Higher Education course in NLP

INTRODUCTION

The Higher Education Course in NLP prepares students to understand the Neuro-linguistic Programming in people, discovering their way of seeing and understanding reality.
In this course students will learn to see the patterns in human experiences and relationships, to read the mental maps of people and to improve their communication both personally and professionally, making this your most useful tool.
Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

WHO IS IT INTENDED FOR?

The Higher EducationCourse in NLP is aimed at all those who wish to learn the most avant-garde techniques of communication and leadership in companies, extracting the maximum possible results within a company or organisation.
This course is especially indicated to those in charge of any department or to workers who wish to complement their academic training to achieve professional success in the workplace.

JOB OPPORTUNITIES

ENEB is recognized by the most prestigious companies in different sectors. Its training programs, adapted to the current reality of the working world, allow students to grow professionally and climb their career ladder in any company.

When our students finish the Higher Education Course in NLP, they can sign up for our Job Opportunities List, as ENEB has agreements with major business firms dealing with students’ placement in different professional sectors.

CERTIFICATION

Upon completion of the Higher Education Course in NLP, the student will receive the following diploma issued by ENEB and theUniversidad Isabel I:
– Higher Education Diploma in NLP (Neuro-Linguistic Programming)

The Higher Education Course in Advertising has the following objectives:

• Understand and know the origin of advertising and its evolution to what it is today.
• Offer a comprehensive vision of the fundamentals of advertising, concepts, definitions, key elements, etc.
• Know the key steps for planning and developing a campaign.
• Learn to do research work and know the techniques.
• Master the means at your disposal and use them strategically.
• Enter the market research, allowing us to decide according to the needs of the same.
• Know the consumer and the target audience.
• Achieve a substantial increase in sales and business development.
• Know the evolution of advertising from its origins to 2.0.
• Understand the communicative process and the fundamental elements in the advertising action.
• Interpret a briefing and plan an advertising campaign.
• Develop a media strategy and understand the advantages and disadvantages of each platform.
• Analyse what services an advertising agency offers.
• Know the psychology of consumers and the creative ways to seduce them.
• Understand the role of new advertising, alternatives to conventional media and develop campaigns through the Internet.

SYLLABUS

The Higher Education Course in NLP has the following syllabus:

Module 1. Introduction To Nlp

1.1 Memory, Emotion and Learning
1.2 What Is Neuro-linguistic Programming?
1.3 Origin, Evolution and Development
1.4 Etymology: Meaning of the NLP
1.5 Origin of the NLP
1.6 Perception And Learning

Module 2. NLP Assumptions, Feedback And Goals

2.1 Assumptions And Basics of the NLP
2.2 Feedback
2.3 Goals
2.4 Building Objectives: Strategies
2.5 Outcome Bridge’s Technique: To Achieve a Goal
2.6 Pops Strategy: How to Achieve a Goal

Module 3. Representational Systems, Eye Accessing Cues, Rapport And Sensory Cues

3.1 Representational Systems
3.2 Eye Cues
3.3 Empathy Y Rapport
3.4 Guidelines To Establish Harmony
3.5 Sensory Clues (Verbals And Not Verbals)

Module 4. Metamodel Of The Language, Calibration, Associated And Dissociated, Anchor

4.1 Meta-model
4.2 Calibration
4.3 Associated And Dissociated State
4.4 Anchors

Module 5. Submodalities, Hypnosis And Emotional Intelligence

5.1 Submodalities
5.2 Hypnosis
5.3 Intelligence

Module 6. Conflicts’ Resolution, Metaphors, Advanced Pops Models And Its Beliefs

6.1 Conflict Resolution (Coherence-incoherence)
6.2 Metaphors
6.3 Logical And Neurological Levels
6.4 Advanced Tote Models
6.5 Mental Strategies
6.6 Beliefs

Module 7. Glossary

Module 8. Study case

DISTANCE LEARNING METHOD

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online.
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

EVALUATION

Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email.
In the evaluation, our tutors assess the following aspects:

• Presentation, design, visual richness and spelling.
• Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study.
• Added value in the analysis and development of the proposed case.
• It needs to be pointed out that the self-assessments and final paper must be given a minimum grade of 5 to pass.