabel I:
– Higher Education Diploma in Public Relations

OBJECTIVES

The Higher Education Course in Public Relations has the following objectives:

• Provide general knowledge of work in advertising and public relations, as well as the elements that make up the communication system for its application to reality.
• Provide knowledge of research and work procedures, to transform the needs of the client into communication solutions.
• Provide the necessary tools for the management of relations with external and internal audiences.
• Know all the necessary techniques for an event organization.

SYLLABUS

The Higher Course in Public Relations has the following syllabus:

Module 1. Introduction to Public Relations

1.1. Concept and Definition of Public Relations
1.2. Historic Development of Public Relations
1.3. Scope of Action of Public Relations
1.4. Parties Involved in Public Relations
1.5. The PR Process
1.6. Specialisations in Public Relations

Module 2. PR as a Strategic Procedure

2.1. The PR Project
2.2. Strategic Procedure

Module 3. Internal PR

3.1. Strategic Audience: Employees
3.2. Petitions of Internal PR
3.3. Guidelines to Use Internal PR
3.4. Reception Plan
3.5. Top Management Messages
3.6. Meetings and Seminars
3.7. The Company Project

Module 4. External PR (Press)

4.1. Action Guidelines
4.2. Media Relations in Difficult Scenarios
4.3. Press Relations Techniques
4.4 PR 2.0

Module 5. Event Planning

5.1. Introduction
5.2. General Aspects
5.3. Public Corporate Events
5.4.Ceremonial and Protocol in the Treatment and Identification of the Public
5.5. Mission of the Pr Professional in Ceremonies or Events

Module 6. Study Case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
• It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.